Sweden · Delayed Price · Currency is SEK Björn Borg AB Earnings Call Transcripts
Fiscal Year 2026
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Record Q1 sales and operating profit driven by double-digit Sports Apparel and Underwear growth, with strong gross margin and improved financial ratios. Expansion in Germany and ongoing Footwear turnaround are key focus areas.
Fiscal Year 2025
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Q4 saw strong e-commerce growth of 24% and a 28% rise in operating profit, with sports apparel leading performance. Full-year EBIT margin reached 10.7%, while footwear and bags lagged, prompting plans for improvement.
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Record Q3 sales above SEK 300 million and 7.3% EBIT growth were driven by strong sports apparel momentum and brand traction. Gross margin improved due to currency, while wholesale outperformed and e-commerce slowed. Focus remains on sustainable growth and brand integrity.
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Record Q2 sales driven by 45% growth in sports apparel and 26% e-commerce surge, despite margin pressure from discounts and FX. Brand strength and market share improved, with continued focus on sports apparel and digital channels.
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Record Q1 sales of SEK 280 million were driven by strong sports apparel and footwear growth, with e-commerce up 26% and operating profit rising to SEK 34 million. Gross margin declined to 50% due to product mix, but net income improved to SEK 36 million.
Fiscal Year 2024
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Record sales and double-digit growth in footwear and sports apparel drove a strong year, despite a slight Q4 margin dip from one-off costs. Profitability improved for the full year, with a robust balance sheet and continued market share gains, especially in Germany and Sweden.
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Record Q3 driven by 32% e-commerce growth, 44% surge in Germany, and strong sports apparel and footwear sales. Operating profit reached SEK 42 million, with net income up to SEK 35 million. Double-digit growth targeted, focusing on Germany and online channels.
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Q2 delivered record sales and robust growth across all categories, driven by successful footwear integration and strong sports apparel momentum. Gross margin was pressured by one-off discounts, but profitability and liquidity remain strong, with a positive long-term outlook.