Sweden · Delayed Price · Currency is SEK Björn Borg AB Earnings Call Transcripts
Fiscal Year 2026
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E-commerce delivered robust growth and profitability, offsetting weak wholesale and retail sales, which led to the first sales decline after 25 quarters of growth. Gross margin and operating profit reached record highs, but sales targets were missed, prompting a renewed focus on growth and diversification of wholesale partners.
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Record Q1 sales and operating profit driven by double-digit Sports Apparel and Underwear growth, with strong gross margin and improved financial ratios. Expansion in Germany and ongoing Footwear turnaround are key focus areas.
Fiscal Year 2025
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Q4 saw strong e-commerce growth of 24% and a 28% rise in operating profit, with sports apparel leading performance. Full-year EBIT margin reached 10.7%, while footwear and bags lagged, prompting plans for improvement.
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Record Q3 sales above SEK 300 million and 7.3% EBIT growth were driven by strong sports apparel momentum and brand traction. Gross margin improved due to currency, while wholesale outperformed and e-commerce slowed. Focus remains on sustainable growth and brand integrity.
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Record Q2 sales driven by 45% growth in sports apparel and 26% e-commerce surge, despite margin pressure from discounts and FX. Brand strength and market share improved, with continued focus on sports apparel and digital channels.
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Record Q1 sales of SEK 280 million were driven by strong sports apparel and footwear growth, with e-commerce up 26% and operating profit rising to SEK 34 million. Gross margin declined to 50% due to product mix, but net income improved to SEK 36 million.
Fiscal Year 2024
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Record sales and double-digit growth in footwear and sports apparel drove a strong year, despite a slight Q4 margin dip from one-off costs. Profitability improved for the full year, with a robust balance sheet and continued market share gains, especially in Germany and Sweden.
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Record Q3 driven by 32% e-commerce growth, 44% surge in Germany, and strong sports apparel and footwear sales. Operating profit reached SEK 42 million, with net income up to SEK 35 million. Double-digit growth targeted, focusing on Germany and online channels.
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Q2 delivered record sales and robust growth across all categories, driven by successful footwear integration and strong sports apparel momentum. Gross margin was pressured by one-off discounts, but profitability and liquidity remain strong, with a positive long-term outlook.