Revenue by Geography

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Sweden Revenue	1.75B	1.58B
Sweden Revenue Growth	10.72%	12.89%
Norway Revenue	903.20M	823.52M
Norway Revenue Growth	9.68%	10.95%
Europe Revenue	348.85M	237.18M
Europe Revenue Growth	47.09%	43.07%
USA Revenue	674.03M	521.07M
USA Revenue Growth	29.36%	81.08%

Revenue

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Sep '25 Sep 30, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Core Markets Net Sales	2.74B	2.62B	2.41B
Core Markets Net Sales Growth	4.56%	8.79%	12.22%
Growth Markets Net Sales	835.83M	989.69M	758.24M
Growth Markets Net Sales Growth	-15.55%	30.52%	67.19%
Emerging Markets Net Sales	137.67M	71.12M	-
Emerging Markets Net Sales Growth	93.56%	-	-

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Sep '25 Sep 30, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Core Markets EBITDA	270.42M	227.30M	191.56M
Core Markets EBITDA Growth	18.97%	18.66%	10.08%
Growth Markets EBITDA	14.21M	12.24M	-57.42M
Growth Markets EBITDA Growth	16.03%	-	-
Emerging Markets EBITDA	-46.51M	-33.29M	-

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Sep '25 Sep 30, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Core Markets - Active Customers	-	756.10K	731.70K
Core Markets - Active Customers Growth	-	3.33%	14.92%
Growth Markets - Active Customers	-	327.40K	221.70K
Growth Markets - Active Customers Growth	-	47.68%	39.00%
Emerging Markets - Active Customers	-	62.60K	-
Total Active Customers	-	1.15M	953.00K
Total Active Customers Growth	-	20.25%	19.72%
Number of Orders	4.80M	4.95M	4.43M
Number of Orders Growth	-2.91%	11.75%	14.60%
Average Order Value	-	690.00	672.00
Average Order Value Growth	-	2.68%	5.99%
Nicotine Pouch Base Volume Growth	-	35.00%	41.00%
Nicotine Pouch Like-For-Like (LFL) Volume Growth	-	41.00%	-
Like-For-Like (LFL) Net Sales Growth	-	21.00%	-

Updated Sep 30, 2025. Data Source: Fiscal.ai.