Revenue by Geography

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Sweden Revenue	-	1.84B	1.75B
Sweden Revenue Growth	-	4.69%	10.72%
Norway Revenue	-	1.03B	903.20M
Norway Revenue Growth	-	13.55%	9.68%
Europe Revenue	-	449.94M	348.85M
Europe Revenue Growth	-	28.98%	47.09%
USA Revenue	-	537.55M	674.03M
USA Revenue Growth	-	-20.25%	29.36%
Revenue (Total)	4.07B	3.89B	3.72B
Revenue (Total) Growth	4.59%	4.83%	16.34%

Revenue

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Core Markets Net Sales (Pre FY2026 Reporting)	-	2.78B	2.62B
Core Markets Net Sales (Pre FY2026 Reporting) Growth	-	6.23%	8.79%
Growth Markets Net Sales (Pre FY2026 Reporting)	-	917.46M	989.69M
Growth Markets Net Sales (Pre FY2026 Reporting) Growth	-	-7.30%	30.52%
Emerging Markets Net Sales	-	149.36M	71.12M
Emerging Markets Net Sales Growth	-	110.00%	-
Revenue (Total)	4.07B	3.89B	3.72B
Revenue (Total) Growth	4.59%	4.83%	16.34%

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Emerging Markets EBITDA	-63.58M	-51.60M	-33.29M
Core Markets EBITDA (Pre FY2026 Reporting)	-	286.64M	227.30M
Core Markets EBITDA (Pre FY2026 Reporting) Growth	-	26.11%	18.66%
Growth Markets EBITDA (Pre FY2026 Reporting)	-	3.66M	12.24M
Growth Markets EBITDA (Pre FY2026 Reporting) Growth	-	-70.07%	-
Emerging Markets EBITDA	-63.58M	-51.60M	-33.29M
Operating Income (Total)	34.58M	58.37M	64.15M
Operating Income (Total) Growth	-40.77%	-9.01%	187.59%

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Mar '26 Mar 31, 2026	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Core Markets - Active Customers	-	751.90K	756.10K
Core Markets - Active Customers Growth	-	-0.56%	3.33%
Growth Markets - Active Customers	-	278.00K	327.40K
Growth Markets - Active Customers Growth	-	-15.09%	47.68%
Emerging Markets - Active Customers	-	101.10K	62.60K
Emerging Markets - Active Customers Growth	-	61.50%	-
Total Active Customers	-	1.13M	1.15M
Total Active Customers Growth	-	-1.31%	20.25%
Number of Orders	5.15M	4.92M	4.95M
Number of Orders Growth	4.63%	-0.48%	11.75%
Average Order Value	-	697.00	690.00
Average Order Value Growth	-	1.01%	2.68%
Nicotine Pouch Base Volume Growth	-	13.00%	35.00%
Nicotine Pouch Like-For-Like (LFL) Volume Growth	-	-	41.00%
Like-For-Like (LFL) Net Sales Growth	-	-	21.00%

Updated May 7, 2026. Data Source: Fiscal.ai.