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Haypp Group AB (publ) (STO:HAYPP)
Sweden flag Sweden · Delayed Price · Currency is SEK
124.40
+1.00 (0.81%)
May 5, 2026, 5:29 PM CET

Revenue by Geography

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Sweden Revenue
1.84B1.75B
Sweden Revenue Growth
4.69%10.72%
Norway Revenue
1.03B903.20M
Norway Revenue Growth
13.55%9.68%
Europe Revenue
449.94M348.85M
Europe Revenue Growth
28.98%47.09%
USA Revenue
537.55M674.03M
USA Revenue Growth
-20.25%29.36%
Revenue (Total)
3.89B3.72B
Revenue (Total) Growth
4.83%16.34%

Revenue

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Core Markets Net Sales
2.78B2.62B
Core Markets Net Sales Growth
6.23%8.79%
Growth Markets Net Sales
917.46M989.69M
Growth Markets Net Sales Growth
-7.30%30.52%
Emerging Markets Net Sales
149.36M71.12M
Emerging Markets Net Sales Growth
110.00%-
Revenue (Other)
45.88M35.58M
Revenue (Total)
3.89B3.72B
Revenue (Total) Growth
4.83%16.34%

EBITDA

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Core Markets EBITDA
286.64M227.30M
Core Markets EBITDA Growth
26.11%18.66%
Growth Markets EBITDA
3.66M12.24M
Growth Markets EBITDA Growth
-70.07%-
Emerging Markets EBITDA
-51.60M-33.29M
Operating Income (Total)
58.37M64.15M
Operating Income (Total) Growth
-9.01%187.59%

Key Performance Indicators

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Core Markets - Active Customers
751.90K756.10K
Core Markets - Active Customers Growth
-0.56%3.33%
Growth Markets - Active Customers
278.00K327.40K
Growth Markets - Active Customers Growth
-15.09%47.68%
Emerging Markets - Active Customers
101.10K62.60K
Emerging Markets - Active Customers Growth
61.50%-
Total Active Customers
1.13M1.15M
Total Active Customers Growth
-1.31%20.25%
Number of Orders
4.92M4.95M
Number of Orders Growth
-0.48%11.75%
Average Order Value
697.00690.00
Average Order Value Growth
1.01%2.68%
Nicotine Pouch Base Volume Growth
13.00%35.00%
Nicotine Pouch Like-For-Like (LFL) Volume Growth
-41.00%
Like-For-Like (LFL) Net Sales Growth
-21.00%
Updated Feb 13, 2026. Data Source: Fiscal.ai.