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Haypp Group AB (publ) (STO:HAYPP)
Sweden flag Sweden · Delayed Price · Currency is SEK
173.00
-0.80 (-0.46%)
Oct 28, 2026, 4:35 PM CET

Revenue by Geography

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Jun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Sweden Revenue
-1.84B1.75B
Norway Revenue
-1.03B903.20M
Europe Revenue
-449.94M348.85M
USA Revenue
-537.55M674.03M
Revenue (Total)
4.33B3.89B3.72B

Revenue

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Jun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Core Markets Net Sales (Pre-FY2026 Reporting)
-2.78B2.62B
Growth Markets Net Sales (Pre-FY2026 Reporting)
-917.46M989.69M
Emerging Markets Net Sales
-149.36M71.12M
Revenue (Total)
4.33B3.89B3.72B

EBITDA

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Jun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Core Markets EBITDA (Pre-FY2026 Reporting)
-286.64M227.30M
Growth Markets EBITDA (Pre-FY2026 Reporting)
-3.66M12.24M
Emerging Markets EBITDA (Pre-FY2026 Reporting)
--51.60M-33.29M
Operating Income (Total)
33.20M58.37M64.15M

Key Performance Indicators

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Period Ending
Jun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20
Core Markets - Active Customers
-751.90K756.10K
Growth Markets - Active Customers
-278.00K327.40K
Emerging Markets - Active Customers
-101.10K62.60K
Total Active Customers
-1.13M1.15M
Number of Orders
5.43M4.92M4.95M
Average Order Value
-697.00690.00
Nicotine Pouch Base Volume Growth
-13.00%35.00%
Nicotine Pouch Like-For-Like (LFL) Volume Growth
--41.00%
Like-For-Like (LFL) Net Sales Growth
--21.00%