New Wave Group AB (publ) (STO:NEWA.B)
Sweden flag Sweden · Delayed Price · Currency is SEK
95.95
-0.75 (-0.78%)
At close: Jun 5, 2026

New Wave Group AB Company Description

New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Benelux, rest of Nordic countries, rest of Europe, and internationally.

It operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings. The Corporate segment offers promowear products, such as clothes for printing and embroidery, as well as leisure, work, and sports clothes; promotional gifts, including pens, power banks, gift cards, promotional and corporate gifts, bags, handbags, bed linens, and towels; and a range of work wear products comprising underwear, outer garments, reflective clothing, flame protective, and accessories for professional categories, which consist of construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers.

This segment offers its products under the D.A.D Sportswear, BAGSFIRST, James Harvest, PROJOB, hurricane, ultimate clothing collection, Printer, Cottover, Clique, Toppoint, Grizzly, J.

Harvest & Frost, Jobman, Graphix, Derby of Sweden, and ProJob brands. The Sports & Leisure segment provides clothes and shoes for sports, golf, hunting, fishing, shoe, and fashion trade under the Cutter & Buck, AHEAD, Craft, Clique, AHEAD, Kate Lord, Auclair, Laurentide, Seger, Termo, PAX, Marstrand, Sköna Marie, and Tenson brands.

The Gifts & Home Furnishings segment offers gifts and home furnishing products under the Sagaform, Orrefors, Kosta Förlag, Lord Nelson Victory, KostaBoda, Lord Nelson, Queen Anne, Orrefors Jernverk, Nightingale, Kosta Linnewäfveri, Lågprisvaruhuset Kosta AB, Kosta Boda Art Hotel, Kosta Lodge, ByOn, Victorian, and VAKINME brands.

The company was incorporated in 1989 and is headquartered in Gothenburg, Sweden.

New Wave Group AB (publ)
New Wave Group AB logo
CountrySweden
Founded1989
IndustrySpecialty Retail
SectorConsumer Discretionary
Employees2,824
CEOTorsten Jansson

Contact Details

Address:
Kungsportsavenyen 10
Gothenburg, 411 36
Sweden
Phone46 3 17 12 89 00
Websitenwg.se

Stock Details

Ticker SymbolNEWA.B
ExchangeNasdaq Stockholm
Fiscal YearJanuary - December
Reporting CurrencySEK
ISIN NumberSE0020356970
SIC Code2300

Key Executives

NamePosition
Tomas JanssonChief Executive Officer of New Wave Mode AB and CEO D&J Home and Gifts AB
Goran Harstedt1st Senior Vice President and Deputy Group Chief Executive Officer
Torsten JanssonFounder, Group Chief Executive Officer, President and Director
Anna GullmarstrandChief Financial Officer
Sara JacobsonIT Director and Chief Information Officer
Mark CaoChief Buying Officer
Anni SandgrenManager of CSR and Sustainability