Direct Finance of Direct Group (2006) Ltd (TLV:DIFI)
55,140
+1,880 (3.53%)
Apr 20, 2026, 5:26 PM IDT
Direct Finance of Direct Group (2006) Company Description
Direct Finance of Direct Group (2006) Ltd operates in the consumer credit sector.
Its loan portfolio includes loans for the purchase of vehicles, loans backed by liens on vehicles, loans backed by residential real estate, and loans for the purchase of residential apartments.
The company was incorporated in 2006 and is based in Petah Tikva, Israel.
Direct Finance of Direct Group (2006) Ltd

| Country | Israel |
| Founded | 2006 |
| Industry | Credit Services |
| Sector | Financials |
| Employees | 758 |
| CEO | Eran Golan |
Contact Details
Address: 35 Efal Street Petah Tikva, 4951132 Israel | |
| Phone | 972 3 721 5739 |
| Website | 5555.co.il |
Stock Details
| Ticker Symbol | DIFI |
| Exchange | Tel Aviv Stock Exchange |
| Fiscal Year | January - December |
| Reporting Currency | ILS |
| ISIN Number | IL0011681868 |
| SIC Code | 6141 |
Key Executives
| Name | Position |
|---|---|
| Tal Hamo | Chief Executive Officer of Auto Magazine Ltd. |
| Shmulik Bar Chen | Chief Executive Officer of Mortgage Company |
| Eran David Golan | Chief Executive Officer |
| Oren Shakedi | Vice President of Finance and Financial Business Development and Chief Financial Officer |
| Ronit Ben David Peter | Vice President of DATA Technologies and Innovation |
| Kfir Amado | Vice President of Credit and Customers |
| Sarit Balt-Redin | Vice President of Marketing |
| Adam Shabo | Vice President of Sale |
| Liat Shmueli Lichtenstein | Vice President of Human Resources |