Hasbro, Inc. (VIE:HAS)

Austria flag Austria · Delayed Price · Currency is EUR
79.68
+1.02 (1.30%)
Last updated: Jul 28, 2026, 1:00 PM CET
Market Cap11.27B +25.9%
Revenue (ttm)4.36B +17.0%
Net Income696.27M
EPS4.91
Shares Out n/a
PE Ratio16.19
Forward PE14.83
Dividend2.40 (3.01%)
Ex-Dividend DateJun 1, 2026
Volumen/a
Open79.92
Previous Close78.66
Day's Range79.68 - 79.92
52-Week Range61.44 - 89.69
Betan/a
Analystsn/a
Price Targetn/a
Earnings DateJul 21, 2026

About Hasbro

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]

Industry Games, Toys, and Children's Vehicles, Except Dolls and Bicycles
Founded 1923
Employees 4,520
Stock Exchange Vienna Stock Exchange
Ticker Symbol HAS

Financial Performance

Financial numbers in USD Financial Statements

News

The Future of the Toy Industry Isn't Toys. It's Magic.

Sales of a three-decade-old card game called Magic: The Gathering have been booming. “It is a mega franchise,” Hasbro's CEO says.

2 days ago - WSJ

Hasbro Unveils Magical New Fantasy Series “My Little Pony: Forever Friendship,” Premiering Early 2027 Exclusively on YouTube

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of...

4 days ago - Business Wire

Hasbro price target raised to $105 from $90 at Argus

Argus analyst Jim Corridore raised the firm’s price target on Hasbro (HAS) to $105 from $90 and keeps a Buy rating on the shares after its Q2 earnings beat. Shares…

5 days ago - TheFly

Hasbro price target raised to $107 from $101 at Citi

Citi raised the firm’s price target on Hasbro (HAS) to $107 from $101 and keeps a Buy rating on the shares.

5 days ago - TheFly

Hasbro (HAS) Cancels Games and Reduces Spending as Its Gaming Strategy Changes

Hasbro announced that it has canceled several games and will lower video game spending going forward.

6 days ago - TipRanks

Hasbro price target lowered to $95 from $100 at DA Davidson

DA Davidson lowered the firm’s price target on Hasbro (HAS) to $95 from $100 and keeps a Neutral rating on the shares after its Q2 results. The updated guide remains…

6 days ago - TheFly

Hasbro price target raised to $110 from $105 at BofA

BofA analyst Andrew Didora raised the firm’s price target on Hasbro (HAS) to $110 from $105 and keeps a Buy rating on the shares. Hasbro “meaningfully beat” Q2 expectations as…

6 days ago - TheFly

Hasbro price target raised to $105 from $100 at Roth Capital

Roth Capital raised the firm’s price target on Hasbro (HAS) to $105 from $100 and keeps a Buy rating on the shares after its Q2 earnings beat. The company’s consistent…

6 days ago - TheFly

Hasbro price target lowered to $111 from $125 at JPMorgan

JPMorgan lowered the firm’s price target on Hasbro (HAS) to $111 from $125 and keeps an Overweight rating on the shares. The company reported strong Q2 results with a guidance…

6 days ago - TheFly

Hasbro's Adult Fans Power a ‘Magic' 16% Sales Jump

Hasbro's strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast ...

6 days ago - PYMNTS

Hasbro Cancels Some Digital Projects, But Doubles Down on 'Magic: The Gathering'

Hasbro CEO Chris Cocks says the company is cancelling some video-game projects, but is doubling down on its "Magic: The Gathering" card game business. He speaks on "Bloomberg Open Interest.

7 days ago - Bloomberg Markets and Finance

Hasbro Stock Jumps 10% As It Convinces Wall Street To Believe In Magic

Hasbro CEO Chris Cocks spent much of today's earnings call explaining to Wall Street analysts why the company's most profitable brand, Magic: The Gathering, has staying power, and why it is a safe bet...

7 days ago - Forbes

Midday Fly By: GM, 3M, Hasbro all post beat and raise reports

The major averages were broadly higher as stocks attempt to build on Monday’s rebound, with technology shares leading gains ahead of a stretch of earnings from some of the market’s…

7 days ago - TheFly

Hasbro rises 13.0%

Hasbro (HAS) is up 13.0%, or $10.58 to $92.17.

7 days ago - TheFly

Hasbro Earnings Call Transcript: Q2 2026

Q2 2026 saw 16% revenue growth, led by Magic: The Gathering and strong Consumer Products performance. Full-year guidance was raised, with digital investment peaking and a $56M impairment recorded. Capital returns and cost savings remain priorities.

7 days ago - Transcripts

Hasbro Earnings release: Q2 2026

Hasbro released its Q2 2026 earnings on July 21, 2026, summarizing the period's financial results.

7 days ago - Filings

Hasbro Slides: Q2 2026

Hasbro has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 21, 2026.

7 days ago - Filings

Hasbro Lifts Outlook as Revenue Rises

Hasbro raised its full-year outlook after swinging to a profit and logging higher revenue in the second quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.

7 days ago - WSJ

Hasbro reports Q2 adjusted EPS $1.28, consensus $1.13

Reports Q2 revenue $1.14B, consensus $1.07B. “Hasbro (HAS) posted another quarter of topline growth, led by Wizards of the Coast,” said CEO Chris Cocks. “Magic: The Gathering eclipsed $500 million…

7 days ago - TheFly

Hasbro raises 2026 revenue growth view to 5%-7% from 3%-5%, consensus $4.99B

2025 revenue was $4.7B. Raises 2026 adjusted EBITDA view to $1.45B-$1.50B from $1.40B-$1.45B and adjusted operating margin view to 25%-26% from 24%-25%.

7 days ago - TheFly

Hasbro raises annual forecasts on digital gaming demand boost

Hasbro raised its annual revenue and profit forecasts on Tuesday, betting on resilient demand ​for its digital gaming business and ‌continued strength in "Magic: The Gathering" despite an uncertain co...

7 days ago - Reuters

Hasbro Reports Second Quarter 2026 Financial Results

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the second quarter 2026. "Hasbro posted another quarter of topl...

7 days ago - Business Wire

Hasbro price target lowered to $110 from $120 at Jefferies

Jefferies lowered the firm’s price target on Hasbro (HAS) to $110 from $120 and keeps a Buy rating on the shares. While the firm lowered its 2027 estimates to reflect…

12 days ago - TheFly

Hasbro price target lowered to $105 from $115 at BofA

BofA analyst Andrew Didora lowered the firm’s price target on Hasbro (HAS) to $105 from $115 and keeps a Buy rating on the shares ahead of the company reporting Q2…

12 days ago - TheFly

Hasbro announces new licensing partnership with Nintendo

Hasbro (HAS) announced a new licensing partnership with Nintendo (NTDOY) to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027,…

12 days ago - TheFly