Snap Inc. (SNAP)

NYSE: SNAP · Real-Time Price · USD
6.02
-0.02 (-0.33%)
At close: Apr 16, 2026, 4:00 PM EDT
6.02
0.00 (0.00%)
Pre-market: Apr 17, 2026, 5:40 AM EDT
Market Cap10.17B -31.2%
Revenue (ttm)5.93B +10.6%
Net Income-460.49M
EPS-0.27
Shares Out 1.69B
PE Ration/a
Forward PE11.32
Dividendn/a
Ex-Dividend Daten/a
Volume78,804,701
Open6.13
Previous Close6.04
Day's Range5.94 - 6.21
52-Week Range3.81 - 10.41
Beta0.91
AnalystsHold
Price Target8.42 (+39.87%)
Earnings DateMay 6, 2026

About SNAP

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products... [Read more]

IPO Date Mar 2, 2017
Employees 5,261
Stock Exchange NYSE
Ticker Symbol SNAP
Full Company Profile

Financial Performance

In 2025, Snap Inc.'s revenue was $5.93 billion, an increase of 10.63% compared to the previous year's $5.36 billion. Losses were -$460.49 million, -34.01% less than in 2024.

Financial Statements

Analyst Summary

According to 26 analysts, the average rating for SNAP stock is "Hold." The 12-month stock price target is $8.42, which is an increase of 39.87% from the latest price.

Price Target
$8.42
(39.87% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Can Cost Cuts Save Snap? Analysts Skeptical As North American Users Decline

Jones incorporated Snap's revised guidance into his model, noting the company now expects 2026 adjusted operating expenses of $2.75 billion, down from $3 billion, and stock-based compensation of $1.05...

17 hours ago - Benzinga

Snap's layoffs highlight growing work trend: AI-powered tiny teams

Snap is leaning into small, AI-powered "squads" to boost speed and output. AI proponents say the technology lets fewer workers accomplish more, allowing for flatter hierarchies.

1 day ago - Business Insider

Snap cuts 95 jobs in Washington state as part of broader layoffs, pushing for AI efficiencies

Snap filed a WARN Act notice showing 95 employees affected across its Bellevue, Seattle, and Vancouver, Wash.

1 day ago - GeekWire

Snapchat parent company cuts 1,000 jobs in major AI-driven workforce restructuring

Snapchat parent Snap is laying off about 1,000 employees and closing 300 open roles as activist investor Irenic Capital pushes for cost savings.

1 day ago - Fox Business

Snap layoffs today: 16% of jobs cut as CEO Evan Spiegel is the latest to tout AI advances

On Wednesday, April 15, Snap CEO Evan Spiegel announced in a letter to employees that the company would lay off about 1,000 people, including 16% of its full-time employees.

1 day ago - Fast Company

Snap Is Laying Off 16% of Full-Time Staff as It Embraces A.I.

The company, which owns the social media app Snapchat, said it was laying off about 1,000 employees as it increased its reliance on artificial intelligence.

1 day ago - NYTimes

Snap and Other Companies Blame AI for Layoffs. Is It Just a Convenient Excuse?

AI was the leading reason U.S.-based employers cited for layoffs in March. Snap just joined the club.

1 day ago - Barrons

Snap slashes 1K jobs in ‘AI efficiency' bloodbath

Spiegel, whose personal fortune is pegged by Forbes at $2.3 billion, said he was “deeply sorry” in a staff memo announcing the cuts, which amount to 16% of the Snapchat parent's overall workforce.

1 day ago - New York Post

Snap Blames 1,000 Layoffs On AI—And These Companies Have Done The Same

Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text “Alerts” to (201) 335-0739 or sign up here: joinsu...

1 day ago - Forbes

Snap Inc blames AI as it lays off 1,000 workers

Cuts by Snapchat's parent company come in response to a declining stock price and pressure from an activist investor

1 day ago - The Guardian

Snap To Cut 1,000 Jobs After Activist Pressure, Bets On AI Efficiency

The social media firm's shares rose 5.8%. The stock has fallen about 31% so far this year.

1 day ago - Huffington Post

Snap Inc. Announces Date of First Quarter 2026 Results Conference Call

SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) will hold its quarterly conference call to discuss first quarter 2026 financial results on Wednesday, May 6, 2026 at 2:00 p.m. Pacific Tim...

1 day ago - Business Wire

Snap stock rises on plan to cut 1,000 jobs and $500 million costs

Snap Inc. said on Wednesday it would lay off about 1,000 employees, or roughly 16% of its full-time workforce, as the social media company moves to streamline operations under pressure from an activis...

1 day ago - Invezz

Snap to slash workforce by 16%, saying AI has reduced need for repetitive work

Wall Street continues its trend of cheering news of large layoffs in the technology sector.

1 day ago - Market Watch

Snap to Lay Off 16% of Staff. The Stock Is Jumping.

The social media company is attempting to streamline operations and accelerate its path to profitability.

1 day ago - Barrons

Snap to Cut 16% of Workforce as It Seeks Profitability

The layoffs were necessary to enable the company to increase efficiency and pursue profitable growth, the social-media company's chief executive said.

1 day ago - WSJ

Snap says it will lay off 16% of its global workforce. Read the memo it sent to staff.

Snap is the latest tech company to announce layoffs. The company behind Snapchat will cut 16% of its global workforce, according to a regulatory filing.

1 day ago - Business Insider

Snap's stock jumps 7% after announcing plans to lay off up to 16% of its workforce

Snap rose in premarket trading after announcing plans to lay off around 16% of its workforce. In this article SNAP

1 day ago - CNBC

Snap to lay off about 16% of staff

Snap said on Wednesday it would ​lay off around ‌16% of its workforce, weeks after activist investor ​Irenic Capital Management pushed ​the Snapchat parent to ⁠optimize its portfolio ​and improve perf...

1 day ago - Reuters

Snap stock sends bullish signals ahead of earnings: buy or sell?

Snap stock price rose by 6% on Monday, outperforming other popular companies as the management announced its progress in artificial intelligence (AI) and virtual reality. It jumped to $5.15, up modest...

2 days ago - Invezz

Snap unit to use Qualcomm chips for upcoming AI smart glasses

Specs, the Snap smart glasses unit formed early this year, will use Qualcomm ​chips for its upcoming devices under a ‌multi-year deal announced on Friday, marking its first major move.

Other symbols: QCOM
6 days ago - Reuters

Snap and Qualcomm Expand Strategic Collaboration to Advance Intelligent Computing Experiences on Specs

SANTA MONICA, Calif. & SAN DIEGO--(BUSINESS WIRE)--Today, Specs Inc., a Snap subsidiary, and Qualcomm Technologies, Inc. announced a multi-year strategic agreement to power future generations of Specs...

Other symbols: QCOM
6 days ago - Business Wire

Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet

Each week, Benzinga's Stock Whisper Index uses a combination of proprietary data and pattern recognition to showcase five stocks that are just under the surface and deserve attention.

Other symbols: CCLCDEJBLURZLV
12 days ago - Benzinga

Snap Stock Falls As Trump Signals Continued Strikes, No Clear End To Conflict

According to the New York Times, Trump said the U.S. would continue to hit Iran "extremely hard" over the next two to three weeks, signaling that military action will persist in the near term.

14 days ago - Benzinga