Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
272.04
+1.07 (0.39%)
Dec 23, 2025, 12:03 PM EST - Market open
0.39%
Market Cap4.02T
Revenue (ttm)416.16B
Net Income (ttm)112.01B
Shares Out 14.78B
EPS (ttm)7.46
PE Ratio36.46
Forward PE32.99
Dividend$1.04 (0.38%)
Ex-Dividend DateNov 10, 2025
Volume11,463,457
Open270.84
Previous Close270.97
Day's Range269.56 - 272.17
52-Week Range169.21 - 288.62
Beta1.11
AnalystsBuy
Price Target288.62 (+6.1%)
Earnings DateJan 29, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 30 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $288.62, which is an increase of 6.10% from the latest price.

Price Target
$288.62
(6.10% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Tech Rotation to Follow Santa Claus Rally, AAPL 2026 "Favorite"

Eddie Ghabour anticipates a year-end Santa Claus rally driven by money managers attempting to catch up with indices. He expects a rotation out of overbought tech stocks to continue in the first quarte...

18 hours ago - Schwab Network

Italy fines Apple nearly 100 mn euros over app privacy feature

Italy's competition authority said Monday it had fined the US tech giant Apple 98 million euros ($115 million) for allegedly abusing its dominant position in the mobile app market.

1 day ago - TechXplore

Italy fines Apple $115M over App Store practices and privacy rules

Italy's competition authority has imposed a €98.6 million fine on Apple, intensifying scrutiny over how the company operates its App Store and applies privacy rules to developers.

1 day ago - Invezz

Italy's antitrust fines Apple for alleged abuse of dominant position with App Store

Italy's competition authority said on Monday it had fined U.S tech giant Apple and two of its units 98.6 million euros ($115.53 million) over alleged abuse of dominant position for the distribution of...

1 day ago - Reuters

China's vice commerce minister met Apple COO on Friday

China's Vice Commerce Minister Li Chenggang and Apple's Chief Operating Officer Sabih Khan discussed the U.S. firm's business operations in China in a meeting on Friday, a commerce ministry statement ...

1 day ago - Reuters

My Ultimate Low-Stress Retirement Portfolio For Reliable Income

A shockingly simple portfolio that could cover retirement expenses. Why chasing yields might be sabotaging your future. The hidden trade-offs most retirees never consider.

2 days ago - Seeking Alpha

Apple: Efficiency-Monetization Loop - Services Margin And PCC Infrastructure Support A $425 Target

Apple is a long-term buy, driven by the iPhone 17 supercycle, high-margin Services growth, and aggressive capital returns. AAPL's valuation premium is justified by a 171.42% ROE, robust balance sheet,...

2 days ago - Seeking Alpha

The future of the Magnificent Seven and the broader AI trade heading into 2026

Ahead of 2026's kick-off, investors are putting heavy consideration into how to play the AI trade. B. Riley Wealth chief market strategist Art Hogan joins Opening Bid with Brian Sozzi to talk about hi...

3 days ago - Yahoo Finance

Apple faces risk from memory cost spike in 2026: MoffettNathanson's Moffett

CNBC's "Closing Bell Overtime" team discusses whether 2026 will be a critical year for Apple, the company's 2025 performance and more with Craig Moffett of MoffettNathanson.

3 days ago - CNBC Television

Smothers' 2026 Watchlist: A.I. Monetization, AMZN, AAPL & NVDA

Dale Smothers believes the markets are correcting to the upside after "overreactions" against the A.I. CapEx story and FOMC uncertainties.

Other symbols: AMZNNVDA
3 days ago - Schwab Network

Congressman Can't Stop Buying Magnificent 7 Stocks: These Are His Latest Picks

Rep. Cleo Fields (D-La.) has been buying Magnificent Seven stocks aggressively in 2025 with multiple purchases totaling hundreds of thousands and sometimes millions of dollars.

4 days ago - Benzinga

Apple becomes a debt collector with its new developer agreement

Apple on Wednesday released an updated developer license agreement that gives the company permission to recoup unpaid funds, such as commissions or any other fees, by deducting them from in-app purcha...

4 days ago - TechCrunch

Apple Stock To Drop 40% In 2026?

There could be difficulties on the horizon for Apple stock (NASDAQ:AAPL). Here's the reason.

5 days ago - Forbes

Apple opens up its App Store to competition in Japan

Apple announced it will allow alternative app stores in Japan and will permit developers to process payments for digital goods and services outside of its own in-app purchase system in iOS. The iPhone...

5 days ago - TechCrunch

Apple updates iOS in Japan to meet new competition rules

Apple is rolling out targeted changes to its iPhone software in Japan as the country's new competition law takes effect, marking another step in how the company adapts its tightly controlled ecosystem...

5 days ago - Invezz

Apple opens iPhone to alternative app stores in Japan

Apple on Wednesday said it has opened iPhones and other devices to alternative app stores in Japan to comply with new laws aimed at stoking competition in that country's smartphone market.

5 days ago - Reuters

Apple announces changes to iOS in Japan

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced changes impacting iOS apps in Japan to comply with the Mobile Software Competition Act (MSCA). These updates create new options for developer...

5 days ago - Business Wire

Apple's ATT leads to significant revenue losses for SMEs

Apple's data protection measure "App Tracking Transparency" (ATT) strengthens user privacy, but causes significant revenue losses in e-commerce, especially for small and medium-sized enterprises (SMEs...

5 days ago - TechXplore

Apple Plans 8 New iPhones: Report Says Folding Model, 20th Anniversary Edition In The Works

Apple Inc (NASDAQ: AAPL) set records in the fourth quarter (Q4) and is forecasting new records again in Q1.

5 days ago - Benzinga

Why Jefferies, Morgan Stanley raised Apple stock price targets

Apple received a boost from Wall Street on Wednesday after brokerages Jefferies and Morgan Stanley raised their price targets, pointing to resilient iPhone demand, pricing power and signs of accelerat...

5 days ago - Invezz

Is it time to sell Magnificent 7 stocks? Plus, the best-positioned energy stocks to consider

Yahoo Finance executive editor Brian Sozzi breaks down the latest market moves for December 17, 2025. The S&P 500 is concentrated primarily in the top ten technology stocks, according to Barclays.

6 days ago - Yahoo Finance

Cramer's Mad Dash: Apple

CNBC's Jim Cramer delivers his daily Mad Dash.

6 days ago - CNBC Television

Apple punted on AI this year. Next year will be critical

As consumers become accustomed to holding free-flowing conversations with the likes of OpenAI's ChatGPT, Anthropic's Claude and Google's Gemini chatbots, the pressure is on Apple to keep up.  The iPho...

6 days ago - CNBC

Apple in talks with Indian chip makers for assembly, packaging of iPhone parts, ET reports

Apple is in preliminary talks with some Indian chip manufacturers for the assembly and packaging of iPhone component, local newspaper Economic Times reported on Thursday, citing people with knowledge ...

6 days ago - Reuters

Apple App Store Fees Face Pressure From EU Developers

A collection of app developers and consumer groups want Europe to enforce laws against Apple. The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (...

6 days ago - PYMNTS