Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
229.31
+2.15 (0.95%)
At close: Aug 26, 2025, 4:00 PM
229.26
-0.05 (-0.02%)
Pre-market: Aug 27, 2025, 6:05 AM EDT
0.95%
Market Cap3.40T
Revenue (ttm)408.63B
Net Income (ttm)99.28B
Shares Out 14.84B
EPS (ttm)6.57
PE Ratio34.88
Forward PE29.83
Dividend$1.04 (0.45%)
Ex-Dividend DateAug 11, 2025
Volume54,575,107
Open226.87
Previous Close227.16
Day's Range224.69 - 229.49
52-Week Range169.21 - 260.10
Beta1.17
AnalystsBuy
Price Target237.24 (+3.46%)
Earnings DateJul 31, 2025

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, ... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 164,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2024, Apple's revenue was $391.04 billion, an increase of 2.02% compared to the previous year's $383.29 billion. Earnings were $93.74 billion, a decrease of -3.36%.

Financial Statements

Analyst Summary

According to 33 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $237.24, which is an increase of 3.46% from the latest price.

Price Target
$237.24
(3.46% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Apple Announces Sept. 9 Event Expected to Feature New iPhones

Apple will hold a special event that it has dubbed “awe dropping” on Sept. 9. The event will be streamed on apple.com, Apple TV and YouTube Live, the company said in a Tuesday (Aug. 26) post on its de...

11 hours ago - PYMNTS

Apple-Perplexity deal still a no-brainer, says Big Technology's Alex Kantrowitz

CNBC's Steve Kovach and Big Technology's Alex Kantrowitz join 'Closing Bell' to discuss Apple's AI ambitions, the company's desire to acquire and much more.

14 hours ago - CNBC Television

Musk's Case Against Apple, OpenAI Is Weak: Antitrust Lawyer

Antitrust Lawyer David Balto says Elon Musk's claim that Apple is unfairly favoring OpenAI across its products is a case of trying to use antitrust laws to “muscle a deal” out of rivals. Balto speaks ...

14 hours ago - Bloomberg Technology

Elon Musk is beefing with Apple again. It's not the first time the Tesla CEO has picked a fight with the iPhone giant.

Tesla CEO Elon Musk has a long history of criticizing Apple. Musk's xAI and X sued Apple and OpenAI on Monday, alleging monopolistic behavior.

15 hours ago - Business Insider

2 High-Conviction Picks For 7.73% Growth And 4.22% Yield Within A Dividend Portfolio

Through our latest additions of Deutsche Post and Meta Platforms to The Dividend Income Accelerator Portfolio, we have increased the portfolio's sector diversification and global exposure. In addition...

Other symbols: BLKJNJMETAPEP
15 hours ago - Seeking Alpha

Apple is gearing up for an 'awe-dropping' event

Apple's fall event is set for September 9, 2025, CEO Tim Cook said on Tuesday. Many have speculated that the coming iPhone 17 may feature a new twist on the current form factor.

15 hours ago - Business Insider

Apple has an AI problem — and a Google partnership could actually make things worse

Partnering with Google's Gemini could erode Apple's brand and privacy, causing the iPhone maker to lose market share.

Other symbols: GOOGGOOGL
15 hours ago - Market Watch

The 'Halftime' Investment Committee debate whether Apple should buy Perplexity

The 'Halftime' Investment Committee debate Apple's interest in Perplexity AI and if the company should buy the company and what it could mean for the stock.

15 hours ago - CNBC Television

Elon Musk's xAI sues Apple, OpenAI over AI competition and App Store rankings

Elon Musk's xAI filed a lawsuit against Apple and OpenAI in federal court, alleging the companies conspired to prevent competition in the market for artificial intelligence tools.

16 hours ago - Fox Business

Mag 7 Split: NVDA Continues Leadership, AAPL Lags in A.I.

Hatem Dhiab sees Nvidia (NVDA) benefitting long-term from increasing hyperscaler spend, even if earnings do not meet the sky-high bar set by Wall Street for the quarter. He notes Apple (AAPL) as the b...

Other symbols: NVDA
16 hours ago - Schwab Network

Apple's iPhone 17 Invites Are Out: Here's What Could Come On Sept. 9

Apple on Tuesday sent out invites for its annual fall iPhone launch event, which is slated for Sept. 9 at 10 a.m. PT. The company is expected to unveil the iPhone 17 lineup, which could include a slim...

17 hours ago - CNET

Apple's Annual Event Will Be Sept 9. What to Expect.

CEO Tim Cook said this year's event will be “awe dropping.”

17 hours ago - Barrons

Not so fast: German court says Apple can't call Watch carbon neutral

Two years ago, Apple announced its Watch Series 9 as its first carbon-neutral product. From cradle to grave, the company said the manufacturing, use, and disposal of the then-new model didn't contribu...

17 hours ago - TechCrunch

Apple to host special event on September 9

Apple said on Tuesday it would host its annual fall event on September 9, when the company is expected to unveil new iPhones, watches and other devices.

18 hours ago - Reuters

Apple announces iPhone launch on Sept. 9

Apple on Tuesday sent invites to the media and analysts for a launch event at its campus. Apple is expected to release new iPhones, as it usually does in September

18 hours ago - CNBC

Apple is holding its iPhone 17 event on September 9

Apple said today that it is holding its event for the iPhone 17 on Tuesday, September 9 — just like last year. The company has started sending invites for the event, which will be held at the Steve Jo...

18 hours ago - TechCrunch

Apple internally discussed buying Mistral, Perplexity, the Information reports

Apple has held talks internally about acquiring French AI startup Mistral as well as Perplexity, the Information reported on Tuesday, citing people familiar with the matter.

19 hours ago - Reuters

Wall Street Breakfast Podcast: Trump Fires Cook, Threatens More Tariffs

Trump's firing of Fed Governor Cook over mortgage fraud allegations raises concerns about Fed independence and potential for a more dovish board. Markets reacted negatively, with futures dipping and t...

Other symbols: AMZNGOOGGOOGLMETA
22 hours ago - Seeking Alpha

Apple Watch not a 'CO2-neutral product', German court finds

Apple can no longer advertise its Apple Watch as a "CO2-neutral product" in Germany, following a court ruling on Tuesday that sided with environmentalists in finding that the U.S. tech company had mis...

1 day ago - Reuters

Elon Musk Sues Apple And OpenAI For Alleged Monopoly Behavior

Elon Musk has sued Apple and Open AI for allegedly “joining forces to ensure their continued dominance” and thwarting competitors like Musk's xAI. The suit, filed in U.S.

1 day ago - Deadline

Apple Earnings In Focus After Streaming Price Increase: Gene Munster Says This 'Will Be Apple's Growth Playbook'

Tech giant Apple Inc AAPL recently announced a price increase for its streaming customers, taking its AppleTV+ subscriptions from $9.99 per month to $12.99 per month, its first price increase since 20...

1 day ago - Benzinga

Musk's xAI sues Apple, OpenAI alleging antitrust violations

Elon Musk's companies xAI and X filed a sweeping US antitrust lawsuit Monday against Apple and OpenAI, alleging the tech giants formed an illegal partnership to stifle competition in artificial intell...

1 day ago - TechXplore

Elon Musk's xAI Files Antitrust Lawsuit Against Apple and OpenAI

Elon Musk-owned companies X and xAI reportedly sued Apple and OpenAI, alleging that they operate an “anticompetitive scheme” in which Apple favors OpenAI and deprioritizes the artificial intelligence ...

1 day ago - PYMNTS

Wedbush's Dan Ives: 80% of Musk lawsuit against Apple, OpenAI is 'noise'

Dan Ives, Wedbush Securities global head of technology research, joins CNBC's 'Power Lunch' to discuss his reaction to a new lawsuit from Elon Musk against Apple and OpenAI, expectations for Nvidia, a...

1 day ago - CNBC Television

Alphabet's Gemini Is Apple's Saving Grace: Who's The Bigger Winner?

Gemini in Siri has the power to reinvigorate both Apple Inc.'s and Alphabet Inc.'s innovation narratives and competitive positioning. It's the dream team no one saw coming. Apple urgently needs AI int...

Other symbols: GOOGGOOGL
1 day ago - Seeking Alpha