Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
260.33
-2.03 (-0.77%)
At close: Jan 7, 2026, 4:00 PM EST
260.36
+0.03 (0.01%)
After-hours: Jan 7, 2026, 7:38 PM EST
-0.77%
Market Cap3.85T
Revenue (ttm)416.16B
Net Income (ttm)112.01B
Shares Out 14.78B
EPS (ttm)7.46
PE Ratio34.90
Forward PE31.56
Dividend$1.04 (0.40%)
Ex-Dividend DateNov 10, 2025
Volume48,210,869
Open263.20
Previous Close262.36
Day's Range259.81 - 263.68
52-Week Range169.21 - 288.62
Beta1.09
AnalystsBuy
Price Target289.71 (+11.29%)
Earnings DateJan 29, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 29 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $289.71, which is an increase of 11.29% from the latest price.

Price Target
$289.71
(11.29% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Goldman Sachs' Apple Card saga is finally coming to an end

JPMorgan will take over the card program, which had been a major headache for Goldman.

Other symbols: JPM
1 hour ago - Market Watch

JPMorgan Chase to Become New Issuer of Apple Credit Card

A deal in which JPMorgan Chase will become the new issuer of the Apple credit card will reportedly be announced soon. The companies have reached a deal after more than a year of negotiations and will ...

Other symbols: JPM
1 hour ago - PYMNTS

JPMorgan reaches deal to take over Apple credit card, WSJ reports

JPMorgan Chase has reached a deal to take over Apple credit-card program from Goldman Sachs , the Wall Street Journal reported on Wednesday, citing people familiar with the matter.

Other symbols: JPM
3 hours ago - Reuters

JPMorgan reaches deal to take over Apple credit card program: Source

CNBC's Leslie Picker reports on JPMorgan striking a deal to take over Apple's credit card program, according to sources.

Other symbols: JPM
3 hours ago - CNBC Television

JPMorgan reaches deal to become Apple credit card issuer, source says

JPMorgan reaches deal to become Apple credit card issuer, source says

Other symbols: JPM
3 hours ago - CNBC

JPMorgan Chase Reaches a Deal to Take Over the Apple Credit Card

After more than a year of negotiations, a deal to take over Goldman Sachs's role in Apple program is expected to be announced soon

Other symbols: JPM
4 hours ago - WSJ

Apple and Dell Face Soaring Memory Prices. How the Stocks Can Handle the Threat.

Soaring memory prices are good news for SanDisk, Seagate Technology and Western Digital but not so cheerful for hardware companies such as Apple and Dell.

Other symbols: DELL
7 hours ago - Barrons

Stock market surges on Big Tech gains, nearing records

Stocks rose on Wall Street Tuesday afternoon and approached more all-time highs.

Other symbols: AMZNGOOGGOOGLMETA
10 hours ago - Fast Company

The Big 3: AAPL, ORCL, IBM

Jesica Inskip (@jessicainskip) talks all about tech on today's Big 3. She labels Apple (AAPL) as her top stock pick for 2026 due to its potential to become a quiet but strong AI winner.

Other symbols: IBMORCL
1 day ago - Schwab Network

"B.U.I.L.T. D1FF3R3NT Studio Podcast" Earns Top 100 Ranking on Apple Podcasts in Education Category

Hosted by student-athlete success coach Randy Narciso, the podcast explores mindset, systems, and habits that shape champions in school, sport, and life. Los Angeles, California--(Newsfile Corp. - Jan...

1 day ago - Newsfile Corp

Whatever You Do This Year, Don't Buy These 2 Popular Stocks

I usually focus on what I want to buy, but sometimes the real value comes from questioning popular ideas and challenging comfortable consensus. I examine two widely loved businesses where expectations...

Other symbols: ARECATNFLXTROW
1 day ago - Seeking Alpha

My Dividend Stock Portfolio: New November Dividend Record - 100 Holdings With 12 Buys

I trimmed positions in NVDA and AMD due to valuation concerns and overexposure, favoring BDCs like ARCC, OBDC, and HTGC for yield. November dividend income reached a record $653, up 5% Y/Y, with BDCs ...

2 days ago - Seeking Alpha

2026 Will Be ‘Incredibly Choppy' But These 5 Stocks Could Soar

Investor Dan Niles breaks down why 2026 could be messy for investors and shares exactly which stocks he's betting on.

Other symbols: BACSCONKE
2 days ago - The Street

Strong fundamentals, weak upside: the case against Apple stock in 2026

Apple Inc.'s (NASDAQ: AAPL) strong fundamentals and loyal customer base have helped it remain in a strong uptrend over the past nine months (since early April). Still, Raymond James' senior analyst Me...

2 days ago - Invezz

Mercer: Robotics to Lead "Next" Mag 7, AI Spending to Stay Robust

While data centers have taken investor focus over recent months, Zeno Mercer believes many are missing the next leg of markets in robotics. He sees companies that "separate the physical and digital wo...

2 days ago - Schwab Network

A Near-Perfect Passive Income Portfolio To Sleep Well In Retirement

Most retirees focus on the wrong metric - and it could cost them everything. This income framework turns volatility into an advantage. A single portfolio shift could dramatically reduce retirement str...

3 days ago - Seeking Alpha

2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins

The lesson Austin Lyons says he will take away from 2025 is the deep ties AI has to the CapEx story. Companies like Nvidia (NVDA) and TSMC (TSM) are juggernauts he expects to benefit as AI spending ac...

Other symbols: GOOGGOOGLNVDA
5 days ago - Schwab Network

Apple slashes Vision Pro headset production, marketing over weak sales: report

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales.

5 days ago - New York Post

Raymond James downgrades Apple

CNBC's Steve Kovach reports on Apple as Raymond James downgrades the iPhone maker.

5 days ago - CNBC Television

Is It Time To Reduce Exposure To Apple Stock?

Our multi-factor evaluation indicates that it might be time to lessen exposure to AAPL stock. While Apple's operating performance and financial health remain strong, the current valuation leaves littl...

5 days ago - Forbes

TSLA Shakes Off Weaker Deliveries, AAPL Neutral View, ASML Double Upgrade

Fourth quarter deliveries for Tesla (TSLA) fell under Wall Street's estimates, yet Wall Street doesn't seem to care. Diane King Hall goes over the numbers and explains why investors have their eyes on...

Other symbols: ASMLTSLA
5 days ago - Schwab Network

AAPL, AMZN and GOOG Forecast – Major US Stocks Look to Rally

Major US stocks look slightly positive for Friday's session.

Other symbols: AMZNGOOGGOOGL
5 days ago - FXEmpire

All in on Magnificent 7? Where You Should Invest Next

#morningstar #magnificentseven #nvidiastock Plus, how to manage the risk of market concentration in your portfolio. Is your portfolio making a big bet on the Magnificent Seven?

5 days ago - Morningstar

Apple Stock's Growth Trajectory Is Challenged in 2026. Why This Analyst Is Staying on the Sidelines.

Raymond James strikes a cautious tone as it resumes coverage on shares of the iPhone maker.

5 days ago - Barrons

Apple's Rival Masimo Tumbles In Quality Despite $634 Million Patent Win Over iPhone-Maker

Despite securing a massive $634 million legal victory against Apple Inc. (NASDAQ: AAPL), Masimo Corp. (NASDAQ: MASI) is flashing warning signals in its underlying fundamentals.

Other symbols: MASI
5 days ago - Benzinga