Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
271.01
-0.85 (-0.31%)
At close: Jan 2, 2026, 4:00 PM EST
270.96
-0.05 (-0.02%)
After-hours: Jan 2, 2026, 7:59 PM EST
-0.31%
Market Cap4.00T
Revenue (ttm)416.16B
Net Income (ttm)112.01B
Shares Out 14.78B
EPS (ttm)7.46
PE Ratio36.33
Forward PE32.85
Dividend$1.04 (0.38%)
Ex-Dividend DateNov 10, 2025
Volume37,782,525
Open272.26
Previous Close271.86
Day's Range269.00 - 277.84
52-Week Range169.21 - 288.62
Beta1.09
AnalystsBuy
Price Target290.49 (+7.19%)
Earnings DateJan 29, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 30 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $290.49, which is an increase of 7.19% from the latest price.

Price Target
$290.49
(7.19% upside)
Analyst Consensus: Buy
Stock Forecasts

News

2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins

The lesson Austin Lyons says he will take away from 2025 is the deep ties AI has to the CapEx story. Companies like Nvidia (NVDA) and TSMC (TSM) are juggernauts he expects to benefit as AI spending ac...

Other symbols: GOOGGOOGLNVDA
1 day ago - Schwab Network

Apple slashes Vision Pro headset production, marketing over weak sales: report

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales.

1 day ago - New York Post

Raymond James downgrades Apple

CNBC's Steve Kovach reports on Apple as Raymond James downgrades the iPhone maker.

1 day ago - CNBC Television

Is It Time To Reduce Exposure To Apple Stock?

Our multi-factor evaluation indicates that it might be time to lessen exposure to AAPL stock. While Apple's operating performance and financial health remain strong, the current valuation leaves littl...

1 day ago - Forbes

TSLA Shakes Off Weaker Deliveries, AAPL Neutral View, ASML Double Upgrade

Fourth quarter deliveries for Tesla (TSLA) fell under Wall Street's estimates, yet Wall Street doesn't seem to care. Diane King Hall goes over the numbers and explains why investors have their eyes on...

Other symbols: ASMLTSLA
1 day ago - Schwab Network

AAPL, AMZN and GOOG Forecast – Major US Stocks Look to Rally

Major US stocks look slightly positive for Friday's session.

Other symbols: AMZNGOOGGOOGL
1 day ago - FXEmpire

All in on Magnificent 7? Where You Should Invest Next

#morningstar #magnificentseven #nvidiastock Plus, how to manage the risk of market concentration in your portfolio. Is your portfolio making a big bet on the Magnificent Seven?

1 day ago - Morningstar

Apple Stock's Growth Trajectory Is Challenged in 2026. Why This Analyst Is Staying on the Sidelines.

Raymond James strikes a cautious tone as it resumes coverage on shares of the iPhone maker.

1 day ago - Barrons

Apple's Rival Masimo Tumbles In Quality Despite $634 Million Patent Win Over iPhone-Maker

Despite securing a massive $634 million legal victory against Apple Inc. (NASDAQ: AAPL), Masimo Corp. (NASDAQ: MASI) is flashing warning signals in its underlying fundamentals.

Other symbols: MASI
1 day ago - Benzinga

Apple reportedly cuts production of Vision Pro headset after poor sales

Company had hoped the virtual reality device would herald a new era in ‘spatial computing'

2 days ago - The Guardian

Ca$htag$: Apple (AAPL) Strong Holiday Season

@LikeFolio's Andy Swan says Apple (AAPL) “looks fantastic” and thinks it saw a strong holiday shopping season. He notes “extraordinarily strong” growth in consumer interest for iPhones, AirPods, and i...

3 days ago - Schwab Network

Apple's AI challenges in 2026

CNBC's Steve Kovach reports on news regarding Apple.

3 days ago - CNBC Television

What Can Trigger An Apple Stock Rally In 2026?

Apple (AAPL) has a remarkable history of swift increases, featuring over 30% rallies in less than two months during multiple years, including 2010, 2019, and 2024. Notably, there were two instances wh...

3 days ago - Forbes

Apple misses on AI in 2025

CNBC's Steve Kovach joins ‘Squawk Box' to discuss Apple's AI missteps this year and the challenges ahead next year.

3 days ago - CNBC Television

Apple needs to deliver an AI-charged Siri so good it gets older iPhone users to upgrade

Apple spent much of the year battling President Donald Trump's tariffs and the perception it has fallen behind rivals in AI. The company failed to deliver its update to Siri that would've added new ge...

4 days ago - CNBC

Beyond Nvidia: Dan Ives Names Top AI Stocks For 2026

Wall Street is already looking past 2025 and positioning for the next phase of the artificial intelligence boom, and Wedbush analyst Dan Ives says investors should focus on the “AI ripple effect” winn...

Other symbols: CRWDMSFTPLTRTSLA
4 days ago - Benzinga

Tech's biggest bull lists his Top 5 AI stocks for 2026, and Nvidia's isn't one of them

Besides Nvidia, Wedbush's Dan Ives recommended three other “Magnificent Seven” stocks to play the AI trade, plus a “cult” stock and a software company.

Other symbols: CRWDMSFTPLTRTSLA
4 days ago - Market Watch

The sneaky factor that Apple investors need to watch in the new year

Just how well can Apple insulate itself from booming memory prices?

4 days ago - Market Watch

Why Wedbush's Dan Ives says these five AI stocks will boom in 2026

CNBC's "Squawk Box" teams discuss some of the top AI stock picks for 2026 with Dan Ives of Wedbush Securities.

Other symbols: CRWDMSFTPLTRTSLA
4 days ago - CNBC Television

Wedbush's Dan Ives talk top tech names to own heading into 2026

Wedbush's Dan Ives joins 'Fast Money' to talk what stocks did, and did not, make his top tech stocks list for 2026.

Other symbols: CRWDMSFTPLTRTSLA
5 days ago - CNBC Television

AI spend is forcing a Mag 7 reckoning — and the gap could widen in 2026

CNBC's MacKenzie Sigalos reports on the Mag 7 split as investors punish heavy AI capex without clear returns — and model convergence makes distribution the deciding edge heading into 2026.

5 days ago - CNBC Television

Mag 7 trade splinters as AI winners pull away heading into 2026

CNBC's MacKenzie Sigalos reports on how a widening performance gap inside the Mag7 is forcing investors to reward companies that can turn AI spending into revenue and margins, while penalizing heavy s...

5 days ago - CNBC Television

Mag 7 divide could widen in 2026 as Amazon, Meta, Apple lag year-to-date

CNBC's MacKenzie Sigalos reports on how the Magnificent 7 stocks could widen their divide in 2026.

Other symbols: AMZNMETA
5 days ago - CNBC Television

Looking ahead to 2026: Can Apple stage a comeback after its AI struggles?

Apple has been lagging in the AI race compared to the other tech giants.  While other tech giants have raced ahead with improved AI chatbots, video-generating apps, and much advanced AI models, Apple ...

5 days ago - Invezz

Apple's 2025 year-in-review, and what could be next for the Big Tech giant

2025 was a big year for Apple (AAPL). Investors experienced some angst early in the year when concerns arose that the tech giant might be missing out on the AI revolution.

6 days ago - Yahoo Finance