Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
278.28
+0.25 (0.09%)
At close: Dec 12, 2025, 4:00 PM EST
277.79
-0.49 (-0.18%)
After-hours: Dec 12, 2025, 7:59 PM EST
0.09%
Market Cap4.11T
Revenue (ttm)416.16B
Net Income (ttm)112.01B
Shares Out 14.78B
EPS (ttm)7.46
PE Ratio37.30
Forward PE33.82
Dividend$1.04 (0.37%)
Ex-Dividend DateNov 10, 2025
Volume39,816,277
Open277.90
Previous Close278.03
Day's Range276.82 - 279.22
52-Week Range169.21 - 288.62
Beta1.11
AnalystsBuy
Price Target287.78 (+3.41%)
Earnings DateJan 29, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 31 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $287.78, which is an increase of 3.41% from the latest price.

Price Target
$287.78
(3.41% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Buy And Hold Portfolio For Next 10 Years: Potential $5,500 Monthly Income

This article presents a diversified, fund-based portfolio targeting market-matching growth and a 6%+ income yield, with lower tech exposure than the S&P 500. The model portfolio, comprising 5 ETFs and...

45 minutes ago - Seeking Alpha

These 2 Are, By Far, My Favorite Mag-7 Stocks

I have historically avoided Big Tech stocks, focusing instead on value and dividend investments outside the information technology sector. My investment approach is shaped by skepticism toward Big Tec...

1 hour ago - Seeking Alpha

Warren Buffett's Biggest Artificial Intelligence Bets in 2026: 23% of Berkshire Hathaway's $311 Billion Stock Portfolio Is in These 2 AI Stocks

One of these is known more for its devices. The other is integrating AI into many products and services, including its famous search portal.

Other symbols: GOOGGOOGL
3 hours ago - The Motley Fool

Apple stock seen entering ‘AI revolution' in 2026: here's what it may look like

Apple Inc. (NASDAQ: AAPL) faces frequent criticism for lagging in artificial intelligence innovation compared to aggressive moves by Microsoft, Google, and Meta. However, 2026 will finally mark the gi...

3 hours ago - Invezz

These 3 Warren Buffett AI Stocks Could Be Big Winners in 2026

Alphabet's Google Gemini 3.0 could make Google Cloud more attractive to customers than ever. Amazon's investments in agentic AI should begin to bear fruit in 2026.

Other symbols: AMZNGOOGGOOGL
5 hours ago - The Motley Fool

Epic Games thinks it has finally cracked open Apple's App Store. Investors aren't convinced.

Apple's App Store is a huge and increasingly important money maker Lawsuits and regulatory challenges have tried to change the way the store works for years Now that might — might — finally be happeni...

18 hours ago - Business Insider

3 Stocks Looking to Pay You in 2026

Stock market buybacks are a great way for publicly traded companies to reward shareholders and signal confidence for 2026.

Other symbols: HDQCOM
19 hours ago - Benzinga

Mag 7 Stocks Still Dominate, Goldman Says. That Could Change Soon.

Wall Street has leaned heavily on mega cap dominance. That could be changing.

1 day ago - Barrons

The year the Big Tech job market cracked

Tech job seekers faced a tough market in 2025 amid layoffs and slow hiring. Cuts at Big Tech firms like Amazon and Microsoft helped fuel fierce competition.

Other symbols: AMZNGOOGGOOGLMETA
1 day ago - Business Insider

3 Brilliant Growth Stocks to Buy Now and Hold for the Long Term

Apple's fiercely loyal customer base gives it a built-in market for any new devices it might launch in the future. MercadoLibre is positioned to grow rapidly in the Latin America e-commerce and fintec...

Other symbols: MELIVRTX
1 day ago - The Motley Fool

Prediction: This Could Be the World's Most Valuable Stock in 2026, According to 1 Wall Street Analyst (Hint: Not Nvidia)

Nvidia has been one of the key beneficiaries of the adoption of artificial intelligence (AI), but some investors are looking to the next generation of winners. Among the "Magnificent Seven" stocks, Ap...

1 day ago - The Motley Fool

Appeals Court Says Judge Must Consider Allowing Apple to Collect Commission

A federal appeals court handed Apple a victory and a loss in the company's long-running legal battle with Epic Games.

1 day ago - PYMNTS

Jim Cramer examines 'stalled' stocks Apple, Meta and Tesla

CNBC's Jim Cramer on Thursday explained why he thinks high-flying tech stocks Apple, Meta and Tesla have "stalled" recently, with all three up about 10% for the year. He suggested large hedge funds an...

Other symbols: METATSLA
1 day ago - CNBC

US appeals court partly reverses sanctions against Apple in Epic Games antitrust lawsuit

Apple on Thursday persuaded a U.S. appeals court to reverse parts of a court order requiring the iPhone maker to make some changes to its lucrative App Store to promote greater competition, while losi...

1 day ago - Reuters

Walmart is one of the last major retailers that still doesn't accept Apple Pay. It probably won't anytime soon, either.

Walmart has maintained its stance on avoiding NFC-based payments, such as Apple Pay and Google Pay. Other major retailers have increasingly accepted the tech as the norm.

Other symbols: WMT
2 days ago - Business Insider

The Best Warren Buffett Stocks to Buy With $10,000 Right Now

Alphabet's advertising business provides it with plenty of money to invest in Google Cloud. Amazon has a 40% market share in e-commerce in the U.S. Buffett has trimmed Berkshire Hathaway's stake in Ap...

Other symbols: AMZNGOOGGOOGL
2 days ago - The Motley Fool

Apple CEO pushes for changes in US child online safety bill, citing privacy concerns

Apple CEO Tim Cook met U.S. House members on Wednesday to push back against federal legislation that could require the iPhone maker to authenticate users' ages and possibly collect sensitive data on c...

2 days ago - Reuters

Microsoft, Meta, Google and Apple warned over AI outputs by US attorneys general

Microsoft, Meta, Google and Apple were among the 13 companies that received a warning from a bipartisan group of state attorneys general, according to a letter from the state leaders, who said their c...

Other symbols: GOOGGOOGLMETAMSFT
2 days ago - Reuters

Apple CEO Tim Cook meets lawmakers to discuss online safety bill for kids

CNBC's Emily Wilkins reports from Capitol Hill as Apple CEO Tim Cook meets with lawmakers.

2 days ago - CNBC Television

Apple: Playing Switzerland In AI Battle, But Risks Losing Smartphone War

Apple maintains strong revenue and margin growth but faces potential valuation pressure from generative AI-driven competition. AAPL's cautious AI strategy avoids hyperscaler CapEx burdens, yet risks l...

2 days ago - Seeking Alpha

GOOG, AAPL and AMZN Forecast – US Stocks Wait for Powell Press Conference

Major U.S. tech stocks are quiet as traders wait for Jerome Powell's comments after the FOMC decision. Google, Apple, and Amazon all remain in broader uptrends, with pullback viewed as a potential buy...

Other symbols: AMZNGOOGGOOGL
2 days ago - FXEmpire

Addigy Apple MDM Wins Compliance Solution of the Year

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy, the leader in Apple device management for IT teams and managed service providers (MSPs), today announced it has been named a Best in Biz 2025 Silver winner fo...

2 days ago - Business Wire

Jim Cramer rejects Wall Street doubts about Nvidia, Apple and Warner Bros. Discovery

CNBC's Jim Cramer on Tuesday told investors that it can be worthwhile to put trust in a good stock, even if a negative narrative about the company is gaining traction on Wall Street. He reviewed promi...

Other symbols: NVDAWBD
3 days ago - CNBC

Options Corner: AAPL Price Target Boost

Citi raised its price target on Apple (AAPL) to $330 from $315 over bullish expectations for iPhone 17 sales. Rick Ducat notes the company's changing leadership and lagging stance in the A.I.

3 days ago - Schwab Network

3 Stocks That Could Skyrocket Before the End of 2025

Amazon continues to announce important AI deals. Apple's iPhone 17 could be a huge holiday seller.

Other symbols: AMZNCOST
3 days ago - The Motley Fool