Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
276.30
-16.78 (-5.73%)
Jun 25, 2026, 1:54 PM EDT - Market open
Market Cap4.06T +34.9%
Revenue (ttm)451.44B +12.8%
Net Income122.58B +26.0%
EPS8.25 +28.9%
Shares Out 14.69B
PE Ratio35.53
Forward PE32.17
Dividend$1.04 (0.38%)
Ex-Dividend DateMay 11, 2026
Volume58,424,131
Open287.40
Previous Close293.08
Day's Range273.75 - 288.80
52-Week Range199.26 - 317.40
Beta1.09
AnalystsBuy
Price Target314.42 (+13.8%)
Earnings DateJul 30, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In fiscal year 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 47 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $314.42, which is an increase of 13.80% from the latest price.

Price Target
$314.42
(13.80% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Apple's 5% Stock Plunge Erases $275 Billion After MacBook And iPad Price Hikes

“This is a hundred-year flood,” Cook told the Wall Street Journal earlier this month. “I've never seen anything like it in any area in over 40 years.

4 minutes ago - Forbes

Why Apple (AAPL) Stock Is Plunging Today – June 25, 2026

Shares of Apple ($AAPL) are down today as the tech giant faces new pressure in China. Indeed, investment firm UBS ($UBS) said that iPhone sell-in (phones shipped to retailers/distributors) declined…

Other symbols: UBS
37 minutes ago - TipRanks

Apple to skip M6 Pro, Max chips, shift to AI-focused M7, Bloomberg reports

Apple (AAPL) is planning a major shift in its Mac chip roadmap by launching a base M6 chip for entry-level Macs as early as this year while skipping M6 Pro…

49 minutes ago - TheFly

Apple Raises Prices on Some Products by $500 (Correct)

Apple customers may experience sticker shock next time they look to buy one of many products. The company is raising prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused...

1 hour ago - Bloomberg Markets and Finance

Apple Stock Is the Dow's Worst Performer. Price Hikes Are Just the Latest Sting.

Apple raised prices on its MacBooks and iPads by at least $100. One analyst sees a big risk.

1 hour ago - Barrons

Apple shares fall 6% to $275.42 after announcing price increases

12:22 EDT Apple (AAPL) shares fall 6% to $275.42 after announcing price increases

1 hour ago - TheFly

Midday Fly By: Micron reports blowout Q3, Apple boosts MacBook prices

The major averages were mixed near noon, with only the Nasdaq in decline even after a strong Micron earnings report as investors move out of key tech stocks. Investors had…

Other symbols: AFRMAMGNATAIAYIBBCMCGS
1 hour ago - TheFly

Apple is charging you more and blaming AI data centers. That's a big deal.

Last week Apple said it was going to raise prices, because the AI data center boom was making its chips more expensive. Today, Apple unveiled price hikes of at least 15% on many of its MacBooks and iP...

2 hours ago - Business Insider

Apple Raises Prices on Macs and iPads Amid the A.I. Boom

The tech giant cited the soaring costs of memory and storage chips as it increased prices more than $200 on some devices.

2 hours ago - NYTimes

Apple raises Mac and iPad prices, spares iPhone for now

Amid a worldwide memory shortage driven by the AI buildout, Apple is raising prices of its Mac and iPad lineups, as reported by Bloomberg. For the moment, there is no rise in iPhone prices, but there ...

3 hours ago - TechCrunch

Apple stock falls as memory shortage forces company to hike Mac and iPad prices

Apple shares fell nearly 5% on Wednesday after the company raised prices of several Mac and iPad models, becoming one of the latest consumer technology companies to pass on soaring memory and storage ...

3 hours ago - Invezz

Apple Raises Prices on Some Products by $500

Apple customers may experience sticker shock next time they look to buy one of many products. the company is raising prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused...

3 hours ago - Bloomberg Markets and Finance

Apple Hikes Mac and iPad Prices as AI Squeezes Chip Supply

Apple raised the prices of its Macs by 15% to 20% and iPads by 15% to 25% Thursday morning (June 25), attributing the increases to the surging costs of components used in the devices, the Wall Street ...

3 hours ago - PYMNTS

Apple price hikes raise risk of some demand friction, says Evercore ISI

Evercore ISI notes Apple (AAPL) made the “rare move” of raising prices intra-cycle today across select Macs, iPads and home devices, calling the hikes “a surprise” as the firm had…

3 hours ago - TheFly

Apple's MacBooks and iPads are getting more expensive as the memory crunch deepens

Apple increased prices on select MacBooks and iPads Thursday morning on the heels of a blowout Micron earnings report.

3 hours ago - Market Watch

MacBooks And iPads Just Got A Lot More Expensive—And AI Is To Blame

Apple on Thursday announced price hikes for laptops and tablets ranging from $100 to $300 per item after CEO Tim Cook warned higher memory and storage costs fueled by the AI surge would make the incre...

4 hours ago - Forbes

Apple Raises Prices on Macs, iPads, Home Devices

Apple is raising prices on several products to offset cost hikes caused by a shortage of memory chips and storage. Prices are going up for the MacBook Neo, MacBook Pro, MacBook Air, iPad Air and iPad ...

4 hours ago - Bloomberg Markets and Finance

Intel (INTC) Gets an Apple (AAPL) Boost. Investors Still Need to Watch the Turnaround

Intel Corporation ($INTC) gets a boost after the announcement of its deal with Apple Inc. ($AAPL) to design and build chips. However, what long-term investors need to watch is whether…

Other symbols: INTC
4 hours ago - TipRanks

Apple (AAPL) Passes AI Memory Costs to Customers as Micron (MU) Rides Chip Boom

Micron Technology ($MU) shares are riding one of the strongest memory-chip cycles in years after the company posted blowout earnings on Wednesday, helped by surging demand from AI data centers.

Other symbols: MU
4 hours ago - TipRanks

Apple raises price on MacBook and iPad

After Apple (AAPL) CEO Tim Cook told The Wall Street Journal last week that the company intended to increase prices on its products to offset the rising costs of memory…

5 hours ago - TheFly

Apple raises prices of MacBooks, iPads as memory costs skyrocket

Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's datacenter buildout.

5 hours ago - Reuters

Apple raises prices on MacBook and iPad due to memory crunch, hints at more to come

Apple on Thursday announced price hikes on MacBook and iPad. Last week, CEO Tim Cook said price hikes were coming due to surging memory and storage costs.

5 hours ago - CNBC

Apple Raises Prices on Macs, iPads by $200 or More on Some Models

The increases come a week after Tim Cook said higher memory costs made them “unavoidable.”

5 hours ago - WSJ

The tech stocks now leading this bull market are far more volatile than the old guard

This new chapter started when the early AI stalwarts began serving as the next kingmakers of the market.

1 day ago - Market Watch

Apple Price Hike Fears May Be Overblown, Says J.P. Morgan

Tech giant Apple ($AAPL) may raise its iPhone prices because of ongoing memory shortages, but investment firm J.P. Morgan ($JPM) expects the increase to be much smaller than some investors…

Other symbols: JPMQCOM
1 day ago - TipRanks