Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
273.08
-0.68 (-0.25%)
At close: Dec 30, 2025, 4:00 PM EST
272.25
-0.83 (-0.30%)
Pre-market: Dec 31, 2025, 4:49 AM EST
-0.25%
Market Cap4.04T
Revenue (ttm)416.16B
Net Income (ttm)112.01B
Shares Out 14.78B
EPS (ttm)7.46
PE Ratio36.61
Forward PE33.10
Dividend$1.04 (0.38%)
Ex-Dividend DateNov 10, 2025
Volume22,109,594
Open272.81
Previous Close273.76
Day's Range272.28 - 274.08
52-Week Range169.21 - 288.62
Beta1.11
AnalystsBuy
Price Target288.62 (+5.69%)
Earnings DateJan 29, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 30 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $288.62, which is an increase of 5.69% from the latest price.

Price Target
$288.62
(5.69% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Apple needs to deliver an AI-charged Siri so good it gets older iPhone users to upgrade

Apple spent much of the year battling President Donald Trump's tariffs and the perception it has fallen behind rivals in AI. The company failed to deliver its update to Siri that would've added new ge...

12 hours ago - CNBC

Beyond Nvidia: Dan Ives Names Top AI Stocks For 2026

Wall Street is already looking past 2025 and positioning for the next phase of the artificial intelligence boom, and Wedbush analyst Dan Ives says investors should focus on the “AI ripple effect” winn...

Other symbols: CRWDMSFTPLTRTSLA
16 hours ago - Benzinga

Tech's biggest bull lists his Top 5 AI stocks for 2026, and Nvidia's isn't one of them

Besides Nvidia, Wedbush's Dan Ives recommended three other “Magnificent Seven” stocks to play the AI trade, plus a “cult” stock and a software company.

Other symbols: CRWDMSFTPLTRTSLA
16 hours ago - Market Watch

The sneaky factor that Apple investors need to watch in the new year

Just how well can Apple insulate itself from booming memory prices?

20 hours ago - Market Watch

Why Wedbush's Dan Ives says these five AI stocks will boom in 2026

CNBC's "Squawk Box" teams discuss some of the top AI stock picks for 2026 with Dan Ives of Wedbush Securities.

Other symbols: CRWDMSFTPLTRTSLA
21 hours ago - CNBC Television

Wedbush's Dan Ives talk top tech names to own heading into 2026

Wedbush's Dan Ives joins 'Fast Money' to talk what stocks did, and did not, make his top tech stocks list for 2026.

Other symbols: CRWDMSFTPLTRTSLA
1 day ago - CNBC Television

AI spend is forcing a Mag 7 reckoning — and the gap could widen in 2026

CNBC's MacKenzie Sigalos reports on the Mag 7 split as investors punish heavy AI capex without clear returns — and model convergence makes distribution the deciding edge heading into 2026.

1 day ago - CNBC Television

Mag 7 trade splinters as AI winners pull away heading into 2026

CNBC's MacKenzie Sigalos reports on how a widening performance gap inside the Mag7 is forcing investors to reward companies that can turn AI spending into revenue and margins, while penalizing heavy s...

1 day ago - CNBC Television

Mag 7 divide could widen in 2026 as Amazon, Meta, Apple lag year-to-date

CNBC's MacKenzie Sigalos reports on how the Magnificent 7 stocks could widen their divide in 2026.

Other symbols: AMZNMETA
1 day ago - CNBC Television

Looking ahead to 2026: Can Apple stage a comeback after its AI struggles?

Apple has been lagging in the AI race compared to the other tech giants.  While other tech giants have raced ahead with improved AI chatbots, video-generating apps, and much advanced AI models, Apple ...

1 day ago - Invezz

Apple's 2025 year-in-review, and what could be next for the Big Tech giant

2025 was a big year for Apple (AAPL). Investors experienced some angst early in the year when concerns arose that the tech giant might be missing out on the AI revolution.

2 days ago - Yahoo Finance

Apple seeks to appeal against £1.5bn ruling it overcharged UK customers

If appeal fails, every person in UK who made App Store purchases between 2015 and 2024 could be entitled to compensation

4 days ago - The Guardian

Apple Stock Ticks Up After a Surprise From China—and a Legal Win

China's imports of foreign-branded mobile phones, including Apple's iPhone, rose 128% in November from a year earlier.

4 days ago - Barrons

How Well Does Apple's Live Translation Work for Japanese? I Tested It in Tokyo.

A non-Japanese-speaking first-time visitor used Apple's new in-ear translation feature to connect with locals at bars, sushi classes and even a fire ritual.

5 days ago - NYTimes

Apple Doesn't Need A Stronger AI Portfolio

Apple Inc. remains a global tech leader with a market cap exceeding $4 trillion. Its dominance is anchored in robust hardware platform performance. Current market debates focus on AAPL's competitive p...

6 days ago - Seeking Alpha

Apple pauses app store changes in Texas after court blocks age assurance law

After a federal judge on Tuesday blocked Texas from implementing a new age verification law for app stores, Apple announced it will pause previously announced plans for the state as it continues to mo...

6 days ago - TechCrunch

Texas Age-Verification Law for App Stores Is Blocked, a Win for Apple and Google

A preliminary injunction in federal court cited the First Amendment, handing a win to tech companies like Apple and Google.

Other symbols: GOOGGOOGL
7 days ago - NYTimes

There Is No Streaming War

Netflix remains central in streaming headlines, with potential Warner Bros. Discovery and Paramount deals, but industry expert Dan Rayburn shares why investors should focus only if/when deals close.

7 days ago - Seeking Alpha

Why the S&P 500 could hit 8,500, plus Apple's year-in-review

Market Domination anchor Josh Lipton breaks down the latest market moves for December 23, 2025. The Wealth Consulting Group's chief market strategist, Talley Léger, projects that the S&P 500 will reac...

Other symbols: IVVSPXLSPYSSOUPROVOO
7 days ago - Yahoo Finance

Apple to allow third-party app stores in Brazil to settle iOS case with regulator

Apple will allow other app stores besides its own in the tech giant's iOS operating system in Brazil to settle a three-year case with the country's antitrust regulator CADE, both parties said on Tuesd...

7 days ago - Reuters

EXCLUSIVE: Jay Woods Picks His Favorite And Least Favorite Magnificent 7 Stocks For 2026 – 'A Story To Watch'

The Magnificent Seven stocks continue to be among the most closely followed by investors, analysts and market experts. In an interview with Benzinga, Freedom Capital Markets Chief Market Strategist Ja...

7 days ago - Benzinga

Tech Rotation to Follow Santa Claus Rally, AAPL 2026 "Favorite"

Eddie Ghabour anticipates a year-end Santa Claus rally driven by money managers attempting to catch up with indices. He expects a rotation out of overbought tech stocks to continue in the first quarte...

8 days ago - Schwab Network

Italy fines Apple nearly 100 mn euros over app privacy feature

Italy's competition authority said Monday it had fined the US tech giant Apple 98 million euros ($115 million) for allegedly abusing its dominant position in the mobile app market.

8 days ago - TechXplore

Italy fines Apple $115M over App Store practices and privacy rules

Italy's competition authority has imposed a €98.6 million fine on Apple, intensifying scrutiny over how the company operates its App Store and applies privacy rules to developers.

8 days ago - Invezz

Apple Fined $115 Million in Italy Over App Tracking Policy

The country's competition watchdog said Apple imposes unfair privacy rules on app developers.

8 days ago - WSJ