Apple Inc. (AAPL)
| Market Cap | 4.04T +34.3% |
| Revenue (ttm) | 451.44B +12.8% |
| Net Income | 122.58B +26.0% |
| EPS | 8.25 +28.9% |
| Shares Out | 14.69B |
| PE Ratio | 33.36 |
| Forward PE | 30.20 |
| Dividend | $1.04 (0.35%) |
| Ex-Dividend Date | May 11, 2026 |
| Volume | 107,410,977 |
| Open | 287.40 |
| Previous Close | 293.08 |
| Day's Range | 273.75 - 288.80 |
| 52-Week Range | 199.26 - 317.40 |
| Beta | 1.09 |
| Analysts | Buy |
| Price Target | 315.09 (+14.52%) |
| Earnings Date | Jul 30, 2026 |
About AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]
Financial Performance
In fiscal year 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.
Financial StatementsAnalyst Summary
According to 47 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $315.09, which is an increase of 14.52% from the latest price.
News
KOSPI rout jolts Asian markets as Apple turns AI boom into cost scare
Asian markets are learning that the AI boom has a price tag. A week that began with record highs ended with investors questioning whether surging demand for memory chips is becoming an inflation probl...
What smart people are saying about price hikes by Apple and Xbox
Apple increased MacBook and iPad prices by 20% due to worldwide demand for AI-driven chips. Xbox raised prices by up to $150, citing a memory chip shortage driven by AI infrastructure needs.
Review & Preview: Even Apple Has a Budget
A mixed session on Wall Street uncovers a deeper anxiety—what happens if tech giants decide the AI boom is getting too expensive? Plus, a look at today's inflation data.
Apple suffers worst day since April 2025 as price hikes fuel iPhone fears
CNBC's MacKenzie Sigalos reports on why investors see Apple's Mac and iPad increases as a test run for potential iPhone hikes before Tim Cook steps down as CEO.
Dan Ives: Apple had to raise prices and this was the right time
Dan Ives, Wedbush Securities, joins 'Closing Bell' to discuss Apple's latest price hikes, why the company decided to make the decision now and much more.
U.S. Stocks Mixed as Micron Surges, Apple Slumps
The Dow Jones Industrial Average rose 0.14%, while the Nasdaq Composite fell 0.46%. The S&P 500 also edged down slightly.
These Products Dodged Apple's Price Hikes. Our Expert Explains Why
It's only a matter of time before iPhone and Apple Watch prices go even higher.
Apple increases prices for Macs and iPads, blaming a shortage of memory chips
Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom.
Apple's price hikes suggest inflation won't slow quickly, even as gas gets cheaper
Gas is getting cheaper, but Apple is raising prices. Which one tell us more about the persistence of inflation?
Apple (AAPL) to Release AI-Focused Microchip in 2027
The technology giant makes its own processors inhouse.
Apple Stock (AAPL) Sinks as Surprise Product Hike Raises ‘Demand Friction’
Shares of Apple ($AAPL) dropped more than 5% on Thursday afternoon after the consumer electronics giant raised the prices for its MacBooks and iPads due to the memory chip shortage.
Apple Stock Dives as Price Hikes Trigger Concerns About Rising Memory Costs
Apple could be starting to feel the squeeze from rising memory costs.
Apple's 5% Stock Plunge Erases $275 Billion After MacBook And iPad Price Hikes
“This is a hundred-year flood,” Cook told the Wall Street Journal earlier this month. “I've never seen anything like it in any area in over 40 years.
Apple Raises Prices, Micron Rallies | Bloomberg Tech 6/25/2026
Bloomberg's Ed Ludlow breaks down Micron's blowout AI-fueled forecast shattering Wall Street's projections, and Qualcomm CEO Cristiano Amon joins to weigh in on the company's own earnings and strong a...
Apple Hikes Prices to Counter Memory Shortages
Apple raised prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. Bloomberg's consumer tech lead Mark Gurman joins Ed Ludlow o...
Why Apple (AAPL) Stock Is Plunging Today – June 25, 2026
Shares of Apple ($AAPL) are down today as the tech giant faces new pressure in China. Indeed, investment firm UBS ($UBS) said that iPhone sell-in (phones shipped to retailers/distributors) declined…
Apple to skip M6 Pro, Max chips, shift to AI-focused M7, Bloomberg reports
Apple (AAPL) is planning a major shift in its Mac chip roadmap by launching a base M6 chip for entry-level Macs as early as this year while skipping M6 Pro…
Apple Raises Prices on Some Products by $500 (Correct)
Apple customers may experience sticker shock next time they look to buy one of many products. The company is raising prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused...
Apple Stock Is the Dow's Worst Performer. Price Hikes Are Just the Latest Sting.
Apple raised prices on its MacBooks and iPads by at least $100. One analyst sees a big risk.
Apple shares fall 6% to $275.42 after announcing price increases
12:22 EDT Apple (AAPL) shares fall 6% to $275.42 after announcing price increases
Midday Fly By: Micron reports blowout Q3, Apple boosts MacBook prices
The major averages were mixed near noon, with only the Nasdaq in decline even after a strong Micron earnings report as investors move out of key tech stocks. Investors had…
Apple is charging you more and blaming AI data centers. That's a big deal.
Last week Apple said it was going to raise prices, because the AI data center boom was making its chips more expensive. Today, Apple unveiled price hikes of at least 15% on many of its MacBooks and iP...
Apple Raises Prices on Macs and iPads Amid the A.I. Boom
The tech giant cited the soaring costs of memory and storage chips as it increased prices more than $200 on some devices.
Apple raises Mac and iPad prices, spares iPhone for now
Amid a worldwide memory shortage driven by the AI buildout, Apple is raising prices of its Mac and iPad lineups, as reported by Bloomberg. For the moment, there is no rise in iPhone prices, but there ...
Apple stock falls as memory shortage forces company to hike Mac and iPad prices
Apple shares fell nearly 5% on Wednesday after the company raised prices of several Mac and iPad models, becoming one of the latest consumer technology companies to pass on soaring memory and storage ...