Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
264.18
-8.77 (-3.21%)
At close: Feb 27, 2026, 4:00 PM EST
263.50
-0.68 (-0.26%)
After-hours: Feb 27, 2026, 7:24 PM EST
Market Cap3.88T +13.4%
Revenue (ttm)435.62B +10.1%
Net Income117.78B +22.5%
EPS7.88 +25.6%
Shares Out 14.68B
PE Ratio33.51
Forward PE30.68
Dividend$1.04 (0.39%)
Ex-Dividend DateFeb 9, 2026
Volume72,348,141
Open272.81
Previous Close272.95
Day's Range262.89 - 272.81
52-Week Range169.21 - 288.62
Beta1.11
AnalystsBuy
Price Target298.75 (+13.09%)
Earnings DateJan 29, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In fiscal year 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 29 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $298.75, which is an increase of 13.09% from the latest price.

Price Target
$298.75
(13.09% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Smartphone Market Facing 'Crisis Like No Other': IDC's Popal

New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloo...

Other symbols: GOOGGOOGL
4 hours ago - Bloomberg Technology

How to Fight AI? The ‘Rolex Effect' Could Lift Apple and Other Consumer Brands

Swiss watchmakers survived the quartz revolution. Now strategists say Apple, Coca-Cola, and other top consumer brands could prove resilient against AI disruption thanks to strong emotional loyalty.

Other symbols: KOWMT
7 hours ago - Barrons

Apple and Netflix team up to air Formula 1 Canadian Grand Prix

Apple and Netflix have entered a partnership to co-broadcast the Formula 1 Canadian Grand Prix, announced Thursday by Apple's senior vice president of services, Eddy Cue. For the first time, F1 fans i...

Other symbols: NFLX
7 hours ago - TechCrunch

Stocks Are Set for a February Slide. Can the Magnificent 7 Spark a March Rebound?

The market's biggest stocks need to come alive if benchmarks are to book a solid first-quarter gain.

11 hours ago - Barrons

Apple Asks Judge to Toss Claims It Misled Investors on Siri AI Progress

Apple asked a federal judge Thursday (Feb. 26) to dismiss a proposed class action lawsuit that alleges the company defrauded shareholders, Reuters reported Thursday.

23 hours ago - PYMNTS

The Apple Catalyst Investors Could Be Missing And Why It Might Mean More iPhones Sold

Apple Inc (NASDAQ: AAPL) has been setting records for iPhone sales in recent quarters. The good news for investors is that there could be even more demand in a key region thanks to an upcoming launch.

1 day ago - Benzinga

Pain to Performance Podcast Breaks Into Apple Podcasts Top 100, Ranked #78 in Business

Hosted by Bradlee Morgan, the show is quickly becoming a go-to resource for professionals and high performers seeking expert-led conversations on pain science, nervous system health, and sustainable p...

1 day ago - Newsfile Corp

Apple And Netflix Strike Unusual Shared-Rights Deal For Formula 1 Race In May And ‘Drive To Survive'

Apple and Netflix have struck an unorthodox deal that will see shared streaming of an upcoming Formula 1 race as well as the eighth season of Netflix docuseries F1: Drive to Survive. Season 8 of Drive...

Other symbols: NFLX
1 day ago - Deadline

Smartphone market set for biggest-ever decline in 2026 on memory price surge, IDC says

The global smartphone market is poised to suffer its biggest decline ever in 2026, sinking to a more than decade low in shipments, as surging memory chip prices drive up device costs, the Internationa...

1 day ago - Reuters

Netflix and Apple TV join forces on F1 content

Netflix will broadcast the Canadian Formula One Grand Prix live to U.S. viewers in May as part of a deal that makes season eight of its hit docu-series 'Drive to Survive' available for streaming on Ap...

Other symbols: NFLX
1 day ago - Reuters

Is Apple Winning The "AI Scare Trade"

As the ‘AI scare trade' jolts companies large and small, Apple shares keep doing their own thing. Big Take host Sarah Holder asks equities reporter Ryan Vlastelica and Apple reporter Mark Gurman how t...

1 day ago - Bloomberg Markets and Finance

Apple seeks dismissal of fraud lawsuit over Siri AI, Epic injunction

Apple urged a federal judge to dismiss a proposed class action claiming it defrauded shareholders twice, by overstating the artificial intelligence capabilities of its Siri voice assistant and falsely...

1 day ago - Reuters

Apple in Talks to Bring Digital Wallet to India

Apple is reportedly talking with banks and card networks to launch Apple Pay in India. The company is holding discussions with Indian lenders ICICI Bank, HDFC Bank and Axis Bank with plans to introduc...

1 day ago - PYMNTS

Apple in talks with banks to start payment service in India, Bloomberg News reports

Apple is in talks with several Indian banks and global card networks as it prepares to launch its Apple Pay service in India, Bloomberg News reported on Thursday, citing people familiar with the matte...

1 day ago - Reuters

Apple, Alphabet could win the trillion dollar personal AI market: Intelligent Alpha's Doug Clinton

Intelligent Alpha's Doug Clinton joins 'Closing Bell' to discuss Clinton's thoughts on the stocks he favors over Nvidia, Apple's investment thesis and much more.

Other symbols: GOOGGOOGL
2 days ago - CNBC Television

US lawmakers want UK briefing on backdoor order to Apple

U.S. House Judiciary Chair Jim Jordan and Foreign Affairs Chair Brian Mast on Wednesday asked the British government to brief them on its order to Apple to create a back door to its encrypted user dat...

2 days ago - Reuters

Big Tech companies to meet Trump at White House to sign pledge on data center power costs

The companies attending the March 4 meeting include Amazon, Google, Meta, Microsoft, xAI, Oracle and OpenAI, a White House official confirmed.

2 days ago - CNBC

Samsung's S26 gives an advance look at what the Google-powered Apple Siri could do

Samsung's S26 is the first phone where Google's Gemini can autonomously operate third-party apps like Uber on a user's behalf. The phone blends three separate AI systems with Gemini, Perplexity and Sa...

Other symbols: GOOGGOOGL
2 days ago - CNBC

The Big 3: GLD, IBIT, AAPL

Gold has room for another bid, according to @Theotrade's Don Kaufman, who offers a bullish options trade for the SPDR Gold Shares ETF (GLD). However, he has bearish options trades for the iShares Bitc...

Other symbols: GLDIBIT
2 days ago - Schwab Network

What I Saw Inside Apple's Effort to Rebuild the U.S. Chip Supply Chain

The iPhone maker and its suppliers have begun to develop U.S. manufacturing capabilities for chips, a crucial goal of two U.S. presidents.

2 days ago - WSJ

Apple expands US manufacturing with Texas push

Apple is expanding its Houston campus to assemble Mac minis and increase AI server output, deepening its U.S. manufacturing presence and workforce training efforts.

2 days ago - Fox Business

AMZN, AAPL and GOOG Forecasts – Tech Stocks Looking to Continue Upside

The three stocks in this analysis all look like they are trying to continue the overall positive trend that they have been in recently.

Other symbols: AMZNGOOGGOOGL
2 days ago - FXEmpire

MSPs and Enterprise IT Leaders Accelerate Adoption of Addigy to Secure Apple Fleets at Scale

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy's 2025 results showcase Apple MDM device security and management innovations at scale, plus customer satisfaction outperforming the industry.

2 days ago - Business Wire

Maxio Adds Apple Pay to Accelerate Cash Collection for B2B SaaS and AI Companies

ATLANTA--(BUSINESS WIRE)--Maxio announces Apple Pay support within Maxio Payments, enabling businesses to collect payment faster and more securely.

2 days ago - Business Wire

2026 Golden Apple Awards for Excellence in Teaching Finalists Announced

CHICAGO--(BUSINESS WIRE)--The Golden Apple Foundation, a leading nonprofit committed to preparing, honoring, and mentoring educators who advance educational opportunities for students, today announced...

2 days ago - Business Wire