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Earnings Call: Q2 2013

Jul 17, 2013

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the American Express second quarter 2013 earnings call. At this time, all participants are in a listen-only mode. Later, there will be an opportunity for questions. At that time, press star one to ask a question. If you should require assistance at any time during this call, please press star, then zero. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Senior Vice President, Investor Relations, Mr. Richard Petrino. Please go ahead.

Richard Petrino
SVP of Investor Relations, American Express

Thank you. Welcome and thank you for joining us for today's call. The discussion today contains certain forward-looking statements about the company's future financial performance and business prospects, which are subject to risks and uncertainties and speak only as of today. The words believe, expect, anticipate, estimate, optimistic, intend, plan, aim, will, should, could, likely, and similar expressions are intended to identify forward-looking statements. Factors that could cause actual results to differ materially from these forward-looking statements, including the company's financial and other goals, are set forth within today's earnings press release and earnings supplement, which were filed in an 8-K report and in the company's 2012 10-K and Q1 2013 10-Q already on file with the SEC. The discussion today also contains certain non-GAAP financial measures.

Information relating to comparable GAAP financial measures may be found in the second quarter 2013 earnings release, earnings supplement, and presentation slides, as well as the earnings materials for prior periods that may be discussed, all of which are posted on our website at ir.americanexpress.com. We encourage you to review that information in conjunction with today's discussion. Today's discussion will begin with Dan Henry, Executive Vice President and Chief Financial Officer, who will review some key points related to the quarter's earnings through the series of slides included with the earnings documents distributed and provide some brief summary comments. Before I turn the discussion over to Dan, I did want to acknowledge that this will be Dan's last earnings call as our CFO.

He'll be leaving Amex after a distinguished 23-year career, including the past six years as CFO, where he's played an important role in building relationships with the investment community. On behalf of all of my colleagues throughout the finance organization, I want to sincerely thank Dan for his many contributions and to wish him the best of luck on his retirement. I also wanted to recognize that Jeff Campbell is joining us on the call today. Jeff joined Amex from McKesson Corporation, where he was Executive Vice President and CFO of the largest healthcare services company in the U.S. Jeff will be assuming CFO duties in early August after we file our second quarter financial results, and we are excited to have him as part of American Express. With that, let me turn the discussion over to Dan.

Daniel Henry
EVP and CFO, American Express

Okay, thanks, Rick. I'm going to start on slide two, the second quarter 2013 summary financial performance slide. Total revenues came in at $8.2 billion. That's 4% higher than a year ago. On an FX adjusted basis, it's also 4%. In the first quarter, the growth rates were 4% on a reported basis and 5% on an FX adjusted basis. I will speak about the impact of card member reimbursements on revenue growth a little later. Net income came in at $1.4 billion, 5% higher. EPS is $1.27, 10% higher, as you can see the benefit of our share buyback program. On the last line, you can see that shares outstanding are declining. Return on average equity was 24% in the second quarter.

Without the three adjustments in the fourth quarter of 2012, as this is a 12-month rolling calculation, ROE in the second quarter of 2013 would be 27%. Moving to slide three, our metric performance billed business came in at $237 billion. That's 7% higher or 8% higher on an FX adjusted basis. That compares to the first quarter when we grew at 6% reported and 7% FX adjusted. This quarter is about 100 basis points better growth rate than the first quarter. Total cards in force are 104 million. That's a growth of 4%. Proprietary cards grew 2%, which is comparable to what we've seen in recent quarters. Average basic card member spending is $4,097 in the quarter. That's up about 4% and reflects the continued strong card member engagement that we are seeing. Card member loans are $63 billion.

That's an increase of 3%, 4% on an FX adjusted basis and reflects continued modest growth in loans. Moving to slide four, this is billed business growth by segment on an FX adjusted basis. Total billed business, the red line, you can see the growth rate increased from 7% in the first quarter to 8% in the second quarter. Both ICS, which is International Consumer, the light blue line, and GCS, Global Corporate Services, the green line, increased by about 100 basis points. GNS, the yellow line, increased from 12% in the first quarter growth rate to 17% growth in the second quarter, driven by continued strong growth in Japan and accelerated growth in China and Korea due to new partners and product launches. Markets like China have high growth and are strategically important. Moving to slide five, this is billed business growth by region.

The U.S., the dark blue line growth is 7% consistent with the first quarter. EMEA, the light blue line, and LACC, the yellow line, both have increased their growth rate compared to the first quarter. EMEA is growing at 6% and LACC at 10%. JAPA, the green line, increased from 9% growth to 13% growth driven by Japan, China, and Korea. Before I leave this regional section, let me just comment on the EC draft proposal that has been in the news today. We put out a press release earlier today based on how the preliminary report has been characterized to us, and we made a number of points. First, the publication of the formal proposal by the commission will start a lengthy legislative process and review period. We expect these proposals to prompt extensive debate among many market participants.

The proposals focus primarily on and cap the interchange fees charged by four-party payment systems such as Visa and Mastercard. The discount rate that American Express charges to merchants would not be regulated. Our proprietary consumer and corporate card businesses are not covered by the pricing caps. Three-party systems such as American Express would only be covered when they license other institutions to issue cards, as in our global network services business. GNS represents a relatively small percentage of our European business. The provisions that focus on separating the payment network and processing functions do not appear to impact proprietary networks like ours. Given the potential impact on consumers and competition within the European payment sector, American Express has been in touch with senior policymakers at the commission and will continue to represent its positions vigorously throughout the process.

Let me be more specific what we mean by GNS represents a relatively small percentage of our European business. EMEA represents about $100 billion of billed business in 2012. GNS billed business in European Union markets are less than 15% of total EMEA billed business. On page 110 in our annual report, in footnote number 25, EMEA pre-tax income for 2012 was $505 million. GNS European Union pre-tax income was approximately 12% of EMEA pre-tax income in 2012. I just wanted to dimensionalize that further for you. There are many aspects to the EC draft proposal. They will play out over time. Some will impact us directly. Some will impact us indirectly. We're accustomed to changing business environments and reacting to them in an appropriate manner, and we will do the same in this situation. Let me go to slide seven.

This is U.S. consumer card loans. The bar represents U.S. Card Member loans, and they totaled $54.6 billion in the second quarter of this year. We have a growth rate of 4%, and that's the same as the past two quarters. As I mentioned before, worldwide loans grew 3% and 4% on an FX-adjusted basis. The 4% loan growth is driven by growth in billed business. Loan growth is about half the rate of growth in billings on our lending products. Net interest yield, which is at the bottom of this chart, is up 10 basis points compared to the second quarter of 2012. It is down sequentially from the first quarter of 2013, which included a reserve reversal for Card Member reimbursements that had been set up in prior periods. As you'll see in a minute, our credit performance continues to be excellent.

Let me comment on interest rates, which have been the focus area in the industry before I move to the next slide. As disclosed in our 10-K, a 100-basis-point immediate increase in all interest rates would reduce the company's net interest income by approximately $220 million over a one-year period. Historically, an increase in long-term rates generally has a minimal impact on our business. However, movements in short-term rates impact earnings. The impact is primarily driven by the fact that we fund a portion of charge card receivables and transacting loan balances, which do not have interest rate revenue streams with variable rate debt Historically, in rising interest rate environments has also coincided with strong billings and revenue growth. Let me move to slide seven, revenue performance.

Before I go do a review of the individual P&L line items, I wanted to touch on cardmember reimbursements, which is driven by our continuing commitment to proactively review card practices, identify any issue, and remediate them quickly. In both the second quarter of 2013 and second quarter of 2012, these efforts resulted in costs that impacted year-over-year variances on some of our P&L lines. The overall cost related to this work was similar in both this quarter and the second quarter of 2012. However, in the current quarter, most of the reimbursements were recorded in revenue, reducing revenue. Therefore, the revenue growth rate in the second quarter of this year, which was 4% on both our reported and FX-adjusted basis, would have been 5% on an FX-adjusted basis, excluding the impacts of the cardmember reimbursements, same as the first quarter of 2013.

A year ago, most of the costs were recorded in operating expense. The operating expense growth rate in the second quarter of this year is lower due to the reimbursement costs incurred in the prior year. I will provide more detail on adjusted operating expense on slide 13. We've also included a reconciliation of the adjustments in Annex 9. We continue to place a premium on self-identifying and resolving any customer-related issue, and we clearly believe that this is the right thing to do for our customers. Let me go through the specific line items on slide seven. Discount revenue increased 6%, reflecting 7% growth in billed business, partially offset by a decrease in discount rate and faster growth in GNS billings than the overall company billings growth rate.

The discount rate is 2.52 in the second quarter of this year, down two basis points from the second quarter of 2012, and flat with the first quarter of 2013. Net card fees increased 5% as we had higher average fees per card due to fee increases, also due to the increase in the number of proprietary cards in force and a greater mix of premium products. Travel commission and fees decreased 5%, driven by a 1% decrease in worldwide travel sales and lower supplier revenues due to the timing of certain contracts. Other commissions and fees are up 5% due to slightly higher late fees and foreign currency conversion revenue.

Other revenue is lower by 13% due to cardmember reimbursements in the second quarter of this year, which I discussed a minute ago, as well as a benefit in the second quarter of 2012 related to a revised estimate of the liability for uncashed traveler's checks. The second quarter of 2013 includes a gain of $36 million related to the sale of ICBC shares. The second quarter of 2012 had a gain of $30 million related to the sale of ICBC shares. Net interest income increased 7% compared to the second quarter of 2012, reflecting a 3% increase in average cardmember loans, lower funding costs on the charge card portfolio, and an increase in the worldwide net interest yield to 9.1% from 9% a year ago. In the second quarter of 2013, our international consumer segment included the impact of some cardmember reimbursements.

Moving to slide eight, provision for losses. The charge card provision is $38 million, or 23% higher than the second quarter of 2012. This reflects the fact that we have higher receivables, up about 6% year-over-year, slightly higher write-offs, and a slightly lower reserve release, which was $24 million this year compared to $32 million last year. Card member loan provision increased $78 million, or 31%, reflecting lower reserve releases. This year it was $25 million, and last year it was $133 million. This is the primary driver of the higher provision expense. That was somewhat offset by lower write-offs in the second quarter of this year, which were $348 million, and that compares to the second quarter of 2012, when write-offs were $370 million. Provision is increasing while credit metrics remain stable or improve slightly, as we'll see on the next slide.

Slide nine are our lending credit metrics. On the left side of the chart, you can see that we continue to have excellent write-off rate at historically low levels of 2%. On the right side is the 30-day past due, which is also stable or slightly improving. Again, these are historically low numbers. As I say each quarter, our objective is not to have the lowest possible write-off rate, but to achieve the best economic gain when we invest. Moving to slide 10. These are our lending reserve coverage metrics. You can see that reserves as a percentage of loans and principal months coverage are lower in the second quarter of this year compared to the first quarter of 2013 and the second quarter of 2012, as our credit metrics continue to either be stable or improving.

Reserves as a percentage of past due are slightly higher than the first quarter, as delinquency rate has improved this quarter compared to the first quarter. Our reserves in these metrics are appropriate for the risk in our portfolio. I'll move to slide 11, which is expense performance. Total expenses improved or grew, rather, 1% year-over-year. Marketing promotion increased 2% compared to last year and represents 9.5% of revenues. I'll cover this in more detail on a following slide. Card member rewards reflect higher spending volumes on co-brand and Membership Reward products. The Membership Reward ultimate redemption rate is 94%, and that's comparable to the ultimate redemption rate that we had in the first quarter. Card member services reflect enhanced benefits on our premium card products. Total operating expense decreased 4%, reflecting strong expense control, as well as card member reimbursement costs in Q2 2012.

I'll cover this on another slide as well. Our effective tax rate for the second quarter of 2013 was 29.6%, reflecting the resolution of certain prior year tax items. While discrete tax items lowered the tax rate in both the second quarter of 2013 and 2012 to be below 30%, over the past three quarters, our tax rate has been 32% or 33% in each of those quarters. I'll move to slide 12. This is marketing promotion expense as a percentage of managed revenues. Marketing expense in the second quarter of this year was $786 million, compared to $773 million in the second quarter of 2012. As you can see on the right side of the chart, the second quarter was 9.5% of revenues and on track to achieve 9% growth for the year or potentially slightly higher.

We continue to invest in our business despite the slow growth economy. Moving to slide 13. This is operating expense performance. Total operating expense is 4% lower year-over-year. Salary and benefit is flat year-over-year, and this reflects some of the benefits from the restructuring that we announced in January. Employee count is 1,300 lower than in the second quarter of 2012. Employee count in the first quarter decreased 1,100 compared to year-end 2012, but ticked up slightly by 200 in the second quarter. We estimate employee count at year-end 2013 will be 4%-6% lower than at year-end 2012. Professional services increased, reflecting higher technology development, and other net decreased 48%, reflecting $89 million more in card member reimbursements in the second quarter of 2012 compared to the second quarter of 2013, and you can see this on annex nine.

The second quarter of 2012 also included an asset impairment. The second quarter of this year includes a Canadian value-added tax benefit that lowered other net expenses. Moving to slide 14. This chart shows the adjusted operating expense growth over the past three years. In 2013 and 2014, our target is to grow operating expense at less than 3% each year. You can see the first quarter grew at 1%. While the second quarter decreased 4%, after adjusting for the card member reimbursements I just discussed, the second quarter of 2013 would have been a reduction in year-over-year expense of 1%. We are on track to achieve our target of less than 3% annual growth in operating expense for this year. Moving to slide 15. This is adjusted expense as a percentage of managed revenue, and this excludes credit provision.

In 2012, we committed to migrate this ratio over time back towards historical levels in two ways. First, through revenue growth, and second, controlling operating expense while continuing to invest in the business. In 2012 and the fourth quarter of 2012, in those bars, the dotted line is excluding the restructuring charge and card member reimbursements that we had in the fourth quarter of 2012. As you can see on the chart, we are making substantial progress in reducing adjusted expense as a percentage of managed revenue. Well, both the first quarter and the second quarter of 2013 round to 69%. The second quarter's ratio is actually slightly lower than the first quarter if you carried it out one more decimal point. Slide 16. These are our capital ratios. In the second quarter of 2013, our Tier 1 common ratio is 12.5%.

In the quarter, we generated $1.7 billion of capital, $1.4 billion from net income, and $300 million from employee plans. We also distributed $1.7 billion in capital, $1.4 billion through share buybacks, and $300 million in dividends. Risk-weighted assets increased slightly due to higher receivables. The Basel III implementation from Basel I would have reduced Tier 1 common by 30 basis points. I would remind you that we have not yet implemented Basel III advanced approach. There has been much conversation about the new supplemental leverage calculation. The leverage calculation, Tier 1 leverage calculation for us, as you can see on the chart, is 10.5. If we did the calculation in the second quarter on a leverage supplementary level basis, it would be 8.8%, well above the required level of 3%.

Our Tier 1 common ratio and leverage ratio provides the company with a strong capital position. Moving to slide 17. This is our payout ratio. Our share repurchases are governed by our performance and our CCAR submission in January 2013. Our plan for 2013 is to repurchase $4 billion. The $1.4 billion in repurchases in the second quarter is consistent with our CCAR submission in January. Moving to slide 18. This is our U.S. retail deposit balances. The U.S. retail deposit activity in the quarter, you can see decreased slightly. Our overall funding strategy is to utilize unsecured securitizations and deposits. In the second quarter, we issued $2 billion of unsecured debt, therefore, we did not need to increase deposits. Therefore, we decreased deposits slightly.

However, within deposits, we continued to grow direct deposits by $1.2 billion to $23.1 billion, while third-party CDs and sweeps decreased slightly. On the liquidity front, we continue to hold excess cash and marketable securities to meet our next 12 months of funding maturities. As of June 30th, we had $15.4 billion in excess cash, compared to funding maturities of $14.4 billion over the next 12 months, thereby meeting our objective. With that, let me conclude with a few final comments. We continue to feel positive about our performance, especially given the relatively slow growth in the economic environment. In the quarter, spending growth continued to be healthy and was relatively consistent with the past several quarters. In addition, we did see some improvement in our growth rate internationally. We also saw average loans continue to grow modestly year-over-year and outpace the industry.

Loan growth and slightly lower funding costs led to a 7% increase in net interest income. At the same time, lending loss rates remain near all-time lows. Revenue growth was 4%. We continue to consistently grow revenues despite the slow growth environment, and in this quarter, the negative impact of Card Member reimbursements. In the quarter, operating expense decreased by 4% versus prior year, reflecting strong expense control, as well as higher Card Member reimbursements costs in the prior year. We are clearly off to an excellent start with our aim of having operating expense growth at an annual rate of less than 3% over the next two years. We are also continuing to invest in the business as marketing and promotion and technology development spending both increased versus prior years.

These investments are driving higher average spend and growth in our Card Member base while continuing to build capabilities for the future. Second quarter EPS of $1.27 represents an all-time high, but did benefit from a lower tax rate than recent quarters. EPS growth rate of 10% outpaced revenue growth, reflecting the progress we have made on improving operating leverage and our strong capital position. We continue to return significant capital to shareholders in the quarter through dividends and buybacks while maintaining strong capital ratios. We recognize that our business is not immune to the economic environment, but we continue to believe that the flexibility of our business model enables us to deliver significant value to our shareholders even in a slow growth environment. With that, let me turn it over to Jeff Campbell for a few remarks.

Jeffrey Campbell
EVP and CFO, American Express

Well, thank you, Dan, and good afternoon, everyone. I am excited to have joined American Express this week, and I look forward in the coming months to spending time with many of you on the call and to continuing the strong legacy of performance that Dan's leadership has helped create here at American Express.

Daniel Henry
EVP and CFO, American Express

With that, Rick.

Richard Petrino
SVP of Investor Relations, American Express

Thanks, Jeff. Okay. We're going to start the Q&A. Just before we kick it off, I do want to ask everybody as a courtesy to all those who do want to ask a question, that we strongly encourage you to limit yourself to one question and one follow-up so we can get as many folks on the call as possible. With that, let's open up the lines for questions.

Operator

Okay. Certainly. Ladies and gentlemen, if you wish to ask a question, press star then one. You'll hear a tone indicating you've been placed in queue. You may remove yourself from queue at any time by pressing the pound key. Again, if you have a question, it's star one. Your first question comes from the line of Craig Maurer of CLSA. Please go ahead.

Craig Maurer
Analyst, CLSA

Yeah, good afternoon. Dan, first let me congratulate you on your ride off into the sunset. It's been a pleasure.

Daniel Henry
EVP and CFO, American Express

Okay. Thank you.

Craig Maurer
Analyst, CLSA

A question regarding the GNS business in Europe and the 12% of the $505 million you discussed. I don't think any of us know in terms of the breakdown of GNS revenue. Is there any component of that that would be susceptible to the cap that they're placing on interchange, or is that strictly network and acquiring fees? Or is there some level of interchange split with the issuer? As a follow-up, is there any guidance going forward on card member reimbursements that we can think about in terms of suppression of revenue or help on expenses? Thanks.

Daniel Henry
EVP and CFO, American Express

The draft is not even out yet. Getting very specific in terms of answering all the elements of your question is really not possible. I think the main point that we wanted to make is that the cap relates to four-party systems. From our understanding, does not relate to three-party systems, which is our system. Therefore, our proprietary business, the proprietary consumer business and corporate card business is not impacted. However, in our GNS business, we think the cap will apply. As a result of that, we'll have an impact directly on that business. Exactly how it's going to play out will depend on exactly what the draft says and the debate that'll take place between now and the time that the final rules are issued, which will be several quarters in the future. It's hard to be more specific than that at this point.

It is our intent, once we have a chance to read the draft, to touch on this topic at the financial community meeting which will take place on August 8th. In terms of card member reimbursements. As we identify items, we look for root causes. If there's a need for us to modify our procedures going forward, we do that. If it's appropriate to have reimbursements to customers, we do that as well. As I said, in the second quarter of last year and this year, the numbers are at a similar level. It has varied from quarter-to-quarter in terms of how much it is. Forecasting what might happen in the future is difficult because certainly anything we know about, we have addressed at this juncture.

Certainly in the course of our work of reviewing our policies and our practices, it's potential we could identify other items. If they do, we will remediate those and if appropriate, have reimbursements. There's really no way to forecast what that might be.

Operator

Okay. The next question from the line of Sanjay Sakhrani of KBW. Please go ahead.

Sanjay Sakhrani
Analyst, KBW

Thank you. Good evening, and congrats, Dan. 2 questions. One on Europe. I was just hoping if you could just talk about how you would deal with the competitive pressure of lower rates from Visa and Mastercard when domestic interchange rates go down. How you would offset any potential impacts to the extent that you had to take your pricing down. Also, I just wanted to get a sense of how much of your volume is commercial as well. Then just second, that Canadian VAT benefit you mentioned, I just want to know how much that was. Thank you.

Daniel Henry
EVP and CFO, American Express

Okay. Certainly as I said, there's going to be a direct impact as it relates to GNS and the business we do with GNS partners. There'll be an indirect impact, but that's something, again, that will be very dependent on what the final rules actually say and how we need to react in the marketplace. Certainly we have faced these type of challenges in other markets, and I think we have reacted in a way that's been beneficial in terms of our overall business. It's hard to really specifically say what's going to happen because we don't even know what the draft rules are exactly, nor what the final rules will be or what will take place in the marketplace. This is something that I think will play out honestly, not only over a couple of quarters, but likely over a couple of years.

We will be very thoughtful about how we approach that. In terms of the commercial piece of the European business, that's not a disclosure that we've historically made at this juncture. I thought the most useful information was to actually share what percentage the GNS billings were of the total billings in Europe. Hopefully that was helpful. Canadian benefit kind of falls in this category of an amount we felt was large enough that we should mention, but not large enough to give the dollar amount, which has kind of been our practice on a fair number of items like this. To let you know that there is something in there that is affecting the line item and therefore the growth rate.

Sanjay Sakhrani
Analyst, KBW

Great. Thank you.

Operator

Okay. The next question from the line of Bill Carcache of Nomura Securities. Please go ahead.

Bill Carcache
Analyst, Nomura Securities

Thanks. Good evening. Dan, I'll also add my congratulations, and it's been a pleasure working with you. I had a follow-up question on the comments that you made. You made it clear that the proprietary business is not covered by the proposed caps. Does that suggest that you'll be able to generate premium economics and be able to offer greater rewards and therefore greater value for your customers? I guess the logical thought process then, does that put you in a position where you can experience similar results to what you saw in Australia? I have a follow-up.

Daniel Henry
EVP and CFO, American Express

Yeah. I mean, currently we have a premium position, right? That's what enables us to provide the value in our products that we provide to our customers. Certainly, initially, the gap between what our discount rates are and the cap will probably widen that gap somewhat. Realistically, we know we'll have to react to what's taking place in the marketplace. I don't want to analogize this exactly to Australia because every market is different. What we did in Australia, I think, demonstrates the fact that we have a flexible business model and are thoughtful in terms of how we do react when the environment changes.

Bill Carcache
Analyst, Nomura Securities

Okay. To address some of the concerns that are out there around regulators focusing on the three-party system. Your comments today were very helpful in the release and what you've said so far on the call, can you just give us, I guess, more broadly, perspective on whether you've ever heard of any regulator, you've had any experience with any regulator anywhere around the world really talk about bifurcating the negotiated merchant discount rate in your proprietary business with the goal of regulating it? I think that's kind of where some people were going, it just seems I remember from past meetings that we've had with your head of global merchant services, it seemed pretty clear that regulators around the world kind of get that your model's different because your rates are negotiated. I wonder if that's still a fair or reasonable way of thinking about it.

If you could just comment on that. Thank you.

Daniel Henry
EVP and CFO, American Express

as you said, we negotiate our rates with the merchants around the world. Certainly in Australia, that regulation didn't address our rates specifically. It dealt with four-party systems. Our understanding of this draft, as it has been characterized to us, we don't believe addresses three-party systems such as ours. That seems to be the course of action that's happened historically and our understanding of what's taking place here. What may happen elsewhere, only time will tell. That has been the focus historically when it's come to a change in regulation.

Operator

Okay. The next question comes from the line of Brian Foran of Autonomous. Please go ahead.

Brian Foran
Analyst, Autonomous

I guess maybe switching gears to capital Basel III rules firm up two things. One, is there any reason to think the advanced approach would be a meaningful change from the 12.2% Basel III you kind of implied by the 30 basis point hit? Is there any reason to think the liquidity coverage ratio is a hurdle that would be an issue in terms of the way you manage the excess liquidity?

Daniel Henry
EVP and CFO, American Express

Yeah. capital, the 30 basis points is when we go from Basel I over to Basel III, kind of skipping the Basel II piece, right? It's hard for me to say what the impact will be until we actually complete the work on the advanced Basel III methodology. It requires the gathering of an enormous amount of information that we have to process through systems. That work is actually underway currently. We actually are scheduled to enter parallel run in the beginning of 2014. At that juncture, we'll have a better sense of what the impact would be on capital ratios. I don't have an estimate for you at this juncture. In terms of the liquidity rules, I guess, we don't have final liquidity rules at this point.

Although from what we understand so far, we think we have a strong liquidity position and don't at this moment, based on our understanding, think that the new ratios that'll phase in over time would have a substantial impact on us. Therefore, I would say wouldn't necessarily have an impact on kind of how we think about liquidity at the moment.

Brian Foran
Analyst, Autonomous

One follow-up, I guess, on the other expense. All the dimensions you gave are very helpful, if I just think about it simplistically, I mean, is the $219 kind of a good run rate for that number? Or is it better to think about since the Visa and Mastercard benefit rolled off and excluding the quarters where you've had the big reimbursements, it's tended to be more in the kind of $260-$270 range?

Daniel Henry
EVP and CFO, American Express

Well, the $219, as I said, includes the Canadian item. I don't know that I'd use that number. In the first quarter of this year, we didn't have any items that we spiked out, and it was $246.

Brian Foran
Analyst, Autonomous

Perfect. Thank you very much.

Daniel Henry
EVP and CFO, American Express

Okay.

Operator

Okay. Next question comes from the line of Rick Shane of JPMorgan. Please go ahead.

Richard Shane
Analyst, JPMorgan

Hey, thank you guys for taking my questions. Dan, I will miss these conversations and wish you all the best.

Daniel Henry
EVP and CFO, American Express

Thank you.

Richard Shane
Analyst, JPMorgan

I'd love to talk a little bit about the nuance of your conversations with the regulators. We're in a situation now where it appears that the press has seen the documents, and what you guys have indicated is you've had conversations. It doesn't sound per se like you've actually seen the draft at this point. You guys are very deliberate in your communications. You're very cautious, and you come out with a strong interpretation of how this is going to play out for you guys. I'd love to understand what the dialogue was like when it started and make sure that we understand the subtlety of this because it is pretty significant, as you can see from how the stock traded around all this today.

Daniel Henry
EVP and CFO, American Express

Yep. No, I understand that. We're not necessarily intimating that the conversations or the people who have characterized this to us are the regulators, right? It is based on our understanding previously to this leak of this draft where we would come out and based on the characterizations of those people who have seen the draft and discussed it with us. Our sense is that it's not notably different than what we had been thinking about before. However, when we actually see the draft and get a chance to read it and digest it, then we'll even be in a better position. As you indicated, there was certainly notable discussion in the press and activity in our stock. We wanted a press release that shared our understanding of where we are, even though we haven't read the complete document.

That's the state of play at the moment. After it's issued on the 24th, we'll read it, and if there's any refinements we can make, we'll do that at the financial community meeting on August the 8th.

Richard Shane
Analyst, JPMorgan

Great. I guess we look forward to reading it at the same time you guys do. Thanks, guys.

Daniel Henry
EVP and CFO, American Express

Okay.

Operator

Okay. Thank you. Next question from the line of Kenneth Bruce of Bank of America. Please go ahead.

Kenneth Bruce
Analyst, Bank of America

Thank you. Good evening, gentlemen. Dan, wish you good fortune in your retirement. Thank you very much for the help over the years. My question, I'll steer around Europe for the moment. Looking at the average card member spend that has been decelerating really for the last several quarters, that has always been one of the metrics that you all have really focused on in terms of the health of the business. Obviously, there's been a change in strategy or at least there's been some additional products that may be impacting these numbers.

I guess what I'd like to understand is, or get some response from you is how you are seeing the deceleration in the average card member spend growth, what ultimately will turn that as if it's just purely the weak economy strengthening or if there's something specifically within your strategy set that will drive that or if you expect that to be less going forward just given the nature of where you're adding new cards and the like.

Daniel Henry
EVP and CFO, American Express

I think historically our growth in billed business has come from both a combination of a growth in cards in force as well as a growth in average spend. The growth in average spend comes from really two things in recent history. That is just greater engagement on the part of our current customers who are spending at higher levels. It's also coming from our premium strategy. We're bringing on higher spending customers compared to what we were doing several years ago. I think that shift to a more premium mix is influencing as well. However, let's face it, the broad economy has an impact here as well. Certainly just consumer confidence is a factor in terms of how much people spend. Now that's been shifting a little bit recently.

Certainly things like housing prices firming, the stock market doing better are all things that can influence that. As we've talked about a fair number of times, there's a pretty good correlation between billed business for us and GDP. I think the average card member spend numbers we see now are being impacted by the fact that GDP is below the average rate that we've seen over the last 10 years. If history is any barometer, if GDP picks up, you would think it would have a positive impact on average spend. It's obviously also totally contingent on us having the best value propositions in the marketplace and providing the best service, that's what we're focused on. It's hard to spike out exactly how each of those things impact average spend.

Certainly the general slow growth in the economy I think is a factor here.

Kenneth Bruce
Analyst, Bank of America

Okay. Thank you. Just on a clarification, or maybe just if you could provide some sense as to what the differences are in the card member reimbursements that will either determine whether it's a revenue item or an expense. Can you give us some examples as to what caused that change, please?

Daniel Henry
EVP and CFO, American Express

Yeah. I think it's not one item in each quarter, it's a number of items in each quarter. Each item is unique. Each quarter, we evaluate the items that are in front of us and make a judgment based on our view at that quarter of how it should be categorized. You can have different types of items in different quarters. That's really the thing that is the primary driver.

Kenneth Bruce
Analyst, Bank of America

Okay. Thank you, and best of luck.

Daniel Henry
EVP and CFO, American Express

Thank you.

Operator

Okay. The next question is from the line of Ryan Nash of Goldman Sachs. Please go ahead.

Ryan Nash
Analyst, Goldman Sachs

Hey, thanks. Just as a follow-up on Ken's question related to spend growth. Outside of the acceleration we saw in GNS from new business wins, particularly here in the U.S., do you think the current run rates are a good proxy for what we should see for spend over the next few quarters? Should we expect it to remain stable? Just given the fact that we are seeing improvement from the wealth effect, whether it's higher home prices and higher markets, should we start seeing that manifesting into higher spend?

Daniel Henry
EVP and CFO, American Express

As you know me, I don't want to forecast here. I guess one of the factors is the grow overs later in the year are a little not as steep as they were early in the year. Clearly, I think where the economy goes and consumer confidence will also be significant factors about whether it accelerates from here or not.

Ryan Nash
Analyst, Goldman Sachs

Okay. Just a question on expenses. You're at 69% as a percentage of managed revenues, I know you talked about migrating towards 67% over time. I guess, should we expect to stay at these levels in the near term? If revenue growth does start to accelerate, we could see a pick up in expenses from here?

Daniel Henry
EVP and CFO, American Express

Right. We say we want to migrate back towards historical levels. Okay? We happen to have 2007 on there, which is 67%, we want to migrate back to the historical levels. If we are successful, it's our plan to be successful, of growing operating expense at less than 3%, that's going to create leverage and should enable us to continue to improve that number over the next 18 months.

Ryan Nash
Analyst, Goldman Sachs

Great. Thanks for taking my questions and congrats.

Daniel Henry
EVP and CFO, American Express

Thanks.

Operator

Thank you. Next question. It's from the line of Donald Fandetti of Citigroup. Please go ahead.

Donald Fandetti
Analyst, Citigroup

Hi, Dan. Just a conceptual question. I was looking back at your merchant discount rate. It's down a couple basis points over the last two and a half years, you've just had very strong GNS growth, which I would think would naturally bring that down more. I guess my question is, do you really have any sort of core change in your merchant discount rate? Should we think about that as more flattish going forward, ex Amex?

Daniel Henry
EVP and CFO, American Express

Okay. First, GNS is not in the discount rate calculation. It's really a calculation based on our proprietary business. That's not in there. We have said is in the absence of increasing price anywhere, because of our strategy to drive further into everyday spend categories, in the normal course, we would expect the discount rate to drop by two or three basis points a year. We, in fact, have not seen that over the last several years as there have been opportunities where we are bringing greater value to merchants and have actually been able to increase price in certain situations that the drop in discount rate has been probably more in the 1% or 2% level over the past several years.

If we can drive sufficient volume by moving into new categories and driving volumes up, then I would expect to see some drop in discount rate as we go forward. That's very much on strategy for what we want to accomplish over the long term.

Donald Fandetti
Analyst, Citigroup

Okay. Quickly, any updates on Bluebird in terms of transactions or fees?

Daniel Henry
EVP and CFO, American Express

I think we're going to do some updates of the data that we shared at the SCM in February at the August SCM. We'll update that information on August the 8th.

Donald Fandetti
Analyst, Citigroup

Okay, thanks.

Operator

Thank you. The next question comes from the line of James Friedman of Susquehanna. Please go ahead.

James Friedman
Analyst, Susquehanna

Hi, thanks, let me echo the congratulations. Wanted to ask about cards in force, Dan. It was one of the faster-growing numbers in the past year, up 1.2 million. I guess a question in two parts. One is, should that continue to be the emphasis going forward in terms of driving billed business? Two, it looked like about 700,000 of that 1.2 million came from GNS. Should we anticipate going forward that GNS will be the driver of cards in force? Sounded like in your introductory comments, it suggests that some of that growth may have come from China. Is that a correct interpretation?

Daniel Henry
EVP and CFO, American Express

Cards in force number, which was 4%, was 2% on proprietary cards. That's pretty consistent. We've kind of been at the 2%, 3% growth rate over the last five or six quarters. The growth rate there is very consistent with the last few quarters. The growth rate in GNS cards at 7% is somewhat lower than what we've seen over the last several quarters. It had been kind of in the low single digits. The lower growth rate is driven by fewer GNS cards being out there. The growth in our business is going to come, as I said before, from both higher average spend as well as higher number of cards.

The fact that cards are growing at 2% or 3% compared to maybe proprietary cards compared to higher levels historically is due to the change in strategy, where we're focused on premium cards as opposed to just bringing cards in. In terms of, is new cards in China part of what drove the strong performance in GNS and in JAPA? The answer to that's yes. Both in China and Korea, we've had some new partners sign and some new product launches in those countries, both by new partners and existing partners. That is part of what's driving the GNS and JAPA growth rates that we see.

James Friedman
Analyst, Susquehanna

Just as a follow-up housekeeping. Bluebird's not included in that cards in force number, I presume. I imagine that's a pretty big number.

Daniel Henry
EVP and CFO, American Express

It's not included in cards in force, no.

James Friedman
Analyst, Susquehanna

At some point, will you start to decompose the cards in force at that level? Thank you.

Daniel Henry
EVP and CFO, American Express

Currently, we share information in terms of what the GNS piece is. I think we can do some geographic splits for you. No? Oops, sorry. Anyway, I don't know that we're going to give more detail on that. It wasn't in our thinking. Certainly, as we move forward, we'll provide information as it relates to new products like Bluebird when we think it's appropriate.

Operator

Okay, thank you. The next question is from the line of Mark DeVries of Barclays. Please go ahead.

Mark DeVries
Analyst, Barclays

Yeah, thanks. Dan, I was hoping you could provide a little more color on what we can expect on that GNS growth in Asia you referenced. Is it realistic to think that at least for the next three quarters, you've got some fairly positive year-over-year comps on that? Should we continue to expect to see that kind of robust mid-high teens billed business growth from Asia?

Daniel Henry
EVP and CFO, American Express

I don't want to forecast. In China, it's an important market for us, and we're focused on the partners that we have and the product launches that will take place. My sense is that'll be a good growth market, but I don't want to forecast exactly where GNS growth is going to be over the next couple of quarters. Also, potentially, it'll be impacted by the economy in China. Right now, our growth rates are being driven there by new partner signings and new product launches.

Mark DeVries
Analyst, Barclays

Okay, got it. Just to follow up, with marketing and promotion expense kind of leveling off here on a year-over-year basis, is it reasonable to expect to continue to see kind of the 4%-5% cards in force growth that you've had over the last year or so?

Daniel Henry
EVP and CFO, American Express

We have kind of put this 9% number out there, and I don't want it to be a target or a guideline. I think it's recognition of the fact that on an annual basis, we have fluctuations from quarter to quarter. On an annual basis, we need to increase investments at the rate that we're growing the business if we're going to continue to have the type of business momentum that we want. My view is we are very committed to investing in the growth of the business. You have seen us do that historically, and we will continue to do that. Our view is we want to make sure that there are sufficient investment dollars to sustain the business momentum as we go forward.

Certainly, the whole focus on re-engineering that we announced in January is designed to grow operating expense at a slower rate so that it provides additional resources for investment in the growth of the business.

Mark DeVries
Analyst, Barclays

Got it. Thanks. Best of luck to you, Dan.

Daniel Henry
EVP and CFO, American Express

Thanks.

Operator

Thank you. Next question from the line of Chris Brendler of Stifel. Please go ahead.

Chris Brendler
Analyst, Stifel

Hi. Thanks. Good afternoon. A quick follow-up on the cards in force. It's my understanding that you had some minor annual fee increases in some of your proprietary products this year, you still see that in the net cards in force. Is there any price sensitivity across your portfolio? I guess penny's not the word, but is it significant? Is that a contributing factor? Is that something you think you can continue to squeeze higher over the years, given the strength of your products and the consumers' attraction and loyalty to your products?

Daniel Henry
EVP and CFO, American Express

As you said, they were selected price increases on certain products. We never try to squeeze out higher fees. We don't want to increase fees without improving the value proposition for customers. Our practice has been, when we increase fees, to also have elements that increase the value proposition to our customers, and we've been very successful at that. When we have had fee increases, we have not seen notable attrition as a result of that. It's all tied into we're delivering value. We look to increase the value. Part of the increase in the fee invariably, a portion goes to the bottom line, but a portion goes back into increasing the value to the card members. That has been our strategy, and I think it'll be our strategy going forward.

Chris Brendler
Analyst, Stifel

My follow-up question. Enterprise Growth and the initiatives there, the $3 billion target, I guess is it possible with your Bluebird Update for the community meeting in early August? Are we also going to get an update there? I'm just curious as to the investments you've made over the last several years, Serve in particular. Are we starting to see any meaningful contribution from those new initiatives yet? Any color there would be helpful.

Daniel Henry
EVP and CFO, American Express

Yeah. We set a $3 billion target a couple of years ago to exit 2014 at that rate. Certainly, when we set that target, we didn't necessarily contemplate the economy being as slow as it has been over that period. That number, as we disclosed last year, was $1.5 billion. We have a lot of work to do between now and then. We continue to think that it's an appropriate target for us to aim for. I don't anticipate us updating that other than to the update that I just gave now.

Chris Brendler
Analyst, Stifel

What about Serve?

Daniel Henry
EVP and CFO, American Express

I think the top one of the topics at the meeting will be Dan Schulman, and he'll talk about what's taking place both in Serve as well as Bluebird in particular.

Chris Brendler
Analyst, Stifel

Excellent. Congratulations, Dan. Thanks a lot.

Daniel Henry
EVP and CFO, American Express

Okay, we'll just take one more question.

Operator

Okay, our final question then comes from the line of Bradley Ball of Evercore. Please go ahead.

Bradley Ball
Analyst, Evercore

Thanks, congratulations, Dan, and good luck in your future endeavors.

Daniel Henry
EVP and CFO, American Express

Thank you.

Bradley Ball
Analyst, Evercore

I wonder if you can give us a sense for the progression of billings over the course of the quarter, month-to-month. Was it stronger late in the quarter? Would you give us an update for July to date?

Daniel Henry
EVP and CFO, American Express

The earnings growth over the month-by-month was relatively consistent. There was no sharp upward trend or downward trend. I would say it's relatively consistent. We don't really plan to give an update about what has taken place in July. When you tend to give even a quarter is a short period of time. When you try to do it for a couple of weeks, we found it's not necessarily indicative of what's going to happen for the quarter. Within the quarter, month-by-month, it was relatively consistent.

Bradley Ball
Analyst, Evercore

Okay, fair enough. Then one follow-up on the EC proposal. You said in your press release earlier today that separating the payment network and processing functions did not appear to impact proprietary networks like Amex's. Could you explain what you mean by that and what's the basis for making that statement?

Daniel Henry
EVP and CFO, American Express

I'm not going to say I'm an expert here. I think there is some language in there about whether you need to split the merchant processor and the merchant acquirer, I guess, and the network. In our case, we do all those functions, so it doesn't appear to us that that would be applicable in our situation. Again, once we get a chance to read the draft, we can address that more specifically.

Bradley Ball
Analyst, Evercore

It would apply to a four-party system, but not to the three-party system? Is that?

Daniel Henry
EVP and CFO, American Express

That's our understanding.

Bradley Ball
Analyst, Evercore

Okay. That's helpful. Thanks very much.

Daniel Henry
EVP and CFO, American Express

Okay. Thanks, everybody, for joining the call, and thank you very much for your congratulations. From my perspective, it has been a pleasure dealing with each of you as well, and I'm highly confident that Jeff will do a terrific job as we go forward. Thanks very much.

Operator

Okay, thank you. Ladies and gentlemen, this conference will be made available for replay after 7:00 P.M. this evening through July 24th at midnight. You may access AT&T Executive Replay system at any time by dialing 1-800-475-6701, entering the access code 295471. International participants, dial 320-365-3844, again, that access is 295471. That does conclude our conference for today. Thank you for your participation and for using AT&T Executive Teleconference Service. You may now disconnect.