Bread Financial Holdings, Inc. (BFH)

Bread Financial Holdings Stock Forecast

Stock Price Forecast

The 12 analysts that cover Bread Financial Holdings stock have a consensus rating of "Hold" and an average price target of $60.17, which forecasts a -2.67% decrease in the stock price over the next year. The lowest target is $39 and the highest is $88.

Price Target: $60.17 (-2.67%)

Analyst Consensus: Hold

Target	Low	Average	Median	High
Price	$39	$60.17	$56	$88
Change	-36.91%	-2.67%	-9.41%	+42.35%

* Price targets were last updated on Jul 25, 2025.

Analyst Ratings

The average analyst rating for Bread Financial Holdings stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Rating	Apr '25	May '25	Jun '25	Jul '25	Aug '25	Sep '25
Strong Buy	3	3	3	3	3	3
Buy	1	1	1	1	1	1
Hold	9	8	8	7	7	6
Sell	1	2	2	2	2	2
Strong Sell	1	1	1	1	1	1
Total	15	15	15	14	14	13

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Jon Arfstrom RBC Capital	RBC Capital	Hold Maintains $65 → $74	Hold	Maintains	$65 → $74	+19.70%	Jul 25, 2025
Terry Ma Barclays	Barclays	Sell Maintains $45 → $52	Sell	Maintains	$45 → $52	-15.88%	Jul 8, 2025
Betsy Graseck Morgan Stanley	Morgan Stanley	Sell Maintains $36 → $39	Sell	Maintains	$36 → $39	-36.91%	May 12, 2025
David Scharf JMP Securities	JMP Securities	Hold Reiterates n/a	Hold	Reiterates	n/a	n/a	Apr 28, 2025
Moshe Orenbuch TD Cowen	TD Cowen	Hold Maintains $56 → $55	Hold	Maintains	$56 → $55	-11.03%	Apr 25, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

3.90B

Increased by 59.65%

from 2.44B

Revenue Next Year

4.06B

Increased by 4.18%

from 3.90B

EPS This Year

7.94

Increased by 44.38%

from 5.50

EPS Next Year

9.22

Increased by 16.15%

from 7.94

Fiscal Year	FY 2020	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	2.03B	2.73B	2.23B	3.06B	2.44B	3.90B	4.06B
Revenue Growth	-29.00%	34.25%	-18.18%	37.10%	-20.23%	59.65%	4.18%
EPS	4.48	16.03	4.45	14.36	5.50	7.94	9.22
EPS Growth	-16.82%	258.19%	-72.24%	222.70%	-61.70%	44.38%	16.15%
Forward PE	-	-	-	-	-	7.78	6.70
No. Analysts	-	-	-	-	-	17	17

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2025	2026	2027	2028	2029
High	4.2B	4.4B
Avg	3.9B	4.1B
Low	3.7B	3.9B

Revenue Growth

Revenue Growth	2025	2026	2027	2028	2029
High	73.2%	12.9%
Avg	59.6%	4.2%
Low	53.5%	-1.2%

EPS Forecast

EPS	2025	2026	2027	2028	2029
High	8.82	11.60
Avg	7.94	9.22
Low	6.98	8.13

EPS Growth

EPS Growth	2025	2026	2027	2028	2029
High	60.4%	46.1%
Avg	44.4%	16.1%
Low	26.9%	2.4%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.