Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
68.66
-0.79 (-1.14%)
Jan 28, 2026, 3:50 PM EST - Market open
Bread Financial Holdings Stock Forecast
Stock Price Forecast
The 15 analysts that cover Bread Financial Holdings stock have a consensus rating of "Hold" and an average price target of $68.53, which forecasts a -0.19% decrease in the stock price over the next year. The lowest target is $50 and the highest is $92.
Price Target: $68.53 (-0.19%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Bread Financial Holdings stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 2 | 2 | 2 | 2 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 7 | 6 | 8 | 8 | 8 | 8 |
| Sell | 3 | 3 | 3 | 3 | 4 | 5 |
| Strong Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 15 | 14 | 15 | 15 | 16 | 17 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $57 → $62 | Sell | Maintains | $57 → $62 | -9.70% | Jan 20, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $68 → $85 | Hold | Maintains | $68 → $85 | +23.80% | Jan 8, 2026 |
| UBS | UBS | Strong Buy Initiates $92 | Strong Buy | Initiates | $92 | +33.99% | Jan 8, 2026 |
| Barclays | Barclays | Sell Maintains $52 → $61 | Sell | Maintains | $52 → $61 | -11.16% | Jan 6, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $82 → $92 | Buy | Maintains | $82 → $92 | +33.99% | Jan 2, 2026 |
Financial Forecast
Revenue This Year
3.87B
from 2.44B
Increased by 58.62%
Revenue Next Year
4.01B
from 3.87B
Increased by 3.51%
EPS This Year
9.97
from 5.50
Increased by 81.24%
EPS Next Year
9.53
from 9.97
Decreased by -4.38%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 4.2B | 4.4B | |||
| Avg | 3.9B | 4.0B | |||
| Low | 3.7B | 3.7B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 72.7% | 13.1% | |||
| Avg | 58.6% | 3.5% | |||
| Low | 51.0% | -3.5% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 10.89 | 10.88 | |||
| Avg | 9.97 | 9.53 | |||
| Low | 9.07 | 7.29 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 98.1% | 9.1% | |||
| Avg | 81.2% | -4.4% | |||
| Low | 64.8% | -26.9% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.