Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
108.07
-2.55 (-2.31%)
Jul 31, 2026, 4:00 PM EDT - Market closed
Bread Financial Holdings Stock Forecast
Stock Price Forecast
According to 17 analysts polled by S&P Global, Bread Financial Holdings stock has a consensus rating of "Buy" and an average price target of $113.07. The average 1-year stock price forecast is 4.63% higher than the current stock price, while the lowest is $79 (-26.90%) and the highest is $132 (+22.14%).
Price Target: $113.07 (+4.63%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Bread Financial Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 6 | 6 | 6 | 7 | 7 | 7 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 7 | 7 | 8 | 8 | 7 | 8 |
| Sell | 2 | 2 | 2 | 2 | 3 | 1 |
| Strong Sell | 1 | 1 | 0 | 0 | 0 | 0 |
| Total | 17 | 17 | 17 | 18 | 18 | 17 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Seaport Global | Seaport Global | Buy Maintains $113 → $119 | Buy | Maintains | $113 → $119 | +10.11% | Jul 27, 2026 |
| Goldman Sachs | Goldman Sachs | Buy Reiterates $108 | Buy | Reiterates | $108 | -0.06% | Jul 24, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $102 → $107 | Hold | Maintains | $102 → $107 | -0.99% | Jul 24, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $115 | Hold | Maintains | $115 | +6.41% | Jul 24, 2026 |
| Barclays | Barclays | Hold Maintains $104 → $109 | Hold | Maintains | $104 → $109 | +0.86% | Jul 24, 2026 |
Financial Forecast
Revenue This Year
4.00B
from 3.85B
Increased by 3.97%
Revenue Next Year
4.14B
from 4.00B
Increased by 3.64%
EPS This Year
12.24
from 12.16
Increased by 0.66%
EPS Next Year
13.31
from 12.24
Increased by 8.73%
EPS and Forward PE are based on non-GAAP adjusted numbers.