Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
87.69
+2.84 (3.35%)
At close: May 20, 2026, 4:00 PM EDT
87.69
0.00 (0.00%)
After-hours: May 20, 2026, 4:10 PM EDT
Bread Financial Holdings Analyst Ratings
Total Analysts
17
Consensus Rating
Hold
Price Target
$80.64
Upside
-8.04%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $87 → $99 | Buy | Maintains | $87 → $99 | +12.90% | Apr 29, 2026 |
| Barclays | Barclays | Sell Maintains $67 → $70 | Sell | Maintains | $67 → $70 | -20.17% | Apr 24, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $80 → $95 | Hold | Maintains | $80 → $95 | +8.34% | Apr 24, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $100 → $115 | Buy | Maintains | $100 → $115 | +31.14% | Apr 24, 2026 |
| BTIG | BTIG | Strong Buy Maintains $98 → $105 | Strong Buy | Maintains | $98 → $105 | +19.74% | Apr 23, 2026 |
| Morgan Stanley | Morgan Stanley | Sell → Hold Upgrades $91 | Sell → Hold | Upgrades | $91 | +3.77% | Apr 16, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $90 → $87 | Buy | Maintains | $90 → $87 | -0.79% | Apr 6, 2026 |
| Barclays | Barclays | Sell Maintains $64 → $67 | Sell | Maintains | $64 → $67 | -23.59% | Apr 6, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $85 → $88 | Hold | Maintains | $85 → $88 | +0.35% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $62 → $68 | Sell | Maintains | $62 → $68 | -22.45% | Jan 30, 2026 |
| Barclays | Barclays | Sell Maintains $61 → $64 | Sell | Maintains | $61 → $64 | -27.02% | Jan 30, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $98 | Strong Buy | Reiterates | $98 | +11.76% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $57 → $62 | Sell | Maintains | $57 → $62 | -29.30% | Jan 20, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $68 → $85 | Hold | Maintains | $68 → $85 | -3.07% | Jan 8, 2026 |
| UBS | UBS | Strong Buy Initiates $92 | Strong Buy | Initiates | $92 | +4.92% | Jan 8, 2026 |
| Barclays | Barclays | Sell Maintains $52 → $61 | Sell | Maintains | $52 → $61 | -30.44% | Jan 6, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.