Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
99.89
-2.56 (-2.50%)
At close: Oct 23, 2026, 4:00 PM EDT
98.57
-1.32 (-1.32%)
After-hours: Oct 23, 2026, 7:31 PM EDT
Bread Financial Holdings Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| KBW | KBW | Buy Maintains $129 | Buy | Maintains | $129 | +29.14% | Oct 25, 2026 |
| Seaport Global | Seaport Global | Buy Maintains $121 → $123 | Buy | Maintains | $121 → $123 | +23.14% | Oct 23, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $111 → $113 | Hold | Maintains | $111 → $113 | +13.12% | Oct 23, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $115 | Hold | Maintains | $115 | +15.13% | Oct 23, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $115 | Hold | Maintains | $115 | +15.13% | Oct 23, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Reiterates $107 | Hold | Reiterates | $107 | +7.12% | Oct 23, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains $127 | Buy | Maintains | $127 | +27.14% | Oct 23, 2026 |
| Barclays | Barclays | Hold Maintains $110 → $107 | Hold | Maintains | $110 → $107 | +7.12% | Oct 23, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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