Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
105.74
-2.29 (-2.12%)
Aug 28, 2026, 4:00 PM EDT - Market closed
Bread Financial Holdings Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wolfe Research | Wolfe Research | Buy Upgrades $130 | Buy | Upgrades | $130 | +22.94% | Aug 25, 2026 |
| Barclays | Barclays | Hold Maintains $109 | Hold | Maintains | $109 | +3.08% | Aug 18, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Reiterates $115 → $129 | Buy | Reiterates | $115 → $129 | +22.00% | Aug 17, 2026 |
| UBS | UBS | Buy Maintains $120 → $127 | Buy | Maintains | $120 → $127 | +20.11% | Aug 3, 2026 |
| Seaport Global | Seaport Global | Buy Maintains $113 → $119 | Buy | Maintains | $113 → $119 | +12.54% | Jul 27, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Reiterates $108 | Hold | Reiterates | $108 | +2.14% | Jul 24, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $102 → $107 | Hold | Maintains | $102 → $107 | +1.19% | Jul 24, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $115 | Hold | Maintains | $115 | +8.76% | Jul 24, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
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- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
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- Recency
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