Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
99.48
+0.17 (0.17%)
Jul 20, 2026, 4:00 PM EDT - Market closed
Bread Financial Holdings Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold Maintains $98 → $102 | Hold | Maintains | $98 → $102 | +2.53% | Jul 20, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $115 | Hold | Maintains | $115 | +15.60% | Jul 11, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains $108 → $106 | Buy | Maintains | $108 → $106 | +6.55% | Jul 9, 2026 |
| UBS | UBS | Buy Reiterates $94 → $120 | Buy | Reiterates | $94 → $120 | +20.63% | Jul 7, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $94 → $108 | Hold | Maintains | $94 → $108 | +8.56% | Jul 7, 2026 |
| Barclays | Barclays | Hold Upgrades $70 → $104 | Hold | Upgrades | $70 → $104 | +4.54% | Jul 7, 2026 |
| Evercore ISI | Evercore ISI | Buy Maintains $99 → $116 | Buy | Maintains | $99 → $116 | +16.61% | Jul 6, 2026 |
| BTIG | BTIG | Buy Reiterates $105 → $132 | Buy | Reiterates | $105 → $132 | +32.69% | Jun 30, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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