Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
94.22
+2.80 (3.06%)
At close: Jun 9, 2026, 4:00 PM EDT
94.98
+0.76 (0.81%)
After-hours: Jun 9, 2026, 7:00 PM EDT
Bread Financial Holdings Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Loop Capital Markets | Loop Capital Markets | Buy Initiates $104 | Buy | Initiates | $104 | +10.38% | May 22, 2026 |
| Barclays | Barclays | Sell Maintains $70 | Sell | Maintains | $70 | -25.71% | May 18, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $95 | Hold | Maintains | $95 | +0.83% | May 15, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains n/a | Buy | Maintains | n/a | n/a | May 11, 2026 |
| Evercore ISI | Evercore ISI | Buy Reiterates $87 → $99 | Buy | Reiterates | $87 → $99 | +5.07% | Apr 29, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $68 → $84 | Hold | Maintains | $68 → $84 | -10.85% | Apr 27, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $91 → $98 | Hold | Maintains | $91 → $98 | +4.01% | Apr 24, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $90 → $105 | Hold | Maintains | $90 → $105 | +11.44% | Apr 24, 2026 |
Upgrade to Pro
Get stock forecasts from Wall Street's highest rated professionals
Get much more with Stock Analysis Pro
- Investment ideas from the top Wall Street analysts
- Unlimited access to all data and tools
- Advanced analyst filtering and sorting options
- Up to 3 years of analyst rating history
Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.