Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
103.79
+0.11 (0.11%)
At close: Jun 23, 2026, 4:00 PM EDT
103.52
-0.27 (-0.26%)
Pre-market: Jun 24, 2026, 6:54 AM EDT
Bread Financial Holdings Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Bread Financial Holdings stock has a consensus rating of "Buy" and an average price target of $97. The average 1-year stock price forecast is 6.54% lower than the current stock price, while the lowest is $70 (-32.56%) and the highest is $115 (+10.80%).
Price Target: $97 (-6.54%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Bread Financial Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 6 | 6 | 6 | 7 | 7 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 8 | 7 | 7 | 8 | 8 | 7 |
| Sell | 2 | 2 | 2 | 2 | 2 | 3 |
| Strong Sell | 1 | 1 | 1 | 0 | 0 | 0 |
| Total | 17 | 17 | 17 | 17 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| RBC Capital | RBC Capital | Hold Maintains $105 → $115 | Hold | Maintains | $105 → $115 | +10.80% | Jun 12, 2026 |
| BTIG | BTIG | Buy Maintains $105 | Buy | Maintains | $105 | +1.17% | Jun 11, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Reiterates $105 → $108 | Buy | Reiterates | $105 → $108 | +4.06% | Jun 10, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $95 | Hold | Maintains | $95 | -8.47% | Jun 10, 2026 |
| Barclays | Barclays | Sell Maintains $70 | Sell | Maintains | $70 | -32.56% | Jun 10, 2026 |
Financial Forecast
Revenue This Year
3.95B
from 3.85B
Increased by 2.70%
Revenue Next Year
4.10B
from 3.95B
Increased by 3.74%
EPS This Year
11.33
from 12.16
Decreased by -6.84%
EPS Next Year
12.45
from 11.33
Increased by 9.88%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 4.0B | ||
| Avg | 3.9B | ||
| Low | 3.9B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 4.4% | ||
| Avg | 2.7% | ||
| Low | 1.5% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 12.09 | ||
| Avg | 11.33 | ||
| Low | 10.84 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -0.6% | ||
| Avg | -6.8% | ||
| Low | -10.8% |