Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
108.53
+0.32 (0.30%)
At close: Sep 18, 2026, 4:00 PM EDT
108.53
0.00 (0.00%)
After-hours: Sep 18, 2026, 7:30 PM EDT
Bread Financial Holdings Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Bread Financial Holdings stock has a consensus rating of "Buy" and an average price target of $115.41. The average 1-year stock price forecast is 6.34% higher than the current stock price, while the lowest is $79 (-27.21%) and the highest is $132 (+21.63%).
Price Target: $115.41 (+6.34%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Bread Financial Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 6 | 7 | 7 | 7 | 8 | 8 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 8 | 8 | 7 | 8 | 7 | 7 |
| Sell | 2 | 2 | 3 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 17 | 18 | 18 | 17 | 17 | 17 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold Reiterates $115 | Hold | Reiterates | $115 | +5.96% | Sep 16, 2026 |
| Barclays | Barclays | Hold Maintains $109 | Hold | Maintains | $109 | +0.43% | Sep 16, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Reiterates $129 | Buy | Reiterates | $129 | +18.86% | Sep 15, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $114 | Hold | Maintains | $114 | +5.04% | Sep 15, 2026 |
| Wolfe Research | Wolfe Research | Buy Upgrades $130 | Buy | Upgrades | $130 | +19.78% | Aug 25, 2026 |
Financial Forecast
Revenue This Year
4.00B
from 3.85B
Increased by 3.98%
Revenue Next Year
4.15B
from 4.00B
Increased by 3.81%
EPS This Year
12.23
from 12.16
Increased by 0.61%
EPS Next Year
13.38
from 12.23
Increased by 9.36%
EPS and Forward PE are based on non-GAAP adjusted numbers.