Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
99.89
-2.56 (-2.50%)
At close: Oct 23, 2026, 4:00 PM EDT
98.57
-1.32 (-1.32%)
After-hours: Oct 23, 2026, 7:31 PM EDT
Bread Financial Holdings Stock Forecast
Stock Price Forecast
According to 17 analysts polled by S&P Global, Bread Financial Holdings stock has a consensus rating of "Buy" and an average price target of $115.25. The average 1-year stock price forecast is 15.38% higher than the current stock price, while the lowest is $86 (-13.91%) and the highest is $131 (+31.14%).
Price Target: $115.25 (+15.38%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Bread Financial Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 7 | 7 | 7 | 8 | 7 | 7 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 8 | 7 | 8 | 7 | 8 | 8 |
| Sell | 2 | 3 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 18 | 18 | 17 | 17 | 17 | 17 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| KBW | KBW | Buy Maintains $129 | Buy | Maintains | $129 | +29.14% | Oct 25, 2026 |
| Seaport Global | Seaport Global | Buy Maintains $121 → $123 | Buy | Maintains | $121 → $123 | +23.14% | Oct 23, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $111 → $113 | Hold | Maintains | $111 → $113 | +13.12% | Oct 23, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $115 | Hold | Maintains | $115 | +15.13% | Oct 23, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $115 | Hold | Maintains | $115 | +15.13% | Oct 23, 2026 |
Financial Forecast
Revenue This Year
4.02B
from 3.85B
Increased by 4.66%
Revenue Next Year
4.15B
from 4.02B
Increased by 3.16%
EPS This Year
12.92
from 12.16
Increased by 6.23%
EPS Next Year
13.84
from 12.92
Increased by 7.16%
EPS and Forward PE are based on non-GAAP adjusted numbers.