Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
99.18
+0.69 (0.70%)
At close: Jul 15, 2026, 4:00 PM EDT
99.18
0.00 (0.00%)
After-hours: Jul 15, 2026, 6:30 PM EDT
Bread Financial Holdings Stock Forecast
Stock Price Forecast
According to 17 analysts polled by S&P Global, Bread Financial Holdings stock has a consensus rating of "Buy" and an average price target of $109.73. The average 1-year stock price forecast is 10.64% higher than the current stock price, while the lowest is $79 (-20.35%) and the highest is $132 (+33.09%).
Price Target: $109.73 (+10.64%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Bread Financial Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 6 | 6 | 6 | 7 | 7 | 7 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 7 | 7 | 8 | 8 | 7 | 8 |
| Sell | 2 | 2 | 2 | 2 | 3 | 2 |
| Strong Sell | 1 | 1 | 0 | 0 | 0 | 0 |
| Total | 17 | 17 | 17 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Bank of America Securities | Bank of America Securities | Buy Maintains $108 → $106 | Buy | Maintains | $108 → $106 | +6.88% | Jul 9, 2026 |
| UBS | UBS | Buy Reiterates $94 → $120 | Buy | Reiterates | $94 → $120 | +20.99% | Jul 7, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $94 → $108 | Hold | Maintains | $94 → $108 | +8.89% | Jul 7, 2026 |
| Barclays | Barclays | Hold Upgrades $70 → $104 | Hold | Upgrades | $70 → $104 | +4.86% | Jul 7, 2026 |
| Evercore ISI | Evercore ISI | Buy Maintains $99 → $116 | Buy | Maintains | $99 → $116 | +16.96% | Jul 6, 2026 |
Financial Forecast
Revenue This Year
3.95B
from 3.85B
Increased by 2.77%
Revenue Next Year
4.10B
from 3.95B
Increased by 3.78%
EPS This Year
11.33
from 12.16
Decreased by -6.79%
EPS Next Year
12.70
from 11.33
Increased by 12.07%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 4.0B | ||
| Avg | 4.0B | ||
| Low | 3.9B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 4.4% | ||
| Avg | 2.8% | ||
| Low | 1.5% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 12.09 | ||
| Avg | 11.33 | ||
| Low | 10.95 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -0.6% | ||
| Avg | -6.8% | ||
| Low | -10.0% |