Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
86.32
-1.68 (-1.91%)
At close: Apr 28, 2026, 4:00 PM EDT
86.31
-0.02 (-0.02%)
After-hours: Apr 28, 2026, 7:00 PM EDT
Bread Financial Holdings Stock Forecast
Stock Price Forecast
The 14 analysts that cover Bread Financial Holdings stock have a consensus rating of "Hold" and an average price target of $79.79, which forecasts a -7.56% decrease in the stock price over the next year. The lowest target is $51 and the highest is $115.
Price Target: $79.79 (-7.56%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Bread Financial Holdings stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 3 | 3 | 3 | 3 |
| Buy | 1 | 1 | 1 | 1 | 1 | 2 |
| Hold | 8 | 8 | 8 | 8 | 8 | 5 |
| Sell | 3 | 4 | 5 | 5 | 5 | 4 |
| Strong Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 15 | 16 | 18 | 18 | 18 | 15 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Sell Maintains $67 → $70 | Sell | Maintains | $67 → $70 | -18.91% | Apr 24, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $80 → $95 | Hold | Maintains | $80 → $95 | +10.06% | Apr 24, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $100 → $115 | Buy | Maintains | $100 → $115 | +33.23% | Apr 24, 2026 |
| BTIG | BTIG | Strong Buy Maintains $98 → $105 | Strong Buy | Maintains | $98 → $105 | +21.64% | Apr 23, 2026 |
| Morgan Stanley | Morgan Stanley | Sell → Hold Upgrades $91 | Sell → Hold | Upgrades | $91 | +5.42% | Apr 16, 2026 |
Financial Forecast
Revenue This Year
3.99B
from 2.60B
Increased by 53.25%
Revenue Next Year
4.13B
from 3.99B
Increased by 3.53%
EPS This Year
10.20
from 10.90
Decreased by -6.39%
EPS Next Year
11.78
from 10.20
Increased by 15.49%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 4.4B | 4.6B | |||
| Avg | 4.0B | 4.1B | |||
| Low | 3.8B | 3.9B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 68.3% | 14.8% | |||
| Avg | 53.2% | 3.5% | |||
| Low | 45.4% | -2.0% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 11.98 | 13.67 | |
| Avg | 10.20 | 11.78 | |
| Low | 7.89 | 8.48 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 9.9% | 34.0% | |
| Avg | -6.4% | 15.5% | |
| Low | -27.6% | -16.9% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.