Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
60.40
+0.52 (0.87%)
Jul 3, 2025, 1:00 PM - Market closed
Bread Financial Holdings Analyst Ratings
Total Analysts
14
Consensus Rating
Hold
Price Target
$58.54
Upside
-3.08%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $36 → $39 | Sell | Maintains | $36 → $39 | -35.43% | May 12, 2025 |
| JMP Securities | JMP Securities | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Apr 28, 2025 |
| Jefferies | Jefferies | Hold Maintains $45 → $50 | Hold | Maintains | $45 → $50 | -17.22% | Apr 24, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $68 → $52 | Hold | Maintains | $68 → $52 | -13.91% | Apr 14, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Sell Maintains $68 → $58 | Strong Sell | Maintains | $68 → $58 | -3.97% | Mar 18, 2025 |
| JMP Securities | JMP Securities | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Feb 3, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $62 → $68 | Hold | Maintains | $62 → $68 | +12.58% | Jan 31, 2025 |
| Barclays | Barclays | Sell Maintains $51 → $53 | Sell | Maintains | $51 → $53 | -12.25% | Jan 31, 2025 |
| Compass Point | Compass Point | Strong Buy Maintains $75 → $87 | Strong Buy | Maintains | $75 → $87 | +44.04% | Jan 21, 2025 |
| Barclays | Barclays | Sell Maintains $34 → $51 | Sell | Maintains | $34 → $51 | -15.56% | Jan 6, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $67 → $88 | Buy | Maintains | $67 → $88 | +45.70% | Dec 9, 2024 |
| Goldman Sachs | Goldman Sachs | Strong Sell Maintains $52 → $58 | Strong Sell | Maintains | $52 → $58 | -3.97% | Nov 19, 2024 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $52 → $54 | Hold | Maintains | $52 → $54 | -10.60% | Oct 30, 2024 |
| Seaport Global | Seaport Global | Strong Buy Maintains $58 → $56 | Strong Buy | Maintains | $58 → $56 | -7.28% | Oct 28, 2024 |
| TD Cowen | TD Cowen | Hold Maintains $48 → $50 | Hold | Maintains | $48 → $50 | -17.22% | Oct 28, 2024 |
| Barclays | Barclays | Sell Maintains $35 → $34 | Sell | Maintains | $35 → $34 | -43.71% | Oct 25, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
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