Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
79.75
+1.10 (1.40%)
Apr 9, 2026, 4:00 PM EDT - Market closed
Bread Financial Holdings Analyst Ratings
Total Analysts
18
Consensus Rating
Hold
Price Target
$72.25
Upside
-9.40%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $90 → $87 | Buy | Maintains | $90 → $87 | +9.09% | Apr 6, 2026 |
| Barclays | Barclays | Sell Maintains $64 → $67 | Sell | Maintains | $64 → $67 | -15.99% | Apr 6, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $85 → $88 | Hold | Maintains | $85 → $88 | +10.34% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $62 → $68 | Sell | Maintains | $62 → $68 | -14.73% | Jan 30, 2026 |
| Barclays | Barclays | Sell Maintains $61 → $64 | Sell | Maintains | $61 → $64 | -19.75% | Jan 30, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $98 | Strong Buy | Reiterates | $98 | +22.88% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $57 → $62 | Sell | Maintains | $57 → $62 | -22.26% | Jan 20, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $68 → $85 | Hold | Maintains | $68 → $85 | +6.58% | Jan 8, 2026 |
| UBS | UBS | Strong Buy Initiates $92 | Strong Buy | Initiates | $92 | +15.36% | Jan 8, 2026 |
| Barclays | Barclays | Sell Maintains $52 → $61 | Sell | Maintains | $52 → $61 | -23.51% | Jan 6, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $82 → $92 | Buy | Maintains | $82 → $92 | +15.36% | Jan 2, 2026 |
| Wolfe Research | Wolfe Research | Hold Initiates n/a | Hold | Initiates | n/a | n/a | Dec 8, 2025 |
| JP Morgan | JP Morgan | Hold → Sell Downgrades $72 | Hold → Sell | Downgrades | $72 | -9.72% | Dec 4, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $64 → $72 | Hold | Maintains | $64 → $72 | -9.72% | Oct 30, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Sell Maintains $60 → $68 | Strong Sell | Maintains | $60 → $68 | -14.73% | Oct 24, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $63 → $68 | Hold | Maintains | $63 → $68 | -14.73% | Oct 24, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.