Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
56.42
+2.34 (4.33%)
At close: Oct 13, 2025, 4:00 PM EDT
56.42
0.00 (0.00%)
After-hours: Oct 13, 2025, 4:10 PM EDT
Bread Financial Holdings Analyst Ratings
Total Analysts
13
Consensus Rating
Hold
Price Target
$60.08
Upside
+6.49%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Sell Maintains $52 → $50 | Sell | Maintains | $52 → $50 | -11.38% | Oct 6, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $88 → $71 | Buy | Maintains | $88 → $71 | +25.84% | Oct 1, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $68 → $64 | Hold | Maintains | $68 → $64 | +13.43% | Sep 30, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $51 → $53 | Sell | Maintains | $51 → $53 | -6.06% | Sep 29, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $45 → $51 | Sell | Maintains | $45 → $51 | -9.61% | Jul 25, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $65 → $74 | Hold | Maintains | $65 → $74 | +31.16% | Jul 25, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $39 → $45 | Sell | Maintains | $39 → $45 | -20.24% | Jul 10, 2025 |
| Barclays | Barclays | Sell Maintains $45 → $52 | Sell | Maintains | $45 → $52 | -7.83% | Jul 8, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $36 → $39 | Sell | Maintains | $36 → $39 | -30.88% | May 12, 2025 |
| JMP Securities | JMP Securities | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Apr 28, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $56 → $55 | Hold | Maintains | $56 → $55 | -2.52% | Apr 25, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $33 → $36 | Sell | Maintains | $33 → $36 | -36.19% | Apr 24, 2025 |
| Jefferies | Jefferies | Hold Maintains $45 → $50 | Hold | Maintains | $45 → $50 | -11.38% | Apr 24, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $68 → $52 | Hold | Maintains | $68 → $52 | -7.83% | Apr 14, 2025 |
| Morgan Stanley | Morgan Stanley | Buy → Sell Downgrades $76 → $33 | Buy → Sell | Downgrades | $76 → $33 | -41.51% | Apr 7, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $70 → $56 | Hold | Maintains | $70 → $56 | -0.74% | Apr 2, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.