Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
62.36
+2.79 (4.68%)
At close: Aug 22, 2025, 4:00 PM
63.00
+0.64 (1.03%)
After-hours: Aug 22, 2025, 7:23 PM EDT
Bread Financial Holdings Analyst Ratings
Total Analysts
13
Consensus Rating
Hold
Price Target
$60.17
Upside
-3.51%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| RBC Capital | RBC Capital | Hold Maintains $65 → $74 | Hold | Maintains | $65 → $74 | +18.67% | Jul 25, 2025 |
| Barclays | Barclays | Sell Maintains $45 → $52 | Sell | Maintains | $45 → $52 | -16.61% | Jul 8, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $36 → $39 | Sell | Maintains | $36 → $39 | -37.46% | May 12, 2025 |
| JMP Securities | JMP Securities | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Apr 28, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $56 → $55 | Hold | Maintains | $56 → $55 | -11.80% | Apr 25, 2025 |
| Jefferies | Jefferies | Hold Maintains $45 → $50 | Hold | Maintains | $45 → $50 | -19.82% | Apr 24, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $68 → $52 | Hold | Maintains | $68 → $52 | -16.61% | Apr 14, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $70 → $56 | Hold | Maintains | $70 → $56 | -10.20% | Apr 2, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Sell Maintains $68 → $58 | Strong Sell | Maintains | $68 → $58 | -6.99% | Mar 18, 2025 |
| JMP Securities | JMP Securities | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Feb 3, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $65 → $70 | Hold | Maintains | $65 → $70 | +12.25% | Jan 31, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $62 → $68 | Hold | Maintains | $62 → $68 | +9.04% | Jan 31, 2025 |
| Barclays | Barclays | Sell Maintains $51 → $53 | Sell | Maintains | $51 → $53 | -15.01% | Jan 31, 2025 |
| Compass Point | Compass Point | Strong Buy Maintains $75 → $87 | Strong Buy | Maintains | $75 → $87 | +39.51% | Jan 21, 2025 |
| Barclays | Barclays | Sell Maintains $34 → $51 | Sell | Maintains | $34 → $51 | -18.22% | Jan 6, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $67 → $88 | Buy | Maintains | $67 → $88 | +41.12% | Dec 9, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.