Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
68.39
+0.66 (0.97%)
Dec 1, 2025, 10:04 AM EST - Market open
Bread Financial Holdings Analyst Ratings
Total Analysts
15
Consensus Rating
Hold
Price Target
$65.29
Upside
-4.53%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $64 → $72 | Hold | Maintains | $64 → $72 | +5.28% | Oct 30, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Sell Maintains $60 → $68 | Strong Sell | Maintains | $60 → $68 | -0.57% | Oct 24, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $63 → $68 | Hold | Maintains | $63 → $68 | -0.57% | Oct 24, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $64 → $70 | Hold | Maintains | $64 → $70 | +2.35% | Oct 24, 2025 |
| Barclays | Barclays | Sell Maintains $50 → $52 | Sell | Maintains | $50 → $52 | -23.97% | Oct 24, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $70 → $72 | Hold | Maintains | $70 → $72 | +5.28% | Oct 24, 2025 |
| Barclays | Barclays | Sell Maintains $52 → $50 | Sell | Maintains | $52 → $50 | -26.89% | Oct 6, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $88 → $71 | Buy | Maintains | $88 → $71 | +3.82% | Oct 1, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $68 → $64 | Hold | Maintains | $68 → $64 | -6.42% | Sep 30, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $51 → $53 | Sell | Maintains | $51 → $53 | -22.50% | Sep 29, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $69 → $74 | Strong Buy | Maintains | $69 → $74 | +8.20% | Sep 2, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $45 → $51 | Sell | Maintains | $45 → $51 | -25.43% | Jul 25, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $65 → $74 | Hold | Maintains | $65 → $74 | +8.20% | Jul 25, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $39 → $45 | Sell | Maintains | $39 → $45 | -34.20% | Jul 10, 2025 |
| Barclays | Barclays | Sell Maintains $45 → $52 | Sell | Maintains | $45 → $52 | -23.97% | Jul 8, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $36 → $39 | Sell | Maintains | $36 → $39 | -42.97% | May 12, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
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- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
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