Baidu, Inc. (BIDU)

Baidu Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Oct 20, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	41,981	29,559	41,631	39,523	51,788	73,754
Market Cap Growth	4.33%	-29.00%	5.33%	-23.68%	-29.78%	68.40%
Enterprise Value	36,786	24,439	29,914	30,490	40,326	64,841
Last Close Price	120.01	84.31	119.09	114.38	148.79	216.24
PE Ratio	11.23	9.31	15.06	39.12	33.31	21.51
Forward PE	18.64	9.62	11.30	12.72	17.34	20.95
PS Ratio	2.23	1.62	2.19	2.20	2.64	4.50
PB Ratio	1.06	0.76	1.12	1.15	1.47	2.51
P/TBV Ratio	1.30	0.93	1.39	1.41	1.83	3.17
P/FCF Ratio	-	16.47	11.61	15.24	35.66	25.19
P/OCF Ratio	-	10.16	8.06	10.42	16.35	19.90
PEG Ratio	-	1.67	0.35	1.42	2.61	1.15
EV/Sales Ratio	1.98	1.34	1.58	1.70	2.06	3.95
EV/EBITDA Ratio	7.96	4.96	5.73	6.85	9.45	12.88
EV/EBIT Ratio	14.87	8.35	9.59	13.16	23.99	28.82
EV/FCF Ratio	-	13.62	8.34	11.76	27.77	22.15
Debt / Equity Ratio	0.31	0.28	0.32	0.38	0.41	0.43
Debt / EBITDA Ratio	2.46	1.97	2.06	2.64	2.97	2.28
Debt / FCF Ratio	-	6.06	3.33	5.11	9.92	4.32
Asset Turnover	0.31	0.32	0.34	0.32	0.35	0.34
Inventory Turnover	-	17.88	49.39	47.24	61.24	-
Quick Ratio	1.60	1.75	2.76	2.46	2.62	2.55
Current Ratio	1.85	2.09	3.01	2.67	2.86	2.68
Return on Equity (ROE)	9.75%	8.85%	8.61%	3.26%	3.65%	10.44%
Return on Assets (ROA)	2.56%	3.20%	3.46%	2.59%	1.87%	2.90%
Return on Capital (ROIC)	2.97%	3.76%	4.09%	3.10%	2.26%	3.53%
Return on Capital Employed (ROCE)	4.80%	6.20%	6.70%	5.10%	3.50%	5.60%
Earnings Yield	9.23%	11.01%	6.88%	2.77%	3.11%	4.67%
FCF Yield	-3.72%	6.07%	8.61%	6.56%	2.80%	3.97%
Buyback Yield / Dilution	2.05%	1.38%	-1.00%	0.18%	-2.10%	1.25%

Updated Aug 20, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q