Baidu, Inc. (BIDU)

Baidu Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Nov 18, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	39,871	29,559	41,631	39,523	51,788	73,754
Market Cap Growth	25.05%	-29.00%	5.33%	-23.68%	-29.78%	68.40%
Enterprise Value	35,354	24,439	29,914	30,490	40,326	64,841
Last Close Price	114.11	84.31	119.09	114.38	148.79	216.24
PE Ratio	35.71	9.31	15.06	39.12	33.31	21.51
Forward PE	15.81	9.62	11.30	12.72	17.34	20.95
PS Ratio	2.12	1.62	2.19	2.20	2.64	4.50
PB Ratio	1.01	0.76	1.12	1.15	1.47	2.51
P/TBV Ratio	1.28	0.93	1.39	1.41	1.83	3.17
P/FCF Ratio	-	16.47	11.61	15.24	35.66	25.19
P/OCF Ratio	-	10.16	8.06	10.42	16.35	19.90
PEG Ratio	-	1.67	0.35	1.42	2.61	1.15
EV/Sales Ratio	1.93	1.34	1.58	1.70	2.06	3.95
EV/EBITDA Ratio	8.79	4.96	5.73	6.85	9.45	12.88
EV/EBIT Ratio	19.52	8.35	9.59	13.16	23.99	28.82
EV/FCF Ratio	-	13.62	8.34	11.76	27.77	22.15
Debt / Equity Ratio	0.34	0.28	0.32	0.38	0.41	0.43
Debt / EBITDA Ratio	2.96	1.97	2.06	2.64	2.97	2.28
Debt / FCF Ratio	-	6.06	3.33	5.11	9.92	4.32
Asset Turnover	0.30	0.32	0.34	0.32	0.35	0.34
Inventory Turnover	-	17.88	49.39	47.24	61.24	-
Quick Ratio	1.65	1.75	2.76	2.46	2.62	2.55
Current Ratio	1.91	2.09	3.01	2.67	2.86	2.68
Return on Equity (ROE)	3.08%	8.85%	8.61%	3.26%	3.65%	10.44%
Return on Assets (ROA)	1.87%	3.20%	3.46%	2.59%	1.87%	2.90%
Return on Capital (ROIC)	2.17%	3.76%	4.09%	3.10%	2.26%	3.53%
Return on Capital Employed (ROCE)	3.60%	6.20%	6.70%	5.10%	3.50%	5.60%
Earnings Yield	3.01%	11.01%	6.88%	2.77%	3.11%	4.67%
FCF Yield	-5.00%	6.07%	8.61%	6.56%	2.80%	3.97%
Buyback Yield / Dilution	2.23%	1.38%	-1.00%	0.18%	-2.10%	1.25%

Updated Nov 18, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q