Baidu, Inc. (BIDU)

Baidu Ratios and Metrics

Market cap in millions USD. Fiscal year is January - December.

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar 16, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Market Cap	42,528	45,136	29,125	41,759	39,984	51,413
Market Cap Growth	38.41%	54.98%	-30.25%	4.44%	-22.23%	-29.00%
Enterprise Value	40,259	25,876	-22,435	-72,009	-57,678	-48,870
Last Close Price	123.11	130.66	84.31	119.09	114.38	148.79
PE Ratio	73.79	77.73	9.34	15.29	39.77	33.68
Forward PE	15.12	18.01	9.62	11.30	12.72	17.34
PEG Ratio	4.60	-	1.67	0.35	1.42	2.61
PS Ratio	2.32	0.35	0.22	0.31	0.32	0.41
PB Ratio	1.11	-	0.11	0.17	0.18	0.24
P/TBV Ratio	-	-	0.11	0.17	0.18	0.25
P/FCF Ratio	-	-14.98	1.37	1.14	1.53	5.57
P/OCF Ratio	-	-14.98	1.37	1.14	1.53	2.56
EV/Sales Ratio	2.18	0.20	-0.17	-0.53	-0.47	-0.39
EV/EBITDA Ratio	15.41	-4.44	-0.54	-1.66	-1.60	-1.48
EV/EBIT Ratio	27.16	-4.44	-1.05	-3.29	-3.63	-4.65
EV/FCF Ratio	-	-8.59	-1.06	-1.97	-2.20	-5.30
Debt / Equity Ratio	3.11	3.11	0.24	0.28	0.31	0.35
Debt / EBITDA Ratio	-16.67	-16.67	1.90	1.95	2.54	2.77
Debt / FCF Ratio	-9.99	-32.22	3.74	2.31	3.49	9.92
Net Debt / Equity Ratio	-	-	-0.23	-0.50	-0.42	-0.47
Net Debt / EBITDA Ratio	3.16	3.16	-1.43	-2.79	-2.61	-3.00
Net Debt / FCF Ratio	1.90	6.11	-2.82	-3.30	-3.59	-10.77
Asset Turnover	0.29	0.29	0.32	0.34	0.32	0.35
Quick Ratio	1.50	1.50	1.85	2.85	2.54	2.72
Current Ratio	1.76	1.76	2.09	3.01	2.67	2.86
Return on Equity (ROE)	3.55%	3.55%	8.85%	8.61%	3.26%	3.65%
Return on Assets (ROA)	-1.08%	-1.08%	4.31%	4.69%	3.08%	2.08%
Return on Invested Capital (ROIC)	-1.75%	-1.75%	8.75%	11.28%	7.52%	5.28%
Return on Capital Employed (ROCE)	-1.64%	-1.64%	6.28%	6.81%	5.16%	3.69%
Earnings Yield	1.86%	1.29%	10.71%	6.54%	2.51%	2.97%
FCF Yield	-5.10%	-6.68%	72.91%	87.68%	65.45%	17.94%
Buyback Yield / Dilution	-	0.00%	22.13%	2.03%	-1.57%	-33.78%

Updated Feb 26, 2026. Data Source: Fiscal.ai. Standard template. Financial Sources.

SEC Filings: 10-K · 10-Q