Okay, good afternoon everyone, and thank you for joining us. I'm Susan Anderson, one of Canaccord analysts in the consumer space, and we're very excited to have The Beachbody here, and in particular, Carl Daikeler, Co-Founder and CEO, Mark Goldston, Executive Chairman, and Brad Ramberg, CFO. Mark, first I'll turn it over to you to maybe talk a little, give a little overview of The Beachbody , where the company has come from, the transformation that took place, and then also how you see the company going forward.
Yeah, thanks, Susan. The Beachbody Company is sort of a legend of the fitness business. It's been around for more than a quarter of a century. The company that invented all the famous programs like P90X and Insanity, et cetera, which this gentleman to my left was the pioneer of that industry. I joined a little over two years ago. I spent most of my career doing corporate turnarounds. I was the Chairman and CEO of United Online NetZero and ran a whole bunch of other companies and wrote a book on turnarounds. The thing that attracted me to come to this company was the fact that it had this massive asset base and a ridiculously undervalued stock. It was obvious to me that the market just didn't see what I saw. A company was in need of a financial turnaround. It had gone public as part of a de-SPAC in 2021, and it was losing money. We came in and had a company that essentially needed to do $900 million of revenue to cash break even. We've gone over the last two years and re-architected this thing, and I saw an opportunity myself to come in and be part of something that had a great asset base, completely misunderstood story, with a very inflated cost structure. We've taken the company from a $900 million break even to a $200 million break even. We've gone up over 1,000 basis points in gross margin, and we've now had seven consecutive quarters of positive adjusted EBITDA, cumulatively almost $40 million, after not having had positive EBITDA since 2020, prior to these seven quarters. The opportunity here for an investor or an analyst is to see a story that right now has really not been told, which is we're two years into a mendistraconian financial restructuring, and we've now positioned this company for growth, and all of those initiatives will start occurring late this year and into 2026. When that happens, the operating leverage that we've built into this P&L, which we've already shown what we have, but when the top line starts to grow with all the new initiatives that we've got, this turnaround will have been complete, and it'll probably take us the third year. We're through two. Now we're just going to start the third year in 2026. That's essentially when we think we're going to hit the end zone. It's an exciting time for people who are potential or current investors, and it's a really exciting time for those of us that are in the company.
Great, thank you. Maybe you can talk about just kind of the next leg of growth as we look forward. You know, where do you see that growth being driven from? How you transition the company from an MLM to the current state that it's in?
We were an MLM and we did some research and found that 90% of the people said they wouldn't buy something from an MLM and didn't want to be part of one. We extinguished that in the fourth quarter of last year. We are no longer an MLM. We are a direct-to-consumer company and we sell fitness, we sell nutrition, we sell meal programs. We have the entire package. Historically, this business, as you know, has been about six-pack abs and big muscles. Nothing wrong with that. We're very focused now on healthspan, exercise. As you know, if it was a drug, it would be a trillion-dollar drug. That story really doesn't get told, and that's a big part of what BODi is all about. We are going to be doing a retail line in 2026 where we're taking P90X, Insanity, and our Shakeology brand, which was the original superfood protein shake, and we're taking them into retail, into food, drug, mass merchant, club store, with a brand new line of products under those brand names. We will be creating new programs that will coincide with the retail product launch. We got a lot of exciting stuff going on.
I think, Mark, if I can jump in, what's exciting about it is with Mark's entry, we took a company that was really working sort of the bottom of the barrel marketing channels, infomercials, and multi-level marketing. My parents were so proud. We still have this incredible asset base, 140 different fitness and nutrition programs, P90X, Insanity, 21 Day Fix, some of the most recognized brands in fitness, and Shakeology, which in these marketing channels have sold over a billion servings and never seen a store shelf. With Mark's background, with his both turnarounds and his retail experience, we have the ability to take this incredible asset, which has really never seen the light of day except for these other marketing channels, and take it into mainstream by pulling down the cost basis so that we can operate with agility and refine the brand.
I think now we have a real opportunity to take advantage of what I call the great dislocation of home fitness that happened during the pandemic. Everybody got enamored of connected fitness, and what they forgot is content and results are where the magic happens. That's what this company has specialized in for 26 years. We're really excited for this next chapter of growth.
You guys have been rolling out some new content. Maybe if you could talk about the new content that you have coming out and how you're going to match it with the nutritional side as well, particularly as it starts to go out into retail and you can kind of use that as a marketing engine.
Yeah, we just launched in June a program called 25 Minute Speed Train, an eight-week program. We had over 10,000 people come into a dedicated group to do that program, and it reached a million views in our platform faster than the last three releases that we've had. We're excited about that. Coming up at the end of August, we have a program called Track Pilates, which makes Pilates like you would do on a reformer that costs $4,000 or a Cadillac machine that costs $10,000. It makes it accessible for every woman. There's a contraption she can put on the door or attach to the wall. It costs less than $100. We're giving it away free for people when they buy an annual subscription. That launches at the end of August. We have a new program that we're licensing from Tony Horton, P90X fame, that comes out in October. A new program from Shaun T at the end of November. The big release of 2026 is a brand new P90X Generation Next with a new trainer, and that will intersect with Mark's plan to take P90X supplements out to retail. For the first time in retail history, you'll be able to buy, let's say, a 30-day container of a P90X protein supplement with a special X factor that makes that protein a little bit more bioactive or fast-acting. When you get it, there'll be a QR code somewhere on the packaging that'll give you access to 30 days of the P90X program just for buying that tub. That value add doesn't exist at retail right now. These are the kind of things that now with this additional agility, going into mass market, I think there's a real opportunity for the business.
Yeah. Can you talk about maybe the overlap between the customers, between the digital business and the nutritional business? Is there a lot of opportunity there to convert either way?
Of course. I mean, there's really two big opportunities there. Obviously, we have the existing subscriber file and we're constantly making special offers or, you know, new flavors of Shakeology. We have some new flavors coming out in the second half of 2025. We're always cross-marketing. We use the content as the initial gateway to bring people in and then upsell them into the nutritionals. The Belle Vitale program, that's a women's hormone health program we released last year, is going into the member library in September, which means that it'll be available now for the first time to our digital subscribers. That will come with a free 30-day supply of the supplements that go with it, but puts them in continuity so that they'll get those shipments every 30 days to do with the program. There are these triggers that we've been using in direct marketing for the last 25 years. Now, with these more sophisticated programs, and as Mark mentioned, the population is thinking more about my overall longevity and quality of life versus just how ripped am I. Our supplements, particularly Shakeology, really fit in well into that mindset. I like to consider Shakeology sort of my nutrition insurance, right? If I have that, here we are traveling, it's the one thing I know is going to give me the nutrition that I need. It's going to be healthier than whatever fast food I can pick up. We think that's why it's sold over a billion servings. When it goes out into retail at the end of this year, beginning of next year, we think it'll be really distinct on the store.
You know, Susan, one of the big opportunities is that we have, if you look at the, you know, close to a million subscribers we've got who are doing digital fitness, we have maybe a, you know, 1/10 of those who are actually buying the nutrition. You say, why is that? Because a lot of those people are buying nutritional supplements. For whatever reason, they didn't go for the protein shake. They didn't. We are going to now have products, P90X, Insanity, and the new or improved Shakeology. We can not only go to the general public, which you'll see in a Kroger store or a Target store or a Sam’s Club, but we'll be able to go to the large digital subscriber base and say, we've now got this brand new line of P90X supplements, and they're going to be well-priced, innovative formulas. Previously, our major thing that we had to sell, even though we made other products, was Shakeology. If you're not a shake person for whatever reason, but you're taking, you know, energy sticks, you're taking energy drinks, you want to take pre and post work, we're going to have all of that under a brand name that has over 60% awareness before we've ever entered the supplement market. Our market research showed we have more than 60% awareness of a P90X supplement line that doesn't exist. We are walking out, not like a normal packaged goods company that would have to create a brand new name and start building awareness. We are walking in the door. Shakeology has had over 10 million people who have used it, $4 billion of cumulative revenue, a billion servings, and it has never sat on a retail shelf. We will walk out there with an installed base of people who knew it or used to use it. We are really excited. 2026 and 2027 for this company should be really exciting. Regardless of where the equity trades today, I think this is a situation where we've got to get the story out. If you heard this story and you saw the financial architecture that we've created with the company, anybody could look at this and see that it's a, you know, it's a stock that's ready to realize its value over the next 12 - 24 months.
Okay, great. Maybe too, if you could just talk about that path that you had to profitability and how the break-even is so much lower now than what it was. I guess just, you know, you guys aren't exposed to tariffs, so maybe just point that out.
It's basically, the company had in excess of 1,100 people. It's now got probably close to 300 people. When you walk into a company and it takes you close to $1 billion, just to break even, that is an albatross around your neck. With a $200 million break even, we are a speedboat right now. We were a big tanker before. We're a speedboat, and the thing that's amazing about this is we have the same cargo. We have this massively valuable library that Carl built that if you wanted to go out and recreate the BODi library, the 135, probably cost you half a billion dollars just to build it. You're looking at a company with a market cap of $30 million that's only got $25 million of debt that we just refinanced, saved 40% on our interest rate. We've got $25 million of cash on the balance sheet. We've had seven consecutive quarters of positive EBITDA, and we have a line of sight for the year to be free cash flow positive. We have a library that's probably worth several hundred million dollars. That's why I came to the company. Seeing this vision of getting the financial architecture where it is and then getting to the growth was always the plan, and it was always going to happen in the third year. January of 2026 will be the beginning of essentially the third year.
I love hearing Mark talk about it because here's a guy who didn't need a job. He's run companies. He's been incredibly successful. As we were talking, he's like scratching his head, wait, you got all this, what's the market cap again? Wait, you just need to fix this and you change that, and what's the market cap again?
Like if we went out and sold this library for the market cap of the company, which is what, $3, we would be drawn and quartered. I mean, it would be ridiculous. You would never sell the library for that. Somehow, some way, there's a disconnect between the true value of the company and what's being realized. That's why I came. When I was at United Online, when we merged NetZero and Juno together, we had a $1.06 stock. One year later, we were $16. A year after that, we were $35. People who were there in the beginning did incredibly well. The people who waited missed the run. To me, I want to be part of the run-up, and that's what we're doing here.
You mentioned tariffs. The impact of tariffs to us has been minimal to date. We're watching it closely, as is everybody else, but the impact to us has been minimal.
Okay. Brad, maybe too, just for the audience, if you could talk about the gross margin differences between the nutrition segment and the digital business and then the total company as well.
Sure, two very different businesses. Obviously, a digital product doesn't have a physical product that you're shipping, and the gross margin on our digital business right now is, we're guiding between 87% and 89%, which is a healthy improvement over where it had been pre the pivot that we talked about as we moved away from the MLM business. On the nutrition business, you're actually shipping a good, there's cost of goods, there's packaging, there's shipping. The gross margin on that business is between 46% and 52%. I'll tell you, importantly, since we made this pivot, the blended gross margin of the company over the last year has improved from 69% to 72%. It continues to improve, and we are forecasting continued improvement over the rest of the year.
Okay, great. I guess just looking at the consumer spending environment, historically, how has Beachbody performed when maybe the macro is a little bit weaker? Is it an area that consumers still find important to them? I would think that The Beachbody Company is better positioned than some other expensive.
Oh yeah, I mean,
healthcare subscription.
The Beachbody subscription, I mean, this is crazy to think about. The subscription to BODi is less than $0.50 a day. Yeah, so the real pitch is, is your health and your wellness, or frankly your vanity, worth $0.50 a day? In bad economic times, those are the kinds of companies that are sort of countercyclical. Mm-hmm, because if you rationalize it, and when we're on promotion, it's probably $0.33 a day. We don't have a cost issue. We have to just get the value message out. If you're not a person who cares about looking, you know, great in a bathing suit or whatever, yeah, but you got diabetes, you got high blood pressure, you got early cardiovascular disease, you got sleep apnea, you have all of these issues that frankly can mostly be solved by pharmaceuticals, which a lot of people don't want to take, but a lot of people probably should. Yeah, but if you were to use our programs and exercise, anyone's exercise, you could solve a lot of those issues. This is not a pitch about don't take pharmaceuticals. If you take control of your life, not only will you look better, but you will get healthier. If we can help you to do that, that is opposed to getting you, Susan, into an exercise program so you can get into the dress for your daughter's wedding. It now becomes be around for your grandkids, be around for your children, be around for your life. Yeah, and that's the messaging that we're going to start to promote. Sure, the byproduct is you'll look great. If you think of the old TV show, The Biggest Loser, yeah, it was about losing the weight, but these people were in massive health problems, and the exercise took a lot of that away. We and no one in our industry has really spent any time pitching that. Now that we've got the structure down to we can make a bunch of dough with a fraction of the revenue we used to have, and we've got the Netflix of fitness library, there is no content that we're lacking, as you know, we have every genre. I think we're in a great position and take somebody with a little vision to be able to see what we've done and where we can go.
We're toggling between two names here. Beachbody was the original name, but as we move from the pure vanity positioning, we took the acronym Beachbody On Demand Interactive, BODi, and got the URL, bodi.com. Got to love a four-letter URL. We repositioned the company so that we can expand the TAM and frankly have a customer who's looking for more than a 60 or 90-day transformation, but who wants to transform and live a healthy, fulfilling life. I think that really has expanded the opportunity.
You know, it's a funny industry, as you know. I mean, you've got the health clubs, you've got the people who make the equipment. We're really the only company that has this Netflix of fitness library of content. There are people on YouTube and TikTok, they'll do their own videos, but that's completely different. This is high production value quality product. If we're in a position now where we can expand our aperture, yeah, because remember, there's 30 million people in America who exercise. There's 240 million adults. 185 million people are overweight, and 75 million are clinically obese. The TAM is enormous. If we can be the helpful assistant to bringing your health in line and addressing the obesity, the overweight, and the medical issues that ensue from that, great, and you'll look better in the process. That's the messaging. We don't really have a competitor in that space.
I guess with that too, maybe it reminds me, the GLP-1, you know, phenomenon, I guess how has that, if at all, or maybe it's helped your business?
It should be a shot in the arm, no pun intended, shot in the belly. I mean, the biggest thing on, if you lose 20 lbs on a regular diet, yeah, 15 of it is fat, 5 lbs muscle. If you lose 20 lbs on a GLP-1, 15 is muscle, 5 is fat. Losing lean muscle mass, sarcopenia, big issue. Everybody who takes a GLP-1 should be doing exercise to build muscle mass, and we are the perfect adjunct to doing that. I think the bigger that gets, the better we get.
Okay, great. You mentioned the competitive landscape a little bit. It just seemed to explode during COVID and a little bit afterwards, but then has contracted. I guess where do you see that at this point? You guys feel like you are one of the few out there with the library that you have. Do you think the competitive landscape has improved at all since COVID?
Carl?
I mean, first off, the reason we feel so good is we've got this incredible agility now because we don't have to try to maneuver the business around equipment and all those logistics and the tariffs and all that stuff. We're a cleaner play, which is how the company started. We first started looking at Bowflex, saying, I can do the same thing as a Bowflex machine can do for $120 instead of $1,500. It's the same thing now. Instead of Connected Fitness for a $2,000 machine or a rower that's going to take up space in the living room, I'm going to do it with content that's going to have, I'm going to have fresh, refreshed content every quarter or so. That gives us incredible agility and the ability to go into these different niches like Pilates, like yoga, like extreme fitness with the new P90X. I think we get to be opportunistic and take advantage of what we're observing in the marketplace without having to tool up and spin up giant logistical organizations around equipment. That's our competitive advantage.
Everybody sort of missed the broader. It's funny, you know, insurance companies have a program that if you join a health club, you know, they'll pay you, and even if a senior is a silver sinker, they're going to pay you to go work. Why are they doing that? They're not doing that so you're going to look better. They're doing that to improve your health, right? All of the fitness companies, all of them, all the gyms, all the equipment companies are all going after the people who want to get more muscular and look fit. The insurance companies are saying, great, let's get your health in line. If we can be the guy who does that, nobody can really follow us because to Carl's point, if you had half a billion dollars, who has 135 program ideas with 10,000 hours of video? We have this massive asset and we're just going to repurpose it to go after the larger TAM.
Okay, great. Even nowadays, sometimes healthcare companies or employers will give a monthly stipend to, correct, for a gym or membership. Is that something that you guys are looking at?
We're going to talk to the companies and the insurance companies and say, look, if you're going to reimburse somebody for going to a health club, how about they can do it at home or on the road? Like here, we're in our hotel. CNN named us the number one fitness app in the world. You're in your hotel room and the hotel doesn't have a gym or you don't feel like going down to it. You open up our app, you can work out in your room for 25 minutes. We just launched 25 Minute Speed Train with Joel Freeman. His program's incredible. In 25 minutes, I mean, people look like they've transformed themselves.
Thank you, Mark.
Yeah, I mean, Carl's been doing it for 23 years and 25 days.
That's right.
Yeah, we're really excited about this. Our enthusiasm is buoyed by the fact that we now have a company that financially has fixed its problems. We don't even need to worry about that aspect anymore. Now it's all about getting top line growth.
Sales. Okay, great. Thank you so much for telling the story today.
Thank you, Susan.
Thank you for joining us.
Appreciate it.
Thank you. Thanks, everyone.
Thank you.