Hello. Thank you for standing by, and welcome to the Q2 2021 Domino's Inc. Earnings Conference Call. At this time, all participants are in a listen only mode. After the speaker presentation, there will be a question and answer session.
Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Jenny Foraker, Investor Relations. Please go ahead.
Thank you so much, and thanks to everyone for joining us for our conversation today regarding the results of our Q2 2021. Today's call will feature commentary from Chief Executive Officer, Rich Allison and from the Office of the CFO, Jessica Parrish. As this call is primarily for our investor audience, I ask that all members of the media and others be in listen only mode. I want to remind everyone That the forward looking statements in this morning's earnings release and 10 Q also apply to our comments on the call today. Both of these documents are available on Actual results or trends could differ materially from our forecast.
For more information, please refer to the risk factors discussed in our filings with the SEC. In addition, please refer to the 8 ks earnings release to find disclosures and reconciliations of non GAAP financial measures that may be referenced on today's call. Our request to our coverage analysts, we would like to accommodate as many of you as time permits. We encourage Today's conference call is being webcast and is also being recorded for replay via the website. With that, I'd like to turn over the call to our CEO, Rich Allison.
Thank you, Jenny, and thanks to all of you for joining us this morning. Overall, I am very pleased with our results this quarter, which once again demonstrated the strength of the Domino's brand around the world. We are still navigating through the COVID pandemic across the globe. Throughout the last 18 months, our franchisees have continued to step up to the challenge in service of their customers, their communities and their team members. I continue to be extremely proud of our global franchisees and their extraordinary efforts to provide outstanding food through safe and reliable delivery and carryout experiences.
You've heard me speak often about the importance of global retail sales growth and how that drives our business model. During the second quarter, We delivered 17.1 percent global retail sales growth, excluding foreign currency impact, driven by a powerful combination of growth in U. S. Same store sales, international same store sales and global store counts. The 2nd quarter marked our 41st consecutive quarter of U.
S. Same store sales growth and our 100 and 10th consecutive quarter of international same store sales growth. We also reinforced our leadership position in the pizza with a very strong quarter of global store growth highlighted by the opening of our 18,000 Store. We celebrated this terrific milestone with the opening of a beautiful store in La Junta, Colorado. The pace of net store growth has accelerated significantly during the first half of this year.
When you look at it on a trailing 4 quarter basis, Our pace of net store growth has increased from 624 in Q4 2020 to 884 in Q2 2021. During the quarter, we also completed our $1,850,000,000 refinancing transaction, lowering the cost of our debt and giving us the capacity to return $1,000,000,000 to our shareholders through our recently completed accelerated share repurchase transaction. Overall, the Domino's brand continues to deliver as our strong same store sales, store growth and resulting retail sales growth deliver great returns to our franchisees and our shareholders. I'll turn the call over now to Jessica Parrish, our Controller and Treasurer. She will take you through the details of the quarter.
And then after that, I'll come back and share some additional observations about the quarter and some thoughts around how we are approaching the business going forward. Jessica, over to you.
Thank you, Rich, and good morning, everyone. We are excited to share our strong second quarter results with you today. Overall, Domino's team members and franchisees around the world generated impressive operating results, leading to a diluted EPS of $3.06 for Q2. Our diluted EPS as adjusted for certain items related to our recapitalization transaction completed during the quarter with $3.12 In Q2, We continue to see positive momentum in both the U. S.
And international businesses in both same store sales performance and net unit growth, leading to strong global retail sales growth. Global retail sales grew 21.6% in Q2 as compared to Q2 2020. When excluding the positive impact of foreign currency, global retail sales grew 17.1%. Breaking down total global retail sales growth, U. S.
Retail sales grew 7.4% and international retail sales grew 39.7%. When excluding the positive impact of foreign currency, International retail sales grew 29.5 percent rolling over a prior year decrease of 3.4%. The prior year decrease in international retail sales excluding foreign currency resulted primarily from temporary store closures, Changes in store hours and service method disruptions in certain international markets as a result of the COVID-nineteen pandemic. Turning to comps. During Q2, we continued to lead the broader restaurant industry with 41 straight quarters of positive U.
S. Comparable sales and 110 consecutive quarters of positive international comps. Same store sales in the U. S. Grew 3.5% in the quarter, lapping a prior year increase of 16.1%.
Same store sales for our international Business grew 13.9% rolling over a prior year increase of 1.3%. Breaking down the U. S. Comp, Our franchise business was up 3.9% in the quarter, while our company owned stores were down 2.6%. As we noted on our Q1 call, we continue to observe a larger spread between the top line performance of our franchised of our company owned store markets relative to be more diverse mix across our franchise base.
The U. S. Comp this quarter was driven by Growth due to increases in items per order and our transparent delivery fee as well as the mix of products we sell. Order counts on a same store basis were consistent with Q2 twenty twenty levels, which were higher than Q2 twenty nineteen levels as a result of customer ordering behavior during the pandemic. The international comp was driven by order growth due to the return of non delivery service methods, the resumption of normal store hours and the reopening of stores that were temporarily closed in certain of our international markets in Q2 2020.
Shifting to unit count, We and our franchisees added 35 net stores in the U. S. During the Q2, consisting of 39 store openings and foreclosures. Our international business added 203 net stores comprised of 217 store openings and 14 closures. Turning to revenues and operating margins.
Total revenues for the 2nd quarter were up approximately 100 and which generated higher revenues across all areas of our business. Changes in foreign currency exchange rates positively impacted Royalty revenues by $4,000,000 in Q2 2021 as compared to the prior year quarter. Our consolidated operating margin As a percentage of revenues increased to 39.5 percent in Q2 2021 from 38.8% in the prior year, due primarily to higher revenues from our U. S. Franchise business.
Company owned store margin as a percentage of revenues increased to 24.5 percent from 23.1 percent, primarily as a result of lower labor costs, partially offset by higher food costs. Recall that we incurred additional bonus pay in the Q2 of last year for team members on the front lines during the COVID-nineteen pandemic. Supply chain operating margin as a percentage of revenues decreased to 11% from 11.9% in the prior year quarter, resulting primarily from higher insurance and food costs as well as higher fixed operating costs driven by depreciation on our new supply chain facilities opened last year. These increases were partially offset by lower labor costs. G and A expenses increased approximately $12,300,000 in Q2 as compared to Q2 2020 resulting from higher labor costs, including higher variable performance based compensation and non cash compensation expense, partially offset by lower professional fees.
Additionally, as we discussed in our Q1 call, we completed our most recent recapitalization during the Q2 in April. In connection with the recapitalization, we incurred approximately $500,000 Pretax G and A expenses for certain professional fees, which is included as an item affecting comparability in this morning's earnings release. Net interest expense increased approximately $6,700,000 in the quarter, driven by a higher average debt balance. This increase in interest expense also includes $2,300,000 of pretax incremental interest related to the recapitalization transaction, which has been adjusted out as an item affecting comparability in this morning's earnings release. Our weighted average borrowing rate for Q2 2021 was 3.8%, down from 3.9% in Q2 2020.
Our effective tax rate was 19.6% for the quarter as compared to 4 point 7% in Q2 2020. The effective tax rate in Q2 2021 includes a 2.3 percentage point positive impact from tax benefits on equity based compensation. This compares to an 18.5 percentage point positive impact in Q2 2020. This decrease was due to significantly fewer stock option exercises in Q2 of this year. We expect to Continued volatility and our effective tax rate related to these equity based compensation tax benefits.
Combining all of these elements, our 2nd quarter net income was down $2,000,000 or 1.7 percent versus Q2 2020. On a pretax basis, we were up $20,600,000 or 16.5 percent over the prior year. Our diluted EPS in Q2 was $3.06 versus $2.99 in the prior year. Our diluted EPS as adjusted for the impact of the recapitalization transaction was $3.12 an increase of $0.13 or 4.3% over the prior year. Breaking down that $0.13 increase in our diluted EPS as adjusted, Most notably, our improved operating results benefited us by $0.53 Net interest expense adjusted for the impact of the items affecting comparability I discussed previously negatively impacted us by $0.08 a lower diluted share count driven by share repurchases over the trailing 12 months benefited us by $0.12 And finally, our higher effective tax rate resulting from lower tax benefits on equity based compensation negatively impacted us
by $0.44
Shifting to cash, our strong financial model continued to generate significant cash flow throughout the Q2. During Q2, we generated net cash provided by operating activities of approximately $143,000,000 After deducting for CapEx, we generated free cash flow of approximately $126,000,000 Regarding our capital expenditures, We spent approximately $17,000,000 on CapEx in Q2, primarily on our technology initiatives, including our next generation point of sale As previously disclosed, during Q2, we also entered into an accelerated share repurchase transaction for $1,000,000,000 And we received and retired an additional 238,000 shares in connection with this transaction. In total, the average repurchase price throughout the ASR program was $444.29 per share. Additionally, and as noted in this morning's earnings release, Subsequent to the end of the quarter, our Board of Directors authorized a new share repurchase program for up to $1,000,000,000 of our common stock. We also paid a $0.94 quarterly dividend on June 30.
Subsequent to the end of the quarter, our Board of Directors declared a quarterly dividend of $0.94 per share to be paid on September 30. In closing, our business continued its Strong performance during the Q2, and we are very pleased with the results our franchisees and team members around the world delivered. Thank you all for joining the call today. And now I will turn it back over to Rich.
Thanks, Jessica. And I'll begin my comments with a look at our U. S. Business. For months now, many of You have been asking how we would lap the tough comparisons from Q2 of last year.
My answer has always been that we're focused on managing to a 12 week quarter. We are focused on building the business for the long term. And that long term focus on great product, Service, image and technology is precisely why we were able to deliver a terrific quarter, highlighted by 7.4% U. S. Retail sales growth, lapping 19.9% from Q2 2020.
Turning to same store sales. Perhaps the thing I'm most pleased about when I look at the 3.5% U. S. Comp is the fact that we were able to hold orders flat while overlapping the big gains from Q2 2020. I'm also pleased that our ticket growth was driven by a very healthy balance of more items per order and modest menu price and delivery fee increases.
We achieved positive comps in both our delivery and carryout businesses with delivery driven by ticket and carryout driven by a balance of order count and ticket growth. We continue to see Strong growth across our business in the quarter. You've often asked if our sales growth might be weaker in markets that had more fully reopened. But to the contrary, the opposite trend emerged through the Q2 where we saw higher levels of sales growth in the 2nd quarter in the markets with fewer COVID related restrictions. Similar to Q1, we saw that Comp growth in rural areas outperformed urban areas and less affluent areas outperformed more affluent areas.
These differences, combined with the impact of more aggressive fortressing, accounted for much of the same store sales gap between our corporate store and franchise store businesses. We saw sales benefits during the quarter from the federal government stimulus, particularly the checks that were delivered back in March. It's difficult to quantify the magnitude of the impact of the one time And the ongoing unemployment and other government payments to consumers, but we believe that they do continue to have some positive sales impact on our business. Due to the strong sales throughout the quarter, we once again elected not to run any of our aggressive boost week promotions, but instead remained focused on providing great service and offering great value to our customers every day. As we continue to experience COVID overlaps, we believe it will be instructive to continue to look at the cumulative stack of comparable U.
S. Same store sales anchored back to 2019 as a pre COVID baseline. At 19.6% For Q2, we saw a material sequential improvement of the 2 year stack when compared to the Q1. Beyond the comps, when you look at the absolute dollars, our 2nd quarter same store average weekly unit sales in the U. S.
Exceeded $27,000 another sequential uptick from the levels seen in the Q1. Now turning to the other critical component of our retail sales growth, new store openings. Our addition of 35 net Stores was softer than we expected. We have a very strong pipeline of future openings, but had a number of stores delayed due to I'll turn and speak now about the carryout and the delivery businesses. We saw the return of carryout order growth in Q2 and we continue to build awareness of Domino's car side delivery.
We ran a brief 49% off car side delivery awareness campaign during the quarter and just recently launched The campaign highlighting our car side delivery 2 minute guarantee. This campaign hits on 2 key elements of the Domino's brand, Service and value. Our franchisees and operators have fully embraced car side delivery and we are consistently averaging below 2 minutes out the door and on our way to the customers' cars. This is a great technology enabled way to serve our customers and will remain an important part of our strategy as we continue to evolve the carryout experience, not only to enhance the loyalty of our current carryout customers, but also to reach a new, different and largely untapped drive thru oriented customer going forward. For the delivery business, I was also very pleased to see positive delivery same store sales growth during Q2, while facing very difficult overlaps.
We brought back the NOID to highlight our partnership with Neuro for autonomous delivery. This campaign hits on our technology and innovation leadership while having a little bit of fun with our old nemesis, the NOID. We continue to learn as we pilot a true autonomous pizza delivery experience to select customers in the Houston market. Now turning to staffing, I'll reiterate something I said back in April. We continue to operate in a very difficult staffing environment for our stores and our supply chain centers.
The combination of COVID, strong sales, the accelerating economic growth across the country and the ongoing government stimulus continue to result in one of the most difficult staffing environments that we've seen in a long time. And frankly, this led to higher margins in our corporate store business than we would like to see. The reality is that we were Operating during the quarter with fewer team members than we would like to have in many of our stores. This puts pressure on our operators to meet demand while continuing to deliver great service. In the back half of the year, we expect to implement additional wage increases across certain corporate store markets and positions.
In the face of these challenges, I want to thank our U. S. Franchisees and our corporate store operators for their ongoing efforts to attract and retain great team members in a very tight labor market. And as we look forward in the U. S.
Business, we will continue to make the necessary investments to drive retail sales growth into the future. We recently announced our plans to build another supply chain center in Indiana, which we expect to complete by the end of 2022. We are making solid progress on the rewrite of our Pulse point of sale system and we'll continue that multi year investment, along with additional investment in our enterprise systems to support the business. We will continue to invest in technology, wages and invest in our hourly team members. And of course, as always, we will remain focused on value for our customers.
So I'll close out our discussion of the U. S. Business by simply saying that the Domino's brand has never been stronger, and I remain confident in our ability to drive sustainable long term growth. Now let's move on to international. It was an outstanding quarter of performance for our international business.
Our 29.5% international retail sales growth, excluding foreign currency impact, was supported by an exceptional 13.9% comp, continuing the momentum we had in the Q1. As I discussed earlier with our U. S. Business, we're also watching the 2 year comp stacks for international anchoring back to pre COVID 2019 and will continue to do so throughout 2021. Q2 represented a 15.2% 2 year stack, a sequential improvement over the Q1.
I'm particularly pleased with our strong momentum on store growth as international provides a significant push toward our 2 to 3 year outlook of 6% to 8% global net unit growth. Our 2 0 3 net stores in Q2 increased our trailing 4 quarter pace of international store growth to 6 53 net stores. Our accelerating store growth continues to be driven by our outstanding unit level economics and the strong commitment of our international master franchise partners. During the quarter, COVID continued to have a significant impact on many of our international markets and we expect COVID to remain a challenge in many parts of the world for some time to come. At the end of the quarter, we had fewer than 175 temporary store closures with many of those located in India, which has been hit particularly hard by COVID.
And I want to take a minute here to thank Jubilant FoodWorks, our master franchisee in India, for their outstanding commitment to their team members during this very difficult The company mounted a series of initiatives to support their employees and families through this unprecedented crisis. This included a cross functional team that provided employee assistance 20 fourseven as well as several COVID isolation centers with oxygen concentrator banks. Jubilant mounted a massive vaccination drive for all their employees and dependent family members. Challenging times always bring out the best in Domino's franchisees and I could not be more proud of our leaders in India and how they have responded to this crisis. I'd also like to highlight a few international markets that drove Terrific growth during the quarter.
China passed the 400 store milestone during Q2. And once again, Dash, Our master franchise partner delivered outstanding retail sales growth for the brand. China is without question one of the most in the weeks following the close of our Q2 and continued the outstanding performance under master franchisee Domino's Pizza Enterprises ownership. Jeff, the UK, Germany, Mexico and Turkey were also large market highlights in a strong quarter of performance across our international business. I am proud of our master franchisees and their operators for their great work thus far in 2021, and I remain optimistic about our international retail sales growth opportunity over the long term.
So in closing, I'm very happy with our Q2 results. Great franchisees and operators combined with outstanding unit level economics, place us in an enviable position within our industry and give us a strong foundation for future growth. There is absolutely no question that Domino's is the global leader in QSR Pizza, but there is still so much opportunity ahead to drive global retail sales growth and to grow market share around the world in both our delivery and carryout businesses. As we look to the back half of the year and beyond, you can be confident that we will remain focused on winning the long game. So thank you again for joining us today, and we'll now be happy to take some of your questions.
Our first question comes from Brian Bittner with Oppenheimer and Company. You may proceed with your question.
Thanks. Good morning. Congratulations. Rich, you highlighted the importance of paying attention The 2 year same store sales trend both in the press release and on this earnings call and that trend obviously accelerated meaningfully in the second quarter. Is pegging this 2 year trend relevant in your mind for the rest of the year, including the 4th quarter?
Because Sustaining it would imply a pretty big jump in the 1 year same store sales in the Q4. And I just think in general folks remain a bit How this accelerated business performance that Domino's is generating is able to occur in this reopening environment. You actually suggested that more reopened footprints are outperforming. So can you just put some insights into the core drivers of this dynamic that you're seeing within your business?
Sure, Brian. Thanks for the question. And we do feel that it's To take a look at the business comparing back to that pre COVID anchor, if you will, of 2019 because There's so many dynamics that have occurred over the last 18 months that for us, as we look at the business internally and we think instructive For our investors as well, really understanding what is that longer term trend in the growth in the business is important. We're not making any statements or projections today about the 3rd or 4th quarters of this year, Just merely sharing with you how those trends are unfolding on a quarter to quarter basis, because there's still so many factors there that are driving The business, obviously, those things that we have under our control, but there are also many factors externally outside of our control that are difficult to predict what happens with as COVID continues to unfold with the Delta variant, for example, What happens with respect to ongoing government stimulus and intervention in the economy, all of those things will continue to play a factor As we look at what happens with comps and what that resulting 1 2 year comp profile Looks like over time.
You asked about the dynamics going on in markets that are reopening. Like many of you, we've obviously been watching very studiously what happens as some of these markets And I think it's important to remember that our business is a it's a delivery business, but it's also a very robust Carryout business. And so when markets closed down, and I've talked about this several times over the last year, it had a negative impact on our carryout business. So as we see markets reopen, we get some positive tailwind on the carryout business. And then also, our for our delivery business, the fact that we've been able to stay very focused on value for our customers, We saw a positive comp in the second quarter on the delivery business as well, even though markets had reopened.
So We'll keep tracking the 1 year and 2 year basis looking across both of those businesses. And as the year unfolds, on a quarterly basis, we'll continue to share those insights back with
Thank you.
Thank you. Our next question comes from Peter Saleh with BTIG. You may proceed with your question.
Great. Thanks. Rich, I wanted to ask about the competitive environment now that it seems like the economy is somewhat reopened or mostly reopened. How do you feel the competitive environment is looking right now, especially with respect to independents? Do you feel like independents are stronger today or weaker Post COVID, just trying to get a sense on if you feel like you guys are taking share from independents or where those market share gains are coming from?
Thanks.
Sure. Thanks, Peter. It's still as the market continues to unfold here, There's still a lot of moving parts. And so we're always a little careful to make definitive statements about market share movements until we see a few quarters Yes, behind us. But at least some of the indications that we have now are that the larger chains are driving most of the growth in the pizza category right now with independents kind of more flat to down.
So Best we can tell, growing market with share being gained by the larger chains. And certainly, as the largest chain, Yes, we are taking some of that share.
Thank you very much.
Thank you. Our Next question comes from John Glass with Morgan Stanley. You may proceed with your question.
Thanks very much. Rich, I wanted to go back to your comments about the labor and the wage environment. One, you talked about how much you're taking some pricing yourself at company stores, maybe what that is to contextualize that? And how are franchisees managing that? You said that they're taking moderate amounts of pricing or there's moderate amount of pricing in your maybe it's your company comps, maybe assumed that's the franchise as well.
Does that open the conversation about what the price point should be at Domino's given this unique market environment? Should you know is you're sort of locked into these $5.99,000 7.99 Price points, is there more friction around that conversation given the cost of labor? And if there is, how do you answer that question where the franchisees might ask about pricing? Sure.
Thanks, John. And this is certainly something that we think about all of the time. To the first part of your question, most certainly, when we look at the labor and the wage environment, Wages are only going in one direction over time and that is up. Some of that obviously is dictated by some of the minimum wage Changes that are happening, another round of which occurred in here in July, but also just the general Supply and demand equation in the labor market is causing wages to go up. And we're certainly continuing to invest more in our hourly team members in our corporate store business to make sure that we can remain staffed and serve our customers.
Yes, when we think about how do we offset those wage increases and still deliver a terrific four wall economic model, Pricing is certainly one of the levers that is out there. And at the local level, we do this in our corporate stores and our franchisees have They have the latitude to do this for their businesses. We have taken some increases in our single transparent delivery fee. We charge wherever we are, we charge a single fee. It varies significantly market to market based on the local dynamics.
But That's certainly a lever that we and our franchisees have pulled. And then menu pricing, our franchisees have control of that. And In the higher wage markets, you will find higher menu prices at generally higher menu prices at Domino's. As it relates to the national offers, our $5.99 $7.99 hero offers, we continue to test those on a very frequent basis, not just looking at which offers would drive the most top line, but more importantly, What's going to drive the strongest four wall EBITDA for our stores? And $5.99 and $7.99 9 have continued to emerge from the many, many offers that we test on a frequent basis.
But what I'll tell you is, If we find an offer or if the dynamics change such that a different offer drives higher levels of profit for our franchisees and we would move to that offer. Dollars 5.99 $7.99 are not sacred. The only thing that is sacred is that we're going to bring value to the consumer because that's what drives order counts and ultimately order counts over time are correlated with sales at the store level. So something we are always looking at John and always talking to our franchisees about.
Thanks very much.
Thank you. Our next question comes from Jared Garber with Goldman Sachs. You may proceed with your question.
Hi, thanks for the question. It's a little bit of a follow-up on some of the previous questions as it relates maybe to the competitive landscape. We've seen a little bit more menu innovation, maybe from some of the larger direct pizza LSR competitors recently, Maybe over the last 6 months or so and I think the consumer is seemingly willing to pay more for some offers now and for some more maybe So wanted to get a sense of how you're thinking about menu innovation going forward. Obviously, like the operations and the simplicity of everything makes sense a franchisee economics perspective, but wanted to get a sense of how you're thinking about innovation from here.
Sure, Jared. Appreciate the question. Our overall philosophy and approach really hasn't changed around menu innovation. We are constantly testing a robust pipeline of new products and platforms for the menu. But we hold it to a pretty high standard in terms of what ultimately gets on our menu because we're Not just looking to put things on the menu to drive sales for a limited amount of time.
So that's you don't see us use LTOs And you shouldn't expect to see us using those into the future. What we are looking for are products that can drive incrementality in revenue and in profit. So we test products not only for where they would mix on the menu, but more importantly, Once you take into effect the potential cannibalization from other menu items, are we delivering incremental revenue and profit at the store level. You asked a little bit about premium and customers willing to pay more. When we introduced Our 2 new specialty pizzas, the chicken taco and the cheeseburger, those were all about bringing Some more premium products to that specialty line, which gives the franchisee an opportunity for some incremental Revenue over and above our more traditional products that are offered on the 5.99 Menu.
So we'll continue to look for opportunities there. And when we introduce something like those 2 specialty pizzas, it's not just to drive sales of those 2 pizzas, but We also see that, that elevates sales of the specialty line in general, which is a more premium line. So as we look forward, you should expect to see us Yes, continue to roll out new products. As has been in the past, you probably won't see us rolling them out or as fast or as in A significant quantity as some of the other players in the industry simply because we've just got a different strategy in terms of how we look at it. And I suspect it goes without saying, but a big part of that strategy is also just managing the level of change and complexity on our operators in our 6,000 plus stores across the country.
Thanks, Rich. Appreciate the color.
Thank you. Our next question comes from Andrew Strelzik with BMO. You may proceed with your question.
Hi, thanks for taking the question. I'm curious how your conversations more broadly are going with franchisees at the moment. I guess it wouldn't surprise me if kind of going into this period against the tough compares, there was maybe a little bit of uncertainty among the U. S. Franchisees, but now obviously that you're demonstrating the performance against those comparisons.
I'm just curious how those conversations are unfolding? Has it kind of unlocked anything with respect to the development pipeline or Anything else with those conversations?
Sure, sure. Thanks for the question. And it's something that We're always actively engaged in discussions with our franchisees and those relationships. And frankly, one of the best things about the second quarter from For myself personally is that I've been out on the road a lot, out in stores and visiting with our franchisees as we've gotten ourselves and are able to get out there and interact a lot more. And franchisees, I think, certainly Pleased with the top line growth that we've seen in the business and the fact that we've seen the sustained levels of sales that we've had Here in the 1st and second quarters of the year, you won't be surprised because to hear that franchisees are Just as we are concerned about staffing, about labor rates and where those are going over time, Thinking about commodity costs and where those are going, all the things that you would expect restaurant operators to be concerned about.
But when we take a look at the business, in total, the four wall economics of the business are still incredibly strong. The cost of entry or what it takes to get a Domino's Pizza opened relative to other QSR still very modest. So the cash on cash returns in the business are still very strong and that's really what drives the appetite for development. So I still see a strong appetite for development. That's not just true in the U.
S. Business, but it's around the globe. And really kind of Tying back some of the comments I made earlier on this call, the real gating factor right now in terms of getting stores open is not the desire So it is some of those other factors around staffing and just having teams ready to be in those stores day 1 when they open, given some of the labor constraints. But also, we have seen some continued delays in construction and permitting. And then also just in some specific Equipment categories that go into our stores, you probably won't be surprised to hear that there are still some significant Supply chain disruptions out there and some of those have hit some of the equipment that we use to build out a Domino's Pizza store.
Great. Thank you very much.
Thank you. Our next question comes from Chris O'Cull with Stifel. You may proceed with your question. Thanks. Rich, just a follow-up on the labor side.
Is the company able to monitor franchisee staffing levels? And what's the company doing to kind of help franchisees with staffing so that it doesn't become a service issue?
Sure, Chris. We don't monitor our franchisees staffing levels or really have any say or direction in what they do with their own people outside of the brand standards. So what we try to do is lead by example with what we do inside our corporate store businesses. And so one of the most important things about running corporate stores is that We're out there across the country feeling exactly what our franchisees are feeling. And so when they're feeling pinched on staffing and wages and other things, We feel it in our own business as well and it allows us to maintain a level of alignment that it's just impossible to have if you've sold all your Corporate stores over time.
And so we communicate what we're doing in the corporate store business and do our best to lead by example with respect to The things that we're trying to do around hiring and wages and other things that we've got going on out there in the marketplace, but ultimately, They're going to make their decisions about how they choose to pay and staff their stores.
Thank you. Thank you. Our next question comes from Chano Venko with JPMorgan. You may proceed with your question.
Hi. First, it's just, I guess, a topic I'd like to address, not really a question, but secondly question. First, Rich, could you address some of The senior level turnover that you've seen, I mean, it has been fairly chunky. I mean, it kind of came in a wave more or less. And Maybe that some of the challenges, but also opportunities that that may bring as you kind of think about the Domino's over the next 5 to 10 years.
That's I guess The first topic it would be great to address. And then secondly, your app gives you a lot of data that I mean to be quite long. Talk about how much of an issue that's become and if there is a way for you to think just like how much Sales you could actually recapture or I guess in this case actually grow if you were to get service levels materially down which I assume come through increased delivery driver staffing? Thanks.
Sure, John. And that's good creativity around a topic and a question since we So bravo. To address the first topic, Yes, we've had some turnover among the management team, but what I can tell you is that also creates opportunity for great leaders that we've had on the bench and who were ready to step up and take and really take things to the next level. As I look across our team and that's not just the direct reports to my But also as I look broadly across our senior management team within the company, we've never been stronger than we are today. We like I'm sure some others out there, we've still got a few Positions that we still need to fill, but when I look across, I feel very good about the leadership team at Domino's Pizza, And I don't think we could deliver the kind of results that we've been delivering if we didn't have a great leadership team.
Yes. The second the question around taking a look at service and what we're seeing there in the business. With the challenges that we've had in staffing, we haven't made the service Gains and improvements that I would like to see here in 2021. And we've slipped a minute or 2 in some places with respect to the average times in terms of getting food to our customers. And that is a big area of focus for us As we look going forward, we know because we got all the data, as you referenced, we know that when our Meeting delivery times get better and when our standard deviations around delivery times get tighter, we get more sale delivery sales per household for those customers that are in our delivery area.
So there's clearly an opportunity to continue to grow delivery by driving those service times down. Some of that will come from getting our staffing levels back to where we need them to be. But also I can tell you, we are spending a lot of time looking at how we can get more efficient in our stores and frankly, how we can deliver Those deliver better delivery times with the same or in some cases even fewer drivers. Some of that is Examining all of the wasted time that we have, if we want to be as efficient as we can possibly be, That a driver should never get out of his or her car and should spend all of their time getting pizzas to customers. So we're trying to take some of those other things out some of those other tasks, some of those things that drive inefficiencies so that we can keep the drivers Moving.
That's better for the customer in terms of delivery times, but it's also a lot better for the drivers. If we can get more deliveries per driver per hour, that More tips for those drivers and we know that when they earn higher wages, the retention rates get better for us also. So We're working on all of those things, John, to try to continue to drive improvements in service because we know what the value of that is over time.
Thank you so much. Thank you. Our next question comes from David Dino Leder, you may proceed with your question. Hi, good morning. I was wondering, Rich, if you could comment on where the U.
S. Business In terms of carryout sales relative to where you were pre pandemic. And then in particular, I guess a related question Would be what do you think this car side delivery option is doing for you in terms Growing that business and the opportunity going forward. Thanks.
Great, David. Thanks. And if you take a look at where Carryout is and the most important metric that we look at around it is what's Where are we in terms of carryout orders per store? And basically, when we take a look at Q2, we were pretty well back to where we were in 2019 on carryout orders, Slightly positive. A lot of benefit in ticket growth that we've seen in carryout really driven by customers ordering more product per order.
But we did see in the second quarter that we got back to the pre COVID levels in terms of orders. In terms of the mix of our business, when you look at carryout orders versus delivery orders, we're still a little bit below where we were pre COVID and that's really driven by the fact that our delivery order counts on a 2 year basis are significantly higher than they were back in 2019. So what I would say is that we are in kind of the first phase of that carryout order count growth Resurgence that we've been thinking about and forecasting for a while internally. Car side delivery for us is something that was on it was on our work plan even before COVID hit because we were looking at car side delivery really as the way at Domino's to compete for that drive through customer. Now when COVID hit, we kind of reshuffled our work plan and pulled all of that forward to get it rolled out more Quickly because it also provides a safe and contactless experience for the customer, which became so important during COVID.
But We look at Car Side as a fantastic way to compete against the drive thru because while we've got pickup windows in A number of our stores out there, the reality is we're never going to get to 100% pickup windows in Domino's Pizza stores. And so we've got to have a way to get the product out to the customer. I have been incredibly pleased with our franchisees and how they have embraced this. In particular, leading up to and now during our 2 minute guarantee that we're running on TV, we're averaging Well below 2 minutes across our system of getting those pizzas out the door. And I don't know, David, if you've set a drive through line recently, but I've sat in some QSRs for 5 minutes, 10 minutes, 15 minutes.
And if you can pull into our order ahead, Pull into our parking lot and we can get that pizza in your car in 2 minutes. I think that's a great customer experience. And then for us, another fantastic benefit of Car side is the fact that these orders are they're preordered digitally and they're prepaid. So preordering digitally allows us to drive a higher ticket because we do a much better job of driving ticket for those digital orders because we've Got all the technology built in there based on the AB testing and everything else we do to give the customer a great experience and make sure they get in their Get the things that they would enjoy that even for dinner. And then on the prepayment, that's also great for us as well because it shortens the transaction time in the store and lets us get the customer out the door faster and using less labor.
And the digital obviously also gives us an opportunity then to invite those customers into our loyalty program. So Early stages of car side, but I'm really happy with the adoption across the system and what this could mean for us as we continue to compete for more occasions with our consumers.
Great. Thank you very much. Thank you. Our next question comes from Dennis Geiger with UBS, you may proceed with your question.
Great, thanks. Rich, wanted to
ask you a little bit more about customer loyalty and the new customer acquisition that you're seeing and then how you're thinking about the go forward from here. Maybe if you could talk a little more about the opportunities that you have to continue to attract to new customers and also keep those that you have gained over the last, let's say, 15 months or so. I'm sure it's a bunch of things, but Any thoughts around kind of what factors are most important for this? If it's that service level opportunity that you mentioned, if it's new menu items, value boost weeks, just curious how you what you're seeing and how
you think about the opportunity? Thank you. Sure, sure. That's happy to touch on that. As you take a look Really over the course of the last year or so, the bulk of the growth in our business really has come from existing customers and that customer retention and purchase frequency And even more concentrated within our loyalty customer base, that 27 +1000000 active loyalty members that we have at Domino's.
So I'm really pleased with what we've been able to do as the pandemic has unfolded in terms of Driving customer retention, staying relevant and keeping those orders the order frequency up over time. When I look forward, I think we do have more opportunities to continue to prime the pump further around customer acquisition. Some of the most important tools that we've used historically to do that have been some of these periodic boost weeks that we've used, and we haven't run any of those for quite sometime. So that's certainly an arrow in the quiver that we have going forward. Product introductions, Certainly another opportunity to invite new customers in and we do have some robust products in the pipeline.
So you should expect to see some news From us on that in the quarters to come as another potential opportunity. And then what I would tell you also, just kind of underlying all this, it's not a specific action or Catalyst for driving customer acquisition, but I fundamentally believe that staying focused on value is perhaps our greatest customer acquisition vehicle over time because as you see Prices being raised significantly at a number of other restaurant chains around the country. And as we start to see some of this government stimulus come away as we go into the back half of this year, I think it's going to be really important for the families that we serve to stay focused on value. And I think That's always a consistent message from us and an opportunity to continue to bring new customers in the fold.
Great. Thanks, Rich. Thank you. Our next question comes from Laura Silverman with Credit Suisse. You may proceed with your
Thanks for the question. So within the context of the current labor environment, can you talk about some of the in store Technology or back of house technology that you're testing or recently launched to enhance the in store operating model? And then related, Digital represents 75% of sales now, increased about 5% each year over the last several years. So how are you thinking about How high that penetration can go? Could it be 90%, 95% just given some of the labor benefits?
Thanks, Lorne. First on the labor environment, we're absolutely working on Technologies and operating procedures to help us run our stores more efficiently and with less labor. One of those I spoke about earlier as it relates to our delivery drivers, which is that we're trying to take a lot of things off of their plates that caused them to do anything other than being in a car delivering a pizza Or on a bike delivering a pizza to a customer. So an example of that is that drove me crazy for years was pre folding boxes, which was often a task that delivery drivers did. We've made enormous strides within our system and now have more than 2,000 of our stores in the U.
S. That no longer prefold boxes. So that's taken work out of the store. And by the way, it also makes for a much Cleaner and better looking store as well. Other things that we've been working on, we've rolled out our GPS Software out to our stores and it's in the hands of our drivers on their smartphones.
That allows drivers to get proficient much more quickly. In the old way at Domino's, a driver It might take 2, 3 months to learn the delivery area, but with the GPS capability that we have, we can do a better of routing and getting drivers to their to the location that they're headed to. We're working on other things as well around how we schedule and staff the stores, using Machine learning to really help us do a better job of predicting what our sales are going to be and therefore more appropriately matching The number of team members at the store at the times when we need them. So a lot going on there. Your second, around digital, Yes, around 75% of sales.
How high is high? I don't know, but I know it's higher than 75%. The benchmark that we use in the Domino's world to kind of inspire everybody else is China, Where more than 19 out of every 20 orders come in through digital channels. So that's really the inspiration For us, so I guess until we get close to 100, I'm not going to stop pushing.
Great. Thanks so much.
Thank you. Our next question comes from Chris Carrillo with RBC Capital Markets. You may proceed with your question. Great. Thank you.
So, returning to the comments on your
thoughts on 3rd party distribution
And perhaps in light of the reopening and the gradual return of in restaurant dining, This better?
Yes. Yes, that's better. Yes, we couldn't hear anything you were saying.
Sorry about that. So I guess just returning to the theme of competition, Rich, just curious to get your latest thoughts on 3rd party delivery competition and your latest thoughts on how the shifting dynamics around the reopening will drive the next phase of delivery competition just more broadly, that would be great.
Thanks. Sure. First on 3rd party, I mean, I don't think there's any question at this point that 3rd party delivery is here to stay. You can pretty well get Any type of food delivered anywhere in the country and frankly now broadly just about across anywhere in the world today. So we don't think that competition is going away.
In fact, in many ways, we look at that as our primary competitive set. As the leader in the pizza category, Obviously, we still continue to look at the pizza competition, but frankly, the biggest competition over the long term for us in delivery is that 3rd party aggregator channel. So when I think about what we've got to do, let's assume regardless of where their economics sit today, we believe they're going to be here for the long haul. So we have to continue to make sure that we are the best value both for the consumer and for the restaurant operator. So we continue to believe that our owned fleet for us In our corporate stores and for our franchisees in their stores, having our own delivery drivers running point to point back and forth to the store, we continue to believe That's the most efficient operating model and gets even more efficient as we continue to fortress our markets.
And so having that very efficient model is important in order to put us in a position to continue to offer a very competitive Delivery fee and overall value proposition of the customer. We also believe that the fact that we use a single transparent We think over time is an important competitive advantage. When I order 3rd party delivery, I have to really get my calculator out to figure out what I've actually paid to have that food delivered because maybe I got a discount on the delivery fee, but maybe I paid a service fee, Maybe I paid a small order fee. Maybe I paid a fee because I happened to be in a city where they were charging an incremental city fee. Yes.
We very much believe around a single transparent delivery fee over time, we think will be important to customers. And then back on the other side of the equation, Staying as the best value for the restaurant operator,
we charge for
a Digital order, we charge our franchisees, it's just a little bit over 1% a ticket, that $0.275 Digital order fee, that is so much lower than what you're going to see in terms of what the 3rd parties are charging restaurants out there. So we think that gives us a competitive advantage in terms of Continuing to make sure that we've got great four wall economics for our operators because that's the only way we grow the business over time and they open more stores is if the four wall economics Continue to be strong. So I think, Chris, we don't exactly know yet how all this ultimately shakes out and What all of the dynamics that may shift over time, but we're really focused on maintaining a competitive position with both of those groups, the customers and the restaurant
Great. Thank you. Appreciate all that detail. Thank you. And our last question comes from David Palmer with Evercore ISI.
You may proceed with your question.
Thanks. I think this one touches on some of the things you've been talking about with regard to 3rd party delivery. But You mentioned sales trends were best in less affluent and less dense population areas. And I wonder if you could give us your best thinking about why that might be? And in your answer, If you could really touch on the influence of 3rd party deliveries competition and I don't want to leave the witness too much, But I'm thinking that the restaurants and the 3rd party players themselves may be passing along particularly rapid Menu price inflation lately, which is perhaps less accepted in the less affluent areas and that third party may also be pulling back in service levels in these less profitable low density markets, but I'm just guessing there and you might have better data on this.
Thanks.
Sure, David. Thank you. I think if we start with less affluent versus more affluent, I think certainly to the extent that these 3rd party delivery fees get more complex and increase over time, That less affluent customer is absolutely going to feel more of a pinch on that. And I think it's and with a brand the size Of Domino's, a big portion of the customers that we serve out there are these are not Super wealthy folks and value is really, really important to them. And so I suspect that In many of these less affluent areas, we stack up very favorably in terms of the all in value of having delivered food to serve to your family.
Whereas in some of the more affluent areas, there may be less price sensitivity to some of these more significant delivery charges and or If those consumers are ordering a higher overall ticket, if they're ordering $75 worth of food from a casual dining restaurant, then paying the fee is Less a pinch on a relative basis. So we're still looking at this and seeing how it evolves, but I suspect that your hypothesis And hours there are reasonably well aligned. And then I think as it relates to the urban versus the rural. I do believe there that in those more rural environments, there's where there is Less density, I think our the cost model around how we deliver probably shines even more in some of those places Where we can keep drivers busy running point to point back and forth from our stores. So we're continuing to watch it and evolve it.
There may be some other dynamics there, David, that we look at such as some of the just the migration of people out of some of the urban areas during COVID and not all of those folks have returned yet back to the big cities or places where they previously lived. So still watching it and trends are still evolving. Well, folks, we really do appreciate your time, and thank you all
Thank you. Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.