Sally Beauty Holdings, Inc. (SBH)
NYSE: SBH · Real-Time Price · USD
18.80
-1.74 (-8.47%)
Nov 11, 2026, 10:21 AM EST - Market open
Sally Beauty Holdings Stock Forecast
Stock Price Forecast
According to 5 analysts polled by S&P Global, Sally Beauty Holdings stock has a consensus rating of "Buy" and an average price target of $19.4. The average 1-year stock price forecast is 3.19% higher than the current stock price, while the lowest is $18 (-4.26%) and the highest is $21 (+11.70%).
Price Target: $19.4 (+3.19%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Sally Beauty Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 | Nov '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 1 | 1 | 1 | 1 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 5 | 5 | 5 | 5 | 5 | 5 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $19 → $13 | Sell | Maintains | $19 → $13 | -30.85% | Nov 11, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Reiterates $20 → $25 | Buy | Reiterates | $20 → $25 | +32.98% | Nov 10, 2026 |
| Raymond James | Raymond James | Buy Maintains $23 | Buy | Maintains | $23 | +22.34% | Nov 10, 2026 |
| TD Cowen | TD Cowen | Buy Reiterates $17 → $19 | Buy | Reiterates | $17 → $19 | +1.06% | Aug 4, 2026 |
Financial Forecast
Revenue This Year
3.79B
from 3.73B
Increased by 1.57%
Revenue Next Year
3.84B
from 3.79B
Increased by 1.26%
EPS This Year
2.25
from 2.08
Increased by 8.37%
EPS Next Year
2.45
from 2.25
Increased by 8.81%
EPS and Forward PE are based on non-GAAP adjusted numbers.