Sally Beauty Holdings, Inc. (SBH)
NYSE: SBH · Real-Time Price · USD
15.22
+0.10 (0.66%)
Jan 30, 2026, 4:00 PM EST - Market closed
Sally Beauty Holdings Stock Forecast
Stock Price Forecast
The 7 analysts that cover Sally Beauty Holdings stock have a consensus rating of "Buy" and an average price target of $15.71, which forecasts a 3.22% increase in the stock price over the next year. The lowest target is $10.5 and the highest is $19.
Price Target: $15.71 (+3.22%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Sally Beauty Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 0 | 0 | 0 | 0 | 0 | 1 |
| Hold | 2 | 2 | 3 | 3 | 3 | 3 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 5 | 5 | 6 | 6 | 6 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Strong Buy Maintains $17 → $18 | Strong Buy | Maintains | $17 → $18 | +18.27% | Jan 21, 2026 |
| Raymond James | Raymond James | Hold → Buy Upgrades $19 | Hold → Buy | Upgrades | $19 | +24.84% | Jan 21, 2026 |
| Jefferies | Jefferies | Hold Initiates $16 | Hold | Initiates | $16 | +5.12% | Jan 14, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $10 → $13 | Sell | Maintains | $10 → $13 | -14.59% | Nov 14, 2025 |
| Jefferies | Jefferies | Hold Maintains $13 → $15 | Hold | Maintains | $13 → $15 | -4.73% | Oct 28, 2025 |
Financial Forecast
Revenue This Year
3.78B
from 3.70B
Increased by 2.04%
Revenue Next Year
3.84B
from 3.78B
Increased by 1.67%
EPS This Year
2.08
from 1.89
Increased by 9.98%
EPS Next Year
2.25
from 2.08
Increased by 8.26%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 3.9B | 4.0B | |
| Avg | 3.8B | 3.8B | |
| Low | 3.7B | 3.7B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 6.4% | 6.3% | |
| Avg | 2.0% | 1.7% | |
| Low | -1.3% | -2.0% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 2.17 | 2.45 | |
| Avg | 2.08 | 2.25 | |
| Low | 2.01 | 2.14 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 15.0% | 17.7% | |
| Avg | 10.0% | 8.3% | |
| Low | 6.3% | 2.8% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.