Sally Beauty Holdings, Inc. (SBH)
NYSE: SBH · Real-Time Price · USD
16.84
+0.09 (0.54%)
Aug 11, 2026, 4:00 PM EDT - Market closed
Sally Beauty Holdings Stock Forecast
Stock Price Forecast
According to 5 analysts polled by S&P Global, Sally Beauty Holdings stock has a consensus rating of "Buy" and an average price target of $17. The average 1-year stock price forecast is 0.95% higher than the current stock price, while the lowest is $13 (-22.80%) and the highest is $20 (+18.76%).
Price Target: $17 (+0.95%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Sally Beauty Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 1 | 1 | 1 | 1 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 5 | 5 | 5 | 5 | 5 | 5 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Reiterates $13 | Sell | Reiterates | $13 | -22.80% | Aug 4, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Reiterates $20 | Buy | Reiterates | $20 | +18.76% | Aug 4, 2026 |
| TD Cowen | TD Cowen | Buy Reiterates $17 → $19 | Buy | Reiterates | $17 → $19 | +12.83% | Aug 4, 2026 |
Financial Forecast
Revenue This Year
3.73B
from 3.70B
Increased by 0.82%
Revenue Next Year
3.79B
from 3.73B
Increased by 1.53%
EPS This Year
2.07
from 1.90
Increased by 8.74%
EPS Next Year
2.24
from 2.07
Increased by 8.42%
EPS and Forward PE are based on non-GAAP adjusted numbers.