Sally Beauty Holdings, Inc. (SBH)
NYSE: SBH · Real-Time Price · USD
12.50
-0.48 (-3.70%)
May 12, 2026, 4:00 PM EDT - Market closed
Sally Beauty Holdings Stock Forecast
Stock Price Forecast
The 6 analysts that cover Sally Beauty Holdings stock have a consensus rating of "Buy" and an average price target of $16.58, which forecasts a 32.64% increase in the stock price over the next year. The lowest target is $13 and the highest is $20.
Price Target: $16.58 (+32.64%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Sally Beauty Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 0 | 1 | 1 | 1 | 1 | 1 |
| Hold | 3 | 3 | 3 | 3 | 3 | 2 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 6 | 7 | 7 | 7 | 7 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Strong Buy Maintains $20 → $17 | Strong Buy | Maintains | $20 → $17 | +36.00% | May 12, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $16 → $13 | Sell | Maintains | $16 → $13 | +4.00% | May 12, 2026 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $19 → $20 | Strong Buy | Maintains | $19 → $20 | +60.00% | Feb 10, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $14 → $16 | Sell | Maintains | $14 → $16 | +28.00% | Feb 10, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $17 → $18 | Strong Buy | Maintains | $17 → $18 | +44.00% | Jan 21, 2026 |
Financial Forecast
Revenue This Year
3.79B
from 3.70B
Increased by 2.26%
Revenue Next Year
3.86B
from 3.79B
Increased by 1.90%
EPS This Year
2.09
from 1.89
Increased by 10.83%
EPS Next Year
2.29
from 2.09
Increased by 9.35%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 3.9B | 4.1B | |
| Avg | 3.8B | 3.9B | |
| Low | 3.7B | 3.7B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 6.7% | 7.0% | |
| Avg | 2.3% | 1.9% | |
| Low | -1.0% | -1.5% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 2.21 | 2.49 | |
| Avg | 2.09 | 2.29 | |
| Low | 2.00 | 2.18 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 16.7% | 18.8% | |
| Avg | 10.8% | 9.4% | |
| Low | 5.8% | 3.9% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.