Snap Inc. (SNAP)

NYSE: SNAP · Real-Time Price · USD
5.00
+0.12 (2.46%)
At close: Feb 19, 2026, 4:00 PM EST
5.01
+0.01 (0.20%)
Pre-market: Feb 20, 2026, 5:10 AM EST
Market Cap8.44B -54.9%
Revenue (ttm)5.93B +10.6%
Net Income-460.49M
EPS-0.27
Shares Out 1.69B
PE Ration/a
Forward PE10.12
Dividendn/a
Ex-Dividend Daten/a
Volume46,098,240
Open4.84
Previous Close4.88
Day's Range4.77 - 5.01
52-Week Range4.65 - 10.97
Beta0.80
AnalystsHold
Price Target8.98 (+79.6%)
Earnings DateFeb 4, 2026

About SNAP

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products... [Read more]

IPO Date Mar 2, 2017
Employees 5,261
Stock Exchange NYSE
Ticker Symbol SNAP
Full Company Profile

Financial Performance

In 2025, Snap Inc.'s revenue was $5.93 billion, an increase of 10.63% compared to the previous year's $5.36 billion. Losses were -$460.49 million, -34.01% less than in 2024.

Financial Statements

Analyst Summary

According to 25 analysts, the average rating for SNAP stock is "Hold." The 12-month stock price target is $8.98, which is an increase of 79.60% from the latest price.

Price Target
$8.98
(79.60% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Snap: MAU Growth Creates Upside Catalyst

Snap delivered Q4 revenue and earnings beats, driven by strong ad pricing and user growth outside North America. Despite losing 4M North American daily active users, SNAP achieved 6% Y/Y global MAU gr...

1 day ago - Seeking Alpha

Snap's direct revenue hits $1 billion annualized run rate as subscribers top 25 million

Snap said on Wednesday its direct-revenue business has reached $1 billion in annualized revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media company pushes int...

1 day ago - Reuters

Snapchat+ tops 25M subscribers, driving company's direct revenue ARR to $1B

Snap's direct revenue business has reached a $1 billion annualized revenue run rate, the company announced on Wednesday. Annualized revenue refers to a business's current revenue rate projected over a...

1 day ago - TechCrunch

Snapchat Debuts Subscriptions to Bolster Creator Revenue

Snapchat is introducing a subscription program to help creators boost revenues. Creator Subscription will launch in alpha testing Feb. 23 with a select group of creators in the U.S., the social media ...

2 days ago - PYMNTS

Snapchat launches creator subscription in the U.S.

Social network Snapchat announced today it's launching creator subscriptions in alpha with select people in the U.S. starting on February 23. The company noted that users will be able to buy subscript...

2 days ago - TechCrunch

Snap to launch creator subscriptions in push to diversify revenue

Snap is introducing a subscription feature that will allow creators to earn recurring income directly from their most engaged fans, as the social media company works to diversify beyond advertising. W...

2 days ago - CNBC

Snap's Quiet Profit Inflection

Snap delivered a 59% gross margin in Q4, up from 55% sequentially, targeting above 60% in FY26. Adjusted EBITDA reached $358 million, with 51% incremental flow-through, signaling scalable operating le...

4 days ago - Seeking Alpha

Snap: Hidden Subscriber Boom

Snap: Hidden Subscriber Boom

14 days ago - Seeking Alpha

Snap CEO: Snapchat is not the same as Instagram and TikTok

Snap CEO Evan Spiegel addresses social media bans for teenagers under 16 that have been announced in countries like Spain and Australia during an interview on CNBC saying, "A blanket ban [of Snapchat]...

14 days ago - CNBC Television

Snap Gets Upgraded After Earnings. Not All of Wall Street Is So Optimistic.

B. Riley upgraded shares of Snap to Buy from Neutral.

14 days ago - Barrons

Snap Inc. Files Annual Report on Form 10-K

SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) has filed its Annual Report on Form 10-K for the year ended December 31, 2025, with the Securities and Exchange Commission. The report, wh...

14 days ago - Business Wire

Snap stock price loses key support as North America user growth fades

The Snap stock price crashed to a record low and flipped a crucial support level for the first time ever. It dropped to an all-time low of $5.9 after the company published its financial results and la...

14 days ago - Invezz

Snap Analysts Lower Their Forecasts After Q4 Earnings

Snap, Inc. (NYSE: SNAP) posted upbeat fourth-quarter results on Wednesday.

14 days ago - Benzinga

Snap Inc. (SNAP) Q4 2025 Earnings Call Transcript

Snap Inc. (SNAP) Q4 2025 Earnings Call Transcript

15 days ago - Seeking Alpha

Snap Embeds AI Across Ad Platform

Snap positioned artificial intelligence (AI) as the core lever for improving advertiser performance and driving more profitable growth during the fourth-quarter earnings call.

15 days ago - PYMNTS

As it preps Specs for the masses, Snap's Q4 shows revenue growth but fewer daily users

Snap is on a mission to diversify its revenue sources—moving from a business model in which it largely chases ad revenue to one where it can also make money through subscriptions and, eventually, hard...

15 days ago - TechCrunch

Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise

Snap saw its daily active users fall by 3 million to 474 million in the fourth quarter as the social media platform said it substantially reduced marketing investments “to focus on more profitable gro...

15 days ago - Deadline

Illinois man admits to hacking Snapchat accounts to steal nude photos

An Illinois man pleaded guilty on Wednesday to phishing the Snapchat access codes of nearly 600 women in order to hack their accounts and steal nude photos, which he kept, sold or traded on the intern...

15 days ago - Reuters

Snap Stock Climbs After Q4 Earnings: Here's Why

Snap, Inc. (NYSE: SNAP) shares rallied in Wednesday's extended trading after the company released its fourth-quarter earnings report, beating estimates on the top and bottom lines.

15 days ago - Benzinga

Snap Sales Rise But Perplexity Deal Is Delayed

The company behind Snapchat said its outlook excludes potential sales from the integration with Perplexity because Snap hasn't yet agreed on a path to a broader rollout of its deal with the AI company...

15 days ago - WSJ

Snap shares rise on fourth-quarter earnings that beat on sales

Sales in Snap's fourth quarter rose 10% year over year, while net income was $45.2 million, which was up nearly 400% from the $9.1 million it reported a year ago. The social media company said first-q...

15 days ago - CNBC

Snap forecasts quarterly revenue below estimates as ad competition hurts

Snap forecast first-quarter revenue below Wall Street estimates on Wednesday, signaling tough competition for digital advertising dollars from bigger rivals such as Meta-owned Facebook and Instagram.

15 days ago - Reuters

Snap Inc. Announces Fourth Quarter and Full Year 2025 Financial Results

SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) today announced financial results for the quarter and full year ended December 31, 2025. “Our Q4 results began to reflect the impact of ou...

15 days ago - Business Wire

Snap's Snapback Moment Is Coming

Snap is finally transitioning from a structurally unprofitable social media platform into a diversified, monetizable ecosystem with multiple high-margin revenue streams and clear operating leverage. T...

15 days ago - Seeking Alpha

Snap Earnings Are Imminent; These Most Accurate Analysts Revise Forecasts Ahead Of Earnings Call

Snap Inc. (NYSE: SNAP) will release earnings results for its fourth quarter, after the closing bell on Wednesday, Feb. 4.

15 days ago - Benzinga