The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
88.84
+0.68 (0.77%)
Jan 27, 2026, 4:00 PM EST - Market closed
The Southern Company Stock Forecast
Stock Price Forecast
The 16 analysts that cover The Southern Company stock have a consensus rating of "Hold" and an average price target of $94.03, which forecasts a 5.84% increase in the stock price over the next year. The lowest target is $76 and the highest is $103.
Price Target: $94.03 (+5.84%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for The Southern Company stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 0 | 0 | 0 |
| Buy | 3 | 3 | 2 | 2 | 2 | 2 |
| Hold | 8 | 8 | 12 | 13 | 13 | 12 |
| Sell | 1 | 1 | 1 | 1 | 1 | 2 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 13 | 13 | 16 | 16 | 16 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold → Sell Downgrades $97 → $84 | Hold → Sell | Downgrades | $97 → $84 | -5.45% | Jan 20, 2026 |
| Barclays | Barclays | Hold Maintains $91 → $88 | Hold | Maintains | $91 → $88 | -0.95% | Jan 15, 2026 |
| UBS | UBS | Hold Maintains $98 → $94 | Hold | Maintains | $98 → $94 | +5.81% | Dec 17, 2025 |
| Jefferies | Jefferies | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | +4.68% | Dec 15, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | +4.68% | Dec 15, 2025 |
Financial Forecast
Revenue This Year
29.40B
from 26.72B
Increased by 10.01%
Revenue Next Year
30.92B
from 29.40B
Increased by 5.16%
EPS This Year
4.42
from 3.99
Increased by 10.79%
EPS Next Year
4.72
from 4.42
Increased by 6.67%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 31.7B | 33.9B | ||||
| Avg | 29.4B | 30.9B | ||||
| Low | 26.1B | 27.2B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 18.5% | 15.5% | ||||
| Avg | 10.0% | 5.2% | ||||
| Low | -2.5% | -7.4% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 4.54 | 4.92 | ||||
| Avg | 4.42 | 4.72 | ||||
| Low | 4.17 | 4.40 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 13.7% | 11.4% | ||||
| Avg | 10.8% | 6.7% | ||||
| Low | 4.4% | -0.4% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.