The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
95.17
-1.21 (-1.26%)
At close: Jul 9, 2026, 4:00 PM EDT
95.43
+0.26 (0.27%)
Pre-market: Jul 10, 2026, 4:53 AM EDT
The Southern Company Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $87 → $89 | Sell | Maintains | $87 → $89 | -6.48% | Jun 24, 2026 |
| Barclays | Barclays | Hold Maintains $99 → $98 | Hold | Maintains | $99 → $98 | +2.97% | Jun 18, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $103 → $100 | Hold | Maintains | $103 → $100 | +5.08% | May 29, 2026 |
| Argus Research | Argus Research | Buy Maintains $101 | Buy | Maintains | $101 | +6.13% | May 5, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $99 → $101 | Hold | Maintains | $99 → $101 | +6.13% | May 4, 2026 |
| Raymond James | Raymond James | Buy Maintains $103 → $104 | Buy | Maintains | $103 → $104 | +9.28% | May 1, 2026 |
| Mizuho Securities | Mizuho Securities | Buy Maintains $104 → $105 | Buy | Maintains | $104 → $105 | +10.33% | May 1, 2026 |
| BTIG | BTIG | Hold Maintains n/a | Hold | Maintains | n/a | n/a | May 1, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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