The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
92.19
+0.12 (0.13%)
At close: Aug 19, 2026, 4:00 PM EDT
92.69
+0.50 (0.54%)
After-hours: Aug 19, 2026, 7:59 PM EDT
The Southern Company Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Mizuho Securities | Mizuho Securities | Buy Maintains $106 | Buy | Maintains | $106 | +14.98% | Aug 4, 2026 |
| Truist Financial | Truist Financial | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Aug 4, 2026 |
| BMO Capital | BMO Capital | Buy Reiterates $104 | Buy | Reiterates | $104 | +12.81% | Aug 3, 2026 |
| Bank of America Securities | Bank of America Securities | Hold Maintains $100 | Hold | Maintains | $100 | +8.47% | Aug 3, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $99 | Hold | Maintains | $99 | +7.39% | Jul 31, 2026 |
| Argus Research | Argus Research | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 31, 2026 |
| KeyBanc | KeyBanc | Sell Downgrades $79 | Sell | Downgrades | $79 | -14.31% | Jul 23, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $89 → $92 | Sell | Reiterates | $89 → $92 | -0.21% | Jul 22, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.