The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
92.34
-1.00 (-1.07%)
At close: Nov 6, 2026, 4:00 PM EST
92.65
+0.31 (0.34%)
After-hours: Nov 6, 2026, 7:59 PM EST
The Southern Company Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Raymond James | Raymond James | Buy Maintains $103 → $104 | Buy | Maintains | $103 → $104 | +12.63% | Nov 6, 2026 |
| Scotiabank | Scotiabank | Hold Maintains $93 | Hold | Maintains | $93 | +0.71% | Nov 6, 2026 |
| KeyBanc | KeyBanc | Sell Maintains n/a | Sell | Maintains | n/a | n/a | Nov 6, 2026 |
Unknown Analyst Wells Fargo No rating | Wells Fargo | Hold Maintains $99 | Hold | Maintains | $99 | +7.21% | Nov 6, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $98 | Hold | Maintains | $98 | +6.13% | Oct 26, 2026 |
| HSBC | HSBC | Buy Initiates $100 | Buy | Initiates | $100 | +7.75% | Oct 22, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $104 → $98 | Buy | Maintains | $104 → $98 | +6.13% | Oct 21, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $85 → $84 | Sell | Reiterates | $85 → $84 | -9.03% | Oct 21, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.