The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
93.88
-2.17 (-2.26%)
Jul 30, 2026, 11:29 AM EDT - Market open
The Southern Company Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BMO Capital | BMO Capital | Buy Reiterates $102 → $104 | Buy | Reiterates | $102 → $104 | +10.78% | Jul 27, 2026 |
| Bank of America Securities | Bank of America Securities | Hold Maintains $99 → $100 | Hold | Maintains | $99 → $100 | +6.52% | Jul 24, 2026 |
| KeyBanc | KeyBanc | Sell Downgrades $79 | Sell | Downgrades | $79 | -15.85% | Jul 23, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $89 → $92 | Sell | Reiterates | $89 → $92 | -2.00% | Jul 22, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $99 | Hold | Maintains | $99 | +5.45% | Jul 22, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $103 → $101 | Hold | Maintains | $103 → $101 | +7.58% | Jul 18, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $101 | Hold | Maintains | $101 | +7.58% | Jul 16, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Reiterates $101 → $104 | Hold | Reiterates | $101 → $104 | +10.78% | Jul 16, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.