The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
89.32
-1.87 (-2.05%)
Oct 19, 2026, 3:38 PM EDT - Market open
The Southern Company Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Hold Maintains $101 → $92 | Hold | Maintains | $101 → $92 | +3.01% | Oct 16, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $103 → $101 | Hold | Maintains | $103 → $101 | +13.08% | Oct 15, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $97 → $93 | Hold | Maintains | $97 → $93 | +4.13% | Oct 15, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Reiterates $101 → $94 | Hold | Reiterates | $101 → $94 | +5.25% | Oct 13, 2026 |
| Bank of America Securities | Bank of America Securities | Hold Reiterates $100 → $92 | Hold | Reiterates | $100 → $92 | +3.01% | Oct 13, 2026 |
| KeyBanc | KeyBanc | Sell Maintains $79 → $74 | Sell | Maintains | $79 → $74 | -17.15% | Oct 13, 2026 |
| Citi | Citi | Buy Maintains $114 → $104 | Buy | Maintains | $114 → $104 | +16.44% | Sep 25, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $89 → $85 | Sell | Reiterates | $89 → $85 | -4.83% | Sep 21, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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