The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
88.99
+0.88 (1.00%)
At close: Sep 8, 2026, 4:00 PM EDT
89.00
+0.89 (1.01%)
Pre-market: Sep 9, 2026, 5:04 AM EDT
The Southern Company Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BMO Capital | BMO Capital | Buy Reiterates $104 | Buy | Reiterates | $104 | +16.87% | Aug 28, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $92 → $89 | Sell | Reiterates | $92 → $89 | +0.01% | Aug 21, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $101 → $103 | Hold | Maintains | $101 → $103 | +15.74% | Aug 20, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains $104 → $101 | Hold | Maintains | $104 → $101 | +13.50% | Aug 20, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $100 → $97 | Hold | Maintains | $100 → $97 | +9.00% | Aug 18, 2026 |
| Mizuho Securities | Mizuho Securities | Buy Maintains $106 | Buy | Maintains | $106 | +19.11% | Aug 4, 2026 |
| Bank of America Securities | Bank of America Securities | Hold Maintains $100 | Hold | Maintains | $100 | +12.37% | Aug 3, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $99 | Hold | Maintains | $99 | +11.25% | Jul 31, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.