The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
95.02
-1.03 (-1.07%)
Jul 30, 2026, 10:04 AM EDT - Market open
The Southern Company Stock Forecast
Stock Price Forecast
According to 24 analysts polled by S&P Global, The Southern Company stock has a consensus rating of "Hold" and an average price target of $100.83. The average 1-year stock price forecast is 6.11% higher than the current stock price, while the lowest is $79 (-16.86%) and the highest is $114 (+19.97%).
Price Target: $100.83 (+6.11%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for The Southern Company stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 6 | 7 | 6 | 6 | 6 | 6 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 13 | 13 | 15 | 15 | 15 | 14 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 2 | 1 | 1 | 1 | 1 | 2 |
| Total | 23 | 23 | 24 | 24 | 24 | 24 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BMO Capital | BMO Capital | Buy Reiterates $102 → $104 | Buy | Reiterates | $102 → $104 | +9.45% | Jul 27, 2026 |
| Bank of America Securities | Bank of America Securities | Hold Maintains $99 → $100 | Hold | Maintains | $99 → $100 | +5.24% | Jul 24, 2026 |
| KeyBanc | KeyBanc | Sell Downgrades $79 | Sell | Downgrades | $79 | -16.86% | Jul 23, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $89 → $92 | Sell | Reiterates | $89 → $92 | -3.18% | Jul 22, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $99 | Hold | Maintains | $99 | +4.19% | Jul 22, 2026 |
Financial Forecast
Revenue This Year
31.14B
from 29.55B
Increased by 5.36%
Revenue Next Year
32.81B
from 31.14B
Increased by 5.37%
EPS This Year
4.58
from 4.30
Increased by 6.42%
EPS Next Year
4.92
from 4.58
Increased by 7.49%
EPS and Forward PE are based on non-GAAP adjusted numbers.