The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
89.63
-1.55 (-1.70%)
Oct 19, 2026, 2:54 PM EDT - Market open
The Southern Company Stock Forecast
Stock Price Forecast
According to 23 analysts polled by S&P Global, The Southern Company stock has a consensus rating of "Hold" and an average price target of $96.29. The average 1-year stock price forecast is 7.43% higher than the current stock price, while the lowest is $74 (-17.44%) and the highest is $112 (+24.96%).
Price Target: $96.29 (+7.43%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for The Southern Company stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 6 | 6 | 6 | 6 | 6 | 6 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 15 | 15 | 14 | 13 | 14 | 14 |
| Sell | 1 | 1 | 1 | 1 | 0 | 0 |
| Strong Sell | 1 | 1 | 2 | 2 | 2 | 2 |
| Total | 24 | 24 | 24 | 23 | 23 | 23 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Hold Maintains $101 → $92 | Hold | Maintains | $101 → $92 | +2.64% | Oct 16, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $103 → $101 | Hold | Maintains | $103 → $101 | +12.69% | Oct 15, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $97 → $93 | Hold | Maintains | $97 → $93 | +3.76% | Oct 15, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Reiterates $101 → $94 | Hold | Reiterates | $101 → $94 | +4.88% | Oct 13, 2026 |
| Bank of America Securities | Bank of America Securities | Hold Reiterates $100 → $92 | Hold | Reiterates | $100 → $92 | +2.64% | Oct 13, 2026 |
Financial Forecast
Revenue This Year
30.92B
from 29.55B
Increased by 4.62%
Revenue Next Year
32.76B
from 30.92B
Increased by 5.96%
EPS This Year
4.59
from 4.30
Increased by 6.80%
EPS Next Year
4.92
from 4.59
Increased by 7.20%
EPS and Forward PE are based on non-GAAP adjusted numbers.