The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
88.99
+0.88 (1.00%)
At close: Sep 8, 2026, 4:00 PM EDT
89.00
+0.89 (1.01%)
Pre-market: Sep 9, 2026, 5:04 AM EDT
The Southern Company Stock Forecast
Stock Price Forecast
According to 23 analysts polled by S&P Global, The Southern Company stock has a consensus rating of "Hold" and an average price target of $99.97. The average 1-year stock price forecast is 12.34% higher than the current stock price, while the lowest is $79 (-11.23%) and the highest is $114 (+28.10%).
Price Target: $99.97 (+12.34%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for The Southern Company stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 7 | 6 | 6 | 6 | 6 | 6 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 13 | 15 | 15 | 15 | 14 | 13 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 1 | 1 | 1 | 1 | 2 | 2 |
| Total | 23 | 24 | 24 | 24 | 24 | 23 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BMO Capital | BMO Capital | Buy Reiterates $104 | Buy | Reiterates | $104 | +16.87% | Aug 28, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $92 → $89 | Sell | Reiterates | $92 → $89 | +0.01% | Aug 21, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $101 → $103 | Hold | Maintains | $101 → $103 | +15.74% | Aug 20, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains $104 → $101 | Hold | Maintains | $104 → $101 | +13.50% | Aug 20, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $100 → $97 | Hold | Maintains | $100 → $97 | +9.00% | Aug 18, 2026 |
Financial Forecast
Revenue This Year
30.91B
from 29.55B
Increased by 4.59%
Revenue Next Year
32.75B
from 30.91B
Increased by 5.94%
EPS This Year
4.59
from 4.30
Increased by 6.71%
EPS Next Year
4.92
from 4.59
Increased by 7.31%
EPS and Forward PE are based on non-GAAP adjusted numbers.