Good afternoon. Thank you for attending today's SoFi first quarter 2022 results. My name is Jason. I'll be the moderator for today's call. Management is here to discuss the results.
Thank you, operator, and thank you all for joining us today for SoFi's first quarter 2022 earnings call. Joining me today are Anthony Noto, SoFi's CEO, and Chris Lapointe, SoFi's CFO. They will share prepared remarks regarding the quarter's results and then take your questions at the end. Our discussion is complementary to the press release we issued today announcing SoFi's first quarter results. You can find it on the investor relations page of our website, investors.sofi.com. This conference call is being webcast live and will be available as a replay for 30 days, beginning about 1 hour after the call ends. There's also an accompanying investor presentation on our IR page. During the course of this conference call, we may make forward-looking statements based on current expectations, forecasts, and projections as of today's date.
Any forward-looking statements that we make are subject to various risks and uncertainties, and there are important factors that could cause actual outcomes to differ materially from those indicated in the statement. We discuss these factors in our SEC filings, including our first quarter 2022 Form 10-Q, which can soon be found on the IR page of our website and on the SEC filings website, sec.gov/edgar. As a reminder, we are not required to update our forward-looking statements. In our presentation today, unless otherwise noted, we will be discussing adjusted financial measures, which are non-GAAP measures that we believe are meaningful when evaluating the company's performance. For detailed disclosures on these measures and the GAAP reconciliation, you should refer to the financial data contained within our press release, which is also posted to the IR page of our website.
Today's discussion will focus on first quarter 2022 results. As always, we encourage you to evaluate SoFi's performance on an annual basis, as quarterly results can be affected by unexpected events that are outside our control. Now I'll turn the call over to Anthony.
Thank you, Andrea, and good afternoon, everyone. I'm incredibly proud of our first quarter performance, given the resilience we demonstrated to deliver the strong results we're reporting today and our positive trends thus far in the second quarter. A few of the key achievements in the quarter include another quarter of record adjusted net revenue with 49% year-over-year growth. Our seventh consecutive quarter of positive EBITDA. Continued strong growth in members, products, and cross-buy volume. The successful launch of SoFi Bank and our new SoFi Checking and Savings account offering, both of which are already contributing to our results. In announcing and closing the acquisition of Technisys to accelerate our innovation while also serving as a critical platform that accelerates our progress in building the AWS of Fintech.
The strength of our results achieved despite volatile markets and the changing political, fiscal, and economic landscape also demonstrate how our strategy of building a full suite of differentiated products and services has actually created a uniquely diversified business that can not only endure but outperform across market cycles. Because of the depth and breadth of our offering, we're able to make swift and critical adjustments in priorities and spend as conditions evolve in order to capitalize on growth opportunities and exceed our performance targets. I'm proud of how our team has successfully navigated each new challenge and opportunity, and in doing so, not only positioned SoFi for long-term sustainable success, but to be the company best positioned to be the winner that takes most in consumer Fintech. Now I'll run through the highlights of the financial results for the quarter.
We achieved record total adjusted net revenue of $322 million, up 49% year-over-year and 15% higher than the prior record set in Q4 2021. Strong growth in all three business segments drove these record results. Lending adjusted net revenue of $244 million increased 45% year-over-year and 17% sequentially, despite the sixth extension of the moratorium on federal student loan payments, which has kept our student loan origination volumes at less than half of pre-pandemic levels. Financial services adjusted net revenue of nearly $24 million increased 264% year-over-year, with the largest contributions coming from record SoFi Money revenues and continued strength in SoFi Credit Card, SoFi Invest, and Lending as a Service.
Technology Platform adjusted net revenue of nearly $61 million increased 32% with record Galileo revenues and a small contribution from our new Technisys multi-core technology business. Adjusted EBITDA of nearly $9 million increased 110% year-over-year and 89% sequentially. We are also very pleased with the member and product growth we achieved in the first quarter. We added 408,000 new members in Q1 2022, our third highest quarter of new member adds, ending with nearly 3.9 million total members, up 70% year-over-year.
Notably, maintaining this growth momentum while opening a new bank was no small feat for our team. At a moment's notice, we had to navigate the operating and technological complexity of transitioning SoFi Money CMA accounts to the new SoFi Checking and Savings offering, which also required changes to our affiliate partners as well as our marketing and advertising campaigns, creative, and collateral. We added 689,000 new products in Q1 2022, our second highest quarter of new product adds, ending with nearly 5.9 million total products and 84% annual increase. Financial services products of 4.7 million at quarter end grew 155% year over year, while lending products of more than 1.1 million were up 20%.
The significant scale that we now have in our SoFi Money, SoFi Invest, SoFi Credit Card, and Relay member bases is driving even greater cross-buying. Our number of total cross-bought products in the quarter increased 22% year-over-year, demonstrating the continued success of our financial services productivity loop strategy. Our strong momentum in member, product, and cross-buy growth also reflects the success we have achieved in building the SoFi brand over the last year. We committed to investing more in product and brand marketing once we reached the appropriate scale and unit economics last year. That investment is already paying off well beyond our expectations, and we're just getting started. We took a giant step forward in achieving our goal of becoming a household brand name via our SoFi Stadium affiliation, the success of our integrated multimedia campaigns, and the virality of the influencers we partnered with.
Our marketing team worked with 30 content creators across TikTok, Instagram, Twitter, and YouTube with a combined reach of more than 300 million throughout the NFL season and the post-season. Their efforts amplified the branding of SoFi and SoFi Stadium, and together drove more than 270 million impressions. Our unaided brand awareness, which had already increased more than 70% throughout 2021, more than doubled on Super Bowl weekend to an all-time high. We generated the highest SoFi-related search volume of all time on game day with nearly 230,000, and the most new visitors to our site since the meme stock craze in January of 2021. Even without an ad, SoFi had nearly 5 times more online searches than the top-performing Super Bowl ad that aired.
Now I'd like to discuss how our strategy to build the only vertically integrated one-stop shop for digital financial services has resulted in a uniquely diversified business model. In lending, we originated a record of more than $2 billion in personal loans in Q1 2022, up from $1.6 billion in the fourth quarter of 2021, and $1.3 billion in Q1 of 2021. Our results reflect years of investing to maintain an attractive credit profile and increasing our ability to capture more share of the trillion-dollar market. Our personal loan performance more than offset the continued lack of demand in student loan refinancing and the underperformance of home loans as we transition and onboard new fulfillment partners.
We're also seeing the benefit of our ongoing investment to build and maintain a robust risk management framework in the current rising rate environment. We are constantly iterating, learning, and iterating some more while using data that goes well beyond traditional industry-specific underwriting data to drive the innovation in our credit underwriting models. We're also increasingly leveraging machine learning tools to improve the member experience throughout the funnel from application to income verification to approval. Because of these disciplines, our personal loan delinquencies and loan losses remain at record lows, even as we hit new origination records, while demand to buy SoFi's personal loans has remained robust. The profile of our borrower is very attractive to loan buyers.
Our personal loan borrowers' weighted average income is $160,000 with a weighted average FICO score of 746, while our student loan borrowers' weighted average income is $170,000 with a weighted average FICO score of 775. Let me say those numbers again, given how impressive they are. Our personal loan borrowers' weighted average income is $160,000 with a weighted average FICO score of 746, while our student loan borrowers' weighted average income is $170,000 and weighted average FICO score of 775. We are also differentiated in lending by the strength of our balance sheet and the diversification of our funding sources.
Today, we have $5.5 billion of book equity on our balance sheet and about $7 billion in warehouse facilities we can access to fund loans. Not to mention the more than $1.5 billion currently in SoFi Checking and Savings deposits we've raised so far at SoFi Bank, which are growing by $100 million weekly. As we scale the bank, we are gaining even more flexibility in lending. We are already achieving savings by using our own deposits rather than warehouse facilities to fund loans. We've just started moving towards holding loans six months on average versus three, which allows us to collect more net interest income. This also creates a more rational pricing environment for our paper as we leverage our ability to hold loans for longer should pricing not be acceptable.
We can now introduce new loan types and pricing models that improve our competitive positioning. In financial services, we've continued to achieve strong member and product growth by iterating on our products to ensure they are differentiated by four key factors, fast, selection, content, and convenience, and continuing to invest to make them work better when they're used together. We finished the first quarter with 4.7 million total financial services products, a 111% annual increase and more than 4 times our total lending products of 1.1 million. The more scale in financial services products creates even more scale in cross buying and thus large marketing efficiencies. Just one year ago, that ratio was 2.4 to 1, and two years ago, lending products actually outnumbered financial services products by a factor of 1.6 to 1.
Members have embraced the product launches in financial services introduced in the first quarter. We launched margin lending in SoFi Invest, which is one of the most common member requests. Another common request is extended hours trading, which we will launch in the coming weeks, and options which we are targeting introducing by year-end. We introduced no-fee crypto transactions for SoFi Money members that do direct deposit, and we are assessing other possible crypto products to provide even more value to our members. Last, but certainly not least, SoFi Checking and Savings provides an unmatched value proposition through an industry-leading APY of up to 1.25%, a host of free features and a unique rewards program.
The strategy is paying off as we've seen strong growth in direct deposit accounts and spending, while deposits have accelerated further since we announced the APY increase of 25 basis points last month. Transitioning now to our technology platform, which remains a critical element of SoFi's strategy, allowing us to innovate at a rapid pace while providing diversified, high return revenue streams and an efficient cost structure. Already a market leader among U.S.-based neobanks, Galileo continues to expand its client base to include B2B and enterprise clients as adoption of modern cloud-based digital payments and banking has opened up new verticals, client types, use cases and opportunities. For example, we launched two new clients in the first quarter that offer innovative working capital models for B2B and small to medium-sized businesses.
Technology platform-enabled client accounts increased 58% year-over-year in the first quarter to 110 million through new client acquisition and growth from existing clients. The large installed customer bases of Galileo's clients also provide unique growth opportunities for existing capabilities like instant provisioning, dynamic fraud engine, and two-day early paycheck. As well as financial and engagement products in our pipeline that can drive greater customer activity like instant funding and direct deposit switching. Our March acquisition of Technisys further differentiates our technology platform by allowing us to incorporate a next-generation multi-product core banking technology into our lending and financial services platforms, and it enhances our value proposition for Galileo clients. This type of vertical integration enables faster innovation and growth as well as greater operating efficiencies.
Technisys also brings a complementary footprint of established banks, digital banks, and fintechs in Latin America, adding to the robust growth opportunity of Galileo's existing presence in Mexico and Colombia. Galileo and Technisys are already going to market together to offer new products and services to Galileo clients looking to expand their lineup. Early reception among existing Galileo and Technisys clients in the U.S. and LatAm has been very positive. I'll finish here by saying that we have been in an all-out sprint over the last four years to build out our digital product suite to meet our members' needs for every major financial decision in their lives and all the days in between.
The benefits of our strategy to build a uniquely diversified business, combined with a national banking license, not only positions SoFi to be the winner takes most in the sector transition of financial services to digital, but also provide greater durability through a market cycle. I'm excited about where we are today and where we can go from here. With that, let me turn it over to Chris for a review of the financials for the quarter.
Thanks, Anthony. Overall, we had a great quarter with strong growth trends across the entire business. We exceeded our financial guidance while achieving record revenue and our seventh consecutive quarter of positive EBITDA, despite operating in a rapidly evolving macro environment. I'm going to walk you through some key financial highlights for the quarter and then share some color on our financial outlook. Unless otherwise stated, I'll be referring to adjusted results for the first quarter of 2022 versus first quarter of 2021. Our GAAP consolidated income statement and all reconciliations can be found in today's earnings release and 10-Q filing.
For the quarter, we delivered record adjusted net revenue of $322 million, up 49% year-over-year and up 15% sequentially from the prior quarter's record of $280 million and $37 million above the high end of our guidance of $280 million-$285 million. We also delivered $9 million of adjusted EBITDA, which came in $4 million above the high end of our guidance of $0-$5 million. Looking at some of the annual trends, we've generated $1.1 billion of adjusted net revenue over the last twelve months, a 49% increase from the same prior year period. In addition, our Q1 annualized run rate was nearly $1.3 billion of revenue.
We also generated $35 million of positive EBITDA over the last 12 months. Now on to the segment level performance, where we saw strong growth in record revenue across all three segments. In lending, first quarter adjusted net revenue accelerated for the second quarter in a row and grew 45% year-over-year to $244 million versus 30% in Q4 2021 and 21% in Q3 2021.
Growth in lending was driven by 82% year-over-year growth in net interest income and 29% growth in non-interest income. Growth in net interest income was driven by improvements in NIM, both yield and cost of capital, an increase in loan balances which grew to $7 billion predominantly as a result of holding loans for a longer period of time, a very early benefit of having the bank, as well as 30% growth in funded volume. The largest contributor of funded volume growth was our personal loans business, which grew 151% or $1.2 billion year-over-year to $2 billion in originations for the quarter, a new high for us and up 23% sequentially. This origination number is more than double our quarterly pre-pandemic average of $933 million in 2019.
We were able to achieve this growth while maintaining our stringent credit standards and disciplined focus on quality. Our personal loan delinquency rates and charge-off rates have improved year-over-year. In Q1, 90-day personal loan delinquencies as a percentage of loans on the balance sheet improved to 14 basis points in Q1 2022, while our annualized personal loan charge-off rate was 1.0%. Both 90-day delinquency and annualized charge-off rates in our student loan refinancing business also remain extremely healthy at 5 basis points and 27 basis points, respectively. The increase in non-interest income was driven by growth in originations, strong sales execution, and prudent hedging. The lending business delivered $133 million of contribution profit at a 54% margin, up from $88 million a year ago and a 52% margin. This improvement was driven by ops efficiencies and fixed cost leverage.
Shifting to our tech platform, where we delivered net revenue of $61 million in the quarter, up 32% year-over-year versus a tough comparison driven by stimulus benefits and a rapid evolution from cash to digital payments in the same prior year period. Galileo contributed record revenue while Technisys contributed a small amount following the close of the transaction in March. Overall, revenue growth was driven by 58% year-over-year Galileo account growth to 110 million in total. We also signed 10 new clients, 2 of which are in the B2B space, further diversifying our partner base. Contribution profit of $18 million represented a 30% margin, which is in line with the 20%-30% margin range we have guided to in the near term given the opportunities for growth.
As discussed previously, we remain committed to investing in the platform to ensure that our tech platform is well-positioned to capitalize on the secular shift from physical to digital payments and rising overall demand for more fintech services. Moving on to financial services where adjusted net revenue of $24 million increased 264% year-over-year with new all-time high revenues for SoFi Money, which is now transitioning to SoFi Checking and Savings, and continued strong contributions from SoFi Credit Card, SoFi Invest, and Lending as a Service. Improved monetization and exponential growth in financial services products drove our performance. Annualized revenue per financial services product increased 73% year-over-year, and the number of products grew 2.2x year-over-year to 4.7 million in Q1 2022. All products were up approximately 100% year-over-year, and SoFi Credit Card was up 500% year-over-year.
We hit 1.6 million products in SoFi Money, 1.8 million in SoFi Invest, and 1.1 million in SoFi Relay. Contribution losses were $50 million for the quarter, which increased year-over-year predominantly as a result of now having a credit card business and needing to build our CECL reserves, which is expected as we continue to grow and scale. As of the end of Q1, the reserves are in line with industry peers. Excluding these reserves, contribution losses were $36.5 million or up $1 million year-over-year. The next thing I want to address is our balance sheet. Overall, we are very well capitalized with ample cash and excess liquidity. The recent opening of SoFi Bank only reinforces the strength of our balance sheet and provides us with more flexibility and the ability to further lower our cost of capital.
In Q1, our balance sheet grew by approximately $3 billion, and that was driven by three factors. First, cash equivalents, and restricted cash increased by approximately $900 million, primarily as a result of an increase in pledge activity to capitalize the bank, as well as increases in deposits at SoFi Bank, which totaled $1.2 billion at the end of the quarter. Second, loan balances grew approximately $1.2 billion as a result of holding loans for a slightly longer period of time. Third, we had a $900 million increase in goodwill and intangibles related to our acquisition of Technisys. We exited the quarter with $2.8 billion drawn on our warehouse facilities, which is approximately 40% of our overall $7 billion of capacity.
Our current book value is $5.5 billion, and our capital and leverage ratios are extremely strong, both at the bank and at the bank holding company level. All right, I'll finish up with guidance. Throughout the last 12 months, we have demonstrated the benefit of having a diversified set of revenue streams and a keen focus on continuing to underwrite high-quality credit. We expect those benefits to persist going forward, particularly in light of the existing macro backdrop. For Q2, we expect another strong quarter of growth with $330 million-$340 million of adjusted net revenue, up 39%-43% year-over-year, and expect $5 million-$15 million of adjusted EBITDA.
For the full year of 2022, we are raising guidance and now expect to deliver $1.505 billion-$1.510 billion in adjusted net revenue.
Exceeding our recently provided full-year guidance of $1.47 billion, and expect to deliver adjusted EBITDA of $100 million-$105 million above our recently provided guidance of $100 million. Overall, we couldn't be more proud of our Q1 results and continued progress. Having delivered nearly $1.3 billion of annualized revenue and our seventh consecutive quarter of positive EBITDA, we continue to make great progress against our long-term growth objectives in Q1 2022, and remain very well capitalized to continue pursuing our ultimate goal of making SoFi a top financial institution. With that, let's begin the Q&A.
Thank you. If you'd like to ask a question, please press star followed by one on your telephone keypad. If for any reason you'd like to remove that question, please press star followed by two. Again, to ask a question, press star one. Only one question and one follow-up if you have any questions. If you have any additional questions, rejoin the queue. We will pause here briefly as questions are registered. Our first question comes from Dan Dolev with Mizuho. Please proceed.
Hey, guys. Hey, Anthony. Hey, Chris. Great quarter here.
Hey, Dan.
Hey, guys. I have sort of like a maybe longer-term question. You know, I think you know I was actually surprised to see the stock trade down today so much. I think a lot of it had to do because you reported after Upstart. I think there's a lot of confusion out there in the market from the you know from the calls that we're getting from investors about the nuances and the differences between the quality of SoFi and some of your competitors. Can you maybe talk to you know what you know what people are misunderstanding here and what they're missing when they're sort of you know putting you in that group? Thank you.
Thanks, Dan. I'll start and hand you over to Chris Lapointe to talk about the demographics and the credit profile of our members. I would say the biggest difference between SoFi and all the other, call it FinTech 2.0 companies, moving Square and PayPal out of that equation to the more recently public companies. The biggest difference is we're building a one-stop-shop with a broad suite of digital financial products for our members. We're trying to build a lifetime relationship with them to be there for every one of the major financial decisions in their lives and all the days in between. We're doing that through a vertically integrated model so that we have best-of-breed products from the consumer standpoint, but also best-of-breed unit economics, and that'll allow us to have a competitive advantage.
As we build that vertical integration, we're building technologies that we're turning into businesses as we have with Galileo and Technisys. That results from a financial standpoint with a highly diversified business. Within our lending segment, we have four different types of loans. We're not just in personal loans, we're also in student loan refinancing, we're in school loans, and we're in mortgages. Within the technology platform, there's two primary businesses there, but there's more to be added in Technisys and Galileo, and they're incredibly complementary. It's a very high-margin business. Accelerates our rate of innovation, giving us a low-cost advantage and giving us a return on our own technology development and lifting the book, you know, all boats for the industry. Our third segment, the financial services segment, is highly diversified with SoFi Checking and Savings, SoFi Invest.
Even within SoFi Invest, we're not just in crypto, we're not just in single stocks, we're also in ETFs, we're also in robo accounts. And then we have a credit card, which over time we'll build out that portfolio. We have one today. We also do insurance as a lead generation business. We have the Lantern and related businesses. We're very diversified. One of the biggest reasons why we've been able to navigate the challenges of the last four years, and there have been multiple challenges every year, whether it's economic or industry-related or credit-related, is because we have that diversification and can reallocate our resources to where the best growth opportunities are. That's why we've continued to deliver record revenue despite the negative impact on the student loan moratorium.
The last big thing I'd mention, and Chris will give you the details, is we're going after a high-end customer, mass affluent, high-net-worth individuals, that have a great credit profile, high income, and they need the products and services that we've developed, and most of the big banks have walked away from that broad suite of products. They don't offer mortgages, they're not in brokerage, or they don't have personal financial management, or they don't have career advice. You know, that results in us having a pretty diversified business. We've been EBITDA profitable for the last seven quarters, and we're on our way to being GAAP profitable, and we're generating positive cash flow from the EBITDA less CapEx and building our book value. We have substantial book value.
That's the sort of biggest way to describe how we're positioned, and we'll have Chris give you the details on our income and our credit profile.
Yeah. Thanks, Dan. What I would say is just echoing what Anthony said, our demographic and credit profile of our member base is extremely strong, and we see that playing into our results. The weighted average income of our student loan refinancing borrowers is $170,000 with an average FICO of 775. The average income of our personal loan borrowers is $160,000 with an average FICO of 746. Our overall credit profile and risk metrics are trending really well both on a year-over-year and sequential basis. In terms of ninety-day delinquencies, our PL ninety-day delinquencies are at 14 basis points, which is down year-over-year and sequentially. Our student loan refinancing delinquencies remain really healthy at just 5 basis points.
From a charge-off perspective, those remain really healthy as well and are trending in the right direction with our personal loans annualized charge-offs at 1.04%, and student loan at 27 basis points.
The last thing I'd add is we have the most unique funding strategy and distribution strategy that makes us a low-cost operator in lending. We build the business end-to-end. We own from metal to glass, but we've also built out diversified distribution of our loans. We can sell whole loans, which is a great diversifying market for us. We can hold loans because we're a bank. We use deposits to fund them at a low cost. We can access, you know, the ABS market if and when we think it's appropriate. We have you know a great competitive advantage in low cost, but also an ability to get really strong premiums for the credit that Chris just described due to our distribution we have from our capital markets.
Got it. Thank you. Super helpful. Can I ask one quick follow-up here? We're getting some questions today, post that on the EBITDA for the second half. I mean, we've done the work. We know it has to do with the lower duration in deposits. But maybe can you Chris, can you quickly bridge for investors, like, as sort of the bridge from where we are in the first and the second quarter to that $40 million-ish ramp in the second half? That'd be helpful. Thanks again.
Yeah. Yeah, absolutely. We aren't providing specific segment-level or product-level detail, but to at least help folks think about the bridge from where we are to the $105 million guide, I would think about it in two buckets. First, the bank is going to start contributing much more meaningfully in the back half of this year. We're really proud to say that all new applications for our lending products are going through the bank as of a few weeks ago. Deposit growth is going extremely well.
As a result, we're going to start benefiting from a lower cost of capital, and we're going to start seeing, you know, the benefits play out of being able to hold loans for a longer period of time at scale, in the back half of the year. Then the second thing, the second bucket is related to growth in some of our higher-margin businesses, specifically our personal loans business in Galileo. Collectively, those are the main things that would bridge us from where we are today to the guide.
Got it. Thank you so much again. Great quarter.
Thank you, Dan Dolev.
Thank you for your question. Our next question comes from John Hecht with Jefferies. Please proceed.
Afternoon, guys. Yeah, echo those congratulations on good numbers in a choppy environment. My first question is just, you know, I know it's very early on, but maybe can you give us kind of your perspective on early progress within the bank and kind of what KPIs you're looking for and what we should look out for over time?
Yeah. Thank you, John. You know, one of the key strategies of having the bank license is being able to offer a super differentiated checking and savings account. When we originally launched SoFi Money, we were not a bank back in 2019, and we were sort of, you know, beholden to the interest rate that we could get from sweep partners. Now as a bank, we can offer the interest rate that we think is most attractive. Currently, we're offering up to 1.25% on checking if you do direct deposit with us, and you get a host of other benefits as a member and other benefits in that account. We charge no fees. We do free roundups. We have overdraft protection.
You get a free certified financial planner relationship in addition to all the other rates you get on other loans, et cetera. We've seen tremendous uptake of that product since we launched it. I will say, and this is in my prepared remarks, it was incredibly challenging waiting for the Federal Reserve and OCC to give us the final approval. It wasn't clear when they were going to do it or if they were going to do it given the political environment we're in. We were sitting ready with marketing and collateral and plans and technology and operations ready to flip the switch. Once we did that, you know, it took a while to get things rolling in Q1, and we came out of Q1 and Q2, you know, really seeing the benefits.
Our direct deposit uptake is up 60% on a conversion basis, and the number of direct deposit accounts added per week has doubled in Q2 versus Q1. As Chris mentioned, we're at over $1.5 billion in deposits, and it's growing at about $100 million of deposits per week. The feedback from an NPS score basis is really strong. We couldn't be happier with that competitive advantage that we now have. As we bring people in through the top of this funnel, it increases the amount of cross-buying we have. As you know, like a personal loan product, we double our variable profit per loan when someone cross-buys from Money or Invest into that. Money is really one of the products that they start with as is Invest and Relay.
Our customer acquisition costs there are very attractive, and we're actually leaning in even more because the LTV is proving out to be, even higher than we thought based on early indications. Really happy with the bank product. The second thing I'd say is, you know, it took a while to get the bank and go through the process. There were plans that we had specifically, like the checking and savings account and funding our new loans in the bank. There are other opportunities that are now coming to light, such as having a sponsored BIN business that we can partner with Galileo on. They have B2B partners that they're adding. There's a lot of them in the B2B channel where we can be a sponsor bank in B2B.
That's a new revenue stream that we're working on with the regulators to launch and with our partners there. There's a number of other things that will come down the pipeline as a result of adding the bank that weren't contemplated until we actually got the license.
That's very helpful. Appreciate all that detail. A follow-up question. Yeah, maybe just because it's been a volatile market, I think credit spreads are, you know, drifting around and obviously interest rates are moving upward. Maybe talk about the components of the gain on sale, and, you know, is there any kind of different trends you're observing on your different asset types, and kind of the outlook for that?
Yeah, I can take that one, John. So what I would say is that there are a few important things to note, when thinking about the overall trends in gain on sale margins, especially on a quarter-to-quarter basis. There are a number of factors that play into that. Most predominantly rate spreads and then obviously the price that we're charging on the loans that we sell. In addition to those factors, it's really important to incorporate the impact of hedge gains and losses, which are critical, particularly in the environment that we're in right now. In Q1, our gain on sale margins, excluding hedge gains, were 4.2%, and they were north of 4.5% once you include hedges associated with loans sold, in period.
Our student loan refinancing business had gain on sale margins of 1.5%, excluding the hedge, and north of 4% once you include the hedges. Our home loans business was negative 60 basis points, excluding the hedge, and north of 2%, once you include the hedges. They've been relatively consistent, on a hedge-adjusted basis over the course of the last several quarters, and we expect them to be able to maintain that. The only other thing I would say as it relates to our lending business is that we obviously seek to maximize profit dollars in our lending business and stay within a 40%-50% contribution margin range. We obviously have a number of levers to do that.
Despite the rapidly rising rate environment that we've been going through over the course of the last quarter plus, we were still able to deliver $133 million contribution dollars at a 54% margin across our entire portfolio, even as rates went up 80-150 basis points across the curve. One of the other things I would just add, John, to the benefit of those that maybe weren't that close to the company back in 2018 and 2019. When we joined in 2018, Michelle and I were looking at 4-5 rate increases throughout 2018 and 2019. We rapidly developed a strategy of being able to test six different six-by-six grids simultaneously in the marketplace.
At that time, the company really only had the ability to test 2 prices. We spent the better part of 2018 not just testing all these different prices and building that capability, but also understanding the unit economics by marketing channel and perfecting that over time. The level of sophistication we have in marketing, pricing, and credit is really built over the last four years. As rates are going up, even though our funding costs are going down, we've always been prudent about making sure we have the right price for the right credit through constantly testing and also leveraging different channels that we know have certain types of loan losses and quality performance.
In addition to that, we have an early warning framework that our risk team has built out that we actually executed at the beginning of 2020, beginning of the pandemic, to make sure that we're in a position to be able to pull back if economic conditions start to provide leading indicators that are at risk. We're playing on both ends of the spectrum offensively with pricing and channels. If the market turns over in some way that's, you know, not what was predicted, we can also pivot back the other way.
Wonderful, guys. Thanks very much.
You're welcome.
Thank you for your question. Our next question comes from Dominick Gabriele with Oppenheimer. Please proceed.
Hey. Thanks so much for taking my questions and great results. If you just think about your investment initiatives, you know, how many have those changed since the end of the year 2021 versus today, since the market seems to be signaling, you know, a change in consumer environment? Have you changed any of your kind of investment dollar targets for your various business mix? And then I just have a follow-up. Thanks so much.
The answer is yes, it's been like that every quarter since we launched the business. We do an annual planning process that starts in the fall. Our staff sets the priorities for the company for the following year. We did that in September and October. We laid out six priorities. The team then does the bottoms-up financial plans against those six priorities, and then we start the year. Around mid-February, we start what's called a March revised forecast, which will be, you know, a revision of the plan based on everything we've learned. All the market conditions that change from December, January, February and the performance of our business get factored into that revised forecast. We go through that same process every quarter.
That's what allows us to assess where are things going well, where are things more challenging than we thought, how do we reallocate our resources against that umbrella of six priorities to deliver the results. We do a weekly, you know, status call process as well, evaluating all the nitty-gritty details across all our funnels and our products and our financial performance so that when we go into that revised forecast, we're not starting from scratch. We've built on the back of seven or eight weeks of actual results in the quarter and what we're seeing in forward curves and the competitive environment, et cetera. It's a constant process. When you have the diverse set of businesses that we have, it gives you a lot of advantages, and you're not stuck in one silo.
I'm not going to give you the specifics because it's multifaceted. But obviously the personal loan business did much better. We saw that opportunity, and we leaned into it. Student loan business got negatively impacted by the president's unexpected extension of the moratorium. We pulled back significantly in the market in there and reallocated it. In fact, we're starting to reallocate more aggressively to things like checking and savings because we're seeing the flow through to the loans and higher LTV justifying more investment there. It's a constant data-driven process.
Great. Then just for my follow-up, if we just think about the moratorium versus the floating idea of perhaps even $10,000 of, you know, debt relief within student lending, how does that impact the business versus the moratorium? You know, I really do appreciate the early remarks on the high income customers. I would assume those folks maybe took out larger loans on average than just the average loan person within student there. Any color you could provide on how that might affect your business and how you're thinking about that dynamic between the moratorium and the $10,000 per person debt forgiveness? Thanks so much.
Yeah, no, absolutely. I'll try to take a broader perspective on this to educate those that may not be aware. Prior to the pandemic, our student loan refinancing business had an average loan size of about $70,000. The average loan that was being refinanced was $70,000. We are doing over $2 billion of quarterly refinancings. Since then we've operated at 50% or below other than the fourth quarter when people thought that moratorium was going to end in January, and we saw a big surge in late November and December. About $70,000. The demographics Chris mentioned have generally been the same.
What people should understand is anyone that's already refinanced with us would not be eligible for a federal student loan forgiveness because they now have private loans. The federal student loan forgiveness that's been talked about has ranged from $10,000 for everybody to $10,000 for those that were in economic need below a certain income class to $50,000 for everybody. What the President Biden campaigned behind was $10,000 of forgiveness for those that had a need. He didn't quantify it. What's been talked about more recently, the President has said, "I'm not interested in $50,000 of forgiveness per person." And has pointed, and his advisors have pointed more towards $10,000 of forgiveness below a certain economic level. There's a lot of debates on economic level.
I've heard everything from $75,000 of income to $125,000 of income. The best thing for SoFi and for SoFi shareholders and our business is if he announces, or the best thing is he ends the moratorium, and we just move on. But that's unlikely. What's more likely is some level of forgiveness. If there is some level of forgiveness, $10,000 and below, I think would be great for our business. Now, you may say, even if that applies to everybody? Even if it applies to everybody. There's a cohort of people that have been waiting and waiting and waiting for student loan forgiveness, and they have not refinanced. That's in our demographic as well. Once there actually is forgiveness, there's nothing to wait for anymore.
You now know what the plan is, and you have to make a decision. Well, if you had 70,000 loans, which is our target market, and you get $10,000 of forgiveness, you still have to refinance $60,000. The number of people that will be refinancing will be magnitudes greater than it was in the past because there's really no reason to wait any longer, especially with rates going up. There's likely not going to be a second wave of forgiveness. The scenario where there's $10,000 of forgiveness for people with a $125,000 income or lower is really advantageous to us given the demographics that we said at a weighted average income of $170,000. That's the way I would think about it.
In terms of our financial guidance, we've assumed that the moratorium will extend all the way through 2022. Our guidance that Chris mentioned of $1.505 billion-$1.510 billion is an assumption that the student loan business does not recover. In fact, it continues to be relatively depressed and it could wane even more.
Excellent. Thanks so much for all that color.
Thank you for your question. Our next question comes from Mike Ng with Goldman Sachs. Please proceed.
Hey, good afternoon. I just wanted to ask about the origination outlook for home loans specifically. I know you called out some fulfillment partner issues. Can you just talk a little bit about whether you see that easing in the back half, and could home loan originations accelerate? Then, you know, could you also just talk about the backdrop of competition and the softening refinance environment? How does that affect how you think about home loan originations for this year and next? Thank you.
Yeah. We do have an opportunity to significantly improve the value proposition to our members in home loans and our execution on the operational side. The execution and operational side is what's holding us back. We have moved from an existing partner to one entirely new partner. In doing that move, things haven't proceeded as fast as we'd have liked, which is a great highlight for how the diversification of our business allows us to overcome something that's underperformed. Two things have happened in the home loan business. One, we've moved to that new partner, and there's growing pains and execution pains there. At the same time, the team has had the additional challenge of the mix of home loans moving from refinancing more towards purchase. Purchase is a different operational process, as you can imagine.
It's really critical in those scenarios that you hit closing dates, et cetera. We're erring on the side of trying to provide the best level of service we can. We really haven't stepped on the gas pedal as it relates to driving top of the funnel demand because we want to make sure we can get the backlog of loans that we have in the system, especially in purchase, through the system successfully. There are definitely challenges there, and we underperformed in the quarter. I'm confident the team has the right plan and work its way out throughout the course of the year. It's a product our members love. Still 60% of the home loans we do are from or more from existing members.
It's one of the most important financial decisions they'll make. It's one of the probably biggest emotional decisions that they'll make. We need to be there for them and give them a great product and a great service. It is still a huge opportunity for us given how few loans we've done for our members and the magnitude of the user base that we now have. Not to mention stealing share from as a first product.
Great. Thank you very much for the thoughts, Anthony.
Sure. Thank you.
Thank you for your question. Our next question comes from Mihir Bhatia from Bank of America.
Hi. Thank you for taking my questions. Maybe just to start, can you just talk about your macro expectations for the rest of the year?
Yeah, absolutely. In terms of the overall macro expectations, we are assuming that rates will continue to increase. What we've baked into our forward guidance is that we would have seven additional rate hikes between now and the end of the year.
Got it. The rest of it, any other color you can provide beyond just the rate hikes? Like, just what are you assuming for, I guess, unemployment, consumer health, those kinds of things. Anything at all you can provide there?
Yeah. We're assuming that the inflationary environment stays similar to where it is today. We are not assuming a recession. We do have early warning, you know, frameworks that will allow us to get in front of some type of deterioration in the economy that's of the magnitude that would have an impact on loan losses. We, you know, have been doing this for four years and lived through this cycle before. We'll be vigilant on that front. But right now, you know, those indicators are, you know, showing a relatively strong demand and a relatively stable economic environment. As Chris mentioned, the performance of our credit has been quite positive.
Great. No, thank you. That's helpful. That's quite consistent with what we've heard from others, too. I think that's good. I think, one other question I just had, just to follow up in terms of, I think John asked about KPIs, within the bank earlier, and I apologize if I missed this. Did you give the direct deposit penetration rate maybe with your members and just the amount of cross-sell you're seeing between, bank deposit holders and your other loans? Thank you.
We have not given the specific numbers and specific KPIs. You know, that's something we'll evaluate over time. The only thing I said was that the weekly adds have doubled since loan payments in Q2 versus Q1. On prior calls we had seen a good ramp increase based on our strategic focus in the area by adding critical elements of value to the equation. But the Checking and Savings conversion and the high interest rate of 1.25% have really taken it to the next level. As I mentioned, it's up 2.7 times in Q2 versus Q1. We've seen an increasing conversion of accounts funded to direct deposit of 60% with interloaning.
Understood. Thank you. No, and good execution again for the quarter. Thank you.
Thank you.
Thank you for your question. Our next question comes from Tim Chiodo with Credit Suisse. Please proceed.
Great. Thanks a lot for taking the question. I wanted to dig into the Financial Services segment for the noninterest income. Strong growth year-over-year, absolutely. When we looked at it on a quarter-over-quarter basis, maybe there's just some seasonality there. Maybe you could just help us in the modeling of how we should think about the noninterest income for that segment into Q2, Q3, and really for the rest of the year?
Yeah, I can take that one, Tim. What I would say is we saw really good momentum year-over-year, as you alluded to. Quarter-over-quarter, we saw a sequential growth in products of about 15%. Money and Credit Card combined delivered $10 million of revenue in the quarter. That was up $2 million or 22% sequentially. That was primarily driven by interchange as well as some NIM. Our Lantern and Pagaya businesses combined or Lending as a Service delivered $8 million on the quarter. That was up $2 million sequentially or 30%. Then our Invest business delivered $5 million of revenue.
What I would say in terms of the forward outlook, again, we don't provide it at the product level, but we do expect to see continued strong momentum and growth in product count across all of the products as well as improvement in monetization. If you look at our annualized revenue per product in the financial services business, that was up 73% year over year. So we've made really good improvements over the last several quarters in continuing to monetize those products and members, and we expect that to continue going forward. The way that that's going to increase is through you know, continuing to drive spend. We're seeing really good trends in that right now, especially opening the bank.
Obviously, launching new products and features like options that we expect to do by the end of this year.
There's one thing to remember, and I think people know this, but just in case. We'll have the bank for a full quarter in Q2, which will benefit that segment versus only one month in Q1. Yeah.
Excellent. Great. Thanks a lot, Chris. Really appreciate that. The other one was just a quick follow-up, just so you made a comment that kind of caught my attention in the prepared remarks around strong new accounts at Galileo for sure, but then also you mentioned in terms of new customers, a couple that were in the B2B area. If you could just put some additional context around that would be greatly appreciated?
Our product at Galileo, the platform, lends itself not just to consumer-driven businesses, but Galileo has been a leader in the B2C space in neobanks since its inception. Since we bought it, we've seen an increasingly amount of demand in enterprise space. The number two partner within Galileo, which has been number two for years, is actually an enterprise customer, not a consumer customer. It has that flexibility. We've signed a number of enterprise partners, some of which that is for accounts payable and accounts receivable payments and working capital in addition to other types of businesses that are in the gig economy. We're not naming specific names. We'll announce those in conjunction with our partners as opposed to during our earnings call.
That's increasingly a big channel for us, and we have a product pipeline to better serve the enterprise and SMB space holistically based on the demand we're seeing.
Excellent. Thank you, Anthony. Appreciate you guys both taking those questions.
Our next question comes from Jeff Adelson with Morgan Stanley. Please proceed.
Hi. Good evening, Anthony and Chris.
Good evening.
I just wanted to understand the trajectory of personal loan growth here in your assumptions. A really nice quarter for that line. What kind of growth maybe are you assuming in your guidance for the rest of the year? Just as you kind of look under the hood there, are you seeing more demand from your customers for that product? Or, I mean, if I understood Anthony's comments correctly earlier, it sounds like you're, you know, putting more marketing dollars at that area. You know, could you also kind of help us understand how your ability to pass through interest rates is going there?
It looks like from the queue, you were able to increase the rate there about 40 basis points Q-on-Q, and you know, you've got the two-year rate going up 160 basis points roughly. Just want to understand all those little drivers there?
Yeah. On the personal loan side, I'll let Chris talk about the outlook. In terms of driving demand, I note a couple of macro things and then things that we're doing on the micro side. As interest rates go higher, we saw this in 18 and 19, we see people refinancing at a variable rate debt, like credit card debt and other high rate variable debt into fixed-rate term loan debt. Our product is really conducive to doing that, and we capture that demand. Additionally, as rates go higher, if you go back and look at our advertising in 2018 and 2019, you'll see we had a use case advertising behind home improvement. As interest rates go higher and individuals look to remodel their homes instead of buying new homes, that product also benefits.
One of the things that we can do now that we weren't that able to do in 2018 and 2019 is we can market the product to our existing customers. When we were going public, we provided a presentation that showed you the percent of our loans that were cross-bought, and it's averaging the 20%-30% range. As the business has grown, it's stayed in that range, and that's a really efficient way for us to market to our customers. We'll be leveraging that through this environment as well. In terms of the trajectory of it and the other quarters, I'll have Chris talk to that.
In terms of the trajectory, we are providing forward guidance on originations. As you know, we saw really good growth at 151% year-over-year, and we ended up exiting the quarter with about 5.5% market share when you look at the overall TAM of our credit box. And that's in comparison to about 4% in Q1 of 2021. We do expect to be able to continue gaining share over the course of 2022. And if rates continue to increase, we do expect the market to continue to expand.
The other thing I'll just mention on the marketing side, we can afford to be a little bit more aggressive on the marketing front, and open the aperture a little bit because of our decline monetization strategy. You know, this is a product where we're approving 30% of the applicants. Previously, the other 70% were sort of lost until we launched Lantern, and now we're Lending as a Service that we have in our own application process. We can be a little bit more aggressive on marketing and drive a return against that because our declines can be monetized in those two ways.
Yeah. One last thing to address your final question about passing rate increases through WAC. Especially in the PL business, we've made really good progress on thoughtfully increasing pricing, and demand has remained extremely robust as you saw in the quarter. Overall, on the balance sheet and through our originations in the quarter, we were successfully able to raise WAC both in PL and SLR. Making really good progress there and it's showing up in the results.
If I could just kind of follow up on the student loan side. Assuming that the student loan moratorium does go away at year-end or even before then, is a reasonable way of thinking about your guidance here going forward maybe that the original 2022 number for EBITDA of around $250 million is potentially a right way to think about 2023?
We're not providing specific guidance around 2023. At this point, we've shared, you know, the quarterly impact on the SLR business, and the impact from the extension. At this point, we're not prepared to talk about a 2023.
The one thing I will say is as the student loan business comes back or if it doesn't as we exit 2022, we will go back to a 30% incremental EBITDA margin philosophy. The reason why I'm emphasizing that is, there's a lot of different ways to think about shareholder value creation. We believe return on investor capital is the most highly correlated metric with shareholder value creation. I think it's better than ROE. We'll look at both.
For us to get to the return of investor capital that we think we can achieve with our mix of businesses that's in the, you know, 30+ range, we have to have a 30% EBITDA margin and low capital utilization as we have today on the CapEx side of the equation, which generates, you know, great flows through from EBITDA to free cash flow, which then build our book value. As we exit 2022, with or without student loans, we'll be back to a 30% incremental EBITDA margin. If we have the benefit of the student loan business, that will just be more incremental revenue and more incremental EBITDA at a 30% rate.
Got it. Thank you.
That is the end of our Q&A session. Now I'll turn the call over to SoFi CEO, Anthony Noto, for closing remarks.
Thank you all, and thank you to everyone for joining us this afternoon or evening, wherever you are. Before we wrap, I wanted to share some final thoughts. At SoFi, we are no stranger to adversity. As we near the halfway point of 2022, there is no shortage of challenges ahead. There has been no shortage of challenges every year since we joined back in February of 2018. With each set of unique challenges, we have risen to the occasion each time. I cannot predict the future, but I can assure you that we have the best strategy and the most diversified set of businesses that have delivered superior, consistent financial performance, yet generating both high growth in revenue and strong profits as measured by EBITDA. We also have significant financial resources with more than $5 billion in capital and a battle-tested team.
Most importantly, I can assure you that we will work tirelessly to be prepared as best we can for whatever we face ahead, just as we have over the last four years. I love our team, I love our strategy, I love our company, and I love where I work. I wake up every day trying to be a better leader than the day before and remind myself that those who dare win. Until we talk next time, thank you for your interest in SoFi, and thank you for your support.
Goodbye.
That concludes the SoFi Q1 2022 Earnings Conference Call. Thank you for your participation. You may now disconnect your line.