The SoFi and Social Capital Hettasofia Holdings Corporate 5 or IPOE investor conference call and webcast. IPOE has filed an investor presentation with the SEC, which is also available at sophi.com/blog/investors. Please review the disclaimers included in the investor presentation and refer to that as a guide for today's call. The presentation will also be helpful to reference in conjunction with management's Management will not be fielding any questions on today's call. Statements we make during this call that are not statements of historical facts constitute forward looking statements that subject to risks, uncertainties and other factors that could cause our actual results to differ from historical results and or from our forecasts, including those set forth in IPOE's Form 8 ks filed today.
For more information, please refer to the risks, uncertainties and other factors discussed in the SEC filings. All cautionary statements that we make during this call are applicable to any forward looking statements we make whenever they appear. You should carefully consider the risks and uncertainties and other factors discussed in IPOE's SEC filings. Do not place undue reliance on forward looking statements, which we assume no responsibility for updating. With that, turn the call over to Chamath Paliapitiya, Founder and CEO of SoHo Capital.
Hi, everybody. Thanks again for joining to learn about this combination between IPOE and SoFi. Before we talk about the company specifically, I wanted to take a step back and talk about something that's really important in the grand sort of scheme of innovation and what's happening in technology markets. If you look under the hood on some of the most incredible businesses that have been built over the last 20 years, it would surprise you to learn that there actually is a very Common playbook that has been repeated over and over by the best companies and the best CEOs. And what's interesting is that irrespective of whether those companies existed In fragmented markets or in highly regulated markets, the outcome is starting to look very much the same, Which is that when you are lucky enough to capture lightning in a bottle and have an initial hero product, these very special CEOs and companies find a way of building on top of that momentum.
And what they do is they use technology to drive down the cost of delivering that killer product and then they pass on those savings to consumers. And in doing so, what happens is consumers not only adopt that product at scale, But it also gives the company permission to innovate and build many more products on top of the same common infrastructure. And when you do that, you really win consumer trust. And what that really means is a feeling by consumers that you, the company, are democratizing a key resource that they really need. And when you do this successfully, what's incredible is that there have been some amazingly large winner take most outcomes that have developed.
For example, if you look in the mobile sector and what Apple has done over the last 20 years is exactly this playbook starting with the iPod. Similarly in autos, we believe that Tesla is in the midst of driving this winner take most outcome there as well as we move to a clean energy Battery Revolution. And most interestingly for today is looking under the hood of what's happened in e commerce and studying closely what Amazon has done. Because what they have shown is not just that playbook, but doing it in 2 very complementary markets, building a best in class consumer business and marrying it to a best in class enterprise business. And by doing so, what they have really done is create an incredibly large moat with very predictable long term double digit compounding.
And that's the playbook that we wanted to see could be built in Financial Services. What's What's interesting about Financial Services is that since 2010 coming out of the great financial crisis, we have seen what can probably be described as a stagnation in the product. These large financial institutions through a combination of very strict regulation as well as extremely old legacy technology has been very much handcuffed. And in so doing, consumer dissatisfaction has continued to go up, NPS has continued to go down and in some cases have gone negative. And in many ways, what's happened is that these companies have stopped giving consumers the value that they need.
To understand that disruption, What we can look at are things like neobags. So over the last decade, for example, there have been more than 295 different neobags put in business by venture and Private Equity Investors. This disruption of core checking and savings accounts is really the first canary in the coal mine about the impending disruption that's coming to Financial Services and Banking. Because beyond just that core capability, what we see when we look across the landscape now is more than $500,000,000,000 that has gone into creating 100 and in some cases, 1,000 of small start up competitors that are systematically dismantling the existing value props of the incumbent financial organizations. The problem that this innovation creates though is now twofold.
If you're a consumer, where do you start? What do you do? How would you figure out that there's a company among All of these choices that can actually be a one stop shop for you, that can help you organize your financial life in a way that gives you a sense of safety and security for the future. And similarly, if you're an investor, how would you allocate capital into such a fragmented ecosystem? How would you figure out whether there could be, Like in these other categories we've talked about, a potential winner take most outcome.
And so what we did was we wanted to try to answer these questions. And And just so we went back to our playbook. And we looked at the tens and hundreds of companies that we've interacted with in the financial services space, and we started to rank them and rate them and measure them across these dimensions. Could we find an exceptional team that really understood how to build on top of an initial product to continue to build customer loyalty and trust, to use technology to propagate that to many millions of consumers, to drive mass market adoption across multiple products on the same common infrastructure, and to democratize in this case access to money. What we also wanted to do was understand across all of the management teams that we met Who really understood what consumers truly wanted?
And from our perspective, consumers want in FinTech What they want in most other categories. Number 1, they want low to no fees. Number 2 is they want transparency. In this case, what that means is fair and transparent lending. And then number 3 is they want integration.
They want the ability when they Start a relationship with the company for that company to provide a whole set of integrated products and services so that with one relationship they can accomplish many tasks. The second thing that we look for is a team that really understood how to build best in class consumer apps and websites. The reality is that we have now moved into a fundamentally digitally native world, and it's important that a team realizes that the experience begins and ends on the Internet first. The third thing we looked at is trying to understand Where are these businesses focused in terms of their initial customers? In Financial Services, it's been well proven that it's very difficult to start with subprime customers and move up the creditworthiness curve.
In fact, it's much more likely that if you start with high creditworthy Customers build a great lending practice with low losses and high predictability. You can then offer that product suite to every single person. And so finding initial customers with high LTV was really important. And then the last thing, if we really wanted to see a winner take most outcome, was trying to evaluate who was built on a modern technology stack such that very similar to Amazon, A company in FinTech could use the consumer business as a Trojan horse to also build the best in class enterprise In this case, what we would call an AWS at Fintech. Because if you put all of these things together, What we thought we would find is a business that would have had really enduring relationships across multiple products.
You would see that through Really low cost of acquisition and really high LTVs. But what you would really find is an extremely sticky platform, A trusted partner for every single major financial transaction, not just for consumers, but also for enterprises. And you would see that manifest in very, very low best in class churn. And across all these dimensions, what I can tell you is that SoFi ranks the best. And this is why we're so excited to partner with AMP on IPOE.
The setup for this company is really incredible. SoFi is systematically dismantling more than $2,000,000,000,000 of market cap that is held by all the companies on the right hand part of this slide. In fact, many of these companies are forced to fight with one hand tied behind their back through a combination of a lot of regulatory oversight And technology that is in some cases 50, 60, 70 years old, they have to compete against SoFi's modern product experience that was built in the last 5, 6 7 years. What that's resulted is the ability for SoFi to build this incredibly elusive combination of a best in class consumer business and a best in class enterprise business. So The consumer business to start with looks in the following way.
What they have done over the last 18 months is systematically launch many successful products on top of this first hero product, which was the student loan refinance business. And in so doing, what they've been able to do is show 6 quarters of Sequential quarter over quarter growth. This is the most obvious and important demonstration of product quality, which is consumer adoption. By the end of 2021, we forecast that SoFi will have more than 3,000,000 members. And along the way, with those millions of members, what they are finding is this virtuous cycle in their ability to cross sell and up sell these new products at low or no cost of acquisition.
So what does that mean? When you look at home loans, for example, when they created that product, they were able to upsell that to existing members. And what they found out was 2 thirds Of the new home loan sales came from existing members. Again, you can imagine that comes at 0 cost. In fact, if you look across the platform broadly now, What we see is that SoFi is an incredibly unique situation where almost 1 in 4 of all new product sales come from existing members.
In fact, in 2021, there'll be more than 4,000,000 products sold to their members. So now you can see what is building here. Millions of members at the top of the funnel consuming millions of products starts to create what we think is the real competitive moat for this business. Because when you have these millions of people giving SoFi Their personal, financial and behavioral data, what it allows SoFi to do is to build better risk models. And why that's so important is that then it allows them to better price risk.
That's how you lend money without losing money in FinTech. And in doing that, what they're able to do is take all of those profits and take that success and that confidence and reinvest it into creating more and more products for consumers to use. What that means is that it allows them to then go and acquire even more new customers. And when all of these millions of members are inside of the SoFi ecosystem, they can grow in a cheaper and more profitable way because they can increase the amount of cross selling, they can do that at lower cost of acquisition and all of that results in a stickier platform. In fact, when we measure the churn on SoFi, it's multiples better than any other FinTech we met.
But again, that's just one half of the value proposition. All of that is about a best in class consumer experience. But what SoFi has done is that they've taken all of that capability and through a combination of M and A and internal development, exposed all of this so that other partners can build their companies on top of SoFi's infrastructure. Again, this is the AWS of FinTech. In fact, great businesses like Chime, Robinhood, Revolut, Remitly and many others are built on top of SoFi's platform.
And so what that's created is a really massive tailwind, whereas those companies win, so too does SoFi. In fact, SoFi is responsible today for more than 90% of all the new account creation amongst all the neobanks In the United States. And so when you put these two things together, we think that we are witnessing The beginning of an incredibly powerful financial story. In 2021, SoFi will do almost $1,000,000,000 of revenue across these three Complementary business lines. In consumer, you have this lending business as well as broad financial services.
And then on the enterprise side, you have this AWS of FinTech where you're generating revenue from other companies. By 2025, this business collectively will do almost $3,700,000,000 of revenue. That's a 5 year compounding of 43% a year. At the same time, we're merging with SoFi at this point of profitability. In 2021, they will do $27,000,000 of EBITDA and by 2025 that will grow to almost $1,200,000,000 What that represents is an EBITDA margin of almost 33%.
And then finally, with respect to the valuation of the transaction. We priced this deal at an enterprise value of $6,600,000,000 and a post money value of $8,700,000,000 How did we get to the $6,600,000,000 We got there through a sum of the parts. And again, we would separate SoFi into these two Really complementary and unique business lines that reinforce each other. On the left hand side, you have the consumer business, again, comprised of lending and financial services. And on the right hand side, you have this AWS of Fintech, this enterprise business that we call Galileo.
Together, what it creates is a very diversified revenue stream that we think looks really similar to the Amazon Growth characteristic, the ability to grow from both consumer adoption as well as enterprise adoption. And we believe it gives SOFI the possibility of compounding very predictably at double digit rates for many, many years. In terms of a valuation multiple perspective, we also think the deal is priced with a great margin of safety, both for the existing Investor base as well as for new investors, dollars 8,700,000,000 of post transaction equity value represents a 20 times 2023 PE multiple or a 9 times 2025 PE multiple. To put this in context, when you look at companies like JPMorgan, Bank of America, Goldman Sachs, Those are businesses that today trade on an average of an 11 times PE, except those businesses grow On a 5 year basis, around 3%. And again, we price this deal at 9 times for a business that's growing at 43%, so more than 15 times better.
And then lastly, just to talk about the construction of the transaction. In this merger, there'll be $805,000,000 coming over from the trust account of IPOE. We've also secured $370,000,000 from T. Rowe Price. And then we've done a $1,225,000,000 pipe That includes $275,000,000 for myself and my partners personally.
This is the single largest investment we've ever made, and so we're extremely excited. We expect the deal to close in Q1 of 2021, at which point we think that we're going to see the beginning of an incredibly profound growth story and the disruption of Fintech. I'd like to now introduce the CEO of SoFi, Anthony Noto, to walk through the company in more detail.
Thank you, Chamath. I want to start by talking about SoFi's mission. Our mission is to help our members that we call high earners not well served achieve financial independence to realize their ambitions, which means they reach the point that they have enough money to do what they want. I wrote this mission out during the CEO selection process in December 2017. It's why I wanted to be the CEO of SoFi.
My inspiration for this mission came from a video of a man expressing his gratitude for SoFi in which he said something along the following lines. SoFi gave me and my wife the confidence that we had the financial independence to have children. That statement surprised me for a couple of reasons. Something a lot of people do not know about me is that my mom and dad got divorced when I was 3. My mom hadn't graduated from high school, She had to raise me and my 2 brothers alone for a while.
We are in welfare and food stamps and we are free lunch kids up until middle school. We struggled financially to have what we wanted, similar to the SoFi member in the video. But if you'd asked me at any point in time from when I was young until I saw this video What financial independence meant, I would have said it meant being rich. But here was this gentleman equating it to having enough money to have children. The other surprise in the video was that this man was a doctor and his wife was a lawyer.
I was surprised to see that people who had achieved so much academically And so much professionally, we're feeling the same lengths that my mom and we felt as we struggled financially. After doing more research, it became clear that many people, including some of my closest family members, were making $100,000 in annual household income above average and they had very good credit, but they're struggling to live the American dream. This group has been left behind as large banks have walked away from building lifetime relationships with them because they started to optimize their products and services or lack thereof based on ROE. This was a huge opportunity to go out and help these high achievers that were not well served. Every day since I've joined SoFi, I see the impact we have on so many people's lives and my passion for what we do has increased every day.
And this is why I SoFi and why I want SoFi to be my life's work. In order for us to achieve our mission, We have to help people get their money right. This is our unique value proposition. This is the job our members hire us to do. We can't help them get their money right if we only help them borrow.
We have to help them borrow better, save better, spend better, invest better and protect better. So we need to have a comprehensive suite of products and services so that we are there for every major financial decision in our lives. We can't just pick and choose the products we offer based on ROE of Business. We have to pick based on what's necessary to build trust and reliability to help them get to the point they have enough money to do what they want. I knew we were on the right track when I asked the President of 1 of our partner banks why they weren't in the mortgage business.
And this person said to me, Anthony, You can't make money in mortgage. His answer made me smile inside. How could a company build a relationship with a member and not be there for one of the most important decisions in an individual's life. Buying a home is not only a large economic decision, it's also a hugely emotional decision, it was never a question of whether we would be in mortgage. It was only a question of how we would reimagine doing it.
In fact, we are reimagining all the product experiences have created a business model that benefits from a powerful flywheel that I'm going to talk about in more detail throughout the presentation. In order to build the best of breed digital native products that are reimagined, we focus on 4 big differentiators: Fast selection content convenience. Everything we do must reinforce 1 or more of these differentiators. Let me cover them one at a time. No one wants to wait in a teller line to deposit money, and they
don't want to wait in
an ATM line to take out money. Similarly, in the digital experience, they don't want to wait 7 days after opening an Evest account until their money is transferred and they've cleared all their background checks to be able to invest. They They don't want to wait 3 days after uploading a check mobile to their phone to get access to that money. And they certainly don't want to wait 17 days to apply for a loan and wait to get approved and funded. Everything we do has to shorten the distance between when someone wants to do something to when they can do it.
This is a digital product. Nothing has to be manufactured or delivered. There needs to be no human contact. We want to shorten the time period to 0. Of course, you must comply with all the regulatory requirements, All the security and fraud protections to make sure your money is safe, but we work every day to be the fastest at whatever you want to do.
2nd is selection. We obviously have a point of difference because we are a one stop shop. We have a comprehensive suite of products that covers borrow, Save, spend, invest and protect. But we go beyond that and we differentiate vertically across each one of those elements. There's an infinite permutation of the opportunity to innovate on selection.
Again, this is 100% digital product. The only limitations to the Iterations that we can do on product is our imagination. We use data and learning to iterate and learn, which ultimately leads to innovation. I want to talk about one process we went through to architect our invest product to show you this as an example. We looked across the landscape of offerings as it related to brokerage or invest products.
It was clear to me that no one place was offering all the asset classes that are of interest of our members who we also surveyed. And so we launched SoFi Invest with the ability to buy single stocks without commissions, ETFs of our own brand to help with diversification and better access because they had no loads. We also had lower price points of those ETFs. We also launched robo advisor accounts and cryptocurrency on one platform. Still today, we're the only company that's offering all 4 of those asset classes and their self branded ETFs.
Since we've launched, We've then added fractional shares, which we pioneered, recurring investments, and we're on our way to introduce portfolios for those that you're following socially on our platform. We will continuously iterate over and over and learn to drive innovation. The 3rd differentiator is content. We provide expert content, content from popular brands and well known third parties as well as educational content. We hold member events on thematic topics such as how to get a raise, buy a house, crypto 101.
The content is personalized and delivered right to your SoFi member home feed. We also provide access to free certified financial planners right from your phone. And the last differentiator is convenience. My best example of inconvenience and old mentality is on a Friday after 5 p. M.
On a holiday weekend, You try to clear your credit card because it's full and you need to use it over the holiday weekend. But no, you can't clear it after 5 o'clock on Friday. You have to wait till Tuesday morning at 9 am That's when the bank opens. That's inconvenient. There's no excuse for that in the digital world.
We don't have to wait till banks open at 9 am on Tuesday morning We certainly can do things after 5 p. M. We will make the experience convenient in a new digital world. These are the 4 differentials that we put into every one of our products with a continued focus on iteration and improvement that leads to innovation, and we want to do that in a member centric way. So I've covered our mission, our value proposition and our 4 differentiators.
The last pillar that built the foundation of SoFi is how to build a competitive sustainable advantage. Our strategy, the Financial Services Productivity Loop, is about building competitive sustainable advantage. The 2 gold standards that I've seen over 25 years of following consumer, media and technology companies are Walmart and Amazon. They have both become low cost operators because of the ecosystem they've built and the scale they've achieved. They reinvest There are lower costs and better margins and lower prices for consumers, better selection, better service and it drives their flywheel.
SoFi is taking a similar yet different approach, which is driving a competitive advantage economically on a per account or per loan basis and then on a per member basis. In order to do that, we need our products to be best in class against the 4 differentiators I mentioned. So when a member uses one of our products, We build trust and reliability with them such that when they think about a second product, we have a higher odds of success of them choosing SoFi again and again. There are two benefits when our members buy the 2nd product. 1st, we generate more revenue per member, improving our unit economics per person.
2nd, We don't pay a second customer acquisition cost, which results in lower cost, more variable profit, which we can reinvest back in better prices, Better interest rates, better selection, faster service, more rewards, more content, more convenience and that drives what we call the financial services productivity loop. In addition to cross buying benefits, the FSPL is also about driving operating and technology efficiencies to deliver even better unit economics on a per account or per loan basis rather than being dependent solely on scale. One of the biggest benefits that we've had in our lending business is that we vertically integrated it across the technology stack, risk and operations. As a result of vertical integration, we have very attractive per loan economics. In fact, they are better than what I've seen in any direct to consumer technology company.
We wanted to replicate the same benefits in our financial service products such as SoFi Money and SoFi Credit Card, which is why we acquired Galileo among many other reasons. The addition of Galileo's technology platform allows us to vertically integrate our financial services what we do in loans across our technology stack, risk and operations, so that we can achieve superior unit economics in these products as well. We believe our vertical integration of tech and operations via our lending stack and now the Galileo technology platform coupled with the revenue and marketing efficiencies of CrossWine will drive attractive unit economics that will be hard to beat. Now let's take a step back and think about the opportunity that sits in front of us. Unlike many industries where the winner takes most has already been decided, the opportunity remains for the winner take most in the financial technology and financial services sector.
We believe the next decade will be a golden era for digital financial services where 3 to 5 Fintech companies will emerge as leaders and one will emerge as the winner takes most and we believe that will be SoFi. There are 500,000,000 U. S. Accounts still attached to legacy FDIC incumbent banks, dollars 500,000,000 and 50% of them are with the top U. S.
Banks, top 10 U. S. Banks. So they're easy to identify in terms of the competitive offering and we believe that we are and that we will continue to create a more differentiated product given our modern technology, our lower cost, our better unit economics and our unique FSPL strategy. The other 50% is pretty fragmented.
These financial services companies will struggle to invest enough in technology because of their lower scale. We can help them create a better product and service through GALEO, our technology platform as well as through SoFi products to better serve their members. So it's a 2 pronged opportunity for us, Given the fact that so many of these accounts are still tied to legacy old technology incumbent banks that don't have the type of tech or services that SoFi has and as well as our ability to serve those regional, local banks that communities still want to have as a trusted partner. It's also interesting to see how many banks people are using. To create 500,000,000 accounts, it turns out that 50% of people have more than 1 bank, which signals an opportunity for a better solution, our SoFi solution.
The more interesting question though is why. 80% of consumers cite The reason for having more than one bank is a lack of an adequate one stop shop provider. Therefore, these people have to supplement with additional banks. That's a huge opportunity for SoFi given our strategy, our product offering and our job to be done. Today, to the best of our knowledge, SoFi is the only company providing a comprehensive set of products in the financial services sector in one app.
Many companies have talked about it and prognosticated about it, but only SoFi has done it. It's been an all out to get to this point of having a comprehensive suite of products in one app and we had to get here as fast as possible because just being in lending would not be sufficient to deliver on their promise of helping people get their money right. To make it all happen, we've had to build a world class leadership team that could drive the execution. One of the things I am most proud of building at SoFi is this great collection of executives for some of the world's most successful and well known tech and financial companies. I want to spend a second and share with you our journey.
In the Q1 of 2019, we were on our way. We launched SoFi Money, SoFi Relay and SoFi Invest. And after reformulating our end to end approach for home loans, we relaunched the mortgage business the Q1 of 2019 as well. In the Q3 of 2020, we introduced our credit card as well as our innovative rewards platform. In the Q3 of 2019, we introduced in school loans, which is an important touch point to reach our members before they make the first big financial decision in their life.
We are now definitively in every one of the 5 categories that I mentioned. In addition, we've built these service offerings on one common mobile platform. We've also built an important social area of the application, which we call the member home feed. Think of the SoFi member home feed the same way You'd think about the home feed within Twitter, where people go to see what's happening in the world or Facebook's home feed, where people go to see what's happening with their friends with the LinkedIn member home feed to see what's happening in business. In the SoFi member home feed, we show members what's happening in their financial lives.
In addition to injecting all the different forms of content in a personalized way that I mentioned earlier into a members' home feed, we're using data from all of our members' product usage and the rest of our ecosystem to deliver personalized cards in their feed that answer 3 questions for them every day. What must you do in your financial life today? What should you do? And what can you do? There are endless opportunities to build frequent engagement in our member home feed, and it's a big driver of our new product adoption.
The member home feed has on average driven 15% to 25% of new products over the course of 2020. The member home feed is an important part of our strategy and our ability to use data as a competitive advantage to further drive our financial services productivity advantage. So what has all of this produced in terms of results? Well, our member growth is accelerating and the financial services productivity loop is working. We are on track to exceed 3,000,000 members and the growth of 75% in 2021, with an anticipated lifetime value that continues to increase.
We've seen 6 consecutive quarters of accelerating year ago growth in members on the back of the first half of twenty nineteen product launches. Impressively, not only did we drive 4 quarters of accelerating growth, but now having anniversaried the 1st two quarters, we've been able to build on that growth rate and looking at 75% year over year growth in 2021 to 3,000,000 members. Q3 2019 was the 1st quarter of an acceleration member growth to 37% and that has accelerated every quarter since to 75% estimated in the Q4 of 2020. Not only are we seeing strong growth rates in the number of members, but we've seen strong growth in the multiproduct member base as well, which is more than doubling in Q4 2020 and we're forecasting an increase of 94% year over year on our way to nearly $1,000,000 by the end of 2021. As I mentioned, our competitive sustainable advantage is being achieved through the FSPL.
Again, we want to build trust and liability in one product that will lead to success in the next product, thereby driving more revenue per user at a lower cost, giving us the highest LTV and the highest variable profit per member. Let's look at this example. In the center of this page is the unit economics for personal loans. In personal loans, We generated about $2,000 of adjusted net revenue per loan. We have operation costs of about $300 and a customer acquisition cost of about $8.25 That results in approximately $9.40 of variable profit per loan, which is an unmatched level of variable profit a direct to consumer business that I've seen in my career.
On the left hand side of the page, we show the unit economics from a Money member. Notably, the Money Member's customer acquisition cost is $40 meaningfully less than the $8.25 for the personal loan. The productivity unfolds when we acquire the money member, first for just $40,000,000 and we build trust and reliability with that member. And then when they need a personal loan, they choose SoFi. When that happens, we do not pay the $8.25 in customer acquisition cost on the average personal loan.
And instead, we increased our variable profit to approximately $1700 per member from $9.40 on a standalone basis. We can reinvest that additional variable profit and better interest rates, better selection, faster service, more rewards, more content and more convenience, driving the key variables that differentiate our product versus others and drive our sustainable competitive advantage through the FSPO. So that's a look at a per member economic scenario when cross buying from money to personal loans. But what happens when 50% or 60% of our personal loan products are bought by an existing member versus 22% today. What happens when the majority of the variable profit per loan is at $1700 instead of a standalone basis at $9.40 Well, we don't have to ask what happens when it comes to home loans because we know.
In fact, 65% of home loan originations come from existing members. That high percentage of cross buy resulted in home loan revenue of $30,000,000 in the Q3 of 2020 on just $1,000,000 in marketing. This is the financial services productivity loop at its best. In personal loans, 22% of our loans are taken by existing members and about 20% for student loans. When these numbers get to 50% to 60%, The P and L of those products will benefit in the significant way that we're already seeing in home loans.
And this page shows you exactly what the economics are across all of the home loans in 3rd quarter on a per loan basis. In the quarter, we generated $10,000 of variable profit per loan across all loans, not just those that were cross bought with $5,000 of incremental variable profit coming from the lower acquisition cost due to cross buy. Looking more broadly, we've seen very good trends for cross buying even though it's only been 5 quarters since launching the broader suite of products. On the left hand side of this page, we show for student loans, student loan refinancing, the percentage of loans that were bought by existing members in the Q4 of 2019. The first bar in the far left shows that 8% of student loans were bought by existing members.
The percentage increased sequentially every quarter since to estimated 20% in the Q4 of 2020. The same trend appears for personal loans going from 6% in the Q4 of 2019 estimated to be at 22% in the Q4 of 2020. For home loans, as I mentioned, we've been above an average of 65%, the gold standard. In the 5 quarters since launching in school loans, we've been a big beneficiary of cross buying for this product as well. Invest has Also been a very strong cross buying product as you can see on the chart with quarters in which we've had more than 40% of the new invested accounts coming from cross buying.
Money is a key feeder product at the top of our funnel and we're focused on making sure it's growing as fast as possible to help drive the rest of the funnel, the widest at the top driving down to the bottom. These percentages in the prior page are important, but absolute numbers are very important as well. And in Q3 2020, while we are seeing good cross buy rates into loans, the top of the funnel, I. E. The high frequency and low CAC products are still relatively small compared to the absolute size at the bottom of the funnel.
But by the end of 2021, the scale at the top of the funnel becomes almost 2x the bottom of the funnel. So with the same cross buying rates, we should see an acceleration on the impact of personal loans and student loans from cross buying from other products as other products become much bigger. We will likely end 2020 at about 30,000 cross bought loans and expect that to double to 60,000 in 2021. 60,000 cross bought loans has a potential of generating an incremental $50,000,000 of variable profit that we can reinvest across our products in better prices, Better interest rates, better selection, faster service and all the key differentiators we are investing in to build our competitive advantage. It will also allow us to feed the top of the funnel to drive an accelerating growth in those high frequency low CAC products.
What you see on this slide is our full stack technology, risk and operations in loans. Our full stack in lending has helped achieve superior unit economics per loans. And it's also allowed us to launch new products quickly with 5 new products launched in just 12 months at a lower cost if we had built from scratch. Having a full stack also provides 4 key ongoing benefits. 1, it supports faster innovation 2, It drives lower costs at scale 3, higher velocity of iterative testing and 4, more actionable data.
These capabilities and benefits are what we wanted to replicate in our financial services products, SoFi Money, SoFi Credit Card and other future products, which is one of many reasons why we acquired Galileo. Galileo is a tech platform that absolutely accelerates the financial services productivity loop. It will allow us to innovate faster on SoFiMoney to drive more direct deposit accounts, which feeds the top of the product funnel. It also lowers our costs and improves the unit economics of SoFiMoney by about 20% that could be reinvested in a more attractive offering. Additionally, SoFi can offer its loans, its brokerage service and the lander marketplace to 50,000,000 GALILEO customers that it connects through to its partners, increasing the value that Galileo provides to its partners.
In addition to that, SoFi is building out unique technologies like dynamic freight capabilities and other features we know the whole industry uses and will need and we can offer these technologies and products to Galileo's partners to reach their 50,000,000 users. This is one example of our vision to build out the AWS of FinTech. We couldn't be more excited about the acquisition and how it makes SoFi better and equally how it makes Galileo better. But even more importantly, Galileo was already a great business as a pioneer in building a transactions platform and bank in a box technology services. The company has a very high market share of new bank accounts on its platform across the most well known digital first FinTech consumer companies.
Between growth in existing partner accounts and growth in new partners, total account growth has accelerated year over year for 7 consecutive quarters reaching 50,000,000 accounts in the Q3 of 2020 with a growth rate of 131% year over year. In addition to being very fast growing revenue stream, the business also has very high margins and high ROE. In closing, we couldn't be more excited about the market opportunity in front of us, Our strategy to capture it and to stay ahead of everyone else and be the winner that takes most. These are the underlying core platforms that we're leveraging to do it, It's going to be incredibly hard for others to replicate it at the scale that we've already achieved. With that, I'd like to turn it over to our Chief Financial Officer, Chris Lapointe.
Great. Thanks, Anthony. So I'm going to start by walking through the progress we've made since 2018 and where the business is heading. I'll then dive a little bit into our segments and how each will evolve in the coming years. And then I'll wrap it up with some insight into the benefits of the bank charter and its potential impact on our long term earnings profile.
Our summary financials show the great progress we've made over the last few years and most importantly, how we've successfully navigated through a period of significant uncertainty in macro volatility. In 2018, we delivered $241,000,000 of adjusted net revenue and lost $227,000,000 of adjusted EBITDA. In 2020, we expect to deliver north of $620,000,000 of revenue and lose $66,000,000 of adjusted EBITDA, And that's on the heels of a strong Q3 where we delivered more than $200,000,000 of adjusted net revenue and positive adjusted EBITDA. This marked improvement was driven by our lending segment where we had strong sales execution and relaunched our high margin home loan business. We also acquired Galway in May of 2020, which contributed approximately 50% of the year over year improvement in both the top and bottom line.
Looking forward, we expect top line growth to accelerate to 58% in 2021 as we look to deliver $980,000,000 of adjusted net revenue and achieve full year adjusted EBITDA profitability. We'll continue to invest in the business to drive growth and by 2025, we expect to be a $3,700,000,000 revenue business delivering over $1,000,000,000 of adjusted EBITDA. To help explain how we intend to deliver on our forecast, I'll walk you through how we think about and manage our business. Overall, we look at our business across 3 segments. First is lending, which includes student loan refinancing, personal loans, home loans and in school loans.
2nd is our technology platform, which includes Galileo and our 17% ownership in Apex Clearing. And then 3rd is Financial Services, which includes Money, Invest, Credit Card, Lantern, Protect and Relay. Quickly touching on the various business models and key revenue sources. Our lending segment is primarily a gain on sale model whereby we originate loans and recognize a gain when we sell them via our whole loan or securitization channel. We also generate net interest income by holding the loans on the balance sheet for a period of time prior to sale.
Within the Tech Platform segment, we generate revenue primarily through Galileo, where we receive fees from customers using their online bank accounts, swiping cards, making deposits from withdrawals. This is a nice recurring revenue stream as the vast majority of Galileo And finally, we're just starting to monetize on the various businesses within our Financial Services segment And those revenue streams are dependent on the business, but primarily driven by member assets on the platform and engagement. One of our objectives is to have a mix of businesses at various stages in their life cycle with varying revenue growth and profitability profiles, such that we have long term compounded annual revenue growth of 25% to 30%. We target modest margin growth balanced with investment such that we don't under invest and fall short of our long term potential. And you can see our strategy starting to take shape as we have a nice mix of growth and profitability across segments.
Our largest and most established lending segment delivered 58% contribution margins in Q3 2020 with expected annual revenue growth of 25% over the next 5 years. Our Tech Platform segment is delivering 62% contribution to margins with forecasted annual revenue growth of 55% over the next 5 years as the business is well positioned for the secular growth of online banking. These two segments collectively help fund the growth of our more nascent Financial Services segment, which will start to reach real revenue scales over the next 12 to 24 months. This page also addresses another crucial benefit of our diversified portfolio, particularly as it relates to interest rates. One of our key achievements over the last two and a half years We're successfully navigating different interest rate environments and developing the muscle to do so going forward.
Our businesses uniquely benefit from both high and low interest rate environments. With high rates, our personal loans business does better with incremental demand and our money product also does better as deposits grow significantly with yields. On the flip side, with low rates, both our home loans and student loan refinancing businesses do better, along with invest as people seek to enhance yields. Our diversification is only going to continue to improve. In 2020, 83% of revenue will come from our lending segment, 17% from our Tech Platform segment and the remaining 2% from Financial Services.
As we continue to invest in our Tech Platform and Financial Services segments, We expect our revenue mix will be more evenly split in the long term. And by 2025, lending will comprise 43% of revenue, financial services 32% and our tech platform 25%. So here's a look at our segment level forecast for the next 5 years, where we expect to grow revenue at a 43% compounded annual growth rate and deliver margins of 30% plus. From an adjusted net revenue perspective, our lending segment is expected to grow from $514,000,000 in 2020 to $1,600,000,000 in 2025. And that growth will be driven by a few factors.
1st, we will further build on the momentum in home loans where we grew revenues 6x in 2020 to north of $100,000,000 annually. We will invest and capitalize on current macro trends and with less than 0.1% market share, we believe there's plenty of headroom. Even at the scale we model in 5 years, we'll capture a modest 1% of the overall market, and we expect this business to drive approximately 50% of overall lending growth over that The remaining growth within the lending segment will come from personal loans, where we expect to return to pre COVID origination levels after intentionally pulling back in 2020, as well as from our student loan refinancing business where we expect to retain our strong market share. Our Tech Platform segment is expected to grow 55% annually from $103,000,000 in 2020 to $900,000,000 in 2025. And this growth over the next 12 months will be driven by continued growth of established customers on the platform as well as an acceleration among customers recently integrated and onboarded in the past several quarters.
Beginning in 2022, We will start to see growth from new customers in the pipeline as we expand product offerings and enter new geographies at scale. Switching to Financial Services, where we expect to grow over 150% annually over the next 5 years as many of our recently launched businesses start to scale. A meaningful portion will be driven by our MVEST businesses, both in the U. S. And internationally, as we invest in marketing to scale our member base to roll out new features to further improve monetization.
To date, we've been super focused on driving to sustainable unit economics with very limited marketing spend. We're at the point now where we're ready to start investing in growth and you will see that in our projected top line account metrics and revenue. We'll also see meaningful growth in our money and recently launched credit card businesses. From a profitability perspective, We expect full year EBITDA profitability in 2021 and to continue to modestly expand margins throughout the next 5 years until we reach approximately 30%. And margin improvement will be driven by a few factors.
1st, a mix shift within our lending segment towards home loans 2nd, material margin expansion in Financial Services as we hit an inflection point in Money and Invest over the next 12 months where variable profits start to exceed fixed direct costs And then finally, we expect to see real operational leverage across the entire company. The last thing I'd like to cover is an important element of our longer strategy, which is to obtain a national bank charter. Doing so is beneficial in many ways. First, it lowers our overall cost of capital. Currently, we rely on 3rd party warehouse providers to fund our loan originations with cost of capital of 200 to 400 basis points depending on the interest rate environment and warehouse provider.
With a bank charter, we could use our money deposits to fund originations, thereby significantly reducing our cost of capital. 2nd, we would reduce the need to turn over our balance sheet as frequently as we do. Currently, we hold loans for 3 months and then sell, essentially turning over our balance sheet 4 times per year. With a bank charter, we would have the flexibility to hold loans for longer than 3 months, resulting in higher net interest income. And finally, we would have the ability to modestly grow our lending business as we would not be constrained to the same extent as we are today on warehouse capacity.
Together, these benefits enhance both durability and profitability. And the chart that you see on this page provides an illustrative view of the earnings impact of the potential reduced cost of capital and extended hold period from 3 to 6 months and conservative growth in loan originations. Collectively, these benefits translate to approximately $200,000,000 to $300,000,000 of adjusted EBITDA per year and $1,000,000,000 cumulatively over the next 5 years. In summary, we're really excited about the opportunity ahead of us and appreciate you all listening in to hear our story.