Zebra Technologies Corporation (ZBRA)

NASDAQ: ZBRA · Real-Time Price · USD
258.15
+11.38 (4.61%)
May 14, 2026, 2:38 PM EDT - Market open
Market Cap12.30B -5.6%
Revenue (ttm)5.58B +9.2%
Net Income418.00M -23.9%
EPS8.25 -21.9%
Shares Out 47.63M
PE Ratio29.91
Forward PE13.10
Dividendn/a
Ex-Dividend Daten/a
Volume766,239
Open249.54
Previous Close246.76
Day's Range245.51 - 261.41
52-Week Range199.05 - 352.66
Beta1.62
AnalystsBuy
Price Target320.67 (+24.22%)
Earnings DateMay 12, 2026

About ZBRA

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device... [Read more]

Sector Technology
IPO Date Aug 15, 1991
Employees 10,700
Stock Exchange NASDAQ
Ticker Symbol ZBRA
Full Company Profile

Financial Performance

In 2025, Zebra Technologies's revenue was $5.40 billion, an increase of 8.33% compared to the previous year's $4.98 billion. Earnings were $419.00 million, a decrease of -20.64%.

Financial Statements

Analyst Summary

According to 9 analysts, the average rating for ZBRA stock is "Buy." The 12-month stock price target is $320.67, which is an increase of 24.22% from the latest price.

Price Target
$320.67
(24.22% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Zebra Technologies to Present at Investor Conferences

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

4 hours ago - Business Wire

Zebra Technologies price target raised to $310 from $300 at Baird

Baird analyst Quinn Fredrickson raised the firm’s price target on Zebra Technologies (ZBRA) to $310 from $300 and keeps an Outperform rating on the shares. The firm updated its model…

1 day ago - TheFly

Zebra Technologies price target raised to $284 from $274 at Citi

Citi raised the firm’s price target on Zebra Technologies (ZBRA) to $284 from $274 and keeps a Neutral rating on the shares. The company’s quarter and guidance raise indicates an…

1 day ago - TheFly

Zebra Technologies price target raised to $345 from $330 at Barclays

Barclays analyst Guy Hardwick raised the firm’s price target on Zebra Technologies (ZBRA) to $345 from $330 and keeps an Overweight rating on the shares post the Q1 report. The…

1 day ago - TheFly

KeyBanc upgrades Zebra on early signs for demand inflection

KeyBanc last night upgraded Zebra Technologies (ZBRA) to Overweight from Sector Weight with a $305 price target The views the company’s Q1 results as strong and believes the limited visibility…

1 day ago - TheFly

Zebra Technologies upgraded to Overweight from Sector Weight at KeyBanc

KeyBanc upgraded Zebra Technologies (ZBRA) to Overweight from Sector Weight with a $305 price target

1 day ago - TheFly

Early notable gainers among liquid option names on May 12th

Notable gainers among liquid option names this morning include Zebra Technologies (ZBRA) $250.97 +34.01, Arista Networks (ANET) $140.36 +3.93, Amphenol (APH) $125.91 +3.44, Insulet (PODD) $158.38 +4.2...

Other symbols: ANETAPHPODDQ
1 day ago - TheFly

Zebra Technologies rises 14.7%

Zebra Technologies (ZBRA) is up 14.7%, or $31.85 to $248.81.

1 day ago - TheFly

Zebra Technologies rises 18.1%

Zebra Technologies (ZBRA) is up 18.1%, or $39.28 to $256.24.

2 days ago - TheFly

Zebra Technologies Earnings Call Transcript: Q1 2026

Strong Q1 results with 14% sales growth and 23.2% EBITDA margin led to an increased full-year outlook. Robust demand, successful memory cost mitigation, and broad-based segment and geographic growth support confidence in achieving 10–14% sales growth and $900M+ free cash flow for the year.

2 days ago - Transcripts

Zebra Technologies reports Q1 adjusted EPS $4.75, consensus $4.25

Reports Q1 revenue $1.495B, consensus $1.48B. “Our strong first quarter results demonstrate the durability of demand for our innovative technology, with organic growth across our segments and regions,...

2 days ago - TheFly

Zebra Technologies sees Q2 adjusted EPS $4.20-$4.50, consensus $4.20

The company expects second quarter sales growth between 14% and 17% compared to the prior year. This expectation includes approximately 10.5 points of favorable net impact from business acquisitions a...

2 days ago - TheFly

Zebra Technologies raises FY26 adjusted EPS to $18.30-$18.70 from $17.70-$18.30

FY26 consensus $17.96. The company raises full year sales growth view to 10%-14% from 9%-13% compared to the prior year. FY26 consensus $5.99B. This expectation includes approximately 7 points of…

2 days ago - TheFly

Zebra Technologies lifts annual sales forecast on strong automation demand

Zebra Technologies on Tuesday raised its annual sales growth forecast, betting on robust demand ​for its products that help automate manufacturing ‌workflows, sending its shares 15% higher in premarke...

2 days ago - Reuters

Options Volatility and Implied Earnings Moves Today, May 12, 2026

Today, several major companies are expected to report earnings: Lineage Therap (LCTX), Achieve Life Sciences (ACHV), Zebra Tech (ZBRA), Organigram Global (OGI), Lithium Argentina (LAR), GrowGeneration...

2 days ago - TipRanks

Zebra Technologies Announces First-Quarter 2026 Results

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ...

2 days ago - Business Wire

Zebra Ventures announces investment in Apera AI

Zebra Ventures, the corporate venture capital arm of Zebra Technologies (ZBRA) Corporation, announced a strategic investment in Apera AI. This venture investment reinforces Zebra’s focus on digitizing...

15 days ago - TheFly

Zebra Technologies Makes Strategic Investment in Apera AI to Drive Intelligent Automation

LINCOLNSHIRE, Ill. & VANCOUVER, British Columbia--(BUSINESS WIRE)--Zebra Ventures, the corporate venture capital arm of Zebra Technologies Corporation (NASDAQ: ZBRA), today announced a strategic inves...

15 days ago - Business Wire

Zebra Technologies Celebrates 10 Year Anniversary of PartnerConnect Program

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today is celebrating the 1...

17 days ago - Business Wire

Zebra Technologies price target lowered to $256 from $294 at Truist

Truist analyst Jamie Cook lowered the firm’s price target on Zebra Technologies (ZBRA) to $256 from $294 and keeps a Hold rating on the shares as part of a broader…

24 days ago - TheFly

Skild AI Acquires Zebra Technologies' Robotics Automation Business

PITTSBURGH--(BUSINESS WIRE)--Skild AI today announced the acquisition of Zebra Technologies' Robotics Automation business, including its Symmetry Fulfillment orchestration platform. The Skild Brain — ...

4 weeks ago - Business Wire

Zebra Technologies to Release First Quarter 2026 Results on May 12

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its ...

4 weeks ago - Business Wire

Zebra Technologies and Aiva Health Announce Partnership to Power Hands-Free Nurse Workflows

Aiva Nurse Assistant brings voice-enabled clinical support to Zebra ' s HC20/HC50 mobile computers and new WS101-H badge devices LINCOLNSHIRE, Ill. and LOS ANGELES, April 9, 2026 /PRNewswire/ -- Zebra...

4 weeks ago - PRNewsWire

Zebra Technologies Showcases Solutions at MODEX 2026 to Accelerate the Supply Chain

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will demonstrate a powerfu...

5 weeks ago - Business Wire

Zebra Technologies' PartnerConnect Program Earns Top Rating in 2026 CRN® Partner Program Guide

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it has bee...

2 months ago - Business Wire