Zebra Technologies Corporation (ZBRA)

NASDAQ: ZBRA · Real-Time Price · USD
272.52
-0.13 (-0.05%)
At close: Jul 10, 2026, 4:00 PM EDT
272.50
-0.02 (-0.01%)
After-hours: Jul 10, 2026, 7:49 PM EDT
Market Cap12.98B -15.8%
Revenue (ttm)5.58B +9.2%
Net Income418.00M -23.9%
EPS8.25 -21.9%
Shares Out 47.63M
PE Ratio33.03
Forward PE14.39
Dividendn/a
Ex-Dividend Daten/a
Volume593,068
Open273.82
Previous Close272.65
Day's Range270.97 - 276.98
52-Week Range199.05 - 352.66
Beta1.60
AnalystsBuy
Price Target330.65 (+21.33%)
Earnings DateAug 4, 2026

About ZBRA

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device... [Read more]

Sector Technology
IPO Date Aug 15, 1991
Employees 10,700
Stock Exchange NASDAQ
Ticker Symbol ZBRA
Full Company Profile

Financial Performance

In 2025, Zebra Technologies's revenue was $5.40 billion, an increase of 8.33% compared to the previous year's $4.98 billion. Earnings were $419.00 million, a decrease of -20.64%.

Financial Statements

Analyst Summary

According to 18 analysts, the average rating for ZBRA stock is "Buy." The 12-month stock price target is $330.65, which is an increase of 21.33% from the latest price.

Price Target
$330.65
(21.33% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Zebra Technologies price target raised to $317 from $296 at Wolfe Research

Wolfe Research raised the firm’s price target on Zebra Technologies (ZBRA) to $317 from $296 and keeps an Outperform rating on the shares. The firm could envision Zebra modestly raising…

2 days ago - TheFly

Zebra Technologies to Release Second Quarter 2026 Results on Aug. 4

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its ...

4 days ago - Business Wire

Zebra Technologies price target raised to $296 from $267 at Truist

Truist raised the firm’s price target on Zebra Technologies (ZBRA) to $296 from $267 and keeps a Hold rating on the shares. The firm adjusted estimates and targets in the…

9 days ago - TheFly

Zebra Technologies price target raised to $346 from $345 at Barclays

Barclays raised the firm’s price target on Zebra Technologies (ZBRA) to $346 from $345 and keeps an Overweight rating on the shares. The firm updated estimates in the industrial technology…

18 days ago - TheFly

Zebra Technologies participates in Automate 2026, debuts CV70

Zebra Technologies (ZBRA) announced its participation in Automate 2026, highlighting an ecosystem of solutions that fuse the physical and digital worlds. Visitors to the booth will experience how Zebr...

19 days ago - TheFly

Transforming Manufacturing Workflows: Zebra Technologies Unveils Machine Vision Ecosystem at Automate 2026

CHICAGO--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its participation in ...

19 days ago - Business Wire

Zebra Technologies Ranked in Wall Street Journal's Top 10 Companies for AI Readiness

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its inclus...

26 days ago - Business Wire

Zebra Technologies Transcript: 46th Annual William Blair Growth Stock Conference

The company highlighted its leadership in automation, digitization, and AI, targeting 5%-7% organic growth and expanding through innovation and acquisitions. It is actively managing supply chain challenges, leveraging a global partner network, and expects strong growth in RFID, machine vision, and last mile delivery solutions.

5 weeks ago - Transcripts

Zebra Technologies Slides: 46th Annual William Blair Growth Stock Conference

Zebra Technologies has posted slides in relation to its latest quarterly earnings report, which was published on June 4, 2026.

5 weeks ago - Filings

Nucleus Research Names Zebra Workcloud Task and Workforce Management Solutions Enterprise Leaders

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Workcloud software solutions have been recognized as leading solutions in their respective Nucleus Research Value Matrices.

5 weeks ago - Business Wire

Zebra Technologies announces major expansion of software portfolio

Zebra Technologies (ZBRA) announced a major expansion of its software portfolio at its annual ZONE customer conference. The company launched new solutions that enable IT leaders and frontline workers ...

5 weeks ago - TheFly

Zebra Technologies Empowers Frontline Workers with New DNA Software Platforms and AI-Powered Solutions

NASHVILLE, Tenn.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced a major expa...

5 weeks ago - Business Wire

Zebra Technologies Transcript: TD Cowen's 54th Annual Technology, Media & Telecom Conference

The discussion highlighted ongoing investment in AI and automation to augment frontline workers, with a focus on domain-specific solutions and recurring revenue models. Memory supply constraints are being managed through supplier relationships and design agility, while M&A strategy emphasizes market opportunity and capital efficiency.

6 weeks ago - Transcripts

Zebra Technologies Transcript: Bernstein 42nd Annual Strategic Decisions Conference

Asset visibility, automation, and AI are driving growth across key markets, with strong demand in manufacturing, logistics, and retail. Memory cost inflation is managed through price increases, and recent acquisitions like Elo are expected to deliver significant revenue synergies.

6 weeks ago - Transcripts

Zebra Technologies Transcript: 19th Annual Global Transportation & Industrials Conference

Raised 2024 growth guidance to 5% amid strong demand and manufacturing momentum. Memory supply remains the main constraint, but actions are in place to boost capacity. AI, automation, and RFID are expanding opportunities, while capital allocation favors share buybacks and targeted M&A.

7 weeks ago - Transcripts

Zebra Technologies Transcript: AGM 2026

The meeting was held virtually, covering director elections, executive compensation, a long-term incentive plan, and auditor ratification. Voting was conducted online, with results to be reported after the agenda. Questions were accepted throughout, with board recommendations for all proposals.

7 weeks ago - Transcripts

Zebra Technologies to Present at Investor Conferences

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

2 months ago - Business Wire

Zebra Technologies price target raised to $310 from $300 at Baird

Baird analyst Quinn Fredrickson raised the firm’s price target on Zebra Technologies (ZBRA) to $310 from $300 and keeps an Outperform rating on the shares. The firm updated its model…

2 months ago - TheFly

Zebra Technologies price target raised to $284 from $274 at Citi

Citi raised the firm’s price target on Zebra Technologies (ZBRA) to $284 from $274 and keeps a Neutral rating on the shares. The company’s quarter and guidance raise indicates an…

2 months ago - TheFly

Zebra Technologies price target raised to $345 from $330 at Barclays

Barclays analyst Guy Hardwick raised the firm’s price target on Zebra Technologies (ZBRA) to $345 from $330 and keeps an Overweight rating on the shares post the Q1 report. The…

2 months ago - TheFly

KeyBanc upgrades Zebra on early signs for demand inflection

KeyBanc last night upgraded Zebra Technologies (ZBRA) to Overweight from Sector Weight with a $305 price target The views the company’s Q1 results as strong and believes the limited visibility…

2 months ago - TheFly

Zebra Technologies upgraded to Overweight from Sector Weight at KeyBanc

KeyBanc upgraded Zebra Technologies (ZBRA) to Overweight from Sector Weight with a $305 price target

2 months ago - TheFly

Zebra Technologies rises 14.7%

Zebra Technologies (ZBRA) is up 14.7%, or $31.85 to $248.81.

2 months ago - TheFly

Zebra Technologies rises 18.1%

Zebra Technologies (ZBRA) is up 18.1%, or $39.28 to $256.24.

2 months ago - TheFly

Zebra Technologies Earnings Call Transcript: Q1 2026

Strong Q1 results with 14% sales growth and 23.2% EBITDA margin led to an increased full-year outlook. Robust demand, successful memory cost mitigation, and broad-based segment and geographic growth support confidence in achieving 10–14% sales growth and $900M+ free cash flow for the year.

2 months ago - Transcripts