Zebra Technologies Corporation (ZBRA)

NASDAQ: ZBRA · Real-Time Price · USD
246.74
+1.00 (0.41%)
At close: Dec 30, 2025, 4:00 PM EST
246.71
-0.03 (-0.01%)
After-hours: Dec 30, 2025, 4:25 PM EST
0.41%
Market Cap12.50B
Revenue (ttm)5.26B
Net Income (ttm)512.00M
Shares Out 50.66M
EPS (ttm)9.93
PE Ratio24.86
Forward PE14.36
Dividendn/a
Ex-Dividend Daten/a
Volume492,299
Open244.62
Previous Close245.74
Day's Range243.32 - 247.04
52-Week Range205.73 - 427.76
Beta1.67
AnalystsBuy
Price Target340.57 (+38.03%)
Earnings DateFeb 12, 2026

About ZBRA

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial ... [Read more]

Sector Technology
IPO Date Aug 15, 1991
Employees 9,900
Stock Exchange NASDAQ
Ticker Symbol ZBRA
Full Company Profile

Financial Performance

In 2024, Zebra Technologies's revenue was $4.98 billion, an increase of 8.66% compared to the previous year's $4.58 billion. Earnings were $528.00 million, an increase of 78.38%.

Financial Statements

Analyst Summary

According to 7 analysts, the average rating for ZBRA stock is "Buy." The 12-month stock price target is $340.57, which is an increase of 38.03% from the latest price.

Price Target
$340.57
(38.03% upside)
Analyst Consensus: Buy
Stock Forecasts

News

These stocks fell hard in 2025, but analysts see as much as 65% upside for them in 2026

Although the S&P 500 has returned 19.3% so far this year, dozens of stocks are showing significant declines for 2025.

1 day ago - Market Watch

Zebra Technologies: Deep Value And Positive Market Outlook

We believe Zebra Technologies is deeply undervalued after a 36% stock decline despite robust fundamentals. Zebra's expanding distributor network and channel partner programs have strengthened global r...

7 days ago - Seeking Alpha

Zebra Technologies Helps Charles County Fire & EMS Save Time in Emergency Response

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that Charl...

15 days ago - Business Wire

Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience

BEAVERTON, Ore. & LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Digimarc Corporation (NASDAQ: DMRC), a leading provider of digital identity and authentication technologies, is working with Zebra Technologies C...

Other symbols: DMRC
26 days ago - Business Wire

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

4 weeks ago - Seeking Alpha

Zebra Technologies Appoints Melissa Luff Loizides as Chief People Officer

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, announced that Melissa Luf...

5 weeks ago - Business Wire

Zebra Technologies Corporation (ZBRA) Presents at Stephens Annual Investment Conference 2025 Transcript

Zebra Technologies Corporation ( ZBRA) Stephens Annual Investment Conference 2025 November 18, 2025 12:00 PM EST Company Participants Nathan Winters - Chief Financial Officer Conference Call Particip...

6 weeks ago - Seeking Alpha

These stocks have been hit hard in 2025 but could surge by as much as 57% from here

Downtrodden names expected to come roaring back include Adobe, Block and Salesforce.

6 weeks ago - Market Watch

Zebra Technologies to Present at Investor Conferences

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

6 weeks ago - Business Wire

Zebra Study: 87% of Retailers Believe Gen AI to Have Significant Impact on Loss Prevention

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today unveiled the finding...

7 weeks ago - Business Wire

Zebra Technologies May Be A 2026 Growth Story (Rating Upgrade)

Zebra Technologies Corporation delivered strong Q3 '25 results, driven by retail, eCommerce, and healthcare, and guided for flat organic growth in Q4 '25. The Elo Touch Solutions acquisition expands Z...

2 months ago - Seeking Alpha

Is Zebra Technologies Stock A Buy Now?

Zebra Technologies (ZBRA) has found itself back on investors' radar after a sharp post-earnings pullback brought the stock to a key technical support zone. Despite beating expectations and raising gui...

2 months ago - Forbes

Zebra Technologies Corporation (ZBRA) Q3 2025 Earnings Call Transcript

Zebra Technologies Corporation (NASDAQ:ZBRA) Q3 2025 Earnings Call October 28, 2025 8:30 AM EDT Company Participants Michael Steele - Vice President of Investor Relations William Burns - CEO & Direct...

2 months ago - Seeking Alpha

Barcode scanner maker Zebra forecasts upbeat Q4 on resilient demand, lower tariffs

Zebra Technologies on Tuesday forecast fourth-quarter profit and revenue growth above analysts' estimates, signaling steady demand for its barcode scanners and mobile computers as businesses accelerat...

2 months ago - Reuters

Zebra Technologies Announces Third-Quarter 2025 Results

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ...

2 months ago - Business Wire

Zebra and Salesforce Introduce Retail Cloud POS Solution on Android to Streamline Store Operations

SAN FRANCISCO--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced the company is ...

2 months ago - Business Wire

ODW Logistics Expects to Improve Pick Rates by 42% With Zebra Technologies

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ODW Logist...

2 months ago - Business Wire

Zebra Technologies and Tulip Collaboration Delivers Mobile-First Experience to the Frontline

BOSTON--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, and Tulip, the leader in frontline ope...

3 months ago - Business Wire

Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it...

3 months ago - Business Wire

Zebra Technologies to Release Third Quarter Results on Oct. 28

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its ...

3 months ago - Business Wire

Zebra Technologies Jumps to Top Ten on Fast Company's 2025 Best Workplaces for Innovators List

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it is #8 o...

3 months ago - Business Wire

Zebra Study with Oxford Economics: Automation of Workflows Drives 20% Increase in Productivity

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced new resear...

3 months ago - Business Wire

Zebra Showcases AI for the Frontline at Inaugural Frontline AI Summit and Annual ZONE Conference

NASHVILLE, Tenn.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced the launch of its annual ZONE custom...

3 months ago - Business Wire

These Analysts Boost Their Forecasts On Zebra Technologies After Upbeat Earnings

Zebra Technologies Corporation ZBRA posted better-than-expected second-quarter earnings and raised its FY 2025 adjusted EPS guidance above estimates.

5 months ago - Benzinga

Zebra Technologies Corporation (ZBRA) Q2 2025 Earnings Call Transcript

Zebra Technologies Corporation (NASDAQ:ZBRA) Q2 2025 Earnings Conference Call August 5, 2025 8:30 AM ET Company Participants Michael A. Steele - Vice President of Investor Relations Nathan Andrew Win...

5 months ago - Seeking Alpha