Zebra Technologies Corporation (ZBRA)

NASDAQ: ZBRA · Real-Time Price · USD
274.15
+21.65 (8.57%)
At close: Feb 12, 2026, 4:00 PM EST
274.01
-0.14 (-0.05%)
Pre-market: Feb 13, 2026, 4:50 AM EST
Market Cap13.60B -35.0%
Revenue (ttm)5.40B +8.3%
Net Income419.00M -20.6%
EPS8.18 -19.6%
Shares Out 49.59M
PE Ratio33.51
Forward PE15.44
Dividendn/a
Ex-Dividend Daten/a
Volume1,985,626
Open293.64
Previous Close252.50
Day's Range273.19 - 303.40
52-Week Range205.73 - 355.99
Beta1.66
AnalystsBuy
Price Target344.00 (+25.48%)
Earnings DateFeb 12, 2026

About ZBRA

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial ... [Read more]

Sector Technology
IPO Date Aug 15, 1991
Employees 9,900
Stock Exchange NASDAQ
Ticker Symbol ZBRA
Full Company Profile

Financial Performance

In 2025, Zebra Technologies's revenue was $5.40 billion, an increase of 8.33% compared to the previous year's $4.98 billion. Earnings were $419.00 million, a decrease of -20.64%.

Financial Statements

Analyst Summary

According to 8 analysts, the average rating for ZBRA stock is "Buy." The 12-month stock price target is $344.0, which is an increase of 25.48% from the latest price.

Price Target
$344.0
(25.48% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Transcript

Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Transcript

16 hours ago - Seeking Alpha

Zebra Technologies shares rise on upbeat 2026 forecast, $1 billion stock buyback plan

Zebra Technologies forecast 2026 sales and profit above Wall Street estimates on Thursday, banking on robust demand for its barcode scanners and communication devices, sending shares of the company up...

20 hours ago - Reuters

Zebra Technologies Announces Fourth-Quarter and Full-Year 2025 Results

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ...

22 hours ago - Business Wire

Zebra Technologies Board of Directors Approves Additional $1 Billion Share Repurchase Authorization

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ...

22 hours ago - Business Wire

Zebra Technologies to Present at the Citi Global Industrial Tech & Mobility Conference

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

2 days ago - Business Wire

NFL and Zebra Technologies Provide a Preview of Super Bowl LX Using Next Gen Stats

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA) a global leader in digitizing and automating frontline workflows, today announced it will host its annual Super Bowl ...

13 days ago - Business Wire

Computerworld Names Zebra Technologies to 2026 List of Best Places to Work in IT

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it has bee...

23 days ago - Business Wire

Zebra Technologies to Release Fourth Quarter and Full Year Results on Feb. 12

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its ...

4 weeks ago - Business Wire

Zebra Technologies Named a Major Player in IDC MarketScape for Retail Price Optimization Solutions

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it has bee...

4 weeks ago - Business Wire

Ditto Joins Zebra Technologies' PartnerConnect Program

ATLANTA--(BUSINESS WIRE)-- #ditto--Ditto, the pioneer in edge computing and peer-to-peer data synchronization, maker of the industry-leading edge-native mobile database that delivers resilient, offlin...

4 weeks ago - Business Wire

Zebra Technologies Empowers Retail Frontline Operations with Advanced AI-Powered Solutions

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will showcase its latest A...

4 weeks ago - Business Wire

GreyOrange and Zebra Technologies Launch Real-Time Store Inventory Intelligence

ATLANTA, Jan. 08, 2026 (GLOBE NEWSWIRE) -- GreyOrange , a global leader in hyper-intelligent warehouse orchestration and store inventory software, and Zebra Technologies today announced a strategic pa...

5 weeks ago - GlobeNewsWire

Why Zebra Technologies Stock Could Be Your Next Buy?

Zebra Technologies (ZBRA) could be an attractive buy, supported by strong cash generation, solid fundamentals, and a compelling valuation. The company provides mission-critical automation solutions—su...

5 weeks ago - Forbes

These stocks fell hard in 2025, but analysts see as much as 65% upside for them in 2026

Although the S&P 500 has returned 19.3% so far this year, dozens of stocks are showing significant declines for 2025.

6 weeks ago - Market Watch

Zebra Technologies: Deep Value And Positive Market Outlook

We believe Zebra Technologies is deeply undervalued after a 36% stock decline despite robust fundamentals. Zebra's expanding distributor network and channel partner programs have strengthened global r...

7 weeks ago - Seeking Alpha

Zebra Technologies Helps Charles County Fire & EMS Save Time in Emergency Response

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that Charl...

2 months ago - Business Wire

Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience

BEAVERTON, Ore. & LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Digimarc Corporation (NASDAQ: DMRC), a leading provider of digital identity and authentication technologies, is working with Zebra Technologies C...

Other symbols: DMRC
2 months ago - Business Wire

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

2 months ago - Seeking Alpha

Zebra Technologies Appoints Melissa Luff Loizides as Chief People Officer

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, announced that Melissa Luf...

2 months ago - Business Wire

Zebra Technologies Corporation (ZBRA) Presents at Stephens Annual Investment Conference 2025 Transcript

Zebra Technologies Corporation ( ZBRA) Stephens Annual Investment Conference 2025 November 18, 2025 12:00 PM EST Company Participants Nathan Winters - Chief Financial Officer Conference Call Particip...

3 months ago - Seeking Alpha

These stocks have been hit hard in 2025 but could surge by as much as 57% from here

Downtrodden names expected to come roaring back include Adobe, Block and Salesforce.

3 months ago - Market Watch

Zebra Technologies to Present at Investor Conferences

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

3 months ago - Business Wire

Zebra Study: 87% of Retailers Believe Gen AI to Have Significant Impact on Loss Prevention

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today unveiled the finding...

3 months ago - Business Wire

Zebra Technologies May Be A 2026 Growth Story (Rating Upgrade)

Zebra Technologies Corporation delivered strong Q3 '25 results, driven by retail, eCommerce, and healthcare, and guided for flat organic growth in Q4 '25. The Elo Touch Solutions acquisition expands Z...

3 months ago - Seeking Alpha

Is Zebra Technologies Stock A Buy Now?

Zebra Technologies (ZBRA) has found itself back on investors' radar after a sharp post-earnings pullback brought the stock to a key technical support zone. Despite beating expectations and raising gui...

3 months ago - Forbes