Zebra Technologies Corporation (ZBRA)
NASDAQ: ZBRA · Real-Time Price · USD
267.85
+4.59 (1.74%)
Jul 1, 2026, 4:00 PM EDT - Market closed
Zebra Technologies Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $328.94. The average 1-year stock price forecast is 22.81% higher than the current stock price, while the lowest is $267 (-0.32%) and the highest is $400 (+49.34%).
Price Target: $328.94 (+22.81%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 9 | 9 | 9 | 9 | 10 | 10 |
| Buy | 4 | 4 | 4 | 4 | 4 | 4 |
| Hold | 5 | 5 | 5 | 5 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 18 | 18 | 18 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Truist Financial | Truist Financial | Hold Maintains $267 → $296 | Hold | Maintains | $267 → $296 | +10.51% | Jul 2, 2026 |
| Barclays | Barclays | Buy Reiterates $345 → $346 | Buy | Reiterates | $345 → $346 | +29.18% | Jun 23, 2026 |
| TD Cowen | TD Cowen | Buy Maintains $400 | Buy | Maintains | $400 | +49.34% | Jun 22, 2026 |
| William Blair | William Blair | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Jun 4, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $323 | Hold | Maintains | $323 | +20.59% | May 13, 2026 |
Financial Forecast
Revenue This Year
6.06B
from 5.40B
Increased by 12.29%
Revenue Next Year
6.39B
from 6.06B
Increased by 5.47%
EPS This Year
18.54
from 15.84
Increased by 17.06%
EPS Next Year
20.70
from 18.54
Increased by 11.66%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 6.1B | ||
| Avg | 6.1B | ||
| Low | 6.0B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 13.7% | ||
| Avg | 12.3% | ||
| Low | 11.0% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 18.90 | ||
| Avg | 18.54 | ||
| Low | 18.14 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 19.3% | ||
| Avg | 17.1% | ||
| Low | 14.5% |