Zebra Technologies Stock Forecast

Stock Price Forecast

According to 18 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $328.88. The average 1-year stock price forecast is 47.85% higher than the current stock price, while the lowest is $267 (+20.03%) and the highest is $400 (+79.82%).

Price Target: $328.88 (+47.85%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$267	$328.88	$335	$400
Change	+20.03%	+47.85%	+50.60%	+79.82%

Analyst Ratings

The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Dec '25	Jan '26	Feb '26	Mar '26	Apr '26	May '26
Strong Buy	9	9	9	9	9	10
Buy	4	4	4	4	4	4
Hold	5	5	5	5	5	4
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	18	18	18	18	18	18

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Guy Hardwick Barclays	Barclays	Buy Maintains $345	Buy	Maintains	$345	+55.10%	May 18, 2026
Meta Marshall Morgan Stanley	Morgan Stanley	Hold Maintains $323	Hold	Maintains	$323	+45.21%	May 13, 2026
Jamie Cook Truist Financial	Truist Financial	Hold Maintains $256 → $267	Hold	Maintains	$256 → $267	+20.03%	May 13, 2026
James Ricchiuti Needham	Needham	Buy Reiterates $345	Buy	Reiterates	$345	+55.10%	May 13, 2026
Piyush Avasthy Citi	Citi	Hold Reiterates $274 → $284	Hold	Reiterates	$274 → $284	+27.67%	May 13, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

6.06B

from 5.40B

12.30%

from 5.40B

Revenue Next Year

6.39B

from 6.06B

5.47%

from 6.06B

EPS This Year

18.54

from 15.84

17.05%

from 15.84

EPS Next Year

20.71

from 18.54

11.69%

from 18.54

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	5.63B	5.78B	4.58B	4.98B	5.40B	6.06B
Revenue Growth	26.51%	2.74%	-20.71%	8.66%	8.33%	12.30%
Gross Profit	2.63B	2.62B	2.12B	2.41B	2.59B	2.94B
Gross Margin	46.70%	45.39%	46.31%	48.44%	48.05%	48.52%
Operating Income	1.01B	936.00M	585.00M	765.00M	800.00M	1.27B
Net Income	837.00M	463.00M	296.00M	528.00M	419.00M	605.62M
EPS	-	-	-	-	15.84	18.54
EPS Growth	-	-	-	-	17.16%	17.05%
Forward PE	31.83	14.45	29.45	24.89	14.13	12.00
Free Cash Flow	840.75M	812.00M	-8.50M	807.88M	658.50M	926.59M
No. Analysts	-	-	-	-	-	17

EPS and Forward PE are based on non-GAAP adjusted numbers.

Revenue Forecast

Revenue	2026	2027	2028
High	6.1B
Avg	6.1B
Low	6.0B

Revenue Growth

Revenue Growth	2026	2027	2028
High	13.7%
Avg	12.3%
Low	11.0%

EPS Forecast

EPS	2026	2027	2028
High	18.90
Avg	18.54
Low	18.14

EPS Growth

EPS Growth	2026	2027	2028
High	19.3%
Avg	17.1%
Low	14.5%