Zebra Technologies Corporation (ZBRA)
NASDAQ: ZBRA · Real-Time Price · USD
386.75
-1.37 (-0.35%)
Oct 13, 2026, 4:00 PM EDT - Market closed
Zebra Technologies Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $414.52. The average 1-year stock price forecast is 7.18% higher than the current stock price, while the lowest is $350 (-9.50%) and the highest is $455 (+17.65%).
Price Target: $414.52 (+7.18%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 10 | 10 | 9 | 8 | 7 | 7 |
| Buy | 4 | 4 | 3 | 3 | 3 | 3 |
| Hold | 4 | 4 | 5 | 5 | 6 | 6 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 18 | 18 | 17 | 16 | 16 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Buy Maintains $396 → $400 | Buy | Maintains | $396 → $400 | +3.43% | Oct 12, 2026 |
| Barclays | Barclays | Buy Maintains $410 → $416 | Buy | Maintains | $410 → $416 | +7.56% | Oct 12, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $355 → $378 | Hold | Maintains | $355 → $378 | -2.26% | Oct 5, 2026 |
| TD Cowen | TD Cowen | Buy Maintains $450 | Buy | Maintains | $450 | +16.35% | Sep 22, 2026 |
| Needham | Needham | Buy Reiterates $410 → $435 | Buy | Reiterates | $410 → $435 | +12.48% | Sep 15, 2026 |
Financial Forecast
Revenue This Year
6.23B
from 5.40B
Increased by 15.39%
Revenue Next Year
6.62B
from 6.23B
Increased by 6.31%
EPS This Year
21.06
from 15.84
Increased by 32.97%
EPS Next Year
22.29
from 21.06
Increased by 5.82%
EPS and Forward PE are based on non-GAAP adjusted numbers.