Zebra Technologies Corporation (ZBRA)
NASDAQ: ZBRA · Real-Time Price · USD
361.61
+10.77 (3.07%)
At close: Sep 22, 2026, 4:00 PM EDT
365.00
+3.39 (0.94%)
After-hours: Sep 22, 2026, 7:53 PM EDT
Zebra Technologies Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $411.45. The average 1-year stock price forecast is 13.78% higher than the current stock price, while the lowest is $350 (-3.21%) and the highest is $455 (+25.83%).
Price Target: $411.45 (+13.78%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 9 | 10 | 10 | 9 | 8 | 8 |
| Buy | 4 | 4 | 4 | 3 | 3 | 3 |
| Hold | 5 | 4 | 4 | 5 | 5 | 6 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 18 | 18 | 18 | 17 | 16 | 17 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Buy Maintains $450 | Buy | Maintains | $450 | +24.44% | Sep 22, 2026 |
| Needham | Needham | Buy Reiterates $410 → $435 | Buy | Reiterates | $410 → $435 | +20.30% | Sep 15, 2026 |
Unknown Analyst Stephens No rating | Stephens | Buy Reiterates $450 | Buy | Reiterates | $450 | +24.44% | Sep 2, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $360 | Hold | Maintains | $360 | -0.45% | Aug 24, 2026 |
| UBS | UBS | Buy Reiterates $435 | Buy | Reiterates | $435 | +20.30% | Aug 13, 2026 |
Financial Forecast
Revenue This Year
6.22B
from 5.40B
Increased by 15.33%
Revenue Next Year
6.61B
from 6.22B
Increased by 6.18%
EPS This Year
21.04
from 15.84
Increased by 32.81%
EPS Next Year
22.20
from 21.04
Increased by 5.53%
EPS and Forward PE are based on non-GAAP adjusted numbers.