Zebra Technologies Corporation (ZBRA)
NASDAQ: ZBRA · Real-Time Price · USD
351.11
+7.41 (2.16%)
At close: Sep 2, 2026, 4:00 PM EDT
352.36
+1.25 (0.36%)
After-hours: Sep 2, 2026, 7:50 PM EDT
Zebra Technologies Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $412.87. The average 1-year stock price forecast is 17.59% higher than the current stock price, while the lowest is $350 (-0.32%) and the highest is $455 (+29.59%).
Price Target: $412.87 (+17.59%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 9 | 9 | 10 | 10 | 9 | 8 |
| Buy | 4 | 4 | 4 | 4 | 3 | 3 |
| Hold | 5 | 5 | 4 | 4 | 5 | 5 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 18 | 18 | 18 | 18 | 17 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
Unknown Analyst Stephens No rating | Stephens | Buy Reiterates $450 | Buy | Reiterates | $450 | +28.16% | Sep 2, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $360 | Hold | Maintains | $360 | +2.53% | Aug 24, 2026 |
Unknown Analyst UBS No rating | UBS | Buy Reiterates $435 | Buy | Reiterates | $435 | +23.89% | Aug 13, 2026 |
| Robert W. Baird | Robert W. Baird | Buy Maintains $310 → $420 | Buy | Maintains | $310 → $420 | +19.62% | Aug 5, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $296 → $355 | Hold | Maintains | $296 → $355 | +1.11% | Aug 5, 2026 |
Financial Forecast
Revenue This Year
6.22B
from 5.40B
Increased by 15.30%
Revenue Next Year
6.59B
from 6.22B
Increased by 5.96%
EPS This Year
21.12
from 15.84
Increased by 33.34%
EPS Next Year
22.24
from 21.12
Increased by 5.29%
EPS and Forward PE are based on non-GAAP adjusted numbers.