Zebra Technologies Corporation (ZBRA)
NASDAQ: ZBRA · Real-Time Price · USD
255.55
+13.29 (5.49%)
At close: May 22, 2026, 4:00 PM EDT
255.56
+0.01 (0.00%)
After-hours: May 22, 2026, 7:58 PM EDT
Zebra Technologies Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $328. The average 1-year stock price forecast is 28.35% higher than the current stock price, while the lowest is $267 (+4.48%) and the highest is $400 (+56.53%).
Price Target: $328 (+28.35%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 1 |
| Buy | 2 | 3 | 3 | 3 | 3 | 5 |
| Hold | 3 | 3 | 3 | 3 | 3 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 8 | 8 | 8 | 8 | 9 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BNP Paribas | BNP Paribas | Buy Maintains $365 → $370 | Buy | Maintains | $365 → $370 | +44.79% | May 14, 2026 |
| Citigroup | Citigroup | Hold Maintains $274 → $284 | Hold | Maintains | $274 → $284 | +11.13% | May 13, 2026 |
| Truist Securities | Truist Securities | Hold Maintains $256 → $267 | Hold | Maintains | $256 → $267 | +4.48% | May 13, 2026 |
| Barclays | Barclays | Buy Maintains $330 → $345 | Buy | Maintains | $330 → $345 | +35.00% | May 13, 2026 |
| Baird | Baird | Buy Maintains $300 → $310 | Buy | Maintains | $300 → $310 | +21.31% | May 13, 2026 |
Financial Forecast
Revenue This Year
6.17B
from 5.40B
Increased by 14.34%
Revenue Next Year
6.51B
from 6.17B
Increased by 5.48%
EPS This Year
18.71
from 8.18
Increased by 128.73%
EPS Next Year
20.92
from 18.71
Increased by 11.83%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 6.4B | 6.9B | |||
| Avg | 6.2B | 6.5B | |||
| Low | 5.8B | 6.1B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 19.4% | 11.1% | |||
| Avg | 14.3% | 5.5% | |||
| Low | 7.7% | -0.3% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 19.84 | 23.57 | |||
| Avg | 18.71 | 20.92 | |||
| Low | 15.37 | 17.32 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 142.6% | 26.0% | |||
| Avg | 128.7% | 11.8% | |||
| Low | 87.9% | -7.4% |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.