Zebra Technologies Stock Forecast

Stock Price Forecast

According to 17 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $399. The average 1-year stock price forecast is 4.16% higher than the current stock price, while the lowest is $292.02 (-23.77%) and the highest is $455 (+18.78%).

Price Target: $399 (+4.16%)

Analyst Consensus: Buy

Price Target

Chart

Target	Low	Average	Median	High
Price	$292.02	$399	$410	$455
Change	-23.77%	+4.16%	+7.03%	+18.78%

Analyst Ratings

The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Chart

Rating	Mar '26	Apr '26	May '26	Jun '26	Jul '26	Aug '26
Strong Buy	9	9	10	10	9	9
Buy	4	4	4	4	3	3
Hold	5	5	4	4	5	5
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	18	18	18	18	17	17

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Quinn Fredrickson Robert W. Baird	Robert W. Baird	Buy Maintains $310 → $420	Buy	Maintains	$310 → $420	+9.64%	Aug 5, 2026
Meta Marshall Morgan Stanley	Morgan Stanley	Hold Reiterates $323 → $360	Hold	Reiterates	$323 → $360	-6.02%	Aug 5, 2026
Jamie Cook Truist Financial	Truist Financial	Hold Maintains $296 → $355	Hold	Maintains	$296 → $355	-7.33%	Aug 5, 2026
Damian Karas UBS	UBS	Buy Maintains $335 → $435	Buy	Maintains	$335 → $435	+13.56%	Aug 5, 2026
James Ricchiuti Needham	Needham	Buy Reiterates $345 → $410	Buy	Reiterates	$345 → $410	+7.03%	Aug 5, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

6.20B

from 5.40B

14.90%

from 5.40B

Revenue Next Year

6.57B

from 6.20B

5.89%

from 6.20B

EPS This Year

20.82

from 15.84

31.44%

from 15.84

EPS Next Year

22.12

from 20.82

6.23%

from 20.82

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	5.63B	5.78B	4.58B	4.98B	5.40B	6.20B
Revenue Growth	26.51%	2.74%	-20.71%	8.66%	8.33%	14.90%
Gross Profit	2.63B	2.62B	2.12B	2.41B	2.59B	3.08B
Gross Margin	46.70%	45.39%	46.31%	48.44%	48.05%	49.68%
Operating Income	1.01B	936.00M	585.00M	765.00M	800.00M	1.41B
Net Income	837.00M	463.00M	296.00M	528.00M	419.00M	733.65M
EPS	-	-	-	-	15.84	20.82
EPS Growth	-	-	-	-	17.16%	31.44%
Forward PE	31.83	14.45	29.45	24.89	14.13	18.40
Free Cash Flow	840.75M	812.00M	-8.50M	807.88M	658.50M	1.01B
No. Analysts	-	-	-	-	-	15

EPS and Forward PE are based on non-GAAP adjusted numbers.

Revenue Forecast

Chart

Revenue	2026	2027	2028
High	6.3B
Avg	6.2B
Low	6.0B

Revenue Growth

Chart

Revenue Growth	2026	2027	2028
High	15.9%
Avg	14.9%
Low	12.1%

EPS Forecast

Chart

EPS	2026	2027	2028
High	21.45
Avg	20.82
Low	18.67

EPS Growth

Chart

EPS Growth	2026	2027	2028
High	35.4%
Avg	31.4%
Low	17.9%