Zebra Technologies Corporation (ZBRA)
NASDAQ: ZBRA · Real-Time Price · USD
261.27
-1.13 (-0.43%)
Jul 22, 2026, 12:48 PM EDT - Market open
Zebra Technologies Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $333.18. The average 1-year stock price forecast is 27.52% higher than the current stock price, while the lowest is $292.02 (+11.77%) and the highest is $400 (+53.10%).
Price Target: $333.18 (+27.52%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 9 | 9 | 9 | 10 | 10 | 10 |
| Buy | 4 | 4 | 4 | 4 | 4 | 4 |
| Hold | 5 | 5 | 5 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 18 | 18 | 18 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains $284 → $306 | Hold | Maintains | $284 → $306 | +17.12% | Jul 13, 2026 |
| Wolfe Research | Wolfe Research | Buy Maintains $296 → $317 | Buy | Maintains | $296 → $317 | +21.33% | Jul 9, 2026 |
| Truist Financial | Truist Financial | Hold Maintains $296 | Hold | Maintains | $296 | +13.29% | Jul 7, 2026 |
| Barclays | Barclays | Buy Reiterates $345 → $346 | Buy | Reiterates | $345 → $346 | +32.43% | Jun 23, 2026 |
| TD Cowen | TD Cowen | Buy Maintains $400 | Buy | Maintains | $400 | +53.10% | Jun 22, 2026 |
Financial Forecast
Revenue This Year
6.06B
from 5.40B
Increased by 12.30%
Revenue Next Year
6.39B
from 6.06B
Increased by 5.47%
EPS This Year
18.56
from 15.84
Increased by 17.15%
EPS Next Year
20.72
from 18.56
Increased by 11.64%
EPS and Forward PE are based on non-GAAP adjusted numbers.