Zebra Technologies Corporation (ZBRA)
NASDAQ: ZBRA · Real-Time Price · USD
261.27
-1.13 (-0.43%)
Jul 22, 2026, 12:48 PM EDT - Market open

Zebra Technologies Stock Forecast

Stock Price Forecast

According to 18 analysts polled by S&P Global, Zebra Technologies stock has a consensus rating of "Buy" and an average price target of $333.18. The average 1-year stock price forecast is 27.52% higher than the current stock price, while the lowest is $292.02 (+11.77%) and the highest is $400 (+53.10%).

Price Target: $333.18 (+27.52%)
Analyst Consensus: Buy

Price Target

Chart
TargetLowAverageMedianHigh
Price$292.02$333.18$335$400
Change+11.77%+27.52%+28.22%+53.10%

Analyst Ratings

The average analyst rating for Zebra Technologies stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Chart
RatingFeb '26Mar '26Apr '26May '26Jun '26Jul '26
Strong Buy999101010
Buy444444
Hold555444
Sell000000
Strong Sell000000
Total181818181818

Latest Forecasts

AnalystFirmRatingRatingActionPrice TargetUpsideDate
Citi
Citi
Hold
Maintains
$284$306
HoldMaintains$284$306+17.12%Jul 13, 2026
Wolfe Research
Wolfe Research
Buy
Maintains
$296$317
BuyMaintains$296$317+21.33%Jul 9, 2026
Truist Financial
Truist Financial
Hold
Maintains
$296
HoldMaintains$296+13.29%Jul 7, 2026
Barclays
Barclays
Buy
Reiterates
$345$346
BuyReiterates$345$346+32.43%Jun 23, 2026
TD Cowen
TD Cowen
Buy
Maintains
$400
BuyMaintains$400+53.10%Jun 22, 2026
More Analyst Ratings

Financial Forecast

Revenue This Year
6.06B
from 5.40B
Increased by 12.30%
Revenue Next Year
6.39B
from 6.06B
Increased by 5.47%
EPS This Year
18.56
from 15.84
Increased by 17.15%
EPS Next Year
20.72
from 18.56
Increased by 11.64%
Fiscal YearFY 2021FY 2022FY 2023FY 2024FY 2025FY 2026
Period EndingDec 31, 2021Dec 31, 2022Dec 31, 2023Dec 31, 2024Dec 31, 2025Dec 31, 2026
Revenue
5.63B5.78B4.58B4.98B5.40B6.06B
Revenue Growth
26.51%2.74%-20.71%8.66%8.33%12.30%
Gross Profit
2.63B2.62B2.12B2.41B2.59B2.94B
Gross Margin
46.70%45.39%46.31%48.44%48.05%48.53%
Operating Income
1.01B936.00M585.00M765.00M800.00M1.27B
Net Income
837.00M463.00M296.00M528.00M419.00M605.54M
EPS
----15.8418.56
EPS Growth
----17.16%17.15%
Forward PE
31.8314.4529.4524.8914.1314.08
Free Cash Flow
840.75M812.00M-8.50M807.88M658.50M928.26M
No. Analysts
-----17
EPS and Forward PE are based on non-GAAP adjusted numbers.

Revenue Forecast

Revenue202620272028
High6.1B
Avg6.1B
Low6.0B

Revenue Growth

Revenue Growth202620272028
High
13.7%
Avg
12.3%
Low
11.0%

EPS Forecast

EPS202620272028
High18.90
Avg18.56
Low18.14

EPS Growth

EPS Growth202620272028
High
19.3%
Avg
17.2%
Low
14.5%