Amplify Online Retail ETF (IBUY)
| Assets | $142.14M |
| Expense Ratio | 0.65% |
| PE Ratio | 22.76 |
| Shares Out | 1.95M |
| Dividend (ttm) | n/a |
| Dividend Yield | n/a |
| Ex-Dividend Date | n/a |
| Payout Frequency | n/a |
| Payout Ratio | n/a |
| Volume | 2,537 |
| Open | 73.81 |
| Previous Close | 73.61 |
| Day's Range | 73.24 - 73.81 |
| 52-Week Low | 51.60 |
| 52-Week High | 79.06 |
| Beta | 1.50 |
| Holdings | 85 |
| Inception Date | Apr 20, 2016 |
About IBUY
Fund Home PageThe Amplify Online Retail ETF (IBUY) is an exchange-traded fund that mostly invests in consumer discretionary equity. The fund tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within two geographic buckets. IBUY was launched on Apr 20, 2016 and is issued by Amplify Investments.
Performance
IBUY had a total return of 7.57% in the past year, including dividends. Since the fund's inception, the average annual return has been 11.69%.
News
IBUY Rebalances Ahead of Black Friday
As consumers prepare their digital shopping carts for Black Friday, the Amplify Online Retail ETF (IBUY) has executed its November rebalance. IBUY adjusted its portfolio to reflect the evolving landsc...
IBUY: Odd Holdings And High Fees Undermine This Online Retail Fund
Amplify Online Retail ETF aims to offer broad exposure to the online retail sector. The fund has performed poorly since inception versus both the broad market and Amazon, the overwhelmingly dominant p...
ETF of the Week: Amplify Online Retail ETF (IBUY)
VettaFi's Head of Research Todd Rosenbluth discussed the Amplify Online Retail ETF (IBUY) on this week's “ETF of the Week” podcast with Chuck Jaffe of “Money Life.” For more news, information, and ana...
Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping
CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify D...
Retail Sales Up 0.2% in September, Lower Than Expected
The Census Bureau's Advance Retail Sales Report for September showed consumer spending was lower than expected, with headline sales rising 0.2% versus the expected 0.4% monthly growth. This is down fr...
Holiday Sales Will Exceed $1 Trillion for the First Time, NRF Predicts
Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.
US holiday sales set to top $1 trillion for the first time, NRF forecasts
U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.
Ahead of Holidays, Buy Into Online Shopping With This ETF
With the holiday season fast approaching, folks across the country soon need to figure out where they're getting their gifts from for their loved ones. While many still shop in brick-and-mortar store...
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturer...
Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs
As earnings season kicked off last week, JPMorgan's CFO Jeremy Barnum said on the conference call with analysts that consumers had been front-loading their spending ahead of anticipated price increase...
IBUY: Retail Plays Face Tariffs And Worsening Consumer Sentiment
Evaluating Amplify Online Retail ETF as an investment option, focusing on its alignment with the EQM Online Retail Index and global online sales exposure. IBUY has been a mixed investment; my past "ho...
IBUY: Online Retail Sales Gain Momentum And Will Outperform Traditional Retail In 2025
The Amplify Online Retail ETF offers diversified exposure to online retail, with 78 holdings and a focus on U.S.-based companies. E-commerce sales trends remain strong, with significant growth in 2024...
Amplify Online Retail ETF: Do Not Count On eCommerce Surging Anytime Soon
Amplify Online Retail ETF reflects digital consumer trends but shows stagnant AUM growth and negative net flows, prompting a Hold recommendation. Pandemic-driven growth has subsided, and current econo...
US Consumers Spend ‘Robustly' After Almost $1 Trillion Holiday
After a nearly $1 trillion holiday season, U.S. consumer spending shows no sign of slowing. The exact figure is $994 billion, according to recent findings from the National Retail Federation.
Online spending grew 3% to a record $1.2T over holiday period, says Salesforce
Online spending rose 3% to a record $1.2 trillion globally over the holiday period, with U.S.-sales, specifically, growing 4% to $282 billion.
Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending
Artificial intelligence (AI) helped holiday sales reach record levels this year, new Salesforce data shows. However, the company said in a report issued Monday (Jan. 6), high rates of returns could hi...
Holiday sales jump more than expected as retailers slash prices
Heading into the holiday season, many US retailers described their consumers as "selective," "cautious" and "conservative," and making "needs-based" purchases.
US consumers spent record $13.3B on Cyber Monday
Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics' original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Cataly...
Cyber Monday sales expected to reach record $13.2B: Adobe
Cyber Weekend sales have transitioned into Cyber Monday, with Adobe Analytics expecting consumers to spend as much as $13.2 billion on this day alone after spending $10.8 billion on Black Friday. This...
Black Friday spending in US retail stores muted compared to online purchases
Sales at brick-and-mortar stores grew just 0.7% year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus.
Black Friday online spending hits $10.8B, fueled by discounts and mobile shopping
US shoppers spent a record $10.8 billion online this Black Friday, marking a 10.2% year-over-year increase, according to Adobe Analytics. As the official kickoff to the holiday shopping season, Black ...
Black Friday data shows US shoppers spent $10.8 billion online
It was a 10% rise from a year ago, according to Adobe Analytics.
Online Black Friday spending is on track to break a record this year, despite inflation
Adobe reports record $7.9 billion in online spending on Black Friday so far, up 8.2% from 2023. Adobe expects final online Black Friday numbers to be between $10.7 and $11 billion.
Thanksgiving online spending hits record $6.1B
Online spending hit a record $6.1 billion over Thanksgiving, according to Adobe's most recent estimates, as consumers continue to lean heavily on e-commerce.
Consumers spend record $6.1 billion online during Thanksgiving day
CNBC's Courtney Reagan reports on Black Friday's retail trends.
Early Thanksgiving online sales numbers are up 7% YoY to $15.6B, on par with pre-pandemic trends
Thanksgiving weekend has long been seen as the traditional start to the most important sales period for retailers, and so far, the indication is that we're in for a strong holiday season for e-commerc...
Amplify ETFs CEO explains trading bitcoin ETF options
Grayscale adds options trading to the Grayscale Bitcoin Trust ETF (GBTC) after BlackRock saw record interest in its iShares Bitcoin ETF (IBIT) after introducing options trading. Amplify ETFs CEO Chris...
Armed With Purchasing Agents, Digital Wallets Could Turn One-Click Checkout Into One-Query Purchases
The integration of LLMs into digital wallets like Shop Pay, Cash App, and Apple Pay could create “purchasing agents” that transform e-commerce. According to our research, by 2030, AI Agents could driv...