Amplify Online Retail ETF (IBUY)
| Assets | $124.67M |
| Expense Ratio | 0.65% |
| PE Ratio | 22.30 |
| Shares Out | 1.95M |
| Dividend (ttm) | $0.08 |
| Dividend Yield | 0.12% |
| Ex-Dividend Date | Dec 30, 2025 |
| Payout Frequency | n/a |
| Payout Ratio | 2.76% |
| Volume | 45,546 |
| Open | 63.82 |
| Previous Close | 64.12 |
| Day's Range | 63.10 - 64.11 |
| 52-Week Low | 51.60 |
| 52-Week High | 79.06 |
| Beta | 1.50 |
| Holdings | 83 |
| Inception Date | Apr 20, 2016 |
About IBUY
Fund Home PageThe Amplify Online Retail ETF (IBUY) is an exchange-traded fund that mostly invests in consumer discretionary equity. The fund tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within two geographic buckets. IBUY was launched on Apr 20, 2016 and is issued by Amplify Investments.
Top 10 Holdings
29.40% of assets| Name | Symbol | Weight |
|---|---|---|
| FIGS, Inc. | FIGS | 3.70% |
| Liquidity Services, Inc. | LQDT | 3.54% |
| Revolve Group, Inc. | RVLV | 3.07% |
| Carvana Co. | CVNA | 3.05% |
| Expedia Group, Inc. | EXPE | 2.92% |
| MSC Industrial Direct Co., Inc. | MSM | 2.92% |
| eBay Inc. | EBAY | 2.69% |
| Airbnb, Inc. | ABNB | 2.60% |
| Maplebear Inc. | CART | 2.51% |
| Copart, Inc. | CPRT | 2.41% |
Dividend History
| Ex-Dividend | Amount | Pay Date |
|---|---|---|
| Dec 30, 2025 | $0.07885 | Dec 31, 2025 |
| Dec 29, 2020 | $0.61642 | Dec 31, 2020 |
| Dec 30, 2019 | $0.14943 | Jan 2, 2020 |
Performance
IBUY had a total return of -13.60% in the past year, including dividends. Since the fund's inception, the average annual return has been 9.82%.
News
Weekly Economic Snapshot: Labor Strength Meets Cooling Inflation
The U.S. economy began 2026 with a display of unexpected resilience in the labor market, even as long-term data revisions painted a more modest picture of 2025 growth. While consumer spending showed s...
Retail Sales Flat in December, Lower Than Expected
The Advance Retail Sales Report from the Census Bureau showed consumer spending was unexpectedly flat in December. Headline sales were unchanged, down from November's 0.6% reading and below the projec...
Weekly Economic Snapshot: Consumer Prices Ease as Margin Debt Hits Historic Highs
As the second half of January begins, the U.S. economy presents a picture of cooling inflation and resilient consumer activity. While consumer price growth hit a six-month low in December and retail s...
Retail Sales Up 0.6% in November, Higher Than Expected
November's Advance Retail Sales Report from the Census Bureau showed a pickup in consumer spending. Headline sales were up 0.6%, up from -0.1% pullback in October and above the projected 0.5% growth.
Online Holiday Spending Hit Records. AI Helped.
Use of generative AI chat services for holiday shopping rose nearly 700% from a year earlier.
Looking back on a rough year for the retail sector
CNBC's Courtney Reagan joins 'The Exchange' to report on 2025's biggest retail losers and winners, the resilience of the consumer and more.
IBUY: Odd Holdings And High Fees Undermine This Online Retail Fund
Amplify Online Retail ETF aims to offer broad exposure to the online retail sector. The fund has performed poorly since inception versus both the broad market and Amazon, the overwhelmingly dominant p...
Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping
CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify D...
Holiday Sales Will Exceed $1 Trillion for the First Time, NRF Predicts
Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.
US holiday sales set to top $1 trillion for the first time, NRF forecasts
U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturer...
Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs
As earnings season kicked off last week, JPMorgan's CFO Jeremy Barnum said on the conference call with analysts that consumers had been front-loading their spending ahead of anticipated price increase...
IBUY: Retail Plays Face Tariffs And Worsening Consumer Sentiment
Evaluating Amplify Online Retail ETF as an investment option, focusing on its alignment with the EQM Online Retail Index and global online sales exposure. IBUY has been a mixed investment; my past "ho...
IBUY: Online Retail Sales Gain Momentum And Will Outperform Traditional Retail In 2025
The Amplify Online Retail ETF offers diversified exposure to online retail, with 78 holdings and a focus on U.S.-based companies. E-commerce sales trends remain strong, with significant growth in 2024...
Amplify Online Retail ETF: Do Not Count On eCommerce Surging Anytime Soon
Amplify Online Retail ETF reflects digital consumer trends but shows stagnant AUM growth and negative net flows, prompting a Hold recommendation. Pandemic-driven growth has subsided, and current econo...
US Consumers Spend ‘Robustly' After Almost $1 Trillion Holiday
After a nearly $1 trillion holiday season, U.S. consumer spending shows no sign of slowing. The exact figure is $994 billion, according to recent findings from the National Retail Federation.
Online spending grew 3% to a record $1.2T over holiday period, says Salesforce
Online spending rose 3% to a record $1.2 trillion globally over the holiday period, with U.S.-sales, specifically, growing 4% to $282 billion.
Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending
Artificial intelligence (AI) helped holiday sales reach record levels this year, new Salesforce data shows. However, the company said in a report issued Monday (Jan. 6), high rates of returns could hi...
Holiday sales jump more than expected as retailers slash prices
Heading into the holiday season, many US retailers described their consumers as "selective," "cautious" and "conservative," and making "needs-based" purchases.
US consumers spent record $13.3B on Cyber Monday
Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics' original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Cataly...
Cyber Monday sales expected to reach record $13.2B: Adobe
Cyber Weekend sales have transitioned into Cyber Monday, with Adobe Analytics expecting consumers to spend as much as $13.2 billion on this day alone after spending $10.8 billion on Black Friday. This...
Black Friday spending in US retail stores muted compared to online purchases
Sales at brick-and-mortar stores grew just 0.7% year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus.
Black Friday online spending hits $10.8B, fueled by discounts and mobile shopping
US shoppers spent a record $10.8 billion online this Black Friday, marking a 10.2% year-over-year increase, according to Adobe Analytics. As the official kickoff to the holiday shopping season, Black ...
Black Friday data shows US shoppers spent $10.8 billion online
It was a 10% rise from a year ago, according to Adobe Analytics.
Online Black Friday spending is on track to break a record this year, despite inflation
Adobe reports record $7.9 billion in online spending on Black Friday so far, up 8.2% from 2023. Adobe expects final online Black Friday numbers to be between $10.7 and $11 billion.
Thanksgiving online spending hits record $6.1B
Online spending hit a record $6.1 billion over Thanksgiving, according to Adobe's most recent estimates, as consumers continue to lean heavily on e-commerce.