Amplify Online Retail ETF (IBUY)
| Assets | $128.84M |
| Expense Ratio | 0.65% |
| PE Ratio | 16.38 |
| Forward PE | 17.61 |
| Shares Out | 1.80M |
| Dividend | $0.08 (0.11%) |
| Ex-Dividend Date | Dec 30, 2025 |
| Payout Frequency | n/a |
| Payout Ratio | 1.80% |
| Volume | 3,162 |
| Open | 71.75 |
| Previous Close | 72.11 |
| Day's Range | 71.36 - 71.83 |
| 52-Week Low | 58.08 |
| 52-Week High | 77.24 |
| Beta | 1.49 |
| Holdings | 82 |
| Inception Date | Apr 20, 2016 |
About IBUY
Fund Home PageThe Amplify Online Retail ETF (IBUY) is an exchange-traded fund that mostly invests in consumer discretionary stocks. The fund tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within two geographic buckets. IBUY was launched on Apr 20, 2016 and is issued by Amplify Investments.
Top 10 Holdings
30.71% of assets| Name | Symbol | Weight |
|---|---|---|
| Wayfair Inc. | W | 4.05% |
| FIGS, Inc. | FIGS | 3.39% |
| Maplebear Inc. | CART | 3.24% |
| Spotify Technology S.A. | SPOT | 3.22% |
| Etsy, Inc. | ETSY | 3.16% |
| PayPal Holdings, Inc. | PYPL | 2.84% |
| Liquidity Services, Inc. | LQDT | 2.77% |
| Airbnb, Inc. | ABNB | 2.71% |
| Expedia Group, Inc. | EXPE | 2.67% |
| MSC Industrial Direct Co., Inc. | MSM | 2.66% |
Dividend History
| Ex-Dividend | Amount | Pay Date |
|---|---|---|
| Dec 30, 2025 | $0.07885 | Dec 31, 2025 |
| Dec 29, 2020 | $0.61642 | Dec 31, 2020 |
| Dec 30, 2019 | $0.14943 | Jan 2, 2020 |
Performance
IBUY had a total return of -2.42% in the past year, including dividends. Since the fund's inception, the average annual return has been 10.41%.
News
Beyond the Tech Horizon: Real Diversification in Non-AI Thematic ETFs
Artificial intelligence (AI) remains a compelling long-term secular trend. However, growing market scrutiny surrounds AI.
September Retail Sales Better Than Expectations
U.S. headline retail sales grew 0.8% in September to $745.0 billion, while core retail sales increased by 0.9% to $605.2 billion. Key Takeaways Headline retail sales increased in September, up 0.8% to...
IBUY ETF Rebounds in October as Core Holdings Rally
The Amplify Online Retail ETF (IBUY) is seeing an early fourth-quarter rebound across digital commerce following a choppy September. The index underpinning the IBUY ETF — the EQM Online Retail Index —...
Back to School: IBUY
Last week, my 16 year old son and many American teens and younger went back to school. I continue to struggle to pull information from Eli about what happens daily.
Retail Sales Rebound Strongly in August
U.S. headline retail sales rebounded in August, up 1.2% to $773.9 in August, while core retail sales increased by 1.4%. Key Takeaways Headline retail sales increased in August, up 1.2% to $773.9 billi...
From Inflation To AI: How Retailers Can Stay Ahead This Holiday Season
We're more than halfway through 2026, and retail leaders are confronting a familiar challenge with new urgency: how do you keep moving forward amid persistent uncertainty while proving that investment...
Online Sales Jump 9.8% as Consumers Lean Into Digital Shopping
The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent. It may be that 16.9% of all retail sales now happen online.
Online Holiday Spending Hit Records. AI Helped.
Use of generative AI chat services for holiday shopping rose nearly 700% from a year earlier.
Looking back on a rough year for the retail sector
CNBC's Courtney Reagan joins 'The Exchange' to report on 2025's biggest retail losers and winners, the resilience of the consumer and more.
Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping
CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify D...
Holiday Sales Will Exceed $1 Trillion for the First Time, NRF Predicts
Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.
US holiday sales set to top $1 trillion for the first time, NRF forecasts
U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturer...