Amplify Online Retail ETF (IBUY)
| Assets | $123.44M |
| Expense Ratio | 0.65% |
| PE Ratio | 18.06 |
| Shares Out | 1.75M |
| Dividend (ttm) | $0.08 |
| Dividend Yield | 0.11% |
| Ex-Dividend Date | Dec 30, 2025 |
| Payout Frequency | n/a |
| Payout Ratio | 2.00% |
| Volume | 21,288 |
| Open | 70.13 |
| Previous Close | 70.59 |
| Day's Range | 69.91 - 71.12 |
| 52-Week Low | 55.74 |
| 52-Week High | 79.06 |
| Beta | 1.51 |
| Holdings | 83 |
| Inception Date | Apr 20, 2016 |
About IBUY
Fund Home PageThe Amplify Online Retail ETF (IBUY) is an exchange-traded fund that mostly invests in consumer discretionary equity. The fund tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within two geographic buckets. IBUY was launched on Apr 20, 2016 and is issued by Amplify Investments.
Top 10 Holdings
32.24% of assets| Name | Symbol | Weight |
|---|---|---|
| FIGS, Inc. | FIGS | 5.37% |
| Liquidity Services, Inc. | LQDT | 3.62% |
| eBay Inc. | EBAY | 3.19% |
| Revolve Group, Inc. | RVLV | 3.03% |
| Expedia Group, Inc. | EXPE | 3.02% |
| Carvana Co. | CVNA | 2.97% |
| Maplebear Inc. | CART | 2.91% |
| Airbnb, Inc. | ABNB | 2.85% |
| MSC Industrial Direct Co., Inc. | MSM | 2.76% |
| Amazon.com, Inc. | AMZN | 2.53% |
Dividend History
| Ex-Dividend | Amount | Pay Date |
|---|---|---|
| Dec 30, 2025 | $0.07885 | Dec 31, 2025 |
| Dec 29, 2020 | $0.61642 | Dec 31, 2020 |
| Dec 30, 2019 | $0.14943 | Jan 2, 2020 |
Performance
IBUY had a total return of 23.82% in the past year, including dividends. Since the fund's inception, the average annual return has been 10.84%.
News
IBUY's 10-Year Anniversary Marks Decade-Long Journey in Online Retail
Exactly 10 years ago, the Amplify Online Retail ETF (IBUY) debuted, marking a decade since its inception gave investors concentrated exposure to digital commerce. In 2016, IBUY established the notion ...
Amplify ETFs Offer Unique Angles on Income, Thematics
The rise of Amplify ETFs is one of the more interesting stories in the U.S. ETF industry. Although it only launched its first ETF under that brand in 2016, its founder, Christian Magoon, was a well-kn...
Bull vs. Bear: Is the AI Revolution Nearing a Dot-Com Correction?
The debate over whether artificial intelligence has entered bubble territory has reached a fever pitch. For this edition of Bull vs Bear, writers Nicholas Peters-Golden and DJ Shaw discuss the disconn...
Retail Sales Rise 0.6% in February, More Than Expected
The Advance Retail Sales Report from the Census Bureau showed consumer spending was more robust than expected in February. Headline sales rose 0.6%, a step up from January's 0.1% decline and better th...
Retail Sales Fall 0.2% in January, Less Than Expected
The Advance Retail Sales Report from the Census Bureau showed consumer spending was down less than feared in January. Headline sales slipped 0.2%, a step down from December's flat reading but better t...
Online Holiday Spending Hit Records. AI Helped.
Use of generative AI chat services for holiday shopping rose nearly 700% from a year earlier.
Looking back on a rough year for the retail sector
CNBC's Courtney Reagan joins 'The Exchange' to report on 2025's biggest retail losers and winners, the resilience of the consumer and more.
Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping
CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify D...
Holiday Sales Will Exceed $1 Trillion for the First Time, NRF Predicts
Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.
US holiday sales set to top $1 trillion for the first time, NRF forecasts
U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturer...
Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs
As earnings season kicked off last week, JPMorgan's CFO Jeremy Barnum said on the conference call with analysts that consumers had been front-loading their spending ahead of anticipated price increase...
US Consumers Spend ‘Robustly' After Almost $1 Trillion Holiday
After a nearly $1 trillion holiday season, U.S. consumer spending shows no sign of slowing. The exact figure is $994 billion, according to recent findings from the National Retail Federation.
Online spending grew 3% to a record $1.2T over holiday period, says Salesforce
Online spending rose 3% to a record $1.2 trillion globally over the holiday period, with U.S.-sales, specifically, growing 4% to $282 billion.
Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending
Artificial intelligence (AI) helped holiday sales reach record levels this year, new Salesforce data shows. However, the company said in a report issued Monday (Jan. 6), high rates of returns could hi...
Holiday sales jump more than expected as retailers slash prices
Heading into the holiday season, many US retailers described their consumers as "selective," "cautious" and "conservative," and making "needs-based" purchases.
US consumers spent record $13.3B on Cyber Monday
Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics' original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Cataly...
Cyber Monday sales expected to reach record $13.2B: Adobe
Cyber Weekend sales have transitioned into Cyber Monday, with Adobe Analytics expecting consumers to spend as much as $13.2 billion on this day alone after spending $10.8 billion on Black Friday. This...
Black Friday spending in US retail stores muted compared to online purchases
Sales at brick-and-mortar stores grew just 0.7% year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus.
Black Friday online spending hits $10.8B, fueled by discounts and mobile shopping
US shoppers spent a record $10.8 billion online this Black Friday, marking a 10.2% year-over-year increase, according to Adobe Analytics. As the official kickoff to the holiday shopping season, Black ...
Black Friday data shows US shoppers spent $10.8 billion online
It was a 10% rise from a year ago, according to Adobe Analytics.
Online Black Friday spending is on track to break a record this year, despite inflation
Adobe reports record $7.9 billion in online spending on Black Friday so far, up 8.2% from 2023. Adobe expects final online Black Friday numbers to be between $10.7 and $11 billion.