Amplify Online Retail ETF (IBUY)
| Assets | $111.39M |
| Expense Ratio | 0.65% |
| PE Ratio | 18.51 |
| Shares Out | 1.75M |
| Dividend (ttm) | $0.08 |
| Dividend Yield | 0.12% |
| Ex-Dividend Date | Dec 30, 2025 |
| Payout Frequency | n/a |
| Payout Ratio | 2.29% |
| Volume | 12,170 |
| Open | 63.31 |
| Previous Close | 63.25 |
| Day's Range | 63.00 - 64.16 |
| 52-Week Low | 58.08 |
| 52-Week High | 79.06 |
| Beta | 1.49 |
| Holdings | 86 |
| Inception Date | Apr 20, 2016 |
About IBUY
Fund Home PageThe Amplify Online Retail ETF (IBUY) is an exchange-traded fund that mostly invests in consumer discretionary equity. The fund tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within two geographic buckets. IBUY was launched on Apr 20, 2016 and is issued by Amplify Investments.
Top 10 Holdings
25.38% of assets| Name | Symbol | Weight |
|---|---|---|
| eBay Inc. | EBAY | 2.67% |
| Affirm Holdings, Inc. | AFRM | 2.62% |
| MSC Industrial Direct Co., Inc. | MSM | 2.59% |
| Spotify Technology S.A. | SPOT | 2.59% |
| Peloton Interactive, Inc. | PTON | 2.54% |
| Copart, Inc. | CPRT | 2.49% |
| PayPal Holdings, Inc. | PYPL | 2.48% |
| Shutterstock, Inc. | SSTK | 2.48% |
| Amazon.com, Inc. | AMZN | 2.48% |
| Maplebear Inc. | CART | 2.44% |
Dividend History
| Ex-Dividend | Amount | Pay Date |
|---|---|---|
| Dec 30, 2025 | $0.07885 | Dec 31, 2025 |
| Dec 29, 2020 | $0.61642 | Dec 31, 2020 |
| Dec 30, 2019 | $0.14943 | Jan 2, 2020 |
Performance
IBUY had a total return of -6.25% in the past year, including dividends. Since the fund's inception, the average annual return has been 9.56%.
News
Weekly Economic Snapshot: Inflation Resurgence
The U.S. economic landscape in April was defined by a significant rebound in inflation across both consumer and wholesale sectors, complicating the path for future monetary policy. While retail sales ...
Retail Sales: Consumer Spending Rises for Third Straight Month
For an inflation-adjusted perspective on retail sales, take a look at our Real Retail Sales commentary. Here is the introduction from today's report: Advance Estimates of U.S. Retail and Food Services...
Retail Sales Jump 1.7% in March, Higher Than Expected
The Advance Retail Sales Report from the Census Bureau showed consumer spending was more robust than expected in March. Headline sales jumped 1.7%, a sharp acceleration from February's 0.7% rise and a...
IBUY's 10-Year Anniversary Marks Decade-Long Journey in Online Retail
Exactly 10 years ago, the Amplify Online Retail ETF (IBUY) debuted, marking a decade since its inception gave investors concentrated exposure to digital commerce. In 2016, IBUY established the notion ...
Amplify ETFs Offer Unique Angles on Income, Thematics
The rise of Amplify ETFs is one of the more interesting stories in the U.S. ETF industry. Although it only launched its first ETF under that brand in 2016, its founder, Christian Magoon, was a well-kn...
Bull vs. Bear: Is the AI Revolution Nearing a Dot-Com Correction?
The debate over whether artificial intelligence has entered bubble territory has reached a fever pitch. For this edition of Bull vs Bear, writers Nicholas Peters-Golden and DJ Shaw discuss the disconn...
Retail Sales Rise 0.6% in February, More Than Expected
The Advance Retail Sales Report from the Census Bureau showed consumer spending was more robust than expected in February. Headline sales rose 0.6%, a step up from January's 0.1% decline and better th...
Online Holiday Spending Hit Records. AI Helped.
Use of generative AI chat services for holiday shopping rose nearly 700% from a year earlier.
Looking back on a rough year for the retail sector
CNBC's Courtney Reagan joins 'The Exchange' to report on 2025's biggest retail losers and winners, the resilience of the consumer and more.
Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping
CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify D...
Holiday Sales Will Exceed $1 Trillion for the First Time, NRF Predicts
Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.
US holiday sales set to top $1 trillion for the first time, NRF forecasts
U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturer...
Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs
As earnings season kicked off last week, JPMorgan's CFO Jeremy Barnum said on the conference call with analysts that consumers had been front-loading their spending ahead of anticipated price increase...
US Consumers Spend ‘Robustly' After Almost $1 Trillion Holiday
After a nearly $1 trillion holiday season, U.S. consumer spending shows no sign of slowing. The exact figure is $994 billion, according to recent findings from the National Retail Federation.
Online spending grew 3% to a record $1.2T over holiday period, says Salesforce
Online spending rose 3% to a record $1.2 trillion globally over the holiday period, with U.S.-sales, specifically, growing 4% to $282 billion.
Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending
Artificial intelligence (AI) helped holiday sales reach record levels this year, new Salesforce data shows. However, the company said in a report issued Monday (Jan. 6), high rates of returns could hi...
Holiday sales jump more than expected as retailers slash prices
Heading into the holiday season, many US retailers described their consumers as "selective," "cautious" and "conservative," and making "needs-based" purchases.
US consumers spent record $13.3B on Cyber Monday
Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics' original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Cataly...
Cyber Monday sales expected to reach record $13.2B: Adobe
Cyber Weekend sales have transitioned into Cyber Monday, with Adobe Analytics expecting consumers to spend as much as $13.2 billion on this day alone after spending $10.8 billion on Black Friday. This...