Wayfair Inc. (W)

NYSE: W · Real-Time Price · USD
72.83
+0.08 (0.11%)
May 29, 2026, 10:49 AM EDT - Market open
Market Cap9.61B +89.4%
Revenue (ttm)12.66B +6.8%
Net Income-305.00M
EPS-2.36
Shares Out 132.00M
PE Ration/a
Forward PE24.27
Dividendn/a
Ex-Dividend Daten/a
Volume514,736
Open73.60
Previous Close72.75
Day's Range73.06 - 76.37
52-Week Range39.90 - 119.98
Beta3.02
AnalystsBuy
Price Target93.43 (+28.29%)
Earnings DateApr 30, 2026

About W

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

IPO Date Oct 2, 2014
Employees 12,800
Stock Exchange NYSE
Ticker Symbol W
Full Company Profile

Financial Performance

In 2025, Wayfair's revenue was $12.46 billion, an increase of 5.11% compared to the previous year's $11.85 billion. Losses were -$313.00 million, -36.38% less than in 2024.

Financial Statements

Analyst Summary

According to 31 analysts, the average rating for W stock is "Buy." The 12-month stock price target is $93.43, which is an increase of 28.29% from the latest price.

Price Target
$93.43
(28.29% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Wayfair Transcript: AGM 2026

The meeting covered director elections, auditor ratification, executive compensation, and an incentive plan amendment. Voting was conducted virtually, with results to be certified and filed with the SEC. No new business or pertinent questions were raised.

8 days ago - Transcripts

Wayfair price target lowered to $95 from $110 at Citi

Citi lowered the firm’s price target on Wayfair (W) to $95 from $110 and keeps a Buy rating on the shares.

10 days ago - TheFly

Wayfair Transcript: J.P. Morgan 54th Annual Global Technology, Media and Communications Conference

Share gains are accelerating due to loyalty, curated product offerings, and improved site experience, with strong loyalty renewal rates and increased purchase frequency. Despite a challenging category environment, margin expansion and omni-channel growth remain key priorities, supported by AI-driven initiatives and efficient logistics.

11 days ago - Transcripts

Wayfair to open new large-format retail store in Cincinnati, Ohio in 2027

Wayfair (W) announced plans to open a new large-format retail store in Cincinnati, Ohio, further accelerating its expansion into high-impact markets across the U.S. The location is expected to open…

14 days ago - TheFly

Wayfair Continues Nationwide Retail Expansion With New Cincinnati Store

BOSTON, May 15, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced plans to open a new large-format retail store in Cincinnati, Ohio, further acceleratin...

14 days ago - PRNewsWire

Wayfair Prices Offering of $400 Million Senior Secured Notes

BOSTON, May 13, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W) (the "Company," "we" or "Wayfair") today announced the pricing by its subsidiary, Wayfair LLC (the "Issuer"), of its private offering of $40...

15 days ago - PRNewsWire

Wayfair Announces Proposed Offering of $400 Million Senior Secured Notes

BOSTON, May 13, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W) (the "Company," "we" or "Wayfair") today announced that its subsidiary, Wayfair LLC (the "Issuer"), intends to offer, subject to market and ...

16 days ago - PRNewsWire

Wayfair management to meet with Mizuho

Luncheon Meeting to be held in New York on May 13 hosted by Mizuho.

18 days ago - TheFly

Wayfair price target lowered to $90 from $110 at Mizuho

Mizuho lowered the firm’s price target on Wayfair (W) to $90 from $110 and keeps an Outperform rating on the shares.

21 days ago - TheFly

Wayfair price target lowered to $76 from $85 at Baird

Baird lowered the firm’s price target on Wayfair (W) to $76 from $85 and keeps an Outperform rating on the shares. The firm updated its model following solid Q1 results…

25 days ago - TheFly

Wayfair price target lowered to $110 from $128 at Morgan Stanley

Morgan Stanley lowered the firm’s price target on Wayfair (W) to $110 from $128 and keeps an Overweight rating on the shares. The firm noted a “plateau” in topline momentum,…

27 days ago - TheFly

Wayfair price target lowered to $75 from $88 at TD Cowen

TD Cowen lowered the firm’s price target on Wayfair (W) to $75 from $88 and keeps a Hold rating on the shares. The firm said they reported solid Q1 results…

27 days ago - TheFly

Wayfair price target lowered to $79 from $92 at Goldman Sachs

Goldman Sachs lowered the firm’s price target on Wayfair (W) to $79 from $92 and keeps a Neutral rating on the shares. Wayfair reported Q1 results ahead of expectations on…

27 days ago - TheFly

Wayfair price target lowered to $115 from $130 at UBS

UBS analyst Michael Lasser lowered the firm’s price target on Wayfair (W) to $115 from $130 and keeps a Buy rating on the shares.

4 weeks ago - TheFly

Wayfair price target lowered to $99 from $105 at Truist

Truist analyst Youssef Squali lowered the firm’s price target on Wayfair (W) to $99 from $105 but keeps a Buy rating on the shares. The company’s Q1 results show that…

4 weeks ago - TheFly

Wayfair price target lowered to $80 from $90 at Evercore ISI

Evercore ISI lowered the firm’s price target on Wayfair (W) to $80 from $90 and keeps an Outperform rating on the shares.

4 weeks ago - TheFly

Perigold Partners with NBC's George to the Rescue and Designer Corey Damen Jenkins to Transform Boys & Girls Club

BOSTON, May 1, 2026 /PRNewswire/ -- Perigold, the leading destination for luxury home, today announced a partnership with NBC's Emmy Award–winning George to the Rescue and AD100 Designer and MasterCla...

4 weeks ago - PRNewsWire

Wayfair price target lowered to $75 from $90 at Deutsche Bank

Deutsche Bank analyst Kunal Madhukar lowered the firm’s price target on Wayfair (W) to $75 from $90 and keeps a Hold rating on the shares.

4 weeks ago - TheFly

Wayfair price target lowered to $83 from $125 at Needham

Needham lowered the firm’s price target on Wayfair (W) to $83 from $125 and keeps a Buy rating on the shares. The company reported better-than-expected Q1 results but the firm…

4 weeks ago - TheFly

Wayfair price target lowered to $115 from $125 at Canaccord

Canaccord lowered the firm’s price target on Wayfair (W) to $115 from $125 and keeps a Buy rating on the shares. The firm said Wayfair reported strong Q1 results, with…

4 weeks ago - TheFly

Wayfair price target lowered to $100 from $120 at Guggenheim

Guggenheim analyst Steven Forbes lowered the firm’s price target on Wayfair (W) to $100 from $120 and keeps a Buy rating on the shares. Q1 results were “broadly constructive,” says…

4 weeks ago - TheFly

Wayfair Deploys AI and Influencers to Beat Furniture Slump

Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company's CEO, co-founder and co-chairman said during a T...

4 weeks ago - PYMNTS

Wayfair price target lowered to $75 from $88 at TD Cowen

TD Cowen lowered the firm’s price target on Wayfair (W) to $75 from $88 and keeps a Hold rating on the shares. The company reported solid Q1 results though its…

4 weeks ago - TheFly

Wayfair price target lowered to $76 from $92 at RBC Capital

RBC Capital lowered the firm’s price target on Wayfair (W) to $76 from $92 and keeps a Sector Perform rating on the shares after its Q1 results. The company continues…

4 weeks ago - TheFly

Wayfair price target lowered to $70 from $86 at Jefferies

Jefferies lowered the firm’s price target on Wayfair (W) to $70 from $86 and keeps a Hold rating on the shares. Share gains remain “robust” and the prospects of AI…

4 weeks ago - TheFly