Wayfair Inc. (W)

NYSE: W · Real-Time Price · USD
96.16
+1.63 (1.72%)
Jul 28, 2026, 9:36 AM EDT - Market open
Market Cap12.69B +57.4%
Revenue (ttm)12.66B +6.8%
Net Income-305.00M
EPS-2.36
Shares Out 132.00M
PE Ration/a
Forward PE31.81
Dividendn/a
Ex-Dividend Daten/a
Volume246,568
Open95.84
Previous Close94.53
Day's Range95.66 - 97.06
52-Week Range55.60 - 119.98
Beta2.96
AnalystsBuy
Price Target94.11 (-2.13%)
Earnings DateAug 4, 2026

About W

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

IPO Date Oct 2, 2014
Employees 12,800
Stock Exchange NYSE
Ticker Symbol W
Full Company Profile

Financial Performance

In 2025, Wayfair's revenue was $12.46 billion, an increase of 5.11% compared to the previous year's $11.85 billion. Losses were -$313.00 million, -36.38% less than in 2024.

Financial Statements

Analyst Summary

According to 32 analysts, the average rating for W stock is "Buy." The 12-month stock price target is $94.11, which is a decrease of -2.13% from the latest price.

Price Target
$94.11
(-2.13% downside)
Analyst Consensus: Buy
Stock Forecasts

News

Wayfair price target raised to $108 from $105 at JPMorgan

JPMorgan raised the firm’s price target on Wayfair (W) to $108 from $105 and keeps an Overweight rating on the shares. The firm upped the company’s estimates above consensus ahead…

1 hour ago - TheFly

Wayfair price target raised to $105 from $100 at BofA

BofA raised the firm’s price target on Wayfair (W) to $105 from $100 and keeps a Buy rating on the shares. In Q2, the firm expects strong GMV growth trends…

6 days ago - TheFly

Wayfair assumed with a Neutral at Wedbush

Wedbush analyst Ygal Arounian assumed coverage of Wayfair (W) with a Neutral rating and $104 price target Wedbush assumed coverage of 15 companies and initiated six across the internet sector.

12 days ago - TheFly

Wayfair put volume heavy and directionally bearish

Bearish flow noted in Wayfair (W) with 2,600 puts trading, or 1.0x expected. Most active are 7/24 weekly 72 puts and Sep-26 97.5 puts, with total volume in those strikes…

14 days ago - TheFly

Chief Future Officer: Kate Gulliver, Wayfair

This episode profiles Wayfair CFO Kate Gulliver, who is leading the home goods retailer's efforts to achieve profitable growth during a challenging period for the housing market -- as well as launchin...

19 days ago - Bloomberg Markets and Finance

Wayfair's Big Bet on Bricks and Mortar

Wayfair is building on its success as an e-commerce furniture and home goods retailer with a move into large-format brick-and-mortar stores. On Bloomberg Chief Future Officer, CFO Kate Gulliver shows ...

19 days ago - Bloomberg Markets and Finance

How Wayfair Has Built AI Into Its Future

Furniture and home goods retailer Wayfair has built a thriving e-commerce platform that's been incorporating advanced technologies throughout its 25-year history. On Bloomberg Chief Future Officer, CF...

19 days ago - Bloomberg Markets and Finance

Benchmark starts Wayfair with a Hold, awaiting more proof of demand stability

As previously reported, Benchmark analyst Mark Zgutowicz initiated coverage of Wayfair (W) with a Hold rating and no price target While the stock has reset nearly 22% from its 2025…

20 days ago - TheFly

Wayfair initiated with a Hold at Benchmark

Benchmark initiated coverage of Wayfair (W) with a Hold rating.

20 days ago - TheFly

Amplify Online Retail ETF Rides a Summer Surge in Performance

The Amplify Online Retail ETF (IBUY) has rallied over the past month, signaling a robust appetite for online consumer discretionary spending despite persistent macroeconomic headwinds. Outsized gains ...

Other symbols: CARTHIMSIBUYTRIP
25 days ago - ETF Trends

Wayfair Schedules Second Quarter 2026 Earnings Release and Conference Call

BOSTON, July 1, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced it will release financial results for its second quarter ending June 30, 2026 before th...

27 days ago - PRNewsWire

Spartan Metals' Exploration Program Confirms Tungsten Skarn Discoveries at past Producing Mine at Eagle Project, Nevada

Vancouver, British Columbia--(Newsfile Corp. - June 23, 2026) - Spartan Metals Corp. (TSXV: W) (OTCQB: SPRMF) (FSE: J03) ("Spartan" or the "Company") announces the confirmation of two tungsten skarn z...

5 weeks ago - Newsfile Corp

Wayfair to open large-format retail store in Princeton, New Jersey

Wayfair (W) plans to open a new large-format retail store in Princeton, New Jersey, in 2027. The approximately 135,000-square-foot store will bring Wayfair’s assortment to shoppers across central New ...

5 weeks ago - TheFly

Wayfair Expands Northeast Footprint with Princeton, New Jersey Store

BOSTON, June 18, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced plans to open a new large-format retail store in Princeton, New Jersey. The location,...

5 weeks ago - PRNewsWire

Wayfair put volume heavy and directionally bearish

Bearish flow noted in Wayfair (W) with 4,134 puts trading, or 1.4x expected. Most active are Aug-26 92.5 calls and Jun-26 84 puts, with total volume in those strikes near…

5 weeks ago - TheFly

Retail had a 'surprisingly robust' first quarter, but the real test is ahead as tax refunds dry up

The retail industry eked out strong gains in profits and sales in the first quarter despite concerns about consumer weakness given high gas prices and low sentiment. Still, high tax refunds and deeper...

2 months ago - CNBC

Wayfair Transcript: AGM 2026

The meeting covered director elections, auditor ratification, executive compensation, and an incentive plan amendment. Voting was conducted virtually, with results to be certified and filed with the SEC. No new business or pertinent questions were raised.

2 months ago - Transcripts

Wayfair price target lowered to $95 from $110 at Citi

Citi lowered the firm’s price target on Wayfair (W) to $95 from $110 and keeps a Buy rating on the shares.

2 months ago - TheFly

Wayfair Transcript: J.P. Morgan 54th Annual Global Technology, Media and Communications Conference

Share gains are accelerating due to loyalty, curated product offerings, and improved site experience, with strong loyalty renewal rates and increased purchase frequency. Despite a challenging category environment, margin expansion and omni-channel growth remain key priorities, supported by AI-driven initiatives and efficient logistics.

2 months ago - Transcripts

Wayfair to open new large-format retail store in Cincinnati, Ohio in 2027

Wayfair (W) announced plans to open a new large-format retail store in Cincinnati, Ohio, further accelerating its expansion into high-impact markets across the U.S. The location is expected to open…

2 months ago - TheFly

Wayfair Continues Nationwide Retail Expansion With New Cincinnati Store

BOSTON, May 15, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced plans to open a new large-format retail store in Cincinnati, Ohio, further acceleratin...

2 months ago - PRNewsWire

Wayfair Prices Offering of $400 Million Senior Secured Notes

BOSTON, May 13, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W) (the "Company," "we" or "Wayfair") today announced the pricing by its subsidiary, Wayfair LLC (the "Issuer"), of its private offering of $40...

2 months ago - PRNewsWire

Wayfair Announces Proposed Offering of $400 Million Senior Secured Notes

BOSTON, May 13, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W) (the "Company," "we" or "Wayfair") today announced that its subsidiary, Wayfair LLC (the "Issuer"), intends to offer, subject to market and ...

2 months ago - PRNewsWire

Wayfair management to meet with Mizuho

Luncheon Meeting to be held in New York on May 13 hosted by Mizuho.

2 months ago - TheFly

Wayfair price target lowered to $90 from $110 at Mizuho

Mizuho lowered the firm’s price target on Wayfair (W) to $90 from $110 and keeps an Outperform rating on the shares.

2 months ago - TheFly