Harley-Davidson, Inc. (BCBA:HOG)

Argentina flag Argentina · Delayed Price · Currency is ARS
13,520
-410 (-2.94%)
At close: Jul 24, 2026
Market Cap4.15T +10.8%
Revenue (ttm)6.28T -5.2%
Net Income300.22B -16.5%
EPS2,632.31 -7.8%
Shares Out n/a
PE Ratio13.84
Forward PE22.56
Dividend226.99 (1.64%)
Ex-Dividend DateJun 8, 2026
Volume325
Open13,850
Previous Close13,930
Day's Range13,520 - 13,890
52-Week Range8,385 - 15,520
Betan/a
Analystsn/a
Price Targetn/a
Earnings DateJul 23, 2026

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]

Industry Motorcycles, Bicycles, and Parts
Founded 1903
Employees 5,500
Stock Exchange Buenos Aires Stock Exchange
Ticker Symbol HOG

Financial Performance

In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.

Financial numbers in USD Financial Statements

News

Harley-Davidson price target raised to $30 from $28 at Baird

Baird raised the firm’s price target on Harley-Davidson (HOG) to $30 from $28 and keeps a Neutral rating on the shares. The firm updated its model following results where guidance…

11 hours ago - TheFly

Harley-Davidson Earnings Call Transcript: Q2 2026

Q2 saw North America retail sales rise 3% and improved dealer inventory health, while new product launches drove strong market enthusiasm. Guidance for 2026 was raised across retail, HDMC, and HDFS operating income, despite ongoing challenges in Europe and tariff uncertainties.

1 day ago - Transcripts

Harley-Davidson Earnings release: Q2 2026

Harley-Davidson released its Q2 2026 earnings on July 23, 2026, summarizing the period's financial results.

1 day ago - Filings

Harley-Davidson Slides: Q2 2026

Harley-Davidson has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 23, 2026.

1 day ago - Filings

Harley-Davidson posts lower quarterly results as raw material costs rise

Harley-Davidson reported lower second-quarter profit and revenue but raised its annual forecast on Thursday, as the ​legacy motorbike maker leaned on its wider turnaround plan to ‌navigate higher cost...

1 day ago - Reuters

Harley-Davidson Raises Outlook on Strong North American Sales

Harley-Davidson said it expects to sell more motorcycles this year than it previously expected to, after reporting strong North American sales in the second quarter.

1 day ago - WSJ

Harley-Davidson reports Q2 EPS 75c, consensus 64c

Reports Q2 revenue $1.23B, consensus $1.17B. “Our Q2 performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of...

1 day ago - TheFly

Harley-Davidson provides updated 2026 outlook

Harley-Davidson (HOG) provided its updated 2026 outlook. The company revised its financial guidance and now expects: HDMC global motorcycle retail sales of 133,500 to 138,500 units from a previously e...

1 day ago - TheFly

Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance

MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our s...

1 day ago - PRNewsWire

Harley-Davidson upgraded to Buy from Hold at Loop Capital

Loop Capital upgraded Harley-Davidson (HOG) to Buy from Hold with a $32 price target

4 days ago - TheFly

Harley-Davidson price target raised to $27 from $26 at Citi

Citi raised the firm’s price target on Harley-Davidson (HOG) to $27 from $26 and keeps a Neutral rating on the shares. The firm thinks Harley’s U.S. retail unit sales were…

11 days ago - TheFly

Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 7, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2026 financial results before market hours on ...

17 days ago - PRNewsWire

Harley-Davidson price target raised to $30 from $25 at DA Davidson

DA Davidson analyst Griffin Bryan raised the firm’s price target on Harley-Davidson (HOG) to $30 from $25 and keeps a Buy rating on the shares. The firm continues to be…

18 days ago - TheFly

Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'

Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.

6 weeks ago - New York Post

Harley-Davidson to bring Revolution Max production back to US

Harley-Davidson said on Tuesday it is bringing ​production of the ‌Revolution Max engine platform for North America back to ​the U.S.

6 weeks ago - Reuters

Harley-Davidson announces return of Revolution Max production to U.S.

Harley-Davidson (HOG) is bringing production of the Revolution Max platform for North America back to the U.S. as part of the company’s Back to the Bricks strategy. The move brings…

6 weeks ago - TheFly

Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities

Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (...

6 weeks ago - PRNewsWire

Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership

Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.

7 weeks ago - Fox Business

Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'

“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.

7 weeks ago - New York Post

Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference

MILWAUKEE, June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE: HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at the In...

7 weeks ago - PRNewsWire

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payab...

2 months ago - PRNewsWire

Harley-Davidson Transcript: AGM 2026

The meeting introduced a new strategic plan to address a challenging 2025 and drive long-term growth. All board and management proposals passed, while a shareholder climate transition plan proposal was not approved. Key risks and the need for disciplined execution were discussed.

2 months ago - Transcripts

Harley-Davidson price target raised to $15 from $12 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $15 from $12 and keeps an Underweight rating on the shares. The firm raised 2026 estimates post-Q1 to reflect…

2 months ago - TheFly

Harley-Davidson price target raised to $26 from $19 at UBS

UBS raised the firm’s price target on Harley-Davidson (HOG) to $26 from $19 and keeps a Neutral rating on the shares. The firm’s confidence in Harley-Davidson is the strongest it…

2 months ago - TheFly

Harley-Davidson price target raised to $26 from $23 at Citi

Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson (HOG) to $26 from $23 and keeps a Neutral rating on the shares.

2 months ago - TheFly