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Harley-Davidson, Inc. (HOG)

Stock Price: $28.72 USD 0.52 (1.84%)
Updated Oct 20, 2020 9:33 AM EDT - Market open

Stock Price Chart

Key Info

Market Cap 4.40B
Revenue (ttm) 4.51B
Net Income (ttm) 77.54M
Shares Out 153.24M
EPS (ttm) 0.49
PE Ratio 58.61
Forward PE 11.35
Dividend $0.08
Dividend Yield 0.28%

Stock Quote

Trading Day Oct 20, 2020
Last Price $28.72
Previous Close $28.20
Change ($) 0.52
Change (%) 1.84%
Day's Open 28.69
Day's Range 28.69 - 28.78
Day's Volume 37,102
52-Week Range 14.31 - 40.89

More Stats

Market Cap 4.40B
Enterprise Value 8.71B
Earnings Date (est) Oct 27, 2020
Ex-Dividend Date Sep 9, 2020
Shares Outstanding 153.24M
Float 152.15M
EPS (basic) 0.52
EPS (diluted) 0.49
FCF / Share 5.33
Dividend $0.08
Dividend Yield 0.28%
Earnings Yield 1.71%
FCF Yield 18.56%
Payout Ratio 221.20%
Shares Short 20.41M
Short Ratio 7.25
Short % of Float 13.41%
Beta 1.55
PE Ratio 58.61
Forward PE 11.35
P/FCF Ratio 5.39
PS Ratio 0.98
PB Ratio 2.68
Revenue 4.51B
Operating Income 123.65M
Net Income 77.54M
Free Cash Flow 817.01M
Net Cash -4.31B
Net Cash / Share -28.13
Gross Margin 35.98%
Operating Margin 2.74%
Profit Margin 1.70%
FCF Margin 18.12%
ROA 0.98%
ROE 4.39%
ROIC 1.00%
Stats based on trailing-twelve-month (ttm) numbers.

Analyst Summary

Analyst Ratings (18)

Buy 8
Overweight 0
Hold 9
Underweight 0
Sell 1

Analyst Consensus: Overweight

Price Target

(11.11% upside)
Current: $28.72
Target: 31.91
*Average 12-month price target from 11 stock analysts.

Financial Performance

Financial numbers in millions USD.

Financial Overview

Revenue Growth-6.21%1.23%-5.82%0.02%-3.74%5.57%5.72%5.06%9.31%-
Gross Profit1,7872,0652,0622,2602,3762,4402,2782,1401,9591,745
Operating Income5567148821,0461,1561,2811,1541,000830561
Net Income424531522692752845734624599147
Shares Outstanding154163168177192214221226232236
Earnings Per Share2.683.193.023.833.693.883.282.722.550.62
EPS Growth-15.99%5.63%-21.15%3.79%-4.9%18.29%20.59%6.67%311.29%-
Dividend Per Share1.501.481.461.401.241.100.840.620.480.40
Dividend Growth1.35%1.37%4.29%12.9%12.73%30.95%35.48%30.53%18.75%-
Operating Cash Flow8681,2061,0051,1741,1001,1479778018851,092
Capital Expenditures-181-214-206-256-260-232-208-189-189-171
Free Cash Flow687992799918840914769612696922
Cash & Equivalents3,1713,4772,8412,8942,9092,9793,0843,1353,6703,230
Total Debt7,4897,5996,9886,8086,8725,5055,2595,1035,7235,752
Net Cash / Debt-4,318-4,122-4,147-3,913-3,963-2,525-2,175-1,968-2,052-2,522
Book Value1,8041,7741,8441,9201,8402,9093,0092,5582,4202,207
Numbers in millions USD, except per-share numbers.

Company Profile

Company Details

Full Name Harley-Davidson, Inc.
Country United States
Employees 5,600
CEO Jochen Zeitz

Stock Information

Ticker Symbol HOG
Stock Exchange New York Stock Exchange
Sector Consumer Cyclical
Industry Recreational Vehicles
Unique Identifier NYSE: HOG


Harley-Davidson manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.