Harley-Davidson, Inc. (HOG)

NYSE: HOG · IEX Real-Time Price · USD
+0.83 (2.28%)
Mar 30, 2023, 11:31 AM EDT - Market open
Market Cap 5.45B
Revenue (ttm) 5.76B
Net Income (ttm) 741.41M
Shares Out 146.19M
EPS (ttm) 4.96
PE Ratio 7.35
Forward PE 9.35
Dividend $0.64 (1.71%)
Ex-Dividend Date Mar 2, 2023
Volume 564,825
Open 36.99
Previous Close 36.47
Day's Range 36.82 - 37.39
52-Week Range 29.80 - 51.77
Beta 1.42
Analysts Buy
Price Target 54.70 (+46.65%)
Earnings Date Apr 25, 2023

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Cana... [Read more]

Founded 1903
Employees 5,800
Stock Exchange NYSE
Ticker Symbol HOG
Full Company Profile

Financial Performance

In 2022, HOG's revenue was $5.76 billion, an increase of 7.85% compared to the previous year's $5.34 billion. Earnings were $741.41 million, an increase of 14.06%.

Financial Statements

Analyst Forecast

According to 20 analysts, the average rating for HOG stock is "Buy." The 12-month stock price forecast is $54.7, which is an increase of 46.65% from the latest price.

Price Target
(46.65% upside)
Analyst Consensus: Buy
Stock Forecasts


Harley-Davidson's stock will be worth some ‘upfront bumps,' analyst says

Shares of Harley-Davidson Inc. charged higher Tuesday, after Morgan Stanley analyst Adam Jonas urged investors to buy, citing their recent selloff, coupled with confidence in the motorcycle maker's ma...

1 week ago - Market Watch

Morgan Stanley sees 35% upside in shares of your favourite motorbike company

Harley-Davidson Inc (NYSE: HOG) is trading meaningfully up on Tuesday after a Morgan Stanley analyst turned bullish on shares of the motorcycle manufacturer. Harley-Davidson stock has upside to $50 Ad...

1 week ago - Invezz

The Tide Is Turning For Harley-Davidson

The institutions and analysts are interested in HOG shares again and may help it form a bottom that it can rally from later in the year.

1 week ago - MarketBeat

3 Domestic Auto Stocks Well-Poised to Fend Off Industry Woes

While the rising economic uncertainty has dampened the Domestic Auto Industry's prospects, industry players like GM, PCAR and HOG are better equipped to tide over the headwinds.

Other symbols: GMPCAR
2 weeks ago - Zacks Investment Research

Harley-Davidson (HOG) Moving Into Top Gear: Hold the Stock

Harley-Davidson (HOG) has been able to rebrand itself into something millennial-friendly. The company's turnaround plan is paying off.

2 weeks ago - Zacks Investment Research

Harley-Davidson raises dividend to16.50 cents

Harley-Davidson Inc. HOG, +1.49% late Friday said its board has authorized a dividend of $16.50 cents a share for the first quarter, from $15.75 a share. The dividend is payable March 20 to shareholde...

1 month ago - Market Watch

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , Feb. 17, 2023 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.165 per share for the first quarter of 2023. The dividend is payab...

1 month ago - PRNewsWire


Building on 120 years of moto culture, H-D Collections honors the past, while driving Harley-Davidson apparel into the future MILWAUKEE , Feb. 13, 2023 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) is ex...

1 month ago - PRNewsWire

Harley-Davidson's (HOG) Q4 Earnings Breeze Past Estimates

Harley-Davidson (HOG) expects revenues from the motorcycle segment to grow in the band of 4%-7% this year.

1 month ago - Zacks Investment Research

Are Investors Undervaluing HarleyDavidson (HOG) Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest...

1 month ago - Zacks Investment Research

Harley-Davidson Inc. Stock, Is It Time To Buy?

Harley-Davidson (NYSE: HOG) has not had an easy time over the past 5 or 6 years, but those tough times are rapidly falling behind. The company's Hardwire strategic plan and the push into EV via the Li...

1 month ago - MarketBeat

Harley-Davidson's stock on track for highest close in almost two years after earnings crush estimates

Harley-Davidson Inc.'s stock soared 9% Thursday, putting it on track for its highest close in almost two years, after the motorcycle company crushed earnings estimates for the fourth quarter.

1 month ago - Market Watch

Harley-Davidson stock pops after global shipments rise 18% year-over-year

Yahoo Finance Live anchors Brad Smith, Julie Hyman, and Brian Sozzi break down fourth-quarter earnings for Harley-Davidson.

1 month ago - Yahoo Finance

Harley-Davidson (HOG) Reports Q4 Earnings: What Key Metrics Have to Say

Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended December 2022, it might be worth considering how some key metrics compare with Wa...

1 month ago - Zacks Investment Research

Harley-Davidson (HOG) Q4 Earnings and Revenues Top Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 833.33% and 4.34%, respectively, for the quarter ended December 2022. Do the numbers hold clues to what lies ahead for the stock?

2 months ago - Zacks Investment Research

Harley-Davidson Earnings Boosted by Higher Shipments

The motorcycle company said global shipments rose 18% from a year before, sending total revenue up 12%.

2 months ago - WSJ

Harley-Davidson Stock Zooms Ahead on Strong Earnings Beat

The company reported revenue of $1.14 billion ahead of the $918 million predicted by analysts.

2 months ago - Barrons

Harley-Davidson stock soars premarket after earnings blow past estimates

Harley-Davidson Inc. stock HOG, +1.50% soared 6% in premarket trade Thursday, after the motorbike maker blew past estimates for the fourth quarter. The Milwaukee, Wis.

2 months ago - Market Watch

Harley-Davidson Delivers Strong Fourth Quarter Financial Results Successfully Completing Second Year of Hardwire Strategic Plan

MILWAUKEE , Feb. 2, 2023 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company"), (NYSE: HOG) today reported fourth quarter and full year 2022 results. "As we conclude the s...

2 months ago - PRNewsWire

Harley-Davidson rides boom in leisure spending, lifting profit and shares

Harley-Davidson Inc reported higher-than-expected quarterly profit on Thursday as a boost in bike shipments, coupled with strong pricing, allowed the motorcycle maker to navigate cost inflation and de...

2 months ago - Reuters

Here's Why Harley-Davidson (HOG) is a Strong Value Stock

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

2 months ago - Zacks Investment Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Other symbols: TSLA
2 months ago - Zacks Investment Research

Warren Buffett loaned $300 million to Harley-Davidson during the financial crisis. Here's a look back at how he helped the motorcycle maker.

The investor provided crucial liquidity to Harley-Davidson when it was weathering softer demand and a cash crunch in early 2009.

2 months ago - Business Insider

Harley-Davidson Stock Had A Stellar 2022. What Does 2023 Hold?

Harley-Davidson stock had a solid 2022, rising by about 10% over the year, faring better than the broader automotive sector and also the S&P 500 which remained down by roughly 19%.

2 months ago - Forbes

Is HarleyDavidson (HOG) Stock Undervalued Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest...

2 months ago - Zacks Investment Research