Hasbro, Inc. (BMV:HAS)

Mexico flag Mexico · Delayed Price · Currency is MXN
1,473.73
+32.50 (2.26%)
At close: Jun 25, 2026
Market Cap218.54B +7.2%
Revenue (ttm)86.77B +17.0%
Net Income13.85B
EPS97.74
Shares Out n/a
PE Ratio15.77
Forward PEn/a
Dividend50.19 (3.41%)
Ex-Dividend DateJun 1, 2026
Volume317
Open1,473.73
Previous Close1,441.23
Day's Range1,473.73 - 1,473.73
52-Week Range1,383.34 - 1,885.73
Betan/a
Analystsn/a
Price Targetn/a
Earnings DateJul 21, 2026

About Hasbro

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]

Industry Games, Toys, and Children's Vehicles, Except Dolls and Bicycles
Founded 1923
Employees 4,520
Stock Exchange Mexican Stock Exchange
Ticker Symbol HAS

Financial Performance

Financial numbers in USD Financial Statements

News

Hasbro's Adult Fans Power a ‘Magic' 16% Sales Jump

Hasbro's strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast ...

6 hours ago - PYMNTS

Hasbro Cancels Some Digital Projects, But Doubles Down on 'Magic: The Gathering'

Hasbro CEO Chris Cocks says the company is cancelling some video-game projects, but is doubling down on its "Magic: The Gathering" card game business. He speaks on "Bloomberg Open Interest.

11 hours ago - Bloomberg Markets and Finance

Hasbro Stock Jumps 10% As It Convinces Wall Street To Believe In Magic

Hasbro CEO Chris Cocks spent much of today's earnings call explaining to Wall Street analysts why the company's most profitable brand, Magic: The Gathering, has staying power, and why it is a safe bet...

12 hours ago - Forbes

Midday Fly By: GM, 3M, Hasbro all post beat and raise reports

The major averages were broadly higher as stocks attempt to build on Monday’s rebound, with technology shares leading gains ahead of a stretch of earnings from some of the market’s…

13 hours ago - TheFly

Hasbro rises 13.0%

Hasbro (HAS) is up 13.0%, or $10.58 to $92.17.

15 hours ago - TheFly

Hasbro Earnings Call Transcript: Q2 2026

Q2 2026 saw 16% revenue growth, led by Magic: The Gathering and strong Consumer Products performance. Full-year guidance was raised, with digital investment peaking and a $56M impairment recorded. Capital returns and cost savings remain priorities.

17 hours ago - Transcripts

Hasbro Earnings release: Q2 2026

Hasbro released its Q2 2026 earnings on July 21, 2026, summarizing the period's financial results.

17 hours ago - Filings

Hasbro Slides: Q2 2026

Hasbro has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 21, 2026.

17 hours ago - Filings

Hasbro Lifts Outlook as Revenue Rises

Hasbro raised its full-year outlook after swinging to a profit and logging higher revenue in the second quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.

17 hours ago - WSJ

Hasbro reports Q2 adjusted EPS $1.28, consensus $1.13

Reports Q2 revenue $1.14B, consensus $1.07B. “Hasbro (HAS) posted another quarter of topline growth, led by Wizards of the Coast,” said CEO Chris Cocks. “Magic: The Gathering eclipsed $500 million…

19 hours ago - TheFly

Hasbro raises 2026 revenue growth view to 5%-7% from 3%-5%, consensus $4.99B

2025 revenue was $4.7B. Raises 2026 adjusted EBITDA view to $1.45B-$1.50B from $1.40B-$1.45B and adjusted operating margin view to 25%-26% from 24%-25%.

19 hours ago - TheFly

Hasbro raises annual forecasts on digital gaming demand boost

Hasbro raised its annual revenue and profit forecasts on Tuesday, betting on resilient demand ​for its digital gaming business and ‌continued strength in "Magic: The Gathering" despite an uncertain co...

19 hours ago - Reuters

Hasbro Reports Second Quarter 2026 Financial Results

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the second quarter 2026. "Hasbro posted another quarter of topl...

19 hours ago - Business Wire

Hasbro price target lowered to $110 from $120 at Jefferies

Jefferies lowered the firm’s price target on Hasbro (HAS) to $110 from $120 and keeps a Buy rating on the shares. While the firm lowered its 2027 estimates to reflect…

5 days ago - TheFly

Hasbro price target lowered to $105 from $115 at BofA

BofA analyst Andrew Didora lowered the firm’s price target on Hasbro (HAS) to $105 from $115 and keeps a Buy rating on the shares ahead of the company reporting Q2…

5 days ago - TheFly

Hasbro announces new licensing partnership with Nintendo

Hasbro (HAS) announced a new licensing partnership with Nintendo (NTDOY) to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027,…

5 days ago - TheFly

Hasbro price target lowered to $100 from $120 at Roth Capital

Roth Capital analyst Eric Handler lowered the firm’s price target on Hasbro (HAS) to $100 from $120 and keeps a Buy rating on the shares. The company remains on a…

7 days ago - TheFly

Hasbro price target lowered to $101 from $114 at Citi

Citi lowered the firm’s price target on Hasbro (HAS) to $101 from $114 and keeps a Buy rating on the shares. The firm’s recent work on Magic the Gathering suggests…

11 days ago - TheFly

Hasbro introduces Blooms by Play-Doh for adults

Hasbro (HAS) announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way to craf...

12 days ago - TheFly

Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults

PAWTUCKET, R.I.--(BUSINESS WIRE)--Blooms by Play-Doh invites adults to slow down, create and display realistic floral arrangements using Play-Doh compound.

12 days ago - Business Wire

Hasbro launches reattempt at adult Play-Doh, WSJ says

Hasbro (HAS) recently launched Blooms by Play-Doh, a new line with a series of modeling kits that help users turn putty into floral arrangements, the latest chapter in its strategy…

12 days ago - TheFly

Hasbro's ‘Aging Up' Strategy Continues With a Reattempt at Adult Play-Doh

The toy company is recruiting an army of influencers to introduce the squishy stuff's new Blooms line, five years after an earlier bid for adults petered out.

12 days ago - WSJ

12 stocks favored to soar in the sector that has missed the 2026 market rally

The S&P 500's consumer discretionary sector is the only one of 11 sectors to decline so far this year.

14 days ago - Market Watch

Hasbro to Announce Second Quarter 2026 Earnings on July 21, 2026

PAWTUCKET, R I.--(BUSINESS WIRE)---- $HAS--Hasbro to Announce Second Quarter 2026 Earnings on July 21, 2026.

21 days ago - Business Wire

Hasbro's First ‘KPop Demon Hunters' Toys Are Released

The first products in Hasbro's KPop Demon Hunters line are here to entertain fans of Netflix's animated movie musical phenomenon.

22 days ago - Forbes