Baozun Inc. (FRA:2BZA)

Germany flag Germany · Delayed Price · Currency is EUR
1.830
-0.190 (-9.41%)
At close: Mar 27, 2026
Market Cap105.66M -37.7%
Revenue (ttm)1.17B +6.1%
Net Income-24.42M
EPS-0.42
Shares Outn/a
PE Ration/a
Forward PE4.96
Dividendn/a
Ex-Dividend Daten/a
Volumen/a
Average Volume6
Open1.830
Previous Close2.020
Day's Range1.830 - 1.830
52-Week Range1.760 - 3.880
Betan/a
RSI39.61
Earnings DateMar 25, 2026

About Baozun

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]

Industry Catalog and Mail-Order Houses
Founded 2007
Employees 7,650
Stock Exchange Frankfurt Stock Exchange
Ticker Symbol 2BZA

Financial Performance

In 2024, Baozun's revenue was 9.42 billion, an increase of 6.92% compared to the previous year's 8.81 billion. Losses were -185.20 million, -33.48% less than in 2023.

Financial numbers in CNY Financial Statements

News

Baozun: Look Past Mixed Results

I retain a 'Buy' rating for Baozun after analyzing its performance, outlook, and valuations. BZUN's 4Q25 financial disclosures were mixed, considering the revenue outperformance and below-expectations...

2 days ago - Seeking Alpha

Baozun Inc. (BZUN) Q4 2025 Earnings Call Transcript

Baozun Inc. (BZUN) Q4 2025 Earnings Call Transcript

3 days ago - Seeking Alpha

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability ...

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability Improvements

3 days ago - GuruFocus

Q4 2025 Baozun Inc Earnings Call Transcript

Q4 2025 Baozun Inc Earnings Call Transcript

3 days ago - GuruFocus

Baozun (BZUN) Q4 2025 Earnings Call Transcript

Baozun (BZUN) Q4 2025 Earnings Call Transcript

4 days ago - The Motley Fool

Earnings Scheduled For March 25, 2026

Companies Reporting Before The Bell • Chewy (NYSE: CHWY) is expected to report quarterly earnings at $0.20 per share on revenue of $3.26 billion. • Maze Therapeutics (NASDAQ: MAZE) is estimated to r...

4 days ago - Benzinga

Baozun Announces Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results

SHANGHAI March 25, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

4 days ago - PRNewsWire

Baozun to Announce Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results on March 25, 2026

SHANGHAI, March 11, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

18 days ago - PRNewsWire

Baozun: Focus On Q3 Revenue Beat And Potential Profitability Turnaround

Baozun is still deserving of a 'Buy' rating, based on my assessment of its performance and prospects. BZUN's Brand Management segment registered a 20% YoY sales growth in 3Q2025, fueled by new outlets...

4 months ago - Seeking Alpha

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on ...

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on Profitability

4 months ago - GuruFocus

Q3 2025 Baozun Inc Earnings Call Transcript

Q3 2025 Baozun Inc Earnings Call Transcript

4 months ago - GuruFocus

Baozun Inc. (BZUN) Q3 2025 Earnings Call Transcript

Baozun Inc. ( BZUN) Q3 2025 Earnings Call November 25, 2025 6:30 AM EST Company Participants Wendy Sun - Joint Company Secretary and Senior Director of Corporate Development & Investor Relations Wenb...

4 months ago - Seeking Alpha

Earnings Scheduled For November 25, 2025

Companies Reporting Before The Bell • Atour Lifestyle Holdings (NASDAQ: ATAT) is estimated to report quarterly earnings at $0.45 per share on revenue of $350.04 million. • Gamehaus Holdings (NASDAQ: ...

4 months ago - Benzinga

Baozun Announces Third Quarter 2025 Unaudited Financial Results

SHANGHAI , Nov. 25, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

4 months ago - PRNewsWire

Baozun to Announce Third Quarter 2025 Unaudited Financial Results on November 25, 2025

SHANGHAI , Nov. 11, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

4 months ago - PRNewsWire

Baozun: Look Beyond Headline Losses

I continue to award a Buy rating to Baozun, following my evaluation of its recent quarterly results. BZUN's 2Q2025 headline loss was driven by an one-off; it should be profitable for full-year FY25 on...

7 months ago - Seeking Alpha

Baozun Inc. (BZUN) Q2 2025 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q2 2025 Earnings Conference Call August 28, 2025 7:30 AM ET Company Participants Junhua Wu - Co-Founder, Chief Strategy Officer & Director Ken Huang - Corporate Participant ...

7 months ago - Seeking Alpha

Baozun Announces Second Quarter 2025 Unaudited Financial Results

SHANGHAI , Aug. 28, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

7 months ago - PRNewsWire

Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025

SHANGHAI , Aug. 14, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

8 months ago - PRNewsWire

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI , June 18, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, anno...

10 months ago - PRNewsWire

Baozun (BZUN) Q1 2025 Earnings Call Transcript

11 months ago - The Motley Fool

Baozun Inc. (BZUN) Q1 2025 Earnings Call Transcript

Baozun Inc. (NASDAQ:BZUN) Q1 2025 Earnings Conference Call May 21, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director, Corporate Development and Investor Relations Vincent Wenbin Qiu - ...

11 months ago - Seeking Alpha

Baozun Announces First Quarter 2025 Unaudited Financial Results

SHANGHAI , May 21, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

11 months ago - PRNewsWire

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI , May 16, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, annou...

11 months ago - PRNewsWire

Baozun to Announce First Quarter 2025 Unaudited Financial Results on May 21, 2025

SHANGHAI , May 7, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in ...

11 months ago - PRNewsWire