Purple Innovation, Inc. (PRPL)
| Market Cap | 18.66M -84.5% |
| Revenue (ttm) | 453.45M -0.7% |
| Net Income | -48.70M |
| EPS | -11.27 |
| Shares Out | 4.36M |
| PE Ratio | n/a |
| Forward PE | n/a |
| Dividend | n/a |
| Ex-Dividend Date | n/a |
| Volume | 66,121 |
| Open | 4.530 |
| Previous Close | 4.490 |
| Day's Range | 4.250 - 4.530 |
| 52-Week Range | 4.250 - 29.750 |
| Beta | 1.47 |
| Analysts | Buy |
| Price Target | 25.00 (+484.11%) |
| Earnings Date | Aug 10, 2026 |
About PRPL
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Financial Performance
In 2025, Purple Innovation's revenue was $468.73 million, a decrease of -3.93% compared to the previous year's $487.88 million. Losses were -$51.41 million, -47.48% less than in 2024.
Financial StatementsAnalyst Summary
According to 3 analysts, the average rating for PRPL stock is "Buy." The 12-month stock price target is $25.0, which is an increase of 484.11% from the latest price.
News
Purple Innovation trading resumes
09:48 EDT Purple Innovation (PRPL) trading resumes
Purple Innovation trading halted, volatility trading pause
09:43 EDT Purple Innovation (PRPL) trading halted, volatility trading pause
Purple Innovation Earnings Call Transcript: Q2 2026
Showroom sales and premium products drove direct-to-consumer growth, while wholesale revenue declined due to industry softness and contra revenue impacts. Profitability improved with higher gross margins and lower expenses, and guidance was revised to reflect ongoing wholesale challenges.
Purple Innovation Earnings release: Q2 2026
Purple Innovation released its Q2 2026 earnings on August 10, 2026, summarizing the period's financial results.
Purple Innovation Quarterly report: Q2 2026
Purple Innovation has published its Q2 2026 quarterly earnings report on August 10, 2026.
Purple Innovation reports Q2 EPS (74c), consensus ($2.23)
Reports Q2 revenue $98.3M, consensus $102.42M. In Q2 the Company changed the presentation of costs associated with merchant credit-card processing fees and third-party consumer-financing fees from bei...
Purple Innovation lowers FY26 revenue view to $420M-$440M from $465M-$485M
Consensus is for FY26 $466.93M. The company added, “Importantly, the continued strength of our DTC business, coupled with our cost discipline, gives us confidence in our ability to deliver adjusted…
Purple Innovation Reports Second Quarter 2026 Results
Showroom Revenue Up 16.6% and Comparable Revenue Up 18% GAAP Net Loss of $3.2 Million in the Second Quarter Adjusted EBITDA Improves $4.4 Million to $2.1 Million Regains Compliance with Nasdaq Minimum...
Purple Innovation to Report Second Quarter 2026 Results on August 10, 2026
LEHI, Utah, July 29, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report se...
Purple Innovation trading halted, news pending
19:50 EDT Purple Innovation (PRPL) trading halted, news pending
Purple Innovation Proxy statement: Proxy filing
Purple Innovation filed a proxy statement on June 8, 2026, providing details for shareholder voting and corporate governance matters.
Purple Innovation Proxy statement: Proxy filing
Purple Innovation filed a proxy statement on May 29, 2026, providing details for shareholder voting and corporate governance matters.
Purple Innovation price target lowered to 65c from 85c at UBS
UBS lowered the firm’s price target on Purple Innovation (PRPL) to 65c from 85c and keeps a Neutral rating on the shares.
Purple Innovation downgraded to Sector Weight from Overweight at KeyBanc
KeyBanc downgraded Purple Innovation (PRPL) to Sector Weight from Overweight.
Purple Innovation downgraded to Sector Weight from Overweight at KeyBanc
KeyBanc downgraded Purple Innovation (PRPL) to Sector Weight from Overweight with no price target While the firm says it remains “positive on the company, the products and upside potential for…
Purple Innovation announces CFO transition
Purple Innovation (PRPL) CFO Todd Vogensen will depart the company effective May 1 to pursue another opportunity. The company also announced the appointment of Robert Lucian as CFO, effective April…
Purple Innovation reports Q1 adjusted EPS (13c), consensus (13c)
Reports Q1 revenue $95.7M, consensus $100.63M. “During Q1, we continued to build on the progress we made at the end of last year, with improving consistency across our business and…
Purple Innovation narrows 2026 revenue view to $465M-$485M from $500M-$520M
2026 revenue consensus $498.79M.
Purple Innovation Earnings Call Transcript: Q1 2026
Q1 2026 revenue declined 8.1% year-over-year, mainly due to e-commerce softness and an accounting adjustment, but showroom comps rose 7% and wholesale grew excluding the adjustment. Gross margin was 36.8%, pressured by floor model investments, while full-year revenue guidance was lowered to $465–$485 million, with EBITDA guidance unchanged.
Purple Innovation Earnings release: Q1 2026
Purple Innovation released its Q1 2026 earnings on April 28, 2026, summarizing the period's financial results.
Purple Innovation Quarterly report: Q1 2026
Purple Innovation has published its Q1 2026 quarterly earnings report on April 28, 2026.
Purple Innovation Reports First Quarter 2026 Results
Showroom Comps up 7.0%, Marking the Third Consecutive Quarter of Positive Comps E-commerce Trends Improve Sequentially Early Traction from Purple Royale at Mattress Firm Supports Premium Momentum and ...
Purple Innovation Announces CFO Transition
Robert (Bob) Lucian, Former La-Z-Boy CFO, Appointed Chief Financial Officer Todd Vogensen to Depart Effective May 1, 2026 LEHI, Utah, April 28, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PR...
Purple Innovation Proxy statement: Proxy filing
Purple Innovation filed a proxy statement on April 22, 2026, providing details for shareholder voting and corporate governance matters.
Purple Innovation Proxy statement: Proxy filing
Purple Innovation filed a proxy statement on April 22, 2026, providing details for shareholder voting and corporate governance matters.