Purple Innovation, Inc. (PRPL)

NASDAQ: PRPL · IEX Real-Time Price · USD
-0.020 (-1.50%)
At close: Feb 23, 2024, 4:00 PM
+0.030 (2.29%)
After-hours: Feb 23, 2024, 6:17 PM EST

Total Valuation

PRPL has a market cap or net worth of $138.27 million. The enterprise value is $263.11 million.

Market Cap 138.27M
Enterprise Value 263.11M

Important Dates

The next estimated earnings date is Thursday, March 14, 2024, after market close.

Earnings Date Mar 14, 2024
Ex-Dividend Date Apr 27, 2023

Share Statistics

PRPL has 105.55 million shares outstanding. The number of shares has increased by 22.31% in one year.

Shares Outstanding 105.55M
Shares Change (YoY) +22.31%
Shares Change (QoQ) +0.24%
Owned by Insiders (%) 3.76%
Owned by Institutions (%) 77.24%
Float 54.60M

Valuation Ratios

PE Ratio n/a
Forward PE 294.12
PS Ratio 0.27
Forward PS 0.25
PB Ratio 1.04
P/FCF Ratio n/a
PEG Ratio 2.00
Financial Ratio History

Enterprise Valuation

EV / Earnings n/a
EV / Sales 0.51
EV / EBITDA 3.32
EV / EBIT 4.79
EV / FCF n/a

Financial Position

The company has a current ratio of 1.39, with a Debt / Equity ratio of 1.14.

Current Ratio 1.39
Quick Ratio 0.58
Debt / Equity 1.14
Debt / EBITDA 1.91
Debt / FCF n/a
Interest Coverage 24.56

Financial Efficiency

Return on equity (ROE) is -95.90%.

Return on Equity (ROE) -95.90%
Return on Assets (ROA) -40.00%
Return on Capital (ROIC) n/a
Revenue Per Employee $322,103
Profits Per Employee -$104,336
Employee Count 1,600
Asset Turnover 1.24
Inventory Turnover 4.11


In the past 12 months, PRPL has paid $219.64 million in taxes.

Income Tax 219.64M
Effective Tax Rate 416.74%

Stock Price Statistics

The stock price has decreased by -70.36% in the last 52 weeks. The beta is 1.79, so PRPL's price volatility has been higher than the market average.

Beta (1Y) 1.79
52-Week Price Change -70.36%
50-Day Moving Average 1.08
200-Day Moving Average 1.87
Relative Strength Index (RSI) 55.69
Average Volume (30 Days) 1,081,627

Short Selling Information

The latest short interest is 6.20 million, so 5.88% of the outstanding shares have been sold short.

Short Interest 6.20M
Short Previous Month 5.72M
Short % of Shares Out 5.88%
Short % of Float 11.36%
Short Ratio (days to cover) 7.46

Income Statement

In the last 12 months, PRPL had revenue of $515.36 million and -$166.94 million in losses. Loss per share was -$1.79.

Revenue 515.36M
Gross Profit 179.73M
Operating Income -103.00M
Pretax Income 52.71M
Net Income -166.94M
EBIT 54.94M
Loss Per Share -$1.79
Full Income Statement

Balance Sheet

The company has $26.61 million in cash and $151.45 million in debt, giving a net cash position of -$124.84 million or -$1.18 per share.

Cash & Cash Equivalents 26.61M
Total Debt 151.45M
Net Cash -124.84M
Net Cash Per Share -$1.18
Equity / Book Value 132.47M
Book Value Per Share 1.26
Working Capital 40.20M
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was -$54.11 million and capital expenditures -$13.46 million, giving a free cash flow of -$67.57 million.

Operating Cash Flow -54.11M
Capital Expenditures -13.46M
Free Cash Flow -67.57M
FCF Per Share -$0.64
Full Cash Flow Statement


Gross margin is 34.87%, with operating and profit margins of -19.99% and -32.39%.

Gross Margin 34.87%
Operating Margin -19.99%
Pretax Margin 10.23%
Profit Margin -32.39%
EBITDA Margin 15.37%
EBIT Margin 10.66%
FCF Margin -13.11%

Dividends & Yields

This stock pays an annual dividend of $0.00, which amounts to a dividend yield of 0.08%.

Dividend Per Share $0.00
Dividend Yield 0.08%
Dividend Growth (YoY) n/a
Years of Dividend Growth 1
Payout Ratio n/a
Buyback Yield -22.31%
Shareholder Yield -22.23%
Earnings Yield -120.74%
FCF Yield -48.87%
Dividend Details

Analyst Forecast

The average price target for PRPL is $3.00, which is 129.01% higher than the current price. The consensus rating is "Hold".

Price Target $3.00
Price Target Difference 129.01%
Analyst Consensus Hold
Analyst Count 5
Revenue Growth Forecast (5Y) 4.04%
EPS Growth Forecast (5Y) -45.90%
Stock Forecasts

Stock Splits

This stock does not have any record of stock splits.

Last Split Date n/a
Split Type n/a
Split Ratio n/a


PRPL has an Altman Z-Score of 0.57 and a Piotroski F-Score of 3. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 0.57
Piotroski F-Score 3