Purple Innovation Statistics
Total Valuation
PRPL has a market cap or net worth of $24.72 million. The enterprise value is $216.60 million.
| Market Cap | 24.72M |
| Enterprise Value | 216.60M |
Important Dates
The last earnings date was Monday, August 10, 2026, after market close.
| Earnings Date | Aug 10, 2026 |
| Ex-Dividend Date | n/a |
Share Statistics
PRPL has 4.36 million shares outstanding. The number of shares has increased by 0.65% in one year.
| Current Share Class | 4.35M |
| Shares Outstanding | 4.36M |
| Shares Change (YoY) | +0.65% |
| Shares Change (QoQ) | +0.57% |
| Owned by Insiders (%) | 5.04% |
| Owned by Institutions (%) | 13.96% |
| Float | 2.26M |
Valuation Ratios
| PE Ratio | n/a |
| Forward PE | n/a |
| PS Ratio | 0.05 |
| Forward PS | 0.05 |
| PB Ratio | n/a |
| P/TBV Ratio | n/a |
| P/FCF Ratio | n/a |
| P/OCF Ratio | n/a |
| PEG Ratio | n/a |
Enterprise Valuation
| EV / Earnings | n/a |
| EV / Sales | 0.48 |
| EV / EBITDA | n/a |
| EV / EBIT | n/a |
| EV / FCF | n/a |
Financial Position
The company has a current ratio of 0.52
| Current Ratio | 0.52 |
| Quick Ratio | 0.23 |
| Debt / Equity | n/a |
| Debt / EBITDA | 33.48 |
| Debt / FCF | n/a |
| Interest Coverage | -0.92 |
Financial Efficiency
| Return on Equity (ROE) | n/a |
| Return on Assets (ROA) | -6.62% |
| Return on Invested Capital (ROIC) | -26.94% |
| Return on Capital Employed (ROCE) | -67.25% |
| Weighted Average Cost of Capital (WACC) | 12.00% |
| Revenue Per Employee | $412,231 |
| Profits Per Employee | -$44,275 |
| Employee Count | 1,100 |
| Asset Turnover | 1.60 |
| Inventory Turnover | 4.62 |
Taxes
In the past 12 months, PRPL has paid $191,000 in taxes.
| Income Tax | 191,000 |
| Effective Tax Rate | n/a |
Stock Price Statistics
The stock price has decreased by -79.75% in the last 52 weeks. The beta is 1.47, so PRPL's price volatility has been higher than the market average.
| Beta (5Y) | 1.47 |
| 52-Week Price Change | -79.75% |
| 50-Day Moving Average | 8.51 |
| 200-Day Moving Average | 14.47 |
| Relative Strength Index (RSI) | 33.81 |
| Average Volume (20 Days) | 31,760 |
Short Selling Information
The latest short interest is 80,409, so 1.84% of the outstanding shares have been sold short.
| Short Interest | 80,409 |
| Short Previous Month | 1.85M |
| Short % of Shares Out | 1.84% |
| Short % of Float | 3.56% |
| Short Ratio (days to cover) | 3.66 |
Income Statement
In the last 12 months, PRPL had revenue of $453.45 million and -$48.70 million in losses. Loss per share was -$11.27.
| Revenue | 453.45M |
| Gross Profit | 185.02M |
| Operating Income | -30.11M |
| Pretax Income | -48.61M |
| Net Income | -48.70M |
| EBITDA | -12.22M |
| EBIT | -30.11M |
| Loss Per Share | -$11.27 |
Balance Sheet
The company has $23.30 million in cash and $215.18 million in debt, with a net cash position of -$191.88 million or -$44.01 per share.
| Cash & Cash Equivalents | 23.30M |
| Total Debt | 215.18M |
| Net Cash | -191.88M |
| Net Cash Per Share | -$44.01 |
| Equity (Book Value) | -63.80M |
| Book Value Per Share | -14.65 |
| Working Capital | -105.24M |
Cash Flow
In the last 12 months, operating cash flow was -$3.13 million and capital expenditures -$6.41 million, giving a free cash flow of -$9.55 million.
| Operating Cash Flow | -3.13M |
| Capital Expenditures | -6.41M |
| Depreciation & Amortization | 17.89M |
| Net Borrowing | n/a |
| Free Cash Flow | -9.55M |
| FCF Per Share | -$2.19 |
Margins
Gross margin is 40.80%, with operating and profit margins of -6.64% and -10.74%.
| Gross Margin | 40.80% |
| Operating Margin | -6.64% |
| Pretax Margin | -10.72% |
| Profit Margin | -10.74% |
| EBITDA Margin | -2.70% |
| EBIT Margin | -6.64% |
| FCF Margin | n/a |
Dividends & Yields
PRPL does not appear to pay any dividends at this time.
| Dividend Per Share | n/a |
| Dividend Yield | n/a |
| Dividend Growth (YoY) | n/a |
| Years of Dividend Growth | n/a |
| Payout Ratio | n/a |
| Buyback Yield | -0.65% |
| Shareholder Yield | -0.65% |
| Earnings Yield | -195.99% |
| FCF Yield | -38.41% |
Analyst Forecast
The average price target for PRPL is $25.00, which is 340.92% higher than the current price. The consensus rating is "Buy".
| Price Target | $25.00 |
| Price Target Difference | 340.92% |
| Analyst Consensus | Buy |
| Analyst Count | 3 |
| Revenue Growth Forecast (3Y) | 5.65% |
| EPS Growth Forecast (3Y) | n/a |
Fair Value
There are several formulas that can be used to estimate the intrinsic value of a stock.
| Lynch Fair Value | n/a |
| Lynch Upside | n/a |
| Graham Number | n/a |
| Graham Upside | n/a |
Stock Splits
The last stock split was on July 20, 2026. It was a reverse split with a ratio of 1:25.
| Last Split Date | Jul 20, 2026 |
| Split Type | Reverse |
| Split Ratio | 1:25 |
Scores
PRPL has an Altman Z-Score of -2.48 and a Piotroski F-Score of 2. A Z-score under 3 suggests an increased risk of bankruptcy.
| Altman Z-Score | -2.48 |
| Piotroski F-Score | 2 |