Company Description

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally.

It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets.

The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms.

The company was founded in 2010 and is headquartered in Lehi, Utah.

Purple Innovation, Inc.

Country	United States
Founded	2010
Industry	Furnishings, Fixtures & Appliances
Sector	Consumer Discretionary
Employees	1,100
CEO	Robert DeMartini

Contact Details

Address: 4100 North Chapel Ridge Rd, Suite 200 Lehi, Utah 84048 United States
Phone	801-756-2600
Website	investors.purple.com

Stock Details

Ticker Symbol	PRPL
Exchange	NASDAQ
Stock Type	Common Stock
Share Class	Class A Shares
Fiscal Year	January - December
Reporting Currency	USD
CIK Code	1643953
CUSIP Number	74640Y106
ISIN Number	US74640Y1064
Employer ID	47-4078206
SIC Code	2510

Key Executives

Name	Position
Robert T. DeMartini	Chief Executive Officer and Director
Eric S. Haynor	Chief Operating Officer
Jeffrey L. Hutchings	Chief Innovation Officer
George Turner Ulrich	Vice President of Accounting and Financial Reporting
Jeffery Scott Kerby	Chief of Owned Retail Officer

Latest SEC Filings

Date	Type	Title
Apr 28, 2026	10-Q	Quarterly Report
Apr 28, 2026	8-K	Current Report
Apr 22, 2026	DEFA14A	Additional definitive proxy soliciting materials and Rule 14(a)(12) material
Apr 22, 2026	DEF 14A	Other definitive proxy statements
Mar 31, 2026	10-K	Annual Report
Mar 31, 2026	8-K	Current Report
Nov 6, 2025	8-K	Current Report
Nov 4, 2025	8-K	Current Report
Nov 4, 2025	10-Q	Quarterly Report
Sep 9, 2025	8-K	Current Report

View All SEC Filings