Purple Innovation, Inc. (PRPL)

Market Cap	43.80M -50.1%
Revenue (ttm)	460.28M -2.5%
Net Income	-62.82M
EPS	-0.58
Shares Out	108.99M
PE Ratio	n/a
Forward PE	n/a
Dividend	n/a
Ex-Dividend Date	n/a

Volume	423,796
Open	0.4017
Previous Close	0.4132
Day's Range	0.3952 - 0.4155
52-Week Range	0.3927 - 1.2600
Beta	1.52
Analysts	Hold
Price Target	0.83 (+106.52%)
Earnings Date	Apr 28, 2026

About PRPL

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.

• Industry: Furnishings, Fixtures & Appliances
• Sector: Consumer Discretionary
• Founded: 2010
• Employees: 1,100
• Stock Exchange: NASDAQ
• Ticker Symbol: PRPL
• Website: https://investors.purple.com

Financial Performance

In 2025, Purple Innovation's revenue was $468.73 million, a decrease of -3.93% compared to the previous year's $487.88 million. Losses were -$51.41 million, -47.48% less than in 2024.

Analyst Summary

According to 4 analysts, the average rating for PRPL stock is "Hold." The 12-month stock price target is $0.83, which is an increase of 106.52% from the latest price.

Price Target

$0.83

(106.52% upside)

Analyst Consensus: Hold