Purple Innovation, Inc. (PRPL)

Market Cap	82.77M
Revenue (ttm)	472.02M
Net Income (ttm)	-66.82M
Shares Out	108.39M
EPS (ttm)	-0.63
PE Ratio	n/a
Forward PE	n/a
Dividend	n/a
Ex-Dividend Date	n/a

Volume	193,090
Open	0.7638
Previous Close	0.7645
Day's Range	0.7600 - 0.7786
52-Week Range	0.5600 - 1.5000
Beta	1.52
Analysts	Hold
Price Target	1.25 (+63.68%)
Earnings Date	Aug 4, 2025

About PRPL

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

• Industry: Furnishings, Fixtures & Appliances
• Sector: Consumer Discretionary
• Founded: 2010
• Employees: 1,200
• Stock Exchange: NASDAQ
• Ticker Symbol: PRPL

Financial Performance

In 2024, Purple Innovation's revenue was $487.88 million, a decrease of -4.44% compared to the previous year's $510.54 million. Losses were -$97.90 million, -18.93% less than in 2023.

Analyst Summary

According to 2 analysts, the average rating for PRPL stock is "Hold." The 12-month stock price target is $1.25, which is an increase of 63.68% from the latest price.

Price Target

$1.25

(63.68% upside)

Analyst Consensus: Hold