Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.88
+0.68 (2.93%)
May 22, 2026, 1:52 PM EDT - Market open
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Harley-Davidson stock has a consensus rating of "Hold" and an average price target of $25.45. The average 1-year stock price forecast is 6.57% higher than the current stock price, while the lowest is $15 (-37.19%) and the highest is $32 (+34.00%).
Price Target: $25.45 (+6.57%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 3 | 3 | 3 | 3 | 3 | 2 |
| Sell | 1 | 1 | 1 | 2 | 2 | 2 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 8 | 8 | 5 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $12 → $15 | Sell | Maintains | $12 → $15 | -37.19% | May 19, 2026 |
| UBS | UBS | Hold Maintains $19 → $26 | Hold | Maintains | $19 → $26 | +8.88% | May 11, 2026 |
| Citigroup | Citigroup | Hold Maintains $23 → $26 | Hold | Maintains | $23 → $26 | +8.88% | May 7, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $15 → $19 | Sell | Maintains | $15 → $19 | -20.44% | May 6, 2026 |
| Wells Fargo | Wells Fargo | Sell Initiates $15 | Sell | Initiates | $15 | -37.19% | Mar 11, 2026 |
Financial Forecast
Revenue This Year
3.80B
from 4.47B
Decreased by -15.05%
Revenue Next Year
3.95B
from 3.80B
Increased by 4.05%
EPS This Year
0.36
from 2.78
Decreased by -87.22%
EPS Next Year
1.83
from 0.36
Increased by 412.99%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 4.1B | 4.4B | ||||||
| Avg | 3.8B | 4.0B | ||||||
| Low | 3.6B | 3.7B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | -9.4% | 14.6% | ||||||
| Avg | -15.0% | 4.1% | ||||||
| Low | -19.1% | -2.3% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 0.95 | 2.51 | ||||||
| Avg | 0.36 | 1.83 | ||||||
| Low | 0.01 | 0.83 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | -66.1% | 605.2% | ||||||
| Avg | -87.2% | 413.0% | ||||||
| Low | -99.6% | 134.1% |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.