Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
27.15
-0.45 (-1.63%)
At close: Sep 1, 2026, 4:00 PM EDT
27.00
-0.15 (-0.55%)
After-hours: Sep 1, 2026, 5:06 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Harley-Davidson stock has a consensus rating of "Hold" and an average price target of $27.64. The average 1-year stock price forecast is 1.80% higher than the current stock price, while the lowest is $17 (-37.38%) and the highest is $33 (+21.55%).
Price Target: $27.64 (+1.80%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Harley-Davidson stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 5 | 5 | 5 | 6 | 6 |
| Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Hold | 8 | 9 | 9 | 9 | 8 | 8 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 2 | 2 | 2 | 2 | 2 | 2 |
| Total | 16 | 16 | 16 | 16 | 16 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| D.A. Davidson | D.A. Davidson | Buy Reiterates $30 → $33 | Buy | Reiterates | $30 → $33 | +21.55% | Aug 17, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $15 → $17 | Sell | Reiterates | $15 → $17 | -37.38% | Jul 28, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $30 | Buy | Maintains | $30 | +10.50% | Jul 24, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $19 → $20 | Sell | Maintains | $19 → $20 | -26.34% | Jul 24, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $28 → $30 | Hold | Maintains | $28 → $30 | +10.50% | Jul 24, 2026 |
Financial Forecast
Revenue This Year
3.79B
from 4.47B
Decreased by -15.30%
Revenue Next Year
3.92B
from 3.79B
Increased by 3.58%
EPS This Year
0.67
from 2.78
Decreased by -75.74%
EPS Next Year
1.98
from 0.67
Increased by 194.17%
EPS and Forward PE are based on non-GAAP adjusted numbers.