Harley-Davidson Stock Forecast

Stock Price Forecast

According to 16 analysts polled by S&P Global, Harley-Davidson stock has a consensus rating of "Hold" and an average price target of $27.36. The average 1-year stock price forecast is 2.40% higher than the current stock price, while the lowest is $17 (-36.38%) and the highest is $32 (+19.76%).

Price Target: $27.36 (+2.40%)

Analyst Consensus: Hold

Price Target

Chart

Target	Low	Average	Median	High
Price	$17	$27.36	$30	$32
Change	-36.38%	+2.40%	+12.28%	+19.76%

Analyst Ratings

The average analyst rating for Harley-Davidson stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Chart

Rating	Mar '26	Apr '26	May '26	Jun '26	Jul '26	Aug '26
Strong Buy	5	5	5	5	6	6
Buy	1	0	0	0	0	0
Hold	8	9	9	9	8	8
Sell	0	0	0	0	0	0
Strong Sell	2	2	2	2	2	2
Total	16	16	16	16	16	16

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Stephen Grambling Morgan Stanley	Morgan Stanley	Sell Reiterates $15 → $17	Sell	Reiterates	$15 → $17	-36.38%	Jul 28, 2026
Tristan M. Thomas-Martin BMO Capital	BMO Capital	Buy Maintains $30	Buy	Maintains	$30	+12.28%	Jul 24, 2026
Anthony Bonadio Wells Fargo	Wells Fargo	Sell Maintains $19 → $20	Sell	Maintains	$19 → $20	-25.15%	Jul 24, 2026
Craig Kennison Robert W. Baird	Robert W. Baird	Hold Maintains $28 → $30	Hold	Maintains	$28 → $30	+12.28%	Jul 24, 2026
Noah Zatzkin KeyBanc	KeyBanc	Hold Maintains n/a	Hold	Maintains	n/a	n/a	Jul 24, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

3.78B

from 4.47B

-15.43%

from 4.47B

Revenue Next Year

3.91B

from 3.78B

3.45%

from 3.78B

EPS This Year

0.65

from 2.78

-76.72%

from 2.78

EPS Next Year

1.98

from 0.65

205.92%

from 0.65

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	5.34B	5.76B	5.84B	5.19B	4.47B	3.78B
Revenue Growth	31.62%	7.85%	1.41%	-11.13%	-13.76%	-15.43%
Operating Income	834.28M	954.86M	855.07M	478.23M	448.26M	17.97M
Net Income	650.02M	741.41M	706.59M	455.36M	338.74M	73.33M
EPS	-	-	-	-	2.78	0.65
EPS Growth	-	-	-	-	-19.19%	-76.72%
Forward PE	10.06	8.84	8.50	8.47	14.38	41.28
Dividend / Share	0.60	0.63	0.66	0.69	0.72	0.74
Dividend Growth	-	5.00%	4.76%	4.55%	4.35%	2.74%
Free Cash Flow	1.76B	676.76M	187.42M	246.28M	-460.21M	267.83M
No. Analysts	-	-	-	-	-	10

EPS and Forward PE are based on non-GAAP adjusted numbers.

Revenue Forecast

Chart

Revenue	2026	2027	2028
High	3.8B
Avg	3.8B
Low	3.7B

Revenue Growth

Chart

Revenue Growth	2026	2027	2028
High	-14.2%
Avg	-15.4%
Low	-17.0%

EPS Forecast

Chart

EPS	2026	2027	2028
High	0.87
Avg	0.65
Low	0.34

EPS Growth

Chart

EPS Growth	2026	2027	2028
High	-68.7%
Avg	-76.7%
Low	-87.8%