Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
24.15
-0.31 (-1.27%)
Jul 1, 2026, 4:00 PM EDT - Market closed
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Harley-Davidson stock has a consensus rating of "Hold" and an average price target of $25.64. The average 1-year stock price forecast is 6.17% higher than the current stock price, while the lowest is $15 (-37.89%) and the highest is $32 (+32.51%).
Price Target: $25.64 (+6.17%)
Analyst Consensus: Hold
* Price targets were last updated on May 19, 2026.
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 5 | 5 | 5 | 5 | 5 |
| Buy | 1 | 1 | 1 | 0 | 0 | 0 |
| Hold | 8 | 8 | 8 | 9 | 9 | 9 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 1 | 1 | 2 | 2 | 2 | 2 |
| Total | 15 | 15 | 16 | 16 | 16 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Reiterates $12 → $15 | Sell | Reiterates | $12 → $15 | -37.89% | May 19, 2026 |
| UBS | UBS | Hold Reiterates $19 → $26 | Hold | Reiterates | $19 → $26 | +7.66% | May 11, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains n/a | Buy | Maintains | n/a | n/a | May 7, 2026 |
| Citi | Citi | Hold Maintains $23 → $26 | Hold | Maintains | $23 → $26 | +7.66% | May 7, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $24 → $28 | Hold | Maintains | $24 → $28 | +15.94% | May 7, 2026 |
Financial Forecast
Revenue This Year
3.78B
from 4.47B
Decreased by -15.41%
Revenue Next Year
3.94B
from 3.78B
Increased by 4.23%
EPS This Year
0.32
from 2.78
Decreased by -88.32%
EPS Next Year
1.90
from 0.32
Increased by 484.83%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 3.9B | ||
| Avg | 3.8B | ||
| Low | 3.7B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -13.8% | ||
| Avg | -15.4% | ||
| Low | -17.3% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 0.45 | ||
| Avg | 0.32 | ||
| Low | 0.11 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -83.8% | ||
| Avg | -88.3% | ||
| Low | -95.9% |