Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
26.90
+0.15 (0.56%)
Oct 9, 2026, 4:00 PM EDT - Market closed
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 15 analysts polled by S&P Global, Harley-Davidson stock has a consensus rating of "Buy" and an average price target of $27.9. The average 1-year stock price forecast is 3.72% higher than the current stock price, while the lowest is $17 (-36.80%) and the highest is $33 (+22.68%).
Price Target: $27.9 (+3.72%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Harley-Davidson stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 5 | 6 | 6 | 6 | 6 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 9 | 9 | 8 | 8 | 8 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 2 | 2 | 2 | 2 | 2 | 2 |
| Total | 16 | 16 | 16 | 16 | 16 | 15 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Buy Upgrades $31 → $33 | Buy | Upgrades | $31 → $33 | +22.68% | Oct 5, 2026 |
| UBS | UBS | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +4.09% | Sep 2, 2026 |
| D.A. Davidson | D.A. Davidson | Buy Reiterates $30 → $33 | Buy | Reiterates | $30 → $33 | +22.68% | Aug 17, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $15 → $17 | Sell | Reiterates | $15 → $17 | -36.80% | Jul 28, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $30 | Buy | Maintains | $30 | +11.52% | Jul 24, 2026 |
Financial Forecast
Revenue This Year
3.78B
from 4.47B
Decreased by -15.44%
Revenue Next Year
3.93B
from 3.78B
Increased by 3.81%
EPS This Year
0.68
from 2.78
Decreased by -75.61%
EPS Next Year
2.00
from 0.68
Increased by 195.28%
EPS and Forward PE are based on non-GAAP adjusted numbers.