Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
25.74
+1.32 (5.41%)
At close: Jun 11, 2026, 4:00 PM EDT
25.51
-0.23 (-0.91%)
After-hours: Jun 11, 2026, 7:59 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Harley-Davidson stock has a consensus rating of "Hold" and an average price target of $25.45. The average 1-year stock price forecast is 1.13% lower than the current stock price, while the lowest is $15 (-41.72%) and the highest is $32 (+24.32%).
Price Target: $25.45 (-1.13%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Harley-Davidson stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 5 | 5 | 5 | 5 | 5 |
| Buy | 1 | 1 | 1 | 1 | 0 | 0 |
| Hold | 8 | 8 | 8 | 8 | 9 | 9 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 1 | 1 | 1 | 2 | 2 | 2 |
| Total | 15 | 15 | 15 | 16 | 16 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Reiterates $12 → $15 | Sell | Reiterates | $12 → $15 | -41.72% | May 19, 2026 |
| UBS | UBS | Hold Reiterates $19 → $26 | Hold | Reiterates | $19 → $26 | +1.01% | May 11, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains n/a | Buy | Maintains | n/a | n/a | May 7, 2026 |
| Citi | Citi | Hold Maintains $23 → $26 | Hold | Maintains | $23 → $26 | +1.01% | May 7, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $24 → $28 | Hold | Maintains | $24 → $28 | +8.78% | May 7, 2026 |
Financial Forecast
Revenue This Year
3.78B
from 4.47B
Decreased by -15.54%
Revenue Next Year
3.94B
from 3.78B
Increased by 4.22%
EPS This Year
0.33
from 2.78
Decreased by -88.05%
EPS Next Year
1.89
from 0.33
Increased by 467.82%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 3.9B | ||
| Avg | 3.8B | ||
| Low | 3.7B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -13.8% | ||
| Avg | -15.5% | ||
| Low | -17.3% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 0.45 | ||
| Avg | 0.33 | ||
| Low | 0.11 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -83.8% | ||
| Avg | -88.0% | ||
| Low | -95.9% |