Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
26.21
+0.28 (1.08%)
Sep 21, 2026, 4:00 PM EDT - Market closed
Harley-Davidson Stock Forecast
Stock Price Forecast
According to 16 analysts polled by S&P Global, Harley-Davidson stock has a consensus rating of "Hold" and an average price target of $28.18. The average 1-year stock price forecast is 7.52% higher than the current stock price, while the lowest is $17 (-35.14%) and the highest is $33 (+25.91%).
Price Target: $28.18 (+7.52%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Harley-Davidson stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 5 | 5 | 6 | 6 | 6 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 9 | 9 | 9 | 8 | 8 | 8 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 2 | 2 | 2 | 2 | 2 | 2 |
| Total | 16 | 16 | 16 | 16 | 16 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains $27 → $31 | Hold | Maintains | $27 → $31 | +18.28% | Sep 8, 2026 |
| UBS | UBS | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +6.83% | Sep 2, 2026 |
| D.A. Davidson | D.A. Davidson | Buy Reiterates $30 → $33 | Buy | Reiterates | $30 → $33 | +25.91% | Aug 17, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $15 → $17 | Sell | Reiterates | $15 → $17 | -35.14% | Jul 28, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $30 | Buy | Maintains | $30 | +14.46% | Jul 24, 2026 |
Financial Forecast
Revenue This Year
3.78B
from 4.47B
Decreased by -15.48%
Revenue Next Year
3.92B
from 3.78B
Increased by 3.77%
EPS This Year
0.67
from 2.78
Decreased by -75.74%
EPS Next Year
2.01
from 0.67
Increased by 197.38%
EPS and Forward PE are based on non-GAAP adjusted numbers.