Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
26.21
+0.28 (1.08%)
Sep 21, 2026, 4:00 PM EDT - Market closed
Harley-Davidson Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains $27 → $31 | Hold | Maintains | $27 → $31 | +18.28% | Sep 8, 2026 |
| UBS | UBS | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +6.83% | Sep 2, 2026 |
| D.A. Davidson | D.A. Davidson | Buy Reiterates $30 → $33 | Buy | Reiterates | $30 → $33 | +25.91% | Aug 17, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $15 → $17 | Sell | Reiterates | $15 → $17 | -35.14% | Jul 28, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $30 | Buy | Maintains | $30 | +14.46% | Jul 24, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $19 → $20 | Sell | Maintains | $19 → $20 | -23.69% | Jul 24, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $28 → $30 | Hold | Maintains | $28 → $30 | +14.46% | Jul 24, 2026 |
| KeyBanc | KeyBanc | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Jul 24, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.