Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
31.22
+0.89 (2.93%)
At close: Oct 30, 2026, 4:00 PM EDT
31.15
-0.07 (-0.22%)
After-hours: Oct 30, 2026, 7:56 PM EDT
Harley-Davidson Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BMO Capital | BMO Capital | Hold Reiterates $30 → $33 | Hold | Reiterates | $30 → $33 | +5.70% | Oct 30, 2026 |
| Citi | Citi | Buy Maintains $33 → $37 | Buy | Maintains | $33 → $37 | +18.51% | Oct 30, 2026 |
Unknown Analyst Wells Fargo No rating | Wells Fargo | Sell Reiterates $20 → $25 | Sell | Reiterates | $20 → $25 | -19.92% | Oct 30, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $30 → $32 | Hold | Maintains | $30 → $32 | +2.50% | Oct 30, 2026 |
| KeyBanc | KeyBanc | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Oct 30, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Reiterates $32 → $35 | Buy | Reiterates | $32 → $35 | +12.11% | Oct 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $17 → $19 | Sell | Reiterates | $17 → $19 | -39.14% | Oct 26, 2026 |
| UBS | UBS | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | -10.31% | Sep 2, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.