Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
28.35
-0.11 (-0.37%)
Jul 22, 2026, 9:34 AM EDT - Market open
Harley-Davidson Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains $26 → $27 | Hold | Maintains | $26 → $27 | -4.75% | Jul 12, 2026 |
| D.A. Davidson | D.A. Davidson | Buy Maintains $30 | Buy | Maintains | $30 | +5.84% | Jul 6, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $12 → $15 | Sell | Reiterates | $12 → $15 | -47.08% | May 19, 2026 |
| UBS | UBS | Hold Reiterates $19 → $26 | Hold | Reiterates | $19 → $26 | -8.27% | May 11, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains n/a | Buy | Maintains | n/a | n/a | May 7, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $24 → $28 | Hold | Maintains | $24 → $28 | -1.22% | May 7, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $15 → $19 | Sell | Maintains | $15 → $19 | -32.97% | May 7, 2026 |
Unknown Analyst Raymond James No rating | Raymond James | Hold Maintains n/a | Hold | Maintains | n/a | n/a | May 7, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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