Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
27.15
-0.45 (-1.63%)
At close: Sep 1, 2026, 4:00 PM EDT
27.15
0.00 (0.00%)
After-hours: Sep 1, 2026, 6:30 PM EDT
Harley-Davidson Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| D.A. Davidson | D.A. Davidson | Buy Reiterates $30 → $33 | Buy | Reiterates | $30 → $33 | +21.55% | Aug 17, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $15 → $17 | Sell | Reiterates | $15 → $17 | -37.38% | Jul 28, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $30 | Buy | Maintains | $30 | +10.50% | Jul 24, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $19 → $20 | Sell | Maintains | $19 → $20 | -26.34% | Jul 24, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $28 → $30 | Hold | Maintains | $28 → $30 | +10.50% | Jul 24, 2026 |
| KeyBanc | KeyBanc | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Jul 24, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Reiterates $45 → $32 | Buy | Reiterates | $45 → $32 | +17.86% | Jul 21, 2026 |
| Loop Capital Markets | Loop Capital Markets | Buy Upgrades $32 | Buy | Upgrades | $32 | +17.86% | Jul 20, 2026 |
Upgrade to Pro
Get stock forecasts from Wall Street's highest rated professionals
Get much more with Stock Analysis Pro
- Investment ideas from the top Wall Street analysts
- Unlimited access to all data and tools
- Advanced analyst filtering and sorting options
- Up to 3 years of analyst rating history
Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.