Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
26.72
+0.63 (2.41%)
At close: Aug 11, 2026, 4:00 PM EDT
27.05
+0.33 (1.24%)
After-hours: Aug 11, 2026, 7:36 PM EDT
Harley-Davidson Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Reiterates $15 → $17 | Sell | Reiterates | $15 → $17 | -36.38% | Jul 28, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $30 | Buy | Maintains | $30 | +12.28% | Jul 24, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $19 → $20 | Sell | Maintains | $19 → $20 | -25.15% | Jul 24, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $28 → $30 | Hold | Maintains | $28 → $30 | +12.28% | Jul 24, 2026 |
| KeyBanc | KeyBanc | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Jul 24, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Reiterates $45 → $32 | Buy | Reiterates | $45 → $32 | +19.76% | Jul 21, 2026 |
| Loop Capital Markets | Loop Capital Markets | Buy Upgrades $32 | Buy | Upgrades | $32 | +19.76% | Jul 20, 2026 |
| Citi | Citi | Hold Maintains $26 → $27 | Hold | Maintains | $26 → $27 | +1.05% | Jul 12, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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