Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.86
+0.66 (2.84%)
May 22, 2026, 2:33 PM EDT - Market open
Harley-Davidson Analyst Ratings
Total Analysts
16
Consensus Rating
Hold
Price Target
$23.20
Upside
-2.77%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $12 → $15 | Sell | Maintains | $12 → $15 | -37.13% | May 19, 2026 |
| UBS | UBS | Hold Maintains $19 → $26 | Hold | Maintains | $19 → $26 | +8.97% | May 11, 2026 |
| Citigroup | Citigroup | Hold Maintains $23 → $26 | Hold | Maintains | $23 → $26 | +8.97% | May 7, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $15 → $19 | Sell | Maintains | $15 → $19 | -20.37% | May 6, 2026 |
| Wells Fargo | Wells Fargo | Sell Initiates $15 | Sell | Initiates | $15 | -37.13% | Mar 11, 2026 |
| UBS | UBS | Hold Maintains $27 → $19 | Hold | Maintains | $27 → $19 | -20.37% | Mar 4, 2026 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -3.60% | Jan 14, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $25 → $21 | Sell | Maintains | $25 → $21 | -11.99% | Nov 19, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +13.16% | Nov 13, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $34 → $30 | Strong Buy | Maintains | $34 → $30 | +25.73% | Nov 10, 2025 |
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $27 → $25 | Hold → Sell | Downgrades | $27 → $25 | +4.78% | Oct 27, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $31 → $34 | Strong Buy | Maintains | $31 → $34 | +42.50% | Aug 25, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +13.16% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | +13.16% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +17.35% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +34.12% | May 2, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.