Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
31.22
+0.89 (2.93%)
At close: Oct 30, 2026, 4:00 PM EDT
31.15
-0.07 (-0.22%)
After-hours: Oct 30, 2026, 7:56 PM EDT

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $3.25 billion. The enterprise value is $3.51 billion.

Market Cap3.25B
Enterprise Value 3.51B

Important Dates

The last earnings date was Thursday, October 29, 2026, before market open.

Earnings Date Oct 29, 2026
Ex-Dividend Date Sep 15, 2026

Share Statistics

Harley-Davidson has 104.07 million shares outstanding. The number of shares has decreased by -12.73% in one year.

Current Share Class 104.07M
Shares Outstanding 104.07M
Shares Change (YoY) -12.73%
Shares Change (QoQ) -1.82%
Owned by Insiders (%) 1.05%
Owned by Institutions (%) 111.37%
Float 102.94M

Valuation Ratios

PE Ratio n/a
Forward PE 16.38
PS Ratio 0.82
Forward PS 0.81
PB Ratio 1.06
P/TBV Ratio 1.07
P/FCF Ratio 10.42
P/OCF Ratio 7.59
PEG Ratio 4.89
Financial Ratio History

Enterprise Valuation

The stock's EV/EBITDA ratio is 316.70, with an EV/FCF ratio of 11.26.

EV / Earnings n/a
EV / Sales 0.88
EV / EBITDA 316.70
EV / EBIT n/a
EV / FCF 11.26

Financial Position

The company has a current ratio of 1.97, with a Debt / Equity ratio of 0.77.

Current Ratio 1.97
Quick Ratio 1.66
Debt / Equity 0.77
Debt / EBITDA 210.95
Debt / FCF 7.50
Interest Coverage -8.70

Financial Efficiency

Return on equity (ROE) is -4.19% and return on invested capital (ROIC) is -4.37%.

Return on Equity (ROE) -4.19%
Return on Assets (ROA) -1.14%
Return on Invested Capital (ROIC) -4.37%
Return on Capital Employed (ROCE) -3.26%
Weighted Average Cost of Capital (WACC) 6.94%
Revenue Per Employee $723,957
Profits Per Employee -$23,993
Employee Count5,500
Asset Turnover 0.45
Inventory Turnover 5.62

Taxes

Income Tax -7.21M
Effective Tax Rate n/a

Stock Price Statistics

The stock price has increased by +15.84% in the last 52 weeks. The beta is 1.32, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.32
52-Week Price Change +15.84%
50-Day Moving Average 27.21
200-Day Moving Average 23.98
Relative Strength Index (RSI) 75.70
Average Volume (20 Days) 2,253,192

Short Selling Information

The latest short interest is 20.67 million, so 19.86% of the outstanding shares have been sold short.

Short Interest 20.67M
Short Previous Month 18.52M
Short % of Shares Out 19.86%
Short % of Float 20.07%
Short Ratio (days to cover) 10.18

Income Statement

In the last 12 months, Harley-Davidson had revenue of $3.98 billion and -$131.96 million in losses. Loss per share was -$1.23.

Revenue3.98B
Gross Profit 764.67M
Operating Income -162.63M
Pretax Income -145.72M
Net Income -131.96M
EBITDA 11.09M
EBIT -162.63M
Loss Per Share -$1.23
Full Income Statement

Balance Sheet

The company has $2.08 billion in cash and $2.34 billion in debt, with a net cash position of -$263.06 million or -$2.53 per share.

Cash & Cash Equivalents 2.08B
Total Debt 2.34B
Net Cash -263.06M
Net Cash Per Share -$2.53
Equity (Book Value) 3.05B
Book Value Per Share 29.50
Working Capital 2.23B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was $427.95 million and capital expenditures -$116.01 million, giving a free cash flow of $311.94 million.

Operating Cash Flow 427.95M
Capital Expenditures -116.01M
Depreciation & Amortization 173.72M
Net Borrowing -2.86B
Free Cash Flow 311.94M
FCF Per Share $3.00
Full Cash Flow Statement

Margins

Gross margin is 19.20%, with operating and profit margins of -4.08% and -3.31%.

Gross Margin 19.20%
Operating Margin -4.08%
Pretax Margin -3.66%
Profit Margin -3.31%
EBITDA Margin 0.28%
EBIT Margin -4.08%
FCF Margin 7.83%

Dividends & Yields

This stock pays an annual dividend of $0.75, which amounts to a dividend yield of 2.40%.

Dividend Per Share $0.75
Dividend Yield 2.40%
Dividend Growth (YoY) 4.21%
Years of Dividend Growth 5
Payout Ratio n/a
FCF Payout Ratio 25.02%
Buyback Yield 12.73%
Shareholder Yield 15.13%
Earnings Yield -3.93%
FCF Yield 9.60%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $29.80, which is -4.55% lower than the current price. The consensus rating is "Buy".

Price Target $29.80
Price Target Difference -4.55%
Analyst Consensus Buy
Analyst Count 15
Revenue Growth Forecast (3Y) -3.32%
EPS Growth Forecast (3Y) -2.34%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value n/a
Lynch Upside n/a
Graham Number n/a
Graham Upside n/a

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Altman Z-Score n/a
Piotroski F-Score 3