Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
26.72
+0.63 (2.41%)
At close: Aug 11, 2026, 4:00 PM EDT
27.05
+0.33 (1.24%)
After-hours: Aug 11, 2026, 7:36 PM EDT

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $2.78 billion. The enterprise value is $3.77 billion.

Market Cap2.78B
Enterprise Value 3.77B

Important Dates

The last earnings date was Thursday, July 23, 2026, before market open.

Earnings Date Jul 23, 2026
Ex-Dividend Date Jun 8, 2026

Share Statistics

Harley-Davidson has 104.07 million shares outstanding. The number of shares has decreased by -9.96% in one year.

Current Share Class 104.07M
Shares Outstanding 104.07M
Shares Change (YoY) -9.96%
Shares Change (QoQ) -1.99%
Owned by Insiders (%) 1.03%
Owned by Institutions (%) 103.75%
Float 101.80M

Valuation Ratios

The trailing PE ratio is 15.04 and the forward PE ratio is 20.04. Harley-Davidson's PEG ratio is 6.91.

PE Ratio 15.04
Forward PE 20.04
PS Ratio 0.66
Forward PS 0.72
PB Ratio 0.90
P/TBV Ratio 0.92
P/FCF Ratio n/a
P/OCF Ratio n/a
PEG Ratio 6.91
Financial Ratio History

Enterprise Valuation

EV / Earnings 18.61
EV / Sales 0.89
EV / EBITDA 9.04
EV / EBIT 17.69
EV / FCF n/a

Financial Position

The company has a current ratio of 1.90, with a Debt / Equity ratio of 0.74.

Current Ratio 1.90
Quick Ratio 1.59
Debt / Equity 0.74
Debt / EBITDA 5.53
Debt / FCF n/a
Interest Coverage 8.44

Financial Efficiency

Return on equity (ROE) is 6.09% and return on invested capital (ROIC) is 4.41%.

Return on Equity (ROE) 6.09%
Return on Assets (ROA) 1.75%
Return on Invested Capital (ROIC) 4.41%
Return on Capital Employed (ROCE) 4.41%
Weighted Average Cost of Capital (WACC) 6.54%
Revenue Per Employee $770,879
Profits Per Employee $36,844
Employee Count5,500
Asset Turnover 0.44
Inventory Turnover 4.99

Taxes

In the past 12 months, Harley-Davidson has paid $92.19 million in taxes.

Income Tax 92.19M
Effective Tax Rate 32.02%

Stock Price Statistics

The stock price has increased by +10.32% in the last 52 weeks. The beta is 1.29, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.29
52-Week Price Change +10.32%
50-Day Moving Average 25.48
200-Day Moving Average 22.87
Relative Strength Index (RSI) 56.91
Average Volume (20 Days) 2,647,188

Short Selling Information

The latest short interest is 17.12 million, so 16.45% of the outstanding shares have been sold short.

Short Interest 17.12M
Short Previous Month 16.33M
Short % of Shares Out 16.45%
Short % of Float 16.82%
Short Ratio (days to cover) 5.93

Income Statement

In the last 12 months, Harley-Davidson had revenue of $4.24 billion and earned $202.64 million in profits. Earnings per share was $1.78.

Revenue4.24B
Gross Profit 1.21B
Operating Income 270.28M
Pretax Income 287.91M
Net Income 202.64M
EBITDA 417.03M
EBIT 213.20M
Earnings Per Share (EPS) $1.78
Full Income Statement

Balance Sheet

The company has $1.28 billion in cash and $2.31 billion in debt, with a net cash position of -$990.39 million or -$9.52 per share.

Cash & Cash Equivalents 1.28B
Total Debt 2.31B
Net Cash -990.39M
Net Cash Per Share -$9.52
Equity (Book Value) 3.12B
Book Value Per Share 29.78
Working Capital 2.18B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was -$255,000 and capital expenditures -$132.81 million, giving a free cash flow of -$133.07 million.

Operating Cash Flow -255,000
Capital Expenditures -132.81M
Depreciation & Amortization 176.95M
Net Borrowing -2.99B
Free Cash Flow -133.07M
FCF Per Share -$1.28
Full Cash Flow Statement

Margins

Gross margin is 28.46%, with operating and profit margins of 6.37% and 4.78%.

Gross Margin 28.46%
Operating Margin 6.37%
Pretax Margin 6.79%
Profit Margin 4.78%
EBITDA Margin 9.84%
EBIT Margin 5.03%
FCF Margin n/a

Dividends & Yields

This stock pays an annual dividend of $0.75, which amounts to a dividend yield of 2.81%.

Dividend Per Share $0.75
Dividend Yield 2.81%
Dividend Growth (YoY) 4.26%
Years of Dividend Growth 5
Payout Ratio 42.21%
Buyback Yield 9.96%
Shareholder Yield 12.76%
Earnings Yield 7.29%
FCF Yield -4.79%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $27.36, which is 2.40% higher than the current price. The consensus rating is "Hold".

Price Target $27.36
Price Target Difference 2.40%
Analyst Consensus Hold
Analyst Count 16
Revenue Growth Forecast (3Y) -3.89%
EPS Growth Forecast (3Y) -3.92%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value
Lynch Upside
Graham Number
Graham Upside

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Harley-Davidson has an Altman Z-Score of 2.2 and a Piotroski F-Score of 5. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 2.2
Piotroski F-Score 5