Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.88
+0.68 (2.93%)
May 22, 2026, 1:52 PM EDT - Market open

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $2.51 billion. The enterprise value is $3.53 billion.

Market Cap2.51B
Enterprise Value 3.53B

Important Dates

The last earnings date was Tuesday, May 5, 2026, before market open.

Earnings Date May 5, 2026
Ex-Dividend Date Mar 2, 2026

Share Statistics

Harley-Davidson has 105.27 million shares outstanding. The number of shares has decreased by -8.88% in one year.

Current Share Class 105.27M
Shares Outstanding 105.27M
Shares Change (YoY) -8.88%
Shares Change (QoQ) -3.10%
Owned by Insiders (%) 0.99%
Owned by Institutions (%) 106.75%
Float 104.14M

Valuation Ratios

The trailing PE ratio is 12.30 and the forward PE ratio is 27.59. Harley-Davidson's PEG ratio is 6.33.

PE Ratio 12.30
Forward PE 27.59
PS Ratio 0.57
Forward PS 0.63
PB Ratio 0.80
P/TBV Ratio 0.81
P/FCF Ratio 55.67
P/OCF Ratio 12.25
PEG Ratio 6.33
Financial Ratio History

Enterprise Valuation

The stock's EV/EBITDA ratio is 7.29, with an EV/FCF ratio of 80.42.

EV / Earnings 15.31
EV / Sales 0.82
EV / EBITDA 7.29
EV / EBIT 11.42
EV / FCF 80.42

Financial Position

The company has a current ratio of 1.91, with a Debt / Equity ratio of 0.71.

Current Ratio 1.91
Quick Ratio 1.50
Debt / Equity 0.71
Debt / EBITDA 4.31
Debt / FCF 50.15
Interest Coverage 10.54

Financial Efficiency

Return on equity (ROE) is 7.12% and return on invested capital (ROIC) is 4.69%.

Return on Equity (ROE) 7.12%
Return on Assets (ROA) 1.97%
Return on Invested Capital (ROIC) 4.69%
Return on Capital Employed (ROCE) 6.48%
Weighted Average Cost of Capital (WACC) 6.39%
Revenue Per Employee $784,818
Profits Per Employee $41,892
Employee Count5,500
Asset Turnover 0.44
Inventory Turnover 4.14

Taxes

In the past 12 months, Harley-Davidson has paid $100.32 million in taxes.

Income Tax 100.32M
Effective Tax Rate 31.08%

Stock Price Statistics

The stock price has decreased by -3.72% in the last 52 weeks. The beta is 1.28, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.28
52-Week Price Change -3.72%
50-Day Moving Average 22.14
200-Day Moving Average 23.60
Relative Strength Index (RSI) 50.71
Average Volume (20 Days) 2,978,813

Short Selling Information

The latest short interest is 13.74 million, so 13.06% of the outstanding shares have been sold short.

Short Interest 13.74M
Short Previous Month 19.20M
Short % of Shares Out 13.06%
Short % of Float 13.20%
Short Ratio (days to cover) 4.31

Income Statement

In the last 12 months, Harley-Davidson had revenue of $4.32 billion and earned $230.41 million in profits. Earnings per share was $1.94.

Revenue4.32B
Gross Profit 1.25B
Operating Income 308.98M
Pretax Income 322.80M
Net Income 230.41M
EBITDA 483.78M
EBIT 308.98M
Earnings Per Share (EPS) $1.94
Full Income Statement

Balance Sheet

The company has $1.08 billion in cash and $2.20 billion in debt, with a net cash position of -$1.09 billion or -$10.31 per share.

Cash & Cash Equivalents 1.08B
Total Debt 2.20B
Net Cash -1.09B
Net Cash Per Share -$10.31
Equity (Book Value) 3.08B
Book Value Per Share 29.11
Working Capital 2.26B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was $199.37 million and capital expenditures -$155.50 million, giving a free cash flow of $43.87 million.

Operating Cash Flow 199.37M
Capital Expenditures -155.50M
Depreciation & Amortization 174.81M
Net Borrowing -3.67B
Free Cash Flow 43.87M
FCF Per Share $0.42
Full Cash Flow Statement

Margins

Gross margin is 28.90%, with operating and profit margins of 7.16% and 5.34%.

Gross Margin 28.90%
Operating Margin 7.16%
Pretax Margin 7.48%
Profit Margin 5.34%
EBITDA Margin 11.21%
EBIT Margin 7.16%
FCF Margin 1.02%

Dividends & Yields

This stock pays an annual dividend of $0.75, which amounts to a dividend yield of 3.14%.

Dividend Per Share $0.75
Dividend Yield 3.14%
Dividend Growth (YoY) 4.30%
Years of Dividend Growth 5
Payout Ratio 37.48%
Buyback Yield 8.88%
Shareholder Yield 12.11%
Earnings Yield 9.43%
FCF Yield 1.80%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $25.45, which is 6.58% higher than the current price. The consensus rating is "Hold".

Price Target $25.45
Price Target Difference 6.58%
Analyst Consensus Hold
Analyst Count 16
Revenue Growth Forecast (5Y) -0.26%
EPS Growth Forecast (5Y) 19.54%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value
Lynch Upside
Graham Number
Graham Upside

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Harley-Davidson has an Altman Z-Score of 2.24 and a Piotroski F-Score of 6. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 2.24
Piotroski F-Score 6