Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
26.21
+0.28 (1.08%)
Sep 21, 2026, 4:00 PM EDT - Market closed

Harley-Davidson Statistics

Total Valuation

Harley-Davidson has a market cap or net worth of $2.73 billion. The enterprise value is $3.72 billion.

Market Cap2.73B
Enterprise Value 3.72B

Important Dates

The next estimated earnings date is Tuesday, November 3, 2026, before market open.

Earnings Date Nov 3, 2026
Ex-Dividend Date Sep 15, 2026

Share Statistics

Harley-Davidson has 104.07 million shares outstanding. The number of shares has decreased by -9.96% in one year.

Current Share Class 104.07M
Shares Outstanding 104.07M
Shares Change (YoY) -9.96%
Shares Change (QoQ) -1.99%
Owned by Insiders (%) 1.05%
Owned by Institutions (%) 110.97%
Float 102.94M

Valuation Ratios

The trailing PE ratio is 14.75 and the forward PE ratio is 18.35. Harley-Davidson's PEG ratio is 6.32.

PE Ratio 14.75
Forward PE 18.35
PS Ratio 0.64
Forward PS 0.70
PB Ratio 0.88
P/TBV Ratio 0.90
P/FCF Ratio n/a
P/OCF Ratio n/a
PEG Ratio 6.32
Financial Ratio History

Enterprise Valuation

EV / Earnings 18.35
EV / Sales 0.88
EV / EBITDA 8.70
EV / EBIT 14.84
EV / FCF n/a

Financial Position

The company has a current ratio of 1.90, with a Debt / Equity ratio of 0.74.

Current Ratio 1.90
Quick Ratio 1.59
Debt / Equity 0.74
Debt / EBITDA 5.09
Debt / FCF n/a
Interest Coverage 9.92

Financial Efficiency

Return on equity (ROE) is 6.09% and return on invested capital (ROIC) is 4.09%.

Return on Equity (ROE) 6.09%
Return on Assets (ROA) 1.62%
Return on Invested Capital (ROIC) 4.09%
Return on Capital Employed (ROCE) 5.18%
Weighted Average Cost of Capital (WACC) 6.53%
Revenue Per Employee $770,879
Profits Per Employee $36,844
Employee Count5,500
Asset Turnover 0.44
Inventory Turnover 5.03

Taxes

In the past 12 months, Harley-Davidson has paid $92.19 million in taxes.

Income Tax 92.19M
Effective Tax Rate 32.02%

Stock Price Statistics

The stock price has decreased by -7.45% in the last 52 weeks. The beta is 1.30, so Harley-Davidson's price volatility has been higher than the market average.

Beta (5Y) 1.30
52-Week Price Change -7.45%
50-Day Moving Average 26.78
200-Day Moving Average 23.17
Relative Strength Index (RSI) 43.43
Average Volume (20 Days) 1,664,432

Short Selling Information

The latest short interest is 17.69 million, so 17.00% of the outstanding shares have been sold short.

Short Interest 17.69M
Short Previous Month 18.25M
Short % of Shares Out 17.00%
Short % of Float 17.18%
Short Ratio (days to cover) 9.43

Income Statement

In the last 12 months, Harley-Davidson had revenue of $4.24 billion and earned $202.64 million in profits. Earnings per share was $1.78.

Revenue4.24B
Gross Profit 1.19B
Operating Income 250.48M
Pretax Income 287.91M
Net Income 202.64M
EBITDA 427.43M
EBIT 250.48M
Earnings Per Share (EPS) $1.78
Full Income Statement

Balance Sheet

The company has $1.28 billion in cash and $2.31 billion in debt, with a net cash position of -$990.39 million or -$9.52 per share.

Cash & Cash Equivalents 1.28B
Total Debt 2.31B
Net Cash -990.39M
Net Cash Per Share -$9.52
Equity (Book Value) 3.12B
Book Value Per Share 29.78
Working Capital 2.18B
Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was -$255,000 and capital expenditures -$132.81 million, giving a free cash flow of -$133.07 million.

Operating Cash Flow -255,000
Capital Expenditures -132.81M
Depreciation & Amortization 176.95M
Net Borrowing -2.99B
Free Cash Flow -133.07M
FCF Per Share -$1.28
Full Cash Flow Statement

Margins

Gross margin is 27.99%, with operating and profit margins of 5.91% and 4.78%.

Gross Margin 27.99%
Operating Margin 5.91%
Pretax Margin 6.79%
Profit Margin 4.78%
EBITDA Margin 10.08%
EBIT Margin 5.91%
FCF Margin n/a

Dividends & Yields

This stock pays an annual dividend of $0.75, which amounts to a dividend yield of 2.86%.

Dividend Per Share $0.75
Dividend Yield 2.86%
Dividend Growth (YoY) 4.21%
Years of Dividend Growth 5
Payout Ratio 42.21%
FCF Payout Ratio n/a
Buyback Yield 9.96%
Shareholder Yield 12.82%
Earnings Yield 7.43%
FCF Yield -4.88%
Dividend Details

Analyst Forecast

The average price target for Harley-Davidson is $28.18, which is 7.52% higher than the current price. The consensus rating is "Hold".

Price Target $28.18
Price Target Difference 7.52%
Analyst Consensus Hold
Analyst Count 16
Revenue Growth Forecast (3Y) -3.77%
EPS Growth Forecast (3Y) -2.34%
Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value
Lynch Upside
Graham Number
Graham Upside

Stock Splits

The last stock split was on April 10, 2000. It was a forward split with a ratio of 2:1.

Last Split Date Apr 10, 2000
Split Type Forward
Split Ratio 2:1

Scores

Harley-Davidson has an Altman Z-Score of 2.19 and a Piotroski F-Score of 5. A Z-score under 3 suggests an increased risk of bankruptcy.

Altman Z-Score 2.19
Piotroski F-Score 5