MediaAlpha, Inc. (MAX)

NYSE: MAX · Real-Time Price · USD
9.11
-0.17 (-1.83%)
At close: May 8, 2026, 4:00 PM EDT
8.93
-0.18 (-1.98%)
After-hours: May 8, 2026, 7:20 PM EDT
Market Cap568.01M +20.0%
Revenue (ttm)1.16B +15.7%
Net Income39.04M +147.2%
EPS0.60 +115.9%
Shares Out 62.35M
PE Ratio15.22
Forward PE8.07
Dividendn/a
Ex-Dividend Daten/a
Volume428,304
Open9.14
Previous Close9.28
Day's Range8.77 - 9.30
52-Week Range7.09 - 13.92
Beta1.16
AnalystsBuy
Price Target12.90 (+41.6%)
Earnings DateApr 29, 2026

About MAX

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

IPO Date Oct 28, 2020
Employees 147
Stock Exchange NYSE
Ticker Symbol MAX
Full Company Profile

Financial Performance

In 2025, MediaAlpha's revenue was $1.11 billion, an increase of 28.78% compared to the previous year's $864.70 million. Earnings were $25.62 million, an increase of 54.09%.

Financial Statements

Analyst Summary

According to 5 analysts, the average rating for MAX stock is "Buy." The 12-month stock price target is $12.9, which is an increase of 41.60% from the latest price.

Price Target
$12.9
(41.60% upside)
Analyst Consensus: Buy
Stock Forecasts

News

MediaAlpha price target raised to $12 from $11 at JPMorgan

JPMorgan raised the firm’s price target on MediaAlpha (MAX) to $12 from $11 and keeps an Overweight rating on the shares.

9 days ago - TheFly

MediaAlpha reports Q1 EPS 21c, consensus 34c

Reports Q1 revenue $310M, consensus $298.58M. “We delivered record first-quarter results, driven by strong auto insurance advertising spend and broader carrier participation resulting in a continued f...

9 days ago - TheFly

MediaAlpha sees Q2 revenue $290M-$310M, consensus $294.26M

Sees Q2 adjusted EBITDA $28M-$30.5M. The company said, “Our guidance for the second quarter of 2026 reflects continued strength in our Property & Casualty insurance vertical. We expect revenue to

9 days ago - TheFly

MediaAlpha Earnings Call Transcript: Q1 2026

Record Q1 2026 results with revenue and Adjusted EBITDA above guidance, driven by strong carrier participation and a favorable mix shift. Strategic investments in AI and direct-to-consumer models, along with aggressive share repurchases and refinancing, position the company for continued growth.

9 days ago - Transcripts

MediaAlpha Announces First Quarter 2026 Financial Results

First Quarter Reve nue Growth of 17%; Record Revenue of $310.0 million First Quarter Net Income of $14.0 million; Adjusted EBITDA (1) of $31.4 million Repurchased over $25 million of stock during 2026...

9 days ago - GlobeNewsWire

MediaAlpha Earns Great Place To Work® Certification™ for 10th Consecutive Year

LOS ANGELES, April 24, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) today announced it has been recognized as a Great Place To Work® Certified™ company for 10 consecutive years. The certifica...

15 days ago - GlobeNewsWire

MediaAlpha To Report First Quarter 2026 Financial Results on April 29, 2026

LOS ANGELES, April 15, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), today announced that it will release first quarter 2026 financial results on Wednesday, April 29, 2026 after market close....

24 days ago - GlobeNewsWire

MediaAlpha, Inc. Investigated by the Portnoy Law Firm

LOS ANGELES, April 10, 2026 (GLOBE NEWSWIRE) -- The Portnoy Law Firm advises MediaAlpha , Inc. , (“ MediaAlpha " or the "Company") ( NYSE : MAX) investors that the firm has initiated an investigation...

4 weeks ago - GlobeNewsWire

MediaAlpha price target lowered to $15 from $16 at Keefe Bruyette

Keefe Bruyette analyst Tommy McJoynt lowered the firm’s price target on MediaAlpha (MAX) to $15 from $16 and keeps an Outperform rating on the shares.

4 weeks ago - TheFly

MediaAlpha Launches the Insurance Industry's First Carrier-Approved Conversational AI Application for Carriers and Consumers

LOS ANGELES, April 02, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), the leading customer acquisition infrastructure for insurance carriers, today announced the launch of the first carrier-ap...

5 weeks ago - GlobeNewsWire

MediaAlpha price target lowered to $11 from $18 at RBC Capital

RBC Capital analyst Ben Hendrix lowered the firm’s price target on MediaAlpha (MAX) to $11 from $18 but keeps an Outperform rating on the shares. Down 40% year-to-date, MediaAlpha shares

2 months ago - TheFly

MediaAlpha price target lowered to $11 from $15 at JPMorgan

JPMorgan lowered the firm’s price target on MediaAlpha (MAX) to $11 from $15 and keeps an Overweight rating on the shares. The company missed its transaction value outlook in Q4,

2 months ago - TheFly

MediaAlpha price target lowered to $11.50 from $13.50 at Goldman Sachs

Goldman Sachs lowered the firm’s price target on MediaAlpha (MAX) to $11.50 from $13.50 and keeps a Neutral rating on the shares. MediaAlpha delivered strong P&C performance with better-than-expected ...

2 months ago - TheFly

MediaAlpha price target lowered to $16 from $19 at Keefe Bruyette

Keefe Bruyette lowered the firm’s price target on MediaAlpha (MAX) to $16 from $19 and keeps an Outperform rating on the shares. Management has pitched a strong case defending its

2 months ago - TheFly

MediaAlpha Earnings Call Transcript: Q4 2025

Record 2025 results driven by P&C growth and AI innovation, with $2B Transaction Value and $1B revenue. Q1 2026 guidance projects continued momentum, strong free cash flow, and expanded share repurchases, while health vertical remains challenged.

2 months ago - Transcripts

MediaAlpha sees Q1 revenue $285M-$305M, consensus $273.22M

For the first quarter of 2026, MediaAlpha (MAX) currently expects the following: Transaction Value between $570 million – $595 million, representing a 23% year-over-year increase at the midpoint of th...

2 months ago - TheFly

MediaAlpha reports Q4 EPS 50c, consensus 24c

Reports Q4 revenue $291.155M, consensus $296.42M. “2025 was a record year for MediaAlpha (MAX), driven by strong momentum in P&C and continued market share gains, reinforcing our role as the

2 months ago - TheFly

MediaAlpha Announces Fourth Quarter and Full Year 2025 Financial Results

Fourth Quarter Revenue of $291 million and Record Transaction Value of $613 million;  Record Transaction Value of $552 million in Property & Casualty Insurance Vertical Record Full-Year 2025 Revenue o...

2 months ago - GlobeNewsWire

MediaAlpha To Report Fourth Quarter and Full Year 2025 Financial Results on February 23, 2026

LOS ANGELES, Feb. 02, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), today announced that it will release fourth quarter and full year 2025 financial results on Monday, February 23, 2026 after...

3 months ago - GlobeNewsWire

MediaAlpha Appoints Insurance Industry Veteran Ramon Jones to Board of Directors

LOS ANGELES, Nov. 13, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), the leading marketing technology platform powering real-time customer acquisition for the insurance industry, today announc...

6 months ago - GlobeNewsWire

MEDIAALPHA INVESTIGATION REMINDER: Bragar Eagel & Squire, P.C. Reminds MediaAlpha Investors to Contact the Firm Regarding Ongoing Investigation

Bragar Eagel & Squire, P.C.  Litigation Partner  Brandon Walker  Encourages Investors Who Suffered Losses In MediaAlpha ( MAX) To Contact Him Directly To Discuss Their Options If you purchased or acq...

6 months ago - GlobeNewsWire

MediaAlpha price target raised to $13.50 from $12 at Goldman Sachs

Goldman Sachs raised the firm’s price target on MediaAlpha (MAX) to $13.50 from $12 and keeps a Neutral rating on the shares.

6 months ago - TheFly

MediaAlpha price target raised to $15 from $14 at JPMorgan

JPMorgan analyst Cory Carpenter raised the firm’s price target on MediaAlpha (MAX) to $15 from $14 and keeps an Overweight rating on the shares. The firm upped estimates citing ramping

6 months ago - TheFly

MediaAlpha price target raised to $19 from $18 at Keefe Bruyette

Keefe Bruyette raised the firm’s price target on MediaAlpha (MAX) to $19 from $18 and keeps an Outperform rating on the shares.

6 months ago - TheFly

MediaAlpha Earnings Call Transcript: Q3 2025

Record Q3 results driven by P&C growth and strong carrier marketing spend, while health vertical reset continues. Q4 guidance projects robust P&C momentum, with take rates stable and share buybacks ongoing. Multi-year soft market and digital adoption expected to fuel future growth.

6 months ago - Transcripts