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MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
11.90
-0.51 (-4.11%)
Oct 23, 2026, 4:00 PM EDT - Market closed

MediaAlpha Financials Overview

Millions USD. Fiscal year is Jan - Dec.

Revenue & Profits
Chart
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Revenue
1,2251,114864.7388.15459.07645.27
Revenue Growth
13.84%28.78%122.78%-15.45%-28.86%10.34%
Gross Profit
180.09167.54143.5766.7170.06101.52
Operating Income
84.8377.9153.82-39.92-35.392.15
Net Income
97.2225.6216.63-40.42-57.67-5.28
Earnings Per Share
1.430.390.31-0.89-1.37-0.19
EPS Growth
-25.81%----

Cash & Debt
Chart
Fiscal Year
CurrentFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Cash & Investments
23.7546.8843.2717.2714.5450.56
Total Debt
176.71154.79164.56176.85186.29190.78
Net Cash (Debt)
-152.97-107.91-121.3-159.58-171.75-140.22
Net Cash Growth
------
Net Cash Per Share
-2.17-1.62-2.29-3.50-4.09-2.29

Cash Flow & CapEx
Chart
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Operating Cash Flow
57.2165.645.8720.2328.2728.62
Capital Expenditures
-0.92-0.34-0.25-0.07-0.1-0.65
Free Cash Flow
56.2865.2645.6220.1628.1827.97
Free Cash Flow Growth
-21.49%43.05%126.30%-28.46%0.73%-45.28%

Margins
Chart
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Gross Margin
14.71%15.04%16.60%17.19%15.26%15.73%
Operating Margin
6.93%7.00%6.22%-10.29%-7.71%0.33%
Pretax Margin
-0.88%-9.97%2.72%-14.69%6.63%-1.48%
Profit Margin
7.94%2.30%1.92%-10.41%-12.56%-0.82%
FCF Margin
4.60%5.86%5.28%5.19%6.14%4.33%

Valuation
Chart
Fiscal Year
CurrentFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingOct '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
PE Ratio
8.2928.7437.40---
Forward PE
10.7415.5516.32144.79128.0660.93
P/FCF Ratio
12.9511.2913.6325.9815.2221.75
PS Ratio
0.600.660.721.350.930.94