MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
9.11
-0.17 (-1.83%)
At close: May 8, 2026, 4:00 PM EDT
8.93
-0.18 (-1.98%)
After-hours: May 8, 2026, 7:20 PM EDT
MediaAlpha Stock Forecast
Stock Price Forecast
The 5 analysts that cover MediaAlpha stock have a consensus rating of "Buy" and an average price target of $12.9, which forecasts a 41.60% increase in the stock price over the next year. The lowest target is $11 and the highest is $15.
Price Target: $12.9 (+41.60%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Buy | 4 | 4 | 4 | 4 | 3 | 3 |
| Hold | 1 | 1 | 1 | 1 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 6 | 6 | 6 | 6 | 5 | 5 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $11 → $12 | Buy | Maintains | $11 → $12 | +31.72% | Apr 30, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $16 → $15 | Buy | Maintains | $16 → $15 | +64.65% | Apr 7, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $15 → $11 | Buy | Maintains | $15 → $11 | +20.75% | Feb 24, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $14 → $12 | Hold | Maintains | $14 → $12 | +26.23% | Feb 24, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $18 → $11 | Buy | Maintains | $18 → $11 | +20.75% | Feb 24, 2026 |
Financial Forecast
Revenue This Year
1.28B
from 1.11B
Increased by 14.67%
Revenue Next Year
1.39B
from 1.28B
Increased by 8.46%
EPS This Year
1.08
from 0.39
Increased by 177.01%
EPS Next Year
1.31
from 1.08
Increased by 21.29%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 1.4B | 1.5B | |||
| Avg | 1.3B | 1.4B | |||
| Low | 1.2B | 1.2B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 22.0% | 19.5% | |||
| Avg | 14.7% | 8.5% | |||
| Low | 7.8% | -4.3% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 1.50 | 1.88 | |||
| Avg | 1.08 | 1.31 | |||
| Low | 0.83 | 0.97 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 285.0% | 74.0% | |||
| Avg | 177.0% | 21.3% | |||
| Low | 113.6% | -10.2% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.