MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
12.38
-1.16 (-8.57%)
Jul 31, 2026, 4:00 PM EDT - Market closed
MediaAlpha Stock Forecast
Stock Price Forecast
According to 7 analysts polled by S&P Global, MediaAlpha stock has a consensus rating of "Buy" and an average price target of $14.83. The average 1-year stock price forecast is 19.79% higher than the current stock price, while the lowest is $11 (-11.15%) and the highest is $19 (+53.47%).
Price Target: $14.83 (+19.79%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Buy | 3 | 3 | 3 | 3 | 2 | 2 |
| Hold | 2 | 2 | 2 | 2 | 2 | 2 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 8 | 8 | 8 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| William Blair | William Blair | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 30, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $15 → $17 | Buy | Maintains | $15 → $17 | +37.32% | Jul 30, 2026 |
| KBW | KBW | Buy Maintains $17 | Buy | Maintains | $17 | +37.32% | Jul 30, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Reiterates $10 → $14 | Hold | Reiterates | $10 → $14 | +13.09% | Jul 30, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $13 → $11 | Hold | Maintains | $13 → $11 | -11.15% | Jun 23, 2026 |
Financial Forecast
Revenue This Year
1.28B
from 1.11B
Increased by 15.07%
Revenue Next Year
1.39B
from 1.28B
Increased by 8.80%
EPS This Year
1.44
from 3.53
Decreased by -59.24%
EPS Next Year
1.56
from 1.44
Increased by 7.99%
EPS and Forward PE are based on non-GAAP adjusted numbers.