MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
11.90
-0.51 (-4.11%)
Oct 23, 2026, 4:00 PM EDT - Market closed
MediaAlpha Stock Forecast
Stock Price Forecast
According to 8 analysts polled by S&P Global, MediaAlpha stock has a consensus rating of "Buy" and an average price target of $14.5. The average 1-year stock price forecast is 21.85% higher than the current stock price, while the lowest is $10.5 (-11.76%) and the highest is $19 (+59.66%).
Price Target: $14.5 (+21.85%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Buy | 3 | 2 | 2 | 2 | 2 | 2 |
| Hold | 2 | 2 | 2 | 3 | 3 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 7 | 7 | 8 | 8 | 8 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Goldman Sachs | Goldman Sachs | Hold Maintains $14 → $11 | Hold | Maintains | $14 → $11 | -11.76% | Oct 14, 2026 |
| KBW | KBW | Buy Maintains $17 → $14 | Buy | Maintains | $17 → $14 | +17.65% | Oct 12, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Initiates $15 | Hold | Initiates | $15 | +26.05% | Aug 24, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $17 | Buy | Maintains | $17 | +42.86% | Aug 12, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $11 → $15 | Buy | Maintains | $11 → $15 | +26.05% | Aug 5, 2026 |
Financial Forecast
Revenue This Year
1.32B
from 1.11B
Increased by 18.87%
Revenue Next Year
1.43B
from 1.32B
Increased by 8.14%
EPS This Year
1.51
from 3.53
Decreased by -57.31%
EPS Next Year
1.68
from 1.51
Increased by 11.35%
EPS and Forward PE are based on non-GAAP adjusted numbers.