MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
8.90
+0.01 (0.11%)
At close: May 29, 2026, 4:00 PM EDT
8.89
-0.01 (-0.11%)
After-hours: May 29, 2026, 7:00 PM EDT
MediaAlpha Stock Forecast
Stock Price Forecast
According to 8 analysts polled by S&P Global, MediaAlpha stock has a consensus rating of "Buy" and an average price target of $13.71. The average 1-year stock price forecast is 54.04% higher than the current stock price, while the lowest is $11 (+23.60%) and the highest is $19 (+113.48%).
Price Target: $13.71 (+54.04%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Hold | 2 | 2 | 2 | 2 | 2 | 2 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 8 | 8 | 8 | 8 | 8 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| RBC Capital | RBC Capital | Buy Maintains $11 | Buy | Maintains | $11 | +23.60% | May 6, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $15 | Buy | Maintains | $15 | +68.54% | May 1, 2026 |
| William Blair | William Blair | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Apr 30, 2026 |
| J.P. Morgan | J.P. Morgan | Buy Maintains $11 → $12 | Buy | Maintains | $11 → $12 | +34.83% | Apr 30, 2026 |
| KBW | KBW | Buy Reiterates $15 | Buy | Reiterates | $15 | +68.54% | Apr 30, 2026 |
Financial Forecast
Revenue This Year
1.28B
from 1.11B
Increased by 14.94%
Revenue Next Year
1.39B
from 1.28B
Increased by 8.28%
EPS This Year
1.04
from 0.39
Increased by 167.74%
EPS Next Year
1.28
from 1.04
Increased by 22.27%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 1.4B | 1.5B | |||
| Avg | 1.3B | 1.4B | |||
| Low | 1.2B | 1.2B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 22.0% | 19.2% | |||
| Avg | 14.9% | 8.3% | |||
| Low | 6.1% | -4.5% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 1.19 | 1.49 | |||
| Avg | 1.04 | 1.28 | |||
| Low | 0.91 | 1.09 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 204.2% | 42.8% | |||
| Avg | 167.7% | 22.3% | |||
| Low | 133.7% | 4.2% |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by TipRanks. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.