MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
9.62
-0.06 (-0.62%)
At close: Oct 2, 2026, 4:00 PM EDT
9.50
-0.12 (-1.25%)
After-hours: Oct 2, 2026, 7:30 PM EDT
MediaAlpha Stock Forecast
Stock Price Forecast
According to 8 analysts polled by S&P Global, MediaAlpha stock has a consensus rating of "Buy" and an average price target of $15.43. The average 1-year stock price forecast is 60.40% higher than the current stock price, while the lowest is $11 (+14.35%) and the highest is $19 (+97.51%).
Price Target: $15.43 (+60.40%)
Analyst Consensus: Buy
Price Target
Chart* Price targets were last updated on Aug 24, 2026.
Analyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Buy | 3 | 3 | 2 | 2 | 2 | 2 |
| Hold | 2 | 2 | 2 | 2 | 3 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 8 | 7 | 7 | 8 | 8 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| J.P. Morgan | J.P. Morgan | Hold Initiates $15 | Hold | Initiates | $15 | +55.93% | Aug 24, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $17 | Buy | Maintains | $17 | +76.72% | Aug 12, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $11 → $15 | Buy | Maintains | $11 → $15 | +55.93% | Aug 5, 2026 |
| BMO Capital | BMO Capital | Buy Reiterates $19 | Buy | Reiterates | $19 | +97.51% | Aug 5, 2026 |
| William Blair | William Blair | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 30, 2026 |
Financial Forecast
Revenue This Year
1.31B
from 1.11B
Increased by 17.31%
Revenue Next Year
1.42B
from 1.31B
Increased by 8.70%
EPS This Year
1.50
from 3.53
Decreased by -57.50%
EPS Next Year
1.67
from 1.50
Increased by 11.40%
EPS and Forward PE are based on non-GAAP adjusted numbers.