MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
14.71
-0.10 (-0.68%)
Nov 13, 2026, 4:00 PM EST - Market closed
MediaAlpha Stock Forecast
Stock Price Forecast
According to 8 analysts polled by S&P Global, MediaAlpha stock has a consensus rating of "Buy" and an average price target of $15.86. The average 1-year stock price forecast is 7.82% higher than the current stock price, while the lowest is $11 (-25.22%) and the highest is $20 (+35.96%).
Price Target: $15.86 (+7.82%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Buy | 3 | 2 | 2 | 2 | 2 | 2 |
| Hold | 2 | 2 | 2 | 3 | 3 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 7 | 7 | 8 | 8 | 8 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BMO Capital | BMO Capital | Buy Reiterates $19 → $20 | Buy | Reiterates | $19 → $20 | +35.96% | Nov 4, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains $15 → $16 | Hold | Maintains | $15 → $16 | +8.77% | Oct 29, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $17 → $18 | Buy | Maintains | $17 → $18 | +22.37% | Oct 29, 2026 |
| KBW | KBW | Buy Maintains $14 → $16 | Buy | Maintains | $14 → $16 | +8.77% | Oct 29, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $15 → $17 | Buy | Maintains | $15 → $17 | +15.57% | Oct 29, 2026 |
Financial Forecast
Revenue This Year
1.35B
from 1.11B
Increased by 21.30%
Revenue Next Year
1.50B
from 1.35B
Increased by 11.16%
EPS This Year
1.81
from 3.53
Decreased by -48.72%
EPS Next Year
1.74
from 1.81
Decreased by -4.13%
EPS and Forward PE are based on non-GAAP adjusted numbers.