MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
9.11
-0.17 (-1.83%)
May 8, 2026, 4:00 PM EDT - Market closed
MediaAlpha Analyst Ratings
Total Analysts
5
Consensus Rating
Buy
Price Target
$12.90
Upside
+41.60%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $11 → $12 | Buy | Maintains | $11 → $12 | +31.72% | Apr 30, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $16 → $15 | Buy | Maintains | $16 → $15 | +64.65% | Apr 7, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $15 → $11 | Buy | Maintains | $15 → $11 | +20.75% | Feb 24, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $14 → $12 | Hold | Maintains | $14 → $12 | +26.23% | Feb 24, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $18 → $11 | Buy | Maintains | $18 → $11 | +20.75% | Feb 24, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $19 → $16 | Buy | Maintains | $19 → $16 | +75.63% | Feb 24, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $14 → $15 | Buy | Maintains | $14 → $15 | +64.65% | Oct 30, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $18 → $19 | Buy | Maintains | $18 → $19 | +108.56% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $15 | Strong Buy | Maintains | $15 | +64.65% | Oct 30, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy → Hold Downgrades $15 → $12 | Strong Buy → Hold | Downgrades | $15 → $12 | +31.72% | Oct 15, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $17 → $18 | Buy | Maintains | $17 → $18 | +97.59% | Sep 5, 2025 |
| RBC Capital | RBC Capital | Buy Maintains $20 → $18 | Buy | Maintains | $20 → $18 | +97.59% | May 7, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $10 → $12 | Buy | Maintains | $10 → $12 | +31.72% | May 1, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $13 → $10 | Buy | Maintains | $13 → $10 | +9.77% | Apr 22, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $19 → $16 | Buy | Maintains | $19 → $16 | +75.63% | Apr 22, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $14 → $13 | Strong Buy | Maintains | $14 → $13 | +37.21% | Apr 14, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.