MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
11.65
-0.09 (-0.77%)
At close: Sep 11, 2026, 4:00 PM EDT
11.82
+0.17 (1.46%)
After-hours: Sep 11, 2026, 7:30 PM EDT
MediaAlpha Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| J.P. Morgan | J.P. Morgan | Hold Initiates $15 | Hold | Initiates | $15 | +28.76% | Aug 24, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $17 | Buy | Maintains | $17 | +45.92% | Aug 12, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $11 → $15 | Buy | Maintains | $11 → $15 | +28.76% | Aug 5, 2026 |
| BMO Capital | BMO Capital | Buy Reiterates $19 | Buy | Reiterates | $19 | +63.09% | Aug 5, 2026 |
| William Blair | William Blair | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 30, 2026 |
| KBW | KBW | Buy Maintains $17 | Buy | Maintains | $17 | +45.92% | Jul 30, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Reiterates $10 → $14 | Hold | Reiterates | $10 → $14 | +20.17% | Jul 30, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $13 → $11 | Hold | Maintains | $13 → $11 | -5.58% | Jun 23, 2026 |
Upgrade to Pro
Get stock forecasts from Wall Street's highest rated professionals
Get much more with Stock Analysis Pro
- Investment ideas from the top Wall Street analysts
- Unlimited access to all data and tools
- Advanced analyst filtering and sorting options
- Up to 3 years of analyst rating history
Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.