MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
9.62
-0.06 (-0.62%)
At close: Oct 2, 2026, 4:00 PM EDT
9.50
-0.12 (-1.25%)
After-hours: Oct 2, 2026, 7:30 PM EDT
MediaAlpha Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| J.P. Morgan | J.P. Morgan | Hold Initiates $15 | Hold | Initiates | $15 | +55.93% | Aug 24, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $17 | Buy | Maintains | $17 | +76.72% | Aug 12, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $11 → $15 | Buy | Maintains | $11 → $15 | +55.93% | Aug 5, 2026 |
| BMO Capital | BMO Capital | Buy Reiterates $19 | Buy | Reiterates | $19 | +97.51% | Aug 5, 2026 |
| William Blair | William Blair | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 30, 2026 |
| KBW | KBW | Buy Maintains $17 | Buy | Maintains | $17 | +76.72% | Jul 30, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Reiterates $10 → $14 | Hold | Reiterates | $10 → $14 | +45.53% | Jul 30, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $13 → $11 | Hold | Maintains | $13 → $11 | +14.35% | Jun 23, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.