MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
12.38
-1.16 (-8.57%)
Jul 31, 2026, 4:00 PM EDT - Market closed
MediaAlpha Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| William Blair | William Blair | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 30, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Maintains $15 → $17 | Buy | Maintains | $15 → $17 | +37.32% | Jul 30, 2026 |
| KBW | KBW | Buy Maintains $17 | Buy | Maintains | $17 | +37.32% | Jul 30, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Reiterates $10 → $14 | Hold | Reiterates | $10 → $14 | +13.09% | Jul 30, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $13 → $11 | Hold | Maintains | $13 → $11 | -11.15% | Jun 23, 2026 |
| Texas Capital Securities | Texas Capital Securities | Buy Initiates $11 | Buy | Initiates | $11 | -11.15% | Jun 9, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $11 | Buy | Maintains | $11 | -11.15% | May 6, 2026 |
| J.P. Morgan | J.P. Morgan | Buy Maintains $11 → $12 | Buy | Maintains | $11 → $12 | -3.07% | Apr 30, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
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- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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