MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
12.75
+0.26 (2.08%)
At close: Nov 26, 2025, 4:00 PM EST
12.75
0.00 (0.00%)
After-hours: Nov 26, 2025, 7:00 PM EST
MediaAlpha Stock Forecast
Stock Price Forecast
The 6 analysts that cover MediaAlpha stock have a consensus rating of "Buy" and an average price target of $17, which forecasts a 33.33% increase in the stock price over the next year. The lowest target is $12 and the highest is $23.
Price Target: $17 (+33.33%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 1 | 1 |
| Buy | 5 | 5 | 5 | 4 | 4 | 4 |
| Hold | 1 | 1 | 1 | 0 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 8 | 8 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $14 → $15 | Buy | Maintains | $14 → $15 | +17.65% | Oct 30, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $18 → $19 | Buy | Maintains | $18 → $19 | +49.02% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $15 | Strong Buy | Maintains | $15 | +17.65% | Oct 30, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy → Hold Downgrades $15 → $12 | Strong Buy → Hold | Downgrades | $15 → $12 | -5.88% | Oct 15, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $17 → $18 | Buy | Maintains | $17 → $18 | +41.18% | Sep 5, 2025 |
Financial Forecast
Revenue This Year
1.13B
from 864.70M
Increased by 31.14%
Revenue Next Year
1.25B
from 1.13B
Increased by 9.79%
EPS This Year
0.15
from 0.31
Decreased by -52.53%
EPS Next Year
0.98
from 0.15
Increased by 568.03%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 1.2B | 1.4B | |||
| Avg | 1.1B | 1.2B | |||
| Low | 1.1B | 1.1B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 38.9% | 19.8% | |||
| Avg | 31.1% | 9.8% | |||
| Low | 26.2% | 0.1% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 0.32 | 1.27 | |||
| Avg | 0.15 | 0.98 | |||
| Low | 0.05 | 0.82 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 1.6% | 763.3% | |||
| Avg | -52.5% | 568.0% | |||
| Low | -84.2% | 459.4% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.