MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
10.61
-0.41 (-3.72%)
At close: Oct 16, 2025, 4:00 PM EDT
10.61
0.00 (0.00%)
After-hours: Oct 16, 2025, 6:30 PM EDT
MediaAlpha Stock Forecast
Stock Price Forecast
The 6 analysts that cover MediaAlpha stock have a consensus rating of "Buy" and an average price target of $18.17, which forecasts a 71.25% increase in the stock price over the next year. The lowest target is $12 and the highest is $26.
Price Target: $18.17 (+71.25%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for MediaAlpha stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 1 |
| Buy | 5 | 5 | 5 | 5 | 4 | 4 |
| Hold | 1 | 1 | 1 | 1 | 0 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 8 | 8 | 8 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Goldman Sachs | Goldman Sachs | Strong Buy → Hold Downgrades $15 → $12 | Strong Buy → Hold | Downgrades | $15 → $12 | +13.10% | Oct 15, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $17 → $18 | Buy | Maintains | $17 → $18 | +69.65% | Sep 5, 2025 |
| RBC Capital | RBC Capital | Buy Maintains $20 → $18 | Buy | Maintains | $20 → $18 | +69.65% | May 7, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $10 → $12 | Buy | Maintains | $10 → $12 | +13.10% | May 1, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $13 → $10 | Buy | Maintains | $13 → $10 | -5.75% | Apr 22, 2025 |
Financial Forecast
Revenue This Year
1.11B
from 864.70M
Increased by 27.91%
Revenue Next Year
1.21B
from 1.11B
Increased by 9.49%
EPS This Year
0.11
from 0.31
Decreased by -65.79%
EPS Next Year
0.89
from 0.11
Increased by 741.31%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 1.2B | 1.4B | |||
| Avg | 1.1B | 1.2B | |||
| Low | 1.0B | 1.1B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 38.9% | 22.8% | |||
| Avg | 27.9% | 9.5% | |||
| Low | 19.5% | -2.0% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 0.32 | 1.16 | |||
| Avg | 0.11 | 0.89 | |||
| Low | -0.02 | 0.64 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 1.6% | 989.1% | |||
| Avg | -65.8% | 741.3% | |||
| Low | - | 500.7% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.