MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
12.06
-0.22 (-1.79%)
At close: Sep 25, 2025, 4:00 PM EDT
12.06
0.00 (0.00%)
After-hours: Sep 25, 2025, 4:18 PM EDT
MediaAlpha Analyst Ratings
Total Analysts
6
Consensus Rating
Strong Buy
Price Target
$18.25
Upside
+51.33%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $17 → $18 | Buy | Maintains | $17 → $18 | +49.25% | Sep 5, 2025 |
| RBC Capital | RBC Capital | Buy Maintains $20 → $18 | Buy | Maintains | $20 → $18 | +49.25% | May 7, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $10 → $12 | Buy | Maintains | $10 → $12 | -0.50% | May 1, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $13 → $10 | Buy | Maintains | $13 → $10 | -17.08% | Apr 22, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $19 → $16 | Buy | Maintains | $19 → $16 | +32.67% | Apr 22, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $14 → $13 | Strong Buy | Maintains | $14 → $13 | +3.65% | Apr 14, 2025 |
| BMO Capital | BMO Capital | Buy Maintains $27 → $23 | Buy | Maintains | $27 → $23 | +90.71% | Apr 3, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $15 → $13 | Buy | Maintains | $15 → $13 | +7.79% | Feb 25, 2025 |
| RBC Capital | RBC Capital | Buy Reiterates $20 | Buy | Reiterates | $20 | +65.84% | Feb 25, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $23 → $14 | Strong Buy | Maintains | $23 → $14 | +16.09% | Feb 25, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $22 → $19 | Buy | Maintains | $22 → $19 | +57.55% | Feb 25, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $30 → $26 | Strong Buy | Maintains | $30 → $26 | +115.59% | Feb 24, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $26 → $23 | Strong Buy | Maintains | $26 → $23 | +90.71% | Jan 14, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $25 → $15 | Buy | Maintains | $25 → $15 | +24.38% | Jan 10, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $26 → $22 | Buy | Maintains | $26 → $22 | +82.42% | Dec 11, 2024 |
| RBC Capital | RBC Capital | Buy Maintains $23 → $20 | Buy | Maintains | $23 → $20 | +65.84% | Dec 4, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.