MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
11.01
+0.25 (2.32%)
Sep 3, 2025, 12:05 PM - Market open
MediaAlpha Analyst Ratings
Total Analysts
6
Consensus Rating
Strong Buy
Price Target
$17.92
Upside
+62.76%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| RBC Capital | RBC Capital | Buy Maintains $20 → $18 | Buy | Maintains | $20 → $18 | +63.49% | May 7, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $10 → $12 | Buy | Maintains | $10 → $12 | +8.99% | May 1, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $13 → $10 | Buy | Maintains | $13 → $10 | -9.17% | Apr 22, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $19 → $16 | Buy | Maintains | $19 → $16 | +45.32% | Apr 22, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $14 → $13 | Strong Buy | Maintains | $14 → $13 | +13.53% | Apr 14, 2025 |
| BMO Capital | BMO Capital | Buy Maintains $27 → $23 | Buy | Maintains | $27 → $23 | +108.90% | Apr 3, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $15 → $13 | Buy | Maintains | $15 → $13 | +18.07% | Feb 25, 2025 |
| RBC Capital | RBC Capital | Buy Reiterates $20 | Buy | Reiterates | $20 | +81.65% | Feb 25, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $23 → $14 | Strong Buy | Maintains | $23 → $14 | +27.16% | Feb 25, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $22 → $19 | Buy | Maintains | $22 → $19 | +72.57% | Feb 25, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $30 → $26 | Strong Buy | Maintains | $30 → $26 | +136.15% | Feb 24, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $26 → $23 | Strong Buy | Maintains | $26 → $23 | +108.90% | Jan 14, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $25 → $15 | Buy | Maintains | $25 → $15 | +36.24% | Jan 10, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $26 → $22 | Buy | Maintains | $26 → $22 | +99.82% | Dec 11, 2024 |
| RBC Capital | RBC Capital | Buy Maintains $23 → $20 | Buy | Maintains | $23 → $20 | +81.65% | Dec 4, 2024 |
| Goldman Sachs | Goldman Sachs | Strong Buy Maintains $20 → $26 | Strong Buy | Maintains | $20 → $26 | +136.15% | Nov 1, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.