Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
109.49
+1.14 (1.05%)
At close: Jan 21, 2026, 4:00 PM EST
109.88
+0.39 (0.36%)
After-hours: Jan 21, 2026, 7:31 PM EST
Prudential Financial Stock Forecast
Stock Price Forecast
The 10 analysts that cover Prudential Financial stock have a consensus rating of "Hold" and an average price target of $118.8, which forecasts a 8.50% increase in the stock price over the next year. The lowest target is $101 and the highest is $136.
Price Target: $118.8 (+8.50%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Prudential Financial stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 10 | 11 | 10 | 10 | 10 | 10 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 12 | 13 | 12 | 12 | 11 | 11 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold Maintains $113 → $115 | Hold | Maintains | $113 → $115 | +5.03% | Jan 13, 2026 |
| UBS | UBS | Hold Maintains $111 → $116 | Hold | Maintains | $111 → $116 | +5.95% | Jan 8, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $110 → $120 | Hold | Maintains | $110 → $120 | +9.60% | Dec 23, 2025 |
| Mizuho | Mizuho | Hold Initiates $125 | Hold | Initiates | $125 | +14.17% | Dec 16, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $117 → $118 | Hold | Maintains | $117 → $118 | +7.77% | Nov 3, 2025 |
Financial Forecast
Revenue This Year
58.16B
from 70.41B
Decreased by -17.40%
Revenue Next Year
58.81B
from 58.16B
Increased by 1.11%
EPS This Year
14.69
from 7.50
Increased by 95.81%
EPS Next Year
15.09
from 14.69
Increased by 2.74%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| High | 63.8B | 66.8B | ||
| Avg | 58.2B | 58.8B | ||
| Low | 55.3B | 53.2B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| High | -9.4% | 14.9% | ||
| Avg | -17.4% | 1.1% | ||
| Low | -21.5% | -8.6% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| High | 15.44 | 16.21 | ||
| Avg | 14.69 | 15.09 | ||
| Low | 14.00 | 14.11 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| High | 105.8% | 10.4% | ||
| Avg | 95.8% | 2.7% | ||
| Low | 86.7% | -3.9% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.