Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
124.99
+0.24 (0.19%)
Aug 14, 2026, 12:55 PM EDT - Market open
Prudential Financial Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Prudential Financial stock has a consensus rating of "Hold" and an average price target of $109.93. The average 1-year stock price forecast is 12.05% lower than the current stock price, while the lowest is $90 (-27.99%) and the highest is $130 (+4.01%).
Price Target: $109.93 (-12.05%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Prudential Financial stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 1 | 1 | 0 | 0 | 0 |
| Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Hold | 13 | 14 | 13 | 14 | 13 | 14 |
| Sell | 0 | 1 | 1 | 1 | 2 | 1 |
| Strong Sell | 2 | 2 | 3 | 3 | 3 | 3 |
| Total | 18 | 18 | 18 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Mizuho Securities | Mizuho Securities | Hold Maintains $109 → $113 | Hold | Maintains | $109 → $113 | -9.59% | Aug 12, 2026 |
| Piper Sandler | Piper Sandler | Hold Reiterates $110 → $128 | Hold | Reiterates | $110 → $128 | +2.41% | Aug 11, 2026 |
| KBW | KBW | Hold Maintains $113 → $123 | Hold | Maintains | $113 → $123 | -1.59% | Aug 11, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $103 | Sell | Maintains | $103 | -17.59% | Aug 6, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $92 | Sell | Maintains | $92 | -26.39% | Aug 5, 2026 |
Financial Forecast
Revenue This Year
59.60B
from 61.23B
Decreased by -2.66%
Revenue Next Year
60.11B
from 59.60B
Increased by 0.84%
EPS This Year
14.12
from 14.43
Decreased by -2.14%
EPS Next Year
14.71
from 14.12
Increased by 4.20%
EPS and Forward PE are based on non-GAAP adjusted numbers.