Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
119.96
+2.12 (1.80%)
At close: Jul 24, 2026, 4:00 PM EDT
119.36
-0.60 (-0.50%)
After-hours: Jul 24, 2026, 7:59 PM EDT
Prudential Financial Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Prudential Financial stock has a consensus rating of "Hold" and an average price target of $105.87. The average 1-year stock price forecast is 11.75% lower than the current stock price, while the lowest is $90 (-24.97%) and the highest is $129 (+7.54%).
Price Target: $105.87 (-11.75%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Prudential Financial stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 1 | 1 | 0 | 0 |
| Buy | 0 | 1 | 0 | 0 | 0 | 0 |
| Hold | 13 | 13 | 14 | 13 | 14 | 13 |
| Sell | 0 | 0 | 1 | 1 | 1 | 2 |
| Strong Sell | 2 | 2 | 2 | 3 | 3 | 3 |
| Total | 17 | 18 | 18 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Hold Maintains $102 → $114 | Hold | Maintains | $102 → $114 | -4.97% | Jul 22, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains $117 → $129 | Hold | Maintains | $117 → $129 | +7.54% | Jul 21, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $92 | Sell | Maintains | $92 | -23.31% | Jul 17, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $103 | Sell | Maintains | $103 | -14.14% | Jul 16, 2026 |
| KBW | KBW | Hold Maintains $113 | Hold | Maintains | $113 | -5.80% | Jul 16, 2026 |
Financial Forecast
Revenue This Year
59.25B
from 61.23B
Decreased by -3.24%
Revenue Next Year
59.96B
from 59.25B
Increased by 1.20%
EPS This Year
13.76
from 14.43
Decreased by -4.67%
EPS Next Year
14.56
from 13.76
Increased by 5.82%
EPS and Forward PE are based on non-GAAP adjusted numbers.