Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
118.30
+1.85 (1.59%)
At close: Nov 2, 2026, 4:00 PM EST
118.35
+0.05 (0.04%)
Pre-market: Nov 3, 2026, 7:42 AM EST
Prudential Financial Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Prudential Financial stock has a consensus rating of "Hold" and an average price target of $109.73. The average 1-year stock price forecast is 7.24% lower than the current stock price, while the lowest is $92 (-22.23%) and the highest is $132 (+11.58%).
Price Target: $109.73 (-7.24%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Prudential Financial stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 13 | 14 | 13 | 14 | 14 | 14 |
| Sell | 1 | 1 | 2 | 1 | 1 | 1 |
| Strong Sell | 3 | 3 | 3 | 3 | 3 | 3 |
| Total | 18 | 18 | 18 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| ATB Cormark Capital Markets | ATB Cormark Capital Markets | Buy Maintains $4.47 → $5.36 | Buy | Maintains | $4.47 → $5.36 | -95.47% | Oct 29, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $104 → $103 | Sell | Maintains | $104 → $103 | -12.93% | Oct 28, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Reiterates $127 → $124 | Hold | Reiterates | $127 → $124 | +4.82% | Oct 22, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $114 → $112 | Hold | Maintains | $114 → $112 | -5.33% | Oct 21, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Reiterates $105 → $100 | Sell | Reiterates | $105 → $100 | -15.47% | Oct 19, 2026 |
Financial Forecast
Revenue This Year
57.58B
from 61.23B
Decreased by -5.97%
Revenue Next Year
58.70B
from 57.58B
Increased by 1.95%
EPS This Year
13.78
from 14.43
Decreased by -4.50%
EPS Next Year
14.01
from 13.78
Increased by 1.70%
EPS and Forward PE are based on non-GAAP adjusted numbers.