Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
108.50
+1.99 (1.87%)
At close: Jun 12, 2026, 4:00 PM EDT
108.20
-0.30 (-0.28%)
After-hours: Jun 12, 2026, 7:52 PM EDT
Prudential Financial Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Prudential Financial stock has a consensus rating of "Hold" and an average price target of $100.47. The average 1-year stock price forecast is 7.40% lower than the current stock price, while the lowest is $90 (-17.05%) and the highest is $117 (+7.83%).
Price Target: $100.47 (-7.40%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Prudential Financial stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 1 | 1 | 0 |
| Buy | 0 | 0 | 1 | 0 | 0 | 0 |
| Hold | 14 | 13 | 13 | 14 | 13 | 14 |
| Sell | 0 | 0 | 0 | 1 | 1 | 1 |
| Strong Sell | 1 | 2 | 2 | 2 | 3 | 3 |
| Total | 17 | 17 | 18 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Argus Research | Argus Research | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Jun 9, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $92 | Sell | Maintains | $92 | -15.21% | May 21, 2026 |
| KBW | KBW | Hold Maintains $100 → $106 | Hold | Maintains | $100 → $106 | -2.30% | May 13, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $93 → $100 | Sell | Maintains | $93 → $100 | -7.83% | May 12, 2026 |
| Piper Sandler | Piper Sandler | Hold Reiterates $99 → $105 | Hold | Reiterates | $99 → $105 | -3.23% | May 11, 2026 |
Financial Forecast
Revenue This Year
58.83B
from 61.23B
Decreased by -3.92%
Revenue Next Year
59.39B
from 58.83B
Increased by 0.95%
EPS This Year
13.74
from 14.43
Decreased by -4.77%
EPS Next Year
14.54
from 13.74
Increased by 5.78%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 61.1B | ||
| Avg | 58.8B | ||
| Low | 57.0B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -0.2% | ||
| Avg | -3.9% | ||
| Low | -6.9% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 14.55 | ||
| Avg | 13.74 | ||
| Low | 13.21 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 0.8% | ||
| Avg | -4.8% | ||
| Low | -8.5% |