Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
98.61
-0.01 (-0.01%)
May 4, 2026, 10:59 AM EDT - Market open
Prudential Financial Stock Forecast
Stock Price Forecast
The 14 analysts that cover Prudential Financial stock have a consensus rating of "Hold" and an average price target of $102.36, which forecasts a 3.80% increase in the stock price over the next year. The lowest target is $87 and the highest is $127.
Price Target: $102.36 (+3.80%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Prudential Financial stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 10 | 10 | 10 | 10 | 12 | 11 |
| Sell | 1 | 1 | 1 | 1 | 3 | 4 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 11 | 11 | 11 | 11 | 15 | 15 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $106 → $92 | Hold → Sell | Downgrades | $106 → $92 | -6.70% | May 4, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $104 → $100 | Hold | Maintains | $104 → $100 | +1.41% | Apr 23, 2026 |
| BMO Capital | BMO Capital | Sell Maintains $91 → $87 | Sell | Maintains | $91 → $87 | -11.77% | Apr 23, 2026 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $124 → $98 | Strong Buy → Hold | Downgrades | $124 → $98 | -0.62% | Apr 22, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $105 → $99 | Hold | Maintains | $105 → $99 | +0.40% | Apr 22, 2026 |
Financial Forecast
Revenue This Year
58.09B
from 61.23B
Decreased by -5.14%
Revenue Next Year
59.77B
from 58.09B
Increased by 2.89%
EPS This Year
13.63
from 9.99
Increased by 36.43%
EPS Next Year
14.90
from 13.63
Increased by 9.33%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 63.0B | 64.7B | ||
| Avg | 58.1B | 59.8B | ||
| Low | 53.8B | 55.3B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 2.9% | 11.4% | ||
| Avg | -5.1% | 2.9% | ||
| Low | -12.2% | -4.7% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 15.38 | 16.38 | ||
| Avg | 13.63 | 14.90 | ||
| Low | 11.98 | 13.35 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 54.0% | 20.2% | ||
| Avg | 36.4% | 9.3% | ||
| Low | 19.9% | -2.1% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.