Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
98.05
-0.57 (-0.58%)
May 4, 2026, 11:33 AM EDT - Market open
Prudential Financial Analyst Ratings
Total Analysts
15
Consensus Rating
Hold
Price Target
$102.36
Upside
+4.40%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $106 → $92 | Hold → Sell | Downgrades | $106 → $92 | -6.17% | May 4, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $104 → $100 | Hold | Maintains | $104 → $100 | +1.99% | Apr 23, 2026 |
| BMO Capital | BMO Capital | Sell Maintains $91 → $87 | Sell | Maintains | $91 → $87 | -11.27% | Apr 23, 2026 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $124 → $98 | Strong Buy → Hold | Downgrades | $124 → $98 | -0.05% | Apr 22, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $105 → $99 | Hold | Maintains | $105 → $99 | +0.97% | Apr 22, 2026 |
| Barclays | Barclays | Hold → Sell Downgrades $110 → $91 | Hold → Sell | Downgrades | $110 → $91 | -7.19% | Apr 22, 2026 |
| B of A Securities | B of A Securities | Hold Maintains $112 → $104 | Hold | Maintains | $112 → $104 | +6.07% | Apr 14, 2026 |
| Mizuho | Mizuho | Hold Maintains $113 → $101 | Hold | Maintains | $113 → $101 | +3.01% | Apr 13, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $106 → $104 | Hold | Maintains | $106 → $104 | +6.07% | Apr 10, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $103 → $95 | Sell | Maintains | $103 → $95 | -3.11% | Apr 10, 2026 |
| UBS | UBS | Hold Maintains $105 → $98 | Hold | Maintains | $105 → $98 | -0.05% | Apr 9, 2026 |
| Barclays | Barclays | Hold Maintains $119 → $110 | Hold | Maintains | $119 → $110 | +12.19% | Apr 8, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Initiates $106 | Hold | Initiates | $106 | +8.11% | Mar 26, 2026 |
| Barclays | Barclays | Hold Maintains $124 → $119 | Hold | Maintains | $124 → $119 | +21.37% | Mar 11, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $120 → $111 | Hold | Maintains | $120 → $111 | +13.21% | Mar 3, 2026 |
| Wells Fargo | Wells Fargo | Hold → Sell Downgrades $115 → $103 | Hold → Sell | Downgrades | $115 → $103 | +5.05% | Feb 25, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.