Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
104.12
-0.12 (-0.12%)
May 22, 2026, 4:00 PM EDT - Market closed
Prudential Financial Analyst Ratings
Total Analysts
18
Consensus Rating
Hold
Price Target
$103.20
Upside
-0.88%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $100 → $106 | Hold | Maintains | $100 → $106 | +1.81% | May 13, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $93 → $100 | Sell | Maintains | $93 → $100 | -3.96% | May 12, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $99 → $105 | Hold | Maintains | $99 → $105 | +0.85% | May 11, 2026 |
| Mizuho | Mizuho | Hold Maintains $96 → $101 | Hold | Maintains | $96 → $101 | -3.00% | May 7, 2026 |
| Barclays | Barclays | Sell Maintains $89 → $90 | Sell | Maintains | $89 → $90 | -13.56% | May 6, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $95 → $93 | Sell | Maintains | $95 → $93 | -10.68% | May 5, 2026 |
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $106 → $92 | Hold → Sell | Downgrades | $106 → $92 | -11.64% | May 4, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $104 → $100 | Hold | Maintains | $104 → $100 | -3.96% | Apr 23, 2026 |
| BMO Capital | BMO Capital | Sell Maintains $91 → $87 | Sell | Maintains | $91 → $87 | -16.44% | Apr 23, 2026 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $124 → $98 | Strong Buy → Hold | Downgrades | $124 → $98 | -5.88% | Apr 22, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $105 → $99 | Hold | Maintains | $105 → $99 | -4.92% | Apr 22, 2026 |
| Barclays | Barclays | Hold → Sell Downgrades $110 → $91 | Hold → Sell | Downgrades | $110 → $91 | -12.60% | Apr 22, 2026 |
| B of A Securities | B of A Securities | Hold Maintains $112 → $104 | Hold | Maintains | $112 → $104 | -0.12% | Apr 14, 2026 |
| Mizuho | Mizuho | Hold Maintains $113 → $101 | Hold | Maintains | $113 → $101 | -3.00% | Apr 13, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $106 → $104 | Hold | Maintains | $106 → $104 | -0.12% | Apr 10, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $103 → $95 | Sell | Maintains | $103 → $95 | -8.76% | Apr 10, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.