Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
96.90
-0.20 (-0.21%)
At close: Apr 10, 2026, 4:00 PM EDT
96.73
-0.17 (-0.18%)
Pre-market: Apr 13, 2026, 4:53 AM EDT
Prudential Financial Analyst Ratings
Total Analysts
12
Consensus Rating
Hold
Price Target
$110.82
Upside
+14.37%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $106 → $104 | Hold | Maintains | $106 → $104 | +7.33% | Apr 10, 2026 |
| Wells Fargo | Wells Fargo | Sell Maintains $103 → $95 | Sell | Maintains | $103 → $95 | -1.96% | Apr 10, 2026 |
| UBS | UBS | Hold Maintains $105 → $98 | Hold | Maintains | $105 → $98 | +1.14% | Apr 9, 2026 |
| Barclays | Barclays | Hold Maintains $119 → $110 | Hold | Maintains | $119 → $110 | +13.52% | Apr 8, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Initiates $106 | Hold | Initiates | $106 | +9.39% | Mar 26, 2026 |
| Barclays | Barclays | Hold Maintains $124 → $119 | Hold | Maintains | $124 → $119 | +22.81% | Mar 11, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $120 → $111 | Hold | Maintains | $120 → $111 | +14.55% | Mar 3, 2026 |
| Wells Fargo | Wells Fargo | Hold → Sell Downgrades $115 → $103 | Hold → Sell | Downgrades | $115 → $103 | +6.30% | Feb 25, 2026 |
| Mizuho | Mizuho | Hold Maintains $126 → $113 | Hold | Maintains | $126 → $113 | +16.62% | Feb 10, 2026 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $122 → $110 | Hold | Maintains | $122 → $110 | +13.52% | Feb 5, 2026 |
| JP Morgan | JP Morgan | Hold Maintains $133 → $127 | Hold | Maintains | $133 → $127 | +31.06% | Feb 4, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $113 → $115 | Hold | Maintains | $113 → $115 | +18.68% | Jan 13, 2026 |
| UBS | UBS | Hold Maintains $111 → $116 | Hold | Maintains | $111 → $116 | +19.71% | Jan 8, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $110 → $120 | Hold | Maintains | $110 → $120 | +23.84% | Dec 23, 2025 |
| Mizuho | Mizuho | Hold Initiates $125 | Hold | Initiates | $125 | +29.00% | Dec 16, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $117 → $118 | Hold | Maintains | $117 → $118 | +21.78% | Nov 3, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.