Prudential Financial, Inc. (PRU)
 NYSE: PRU · Real-Time Price · USD
 104.63
 +0.63 (0.61%)
  At close: Nov 3, 2025, 4:00 PM EST
104.59
 -0.04 (-0.04%)
  After-hours: Nov 3, 2025, 7:47 PM EST
Prudential Financial Analyst Ratings
Total Analysts  
 12
Consensus Rating  
 Hold
Price Target  
 $120.73
Upside  
 +15.39%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date | 
|---|---|---|---|---|---|---|---|
|   Keefe, Bruyette & Woods   | Keefe, Bruyette & Woods | Hold  Maintains  $117 → $118  | Hold | Maintains | $117 → $118 | +12.78% | Nov 3, 2025 | 
|   Evercore ISI Group   | Evercore ISI Group | Hold  Maintains  $120 → $122  | Hold | Maintains | $120 → $122 | +16.60% | Oct 30, 2025 | 
|   Barclays   | Barclays | Hold  Maintains  $120 → $117  | Hold | Maintains | $120 → $117 | +11.82% | Oct 8, 2025 | 
|   Morgan Stanley   | Morgan Stanley | Hold  Maintains  $117 → $118  | Hold | Maintains | $117 → $118 | +12.78% | Oct 7, 2025 | 
|   Wolfe Research   | Wolfe Research | Hold  Initiates  n/a  | Hold | Initiates | n/a | n/a | Sep 16, 2025 | 
|   Morgan Stanley   | Morgan Stanley | Hold  Maintains  $113 → $117  | Hold | Maintains | $113 → $117 | +11.82% | Aug 18, 2025 | 
|   Barclays   | Barclays | Hold  Maintains  $119 → $120  | Hold | Maintains | $119 → $120 | +14.69% | Jul 17, 2025 | 
|   Wells Fargo   | Wells Fargo | Hold  Maintains  $116 → $113  | Hold | Maintains | $116 → $113 | +8.00% | Jul 16, 2025 | 
|   Piper Sandler   | Piper Sandler | Hold  Maintains  $109 → $108  | Hold | Maintains | $109 → $108 | +3.22% | Jul 16, 2025 | 
|   Morgan Stanley   | Morgan Stanley | Hold  Maintains  $117 → $113  | Hold | Maintains | $117 → $113 | +8.00% | Jul 14, 2025 | 
|   Wells Fargo   | Wells Fargo | Hold  Maintains  $113 → $116  | Hold | Maintains | $113 → $116 | +10.87% | Jul 10, 2025 | 
|   JP Morgan   | JP Morgan | Hold  Maintains  $126 → $136  | Hold | Maintains | $126 → $136 | +29.98% | Jul 8, 2025 | 
|   Barclays   | Barclays | Hold  Maintains  $109 → $119  | Hold | Maintains | $109 → $119 | +13.73% | Jul 7, 2025 | 
|   UBS   | UBS | Hold  Maintains  $122 → $110  | Hold | Maintains | $122 → $110 | +5.13% | May 27, 2025 | 
|   Morgan Stanley   | Morgan Stanley | Hold  Maintains  $108 → $117  | Hold | Maintains | $108 → $117 | +11.82% | May 19, 2025 | 
|   Keefe, Bruyette & Woods   | Keefe, Bruyette & Woods | Hold  Maintains  $120 → $117  | Hold | Maintains | $120 → $117 | +11.82% | May 7, 2025 | 
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
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 - The percentage of ratings that are profitable.
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