The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
93.93
-1.47 (-1.54%)
Oct 28, 2025, 3:54 PM EDT - Market open
The Southern Company Analyst Ratings
Total Analysts
16
Consensus Rating
Hold
Price Target
$98.47
Upside
+4.83%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold Initiates $97 | Hold | Initiates | $97 | +3.27% | Oct 28, 2025 |
| RBC Capital | RBC Capital | Hold Initiates $107 | Hold | Initiates | $107 | +13.91% | Oct 28, 2025 |
| Ladenburg Thalmann | Ladenburg Thalmann | Strong Buy → Hold Downgrades $100 → $103 | Strong Buy → Hold | Downgrades | $100 → $103 | +9.12% | Oct 17, 2025 |
| Keybanc | Keybanc | Sell Maintains $78 → $87 | Sell | Maintains | $78 → $87 | -7.38% | Oct 15, 2025 |
| Barclays | Barclays | Hold Maintains $91 → $98 | Hold | Maintains | $91 → $98 | +4.33% | Oct 14, 2025 |
| UBS | UBS | Hold Maintains $100 → $104 | Hold | Maintains | $100 → $104 | +10.72% | Oct 10, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Initiates $103 | Hold | Initiates | $103 | +9.66% | Oct 7, 2025 |
| Scotiabank | Scotiabank | Buy → Hold Downgrades $99 | Buy → Hold | Downgrades | $99 | +5.40% | Oct 3, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $94 → $92 | Hold | Maintains | $94 → $92 | -2.05% | Sep 25, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $97 → $98 | Hold | Maintains | $97 → $98 | +4.33% | Aug 21, 2025 |
| Scotiabank | Scotiabank | Buy Maintains $98 → $99 | Buy | Maintains | $98 → $99 | +5.40% | Aug 1, 2025 |
| Mizuho | Mizuho | Hold Maintains $93 → $95 | Hold | Maintains | $93 → $95 | +1.14% | Aug 1, 2025 |
| BMO Capital | BMO Capital | Buy Maintains $98 → $102 | Buy | Maintains | $98 → $102 | +8.59% | Jul 22, 2025 |
| Barclays | Barclays | Hold Maintains $90 → $91 | Hold | Maintains | $90 → $91 | -3.12% | Jul 16, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $94 → $97 | Hold | Maintains | $94 → $97 | +3.27% | Jul 15, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $91 → $90 | Hold | Maintains | $91 → $90 | -4.18% | Jun 18, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.