The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
83.95
-0.98 (-1.15%)
Jan 31, 2025, 4:00 PM EST - Market closed
The Southern Company Analyst Ratings
Total Analysts
14
Consensus Rating
Buy
Price Target
$90.38
Upside
+7.66%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Scotiabank | Scotiabank | Buy Maintains $96 → $98 | Buy | Maintains | $96 → $98 | +16.74% | Dec 12, 2024 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $88 → $85 | Hold | Maintains | $88 → $85 | +1.25% | Nov 22, 2024 |
| BMO Capital | BMO Capital | Buy Maintains $99 → $97 | Buy | Maintains | $99 → $97 | +15.54% | Nov 1, 2024 |
| Barclays | Barclays | Hold Maintains $71 → $83 | Hold | Maintains | $71 → $83 | -1.13% | Oct 15, 2024 |
| Guggenheim | Guggenheim | Strong Buy Maintains $93 → $97 | Strong Buy | Maintains | $93 → $97 | +15.54% | Oct 2, 2024 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $78 → $82 | Hold | Maintains | $78 → $82 | -2.32% | Sep 25, 2024 |
| UBS | UBS | Hold Maintains $90 → $91 | Hold | Maintains | $90 → $91 | +8.40% | Sep 20, 2024 |
| Jefferies | Jefferies | Hold Initiates $94 | Hold | Initiates | $94 | +11.97% | Sep 19, 2024 |
| Mizuho | Mizuho | Buy → Hold Downgrades $90 | Buy → Hold | Downgrades | $90 | +7.21% | Sep 16, 2024 |
| B of A Securities | B of A Securities | Hold Maintains $86 → $87 | Hold | Maintains | $86 → $87 | +3.63% | Aug 29, 2024 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $72 → $78 | Hold | Maintains | $72 → $78 | -7.09% | Aug 23, 2024 |
| Scotiabank | Scotiabank | Buy Maintains $87 → $96 | Buy | Maintains | $87 → $96 | +14.35% | Aug 20, 2024 |
| JP Morgan | JP Morgan | Sell Maintains $80 → $87 | Sell | Maintains | $80 → $87 | +3.63% | Aug 12, 2024 |
| Wolfe Research | Wolfe Research | Buy → Hold Downgrades n/a | Buy → Hold | Downgrades | n/a | n/a | Aug 2, 2024 |
| Scotiabank | Scotiabank | Buy Maintains $77 → $87 | Buy | Maintains | $77 → $87 | +3.63% | Aug 2, 2024 |
| Wells Fargo | Wells Fargo | Hold Maintains $77 → $89 | Hold | Maintains | $77 → $89 | +6.02% | Aug 2, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.