The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
87.79
-0.18 (-0.20%)
Nov 21, 2024, 1:39 PM EST - Market open

The Southern Company Analyst Ratings

Total Analysts
17
Consensus Rating
Buy
Price Target
$86.94
Upside
-0.97%

Ratings History

Analyst Firm Rating Rating Action Price Target Upside Date
BMO Capital
BMO Capital
Buy
Maintains
$99$97
Buy Maintains $99$97 +10.49% Nov 1, 2024
Barclays
Barclays
Hold
Maintains
$71$83
Hold Maintains $71$83 -5.46% Oct 15, 2024
Guggenheim
Guggenheim
Strong Buy
Maintains
$93$97
Strong Buy Maintains $93$97 +10.49% Oct 2, 2024
Morgan Stanley
Morgan Stanley
Hold
Maintains
$78$82
Hold Maintains $78$82 -6.60% Sep 25, 2024
UBS
UBS
Hold
Maintains
$90$91
Hold Maintains $90$91 +3.66% Sep 20, 2024
Jefferies
Jefferies
Hold
Initiates
$94
Hold Initiates $94 +7.07% Sep 19, 2024
Mizuho
Mizuho
Hold
Downgrades
$90
Hold Downgrades $90 +2.52% Sep 16, 2024
B of A Securities
B of A Securities
Hold
Maintains
$86$87
Hold Maintains $86$87 -0.90% Aug 29, 2024
Morgan Stanley
Morgan Stanley
Hold
Maintains
$72$78
Hold Maintains $72$78 -11.15% Aug 23, 2024
Scotiabank
Scotiabank
Buy
Maintains
$87$96
Buy Maintains $87$96 +9.35% Aug 20, 2024
JP Morgan
JP Morgan
Sell
Maintains
$80$87
Sell Maintains $80$87 -0.90% Aug 12, 2024
Wolfe Research
Wolfe Research
Hold
Downgrades
n/a
Hold Downgrades n/a n/a Aug 2, 2024
Scotiabank
Scotiabank
Buy
Maintains
$77$87
Buy Maintains $77$87 -0.90% Aug 2, 2024
Wells Fargo
Wells Fargo
Hold
Maintains
$77$89
Hold Maintains $77$89 +1.38% Aug 2, 2024
BMO Capital
BMO Capital
Buy
Maintains
$87$94
Buy Maintains $87$94 +7.07% Aug 2, 2024
Goldman Sachs
Goldman Sachs
Strong Buy
Maintains
$83$94
Strong Buy Maintains $83$94 +7.07% Aug 2, 2024

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Analyst Star Rankings

Our analyst star rankings are based on these four factors

Success Rate
The percentage of ratings that are profitable.
Average Return
The average percentage return within one year of the rating.
Rating Count
The more ratings the analyst has provided, the higher the score.
Recency
Ratings provided within the past year contribute to a higher score.