The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
89.05
-1.64 (-1.81%)
At close: Nov 19, 2025, 4:00 PM EST
88.99
-0.06 (-0.07%)
After-hours: Nov 19, 2025, 7:57 PM EST
The Southern Company Analyst Ratings
Total Analysts
16
Consensus Rating
Hold
Price Target
$98.66
Upside
+10.79%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $114 → $103 | Strong Buy → Hold | Downgrades | $114 → $103 | +15.67% | Nov 5, 2025 |
| Wells Fargo | Wells Fargo | Hold Initiates $97 | Hold | Initiates | $97 | +8.93% | Oct 28, 2025 |
| RBC Capital | RBC Capital | Hold Initiates $107 | Hold | Initiates | $107 | +20.16% | Oct 28, 2025 |
| Ladenburg Thalmann | Ladenburg Thalmann | Strong Buy → Hold Downgrades $100 → $103 | Strong Buy → Hold | Downgrades | $100 → $103 | +15.10% | Oct 17, 2025 |
| Keybanc | Keybanc | Sell Maintains $78 → $87 | Sell | Maintains | $78 → $87 | -2.30% | Oct 15, 2025 |
| Barclays | Barclays | Hold Maintains $91 → $98 | Hold | Maintains | $91 → $98 | +10.05% | Oct 14, 2025 |
| UBS | UBS | Hold Maintains $100 → $104 | Hold | Maintains | $100 → $104 | +16.79% | Oct 10, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Initiates $103 | Hold | Initiates | $103 | +15.67% | Oct 7, 2025 |
| Scotiabank | Scotiabank | Buy → Hold Downgrades $99 | Buy → Hold | Downgrades | $99 | +11.17% | Oct 3, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $94 → $92 | Hold | Maintains | $94 → $92 | +3.31% | Sep 25, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $97 → $98 | Hold | Maintains | $97 → $98 | +10.05% | Aug 21, 2025 |
| Scotiabank | Scotiabank | Buy Maintains $98 → $99 | Buy | Maintains | $98 → $99 | +11.17% | Aug 1, 2025 |
| Mizuho | Mizuho | Hold Maintains $93 → $95 | Hold | Maintains | $93 → $95 | +6.68% | Aug 1, 2025 |
| BMO Capital | BMO Capital | Buy Maintains $98 → $102 | Buy | Maintains | $98 → $102 | +14.54% | Jul 22, 2025 |
| Barclays | Barclays | Hold Maintains $90 → $91 | Hold | Maintains | $90 → $91 | +2.19% | Jul 16, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $94 → $97 | Hold | Maintains | $94 → $97 | +8.93% | Jul 15, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.