The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
88.84
+0.68 (0.77%)
Jan 27, 2026, 4:00 PM EST - Market closed
The Southern Company Analyst Ratings
Total Analysts
16
Consensus Rating
Hold
Price Target
$94.03
Upside
+5.84%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold → Sell Downgrades $97 → $84 | Hold → Sell | Downgrades | $97 → $84 | -5.45% | Jan 20, 2026 |
| Barclays | Barclays | Hold Maintains $91 → $88 | Hold | Maintains | $91 → $88 | -0.95% | Jan 15, 2026 |
| UBS | UBS | Hold Maintains $98 → $94 | Hold | Maintains | $98 → $94 | +5.81% | Dec 17, 2025 |
| Jefferies | Jefferies | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | +4.68% | Dec 15, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | +4.68% | Dec 15, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $107 → $99 | Hold | Maintains | $107 → $99 | +11.44% | Dec 12, 2025 |
| Keybanc | Keybanc | Sell Maintains $87 → $76 | Sell | Maintains | $87 → $76 | -14.45% | Dec 12, 2025 |
| Mizuho | Mizuho | Hold Maintains $97 → $88 | Hold | Maintains | $97 → $88 | -0.95% | Dec 11, 2025 |
| Barclays | Barclays | Hold Maintains $98 → $91 | Hold | Maintains | $98 → $91 | +2.43% | Nov 20, 2025 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $114 → $103 | Strong Buy → Hold | Downgrades | $114 → $103 | +15.94% | Nov 5, 2025 |
| Wells Fargo | Wells Fargo | Hold Initiates $97 | Hold | Initiates | $97 | +9.19% | Oct 28, 2025 |
| RBC Capital | RBC Capital | Hold Initiates $107 | Hold | Initiates | $107 | +20.44% | Oct 28, 2025 |
| Ladenburg Thalmann | Ladenburg Thalmann | Strong Buy → Hold Downgrades $100 → $103 | Strong Buy → Hold | Downgrades | $100 → $103 | +15.38% | Oct 17, 2025 |
| Keybanc | Keybanc | Sell Maintains $78 → $87 | Sell | Maintains | $78 → $87 | -2.07% | Oct 15, 2025 |
| Barclays | Barclays | Hold Maintains $91 → $98 | Hold | Maintains | $91 → $98 | +10.31% | Oct 14, 2025 |
| UBS | UBS | Hold Maintains $100 → $104 | Hold | Maintains | $100 → $104 | +17.06% | Oct 10, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.