The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
91.28
-0.58 (-0.64%)
Apr 23, 2025, 4:00 PM EDT - Market closed
The Southern Company Analyst Ratings
Total Analysts
13
Consensus Rating
Buy
Price Target
$93.00
Upside
+1.89%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Hold Maintains $83 → $90 | Hold | Maintains | $83 → $90 | -1.40% | Apr 22, 2025 |
| JP Morgan | JP Morgan | Sell → Hold Upgrades $94 | Sell → Hold | Upgrades | $94 | +2.99% | Apr 8, 2025 |
| UBS | UBS | Hold Maintains $94 → $97 | Hold | Maintains | $94 → $97 | +6.27% | Mar 21, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $88 → $91 | Hold | Maintains | $88 → $91 | -0.30% | Mar 20, 2025 |
| Mizuho | Mizuho | Hold Maintains $83 → $85 | Hold | Maintains | $83 → $85 | -6.87% | Feb 3, 2025 |
| Scotiabank | Scotiabank | Buy Maintains $96 → $98 | Buy | Maintains | $96 → $98 | +7.37% | Dec 12, 2024 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $88 → $85 | Hold | Maintains | $88 → $85 | -6.87% | Nov 22, 2024 |
| BMO Capital | BMO Capital | Buy Maintains $99 → $97 | Buy | Maintains | $99 → $97 | +6.27% | Nov 1, 2024 |
| Barclays | Barclays | Hold Maintains $71 → $83 | Hold | Maintains | $71 → $83 | -9.07% | Oct 15, 2024 |
| Guggenheim | Guggenheim | Strong Buy Maintains $93 → $97 | Strong Buy | Maintains | $93 → $97 | +6.27% | Oct 2, 2024 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $78 → $82 | Hold | Maintains | $78 → $82 | -10.16% | Sep 25, 2024 |
| UBS | UBS | Hold Maintains $90 → $91 | Hold | Maintains | $90 → $91 | -0.30% | Sep 20, 2024 |
| Jefferies | Jefferies | Hold Initiates $94 | Hold | Initiates | $94 | +2.99% | Sep 19, 2024 |
| Mizuho | Mizuho | Buy → Hold Downgrades $90 | Buy → Hold | Downgrades | $90 | -1.40% | Sep 16, 2024 |
| B of A Securities | B of A Securities | Hold Maintains $86 → $87 | Hold | Maintains | $86 → $87 | -4.68% | Aug 29, 2024 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $72 → $78 | Hold | Maintains | $72 → $78 | -14.54% | Aug 23, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.