The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
95.22
+0.22 (0.23%)
Jul 25, 2025, 1:21 PM - Market open
The Southern Company Analyst Ratings
Total Analysts
15
Consensus Rating
Hold
Price Target
$94.00
Upside
-1.28%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BMO Capital | BMO Capital | Buy Maintains $98 → $102 | Buy | Maintains | $98 → $102 | +7.12% | Jul 22, 2025 |
| Barclays | Barclays | Hold Maintains $90 → $91 | Hold | Maintains | $90 → $91 | -4.43% | Jul 16, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $94 → $97 | Hold | Maintains | $94 → $97 | +1.87% | Jul 15, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $91 → $90 | Hold | Maintains | $91 → $90 | -5.48% | Jun 18, 2025 |
| Raymond James | Raymond James | Buy Initiates $98 | Buy | Initiates | $98 | +2.92% | Jun 13, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $102 → $100 | Hold → Strong Buy | Upgrades | $102 → $100 | +5.02% | Jun 5, 2025 |
| Keybanc | Keybanc | Hold → Sell Downgrades $78 | Hold → Sell | Downgrades | $78 | -18.08% | May 14, 2025 |
| Wells Fargo | Wells Fargo | Hold Maintains $95 → $99 | Hold | Maintains | $95 → $99 | +3.97% | May 2, 2025 |
| Guggenheim | Guggenheim | Hold Reiterates $93 | Hold | Reiterates | $93 | -2.33% | May 2, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $90 → $94 | Hold | Maintains | $90 → $94 | -1.28% | May 2, 2025 |
| Barclays | Barclays | Hold Maintains $83 → $90 | Hold | Maintains | $83 → $90 | -5.48% | Apr 22, 2025 |
| Jefferies | Jefferies | Hold Maintains $93 → $102 | Hold | Maintains | $93 → $102 | +7.12% | Apr 21, 2025 |
| JP Morgan | JP Morgan | Sell → Hold Upgrades $94 | Sell → Hold | Upgrades | $94 | -1.28% | Apr 8, 2025 |
| UBS | UBS | Hold Maintains $94 → $97 | Hold | Maintains | $94 → $97 | +1.87% | Mar 21, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $88 → $91 | Hold | Maintains | $88 → $91 | -4.43% | Mar 20, 2025 |
| Mizuho | Mizuho | Hold Maintains $83 → $85 | Hold | Maintains | $83 → $85 | -10.73% | Feb 3, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.