The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
95.55
+0.13 (0.14%)
At close: Mar 27, 2026, 4:00 PM EDT
94.85
-0.70 (-0.73%)
Pre-market: Mar 30, 2026, 9:02 AM EDT
The Southern Company Analyst Ratings
Total Analysts
17
Consensus Rating
Hold
Price Target
$98.78
Upside
+3.38%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Strong Buy Maintains $108 → $112 | Strong Buy | Maintains | $108 → $112 | +17.22% | Mar 6, 2026 |
| Evercore ISI Group | Evercore ISI Group | Hold → Buy Upgrades $103 → $111 | Hold → Buy | Upgrades | $103 → $111 | +16.17% | Mar 5, 2026 |
| Keybanc | Keybanc | Sell → Hold Upgrades n/a | Sell → Hold | Upgrades | n/a | n/a | Mar 4, 2026 |
| Scotiabank | Scotiabank | Hold Maintains $101 → $103 | Hold | Maintains | $101 → $103 | +7.80% | Feb 20, 2026 |
| Wells Fargo | Wells Fargo | Sell → Hold Upgrades $84 → $96 | Sell → Hold | Upgrades | $84 → $96 | +0.47% | Feb 20, 2026 |
| Mizuho | Mizuho | Hold → Buy Upgrades $89 → $104 | Hold → Buy | Upgrades | $89 → $104 | +8.84% | Feb 20, 2026 |
| Wells Fargo | Wells Fargo | Hold → Sell Downgrades $97 → $84 | Hold → Sell | Downgrades | $97 → $84 | -12.09% | Jan 20, 2026 |
| Barclays | Barclays | Hold Maintains $91 → $88 | Hold | Maintains | $91 → $88 | -7.90% | Jan 15, 2026 |
| UBS | UBS | Hold Maintains $98 → $94 | Hold | Maintains | $98 → $94 | -1.62% | Dec 17, 2025 |
| Jefferies | Jefferies | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | -2.67% | Dec 15, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | -2.67% | Dec 15, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $107 → $99 | Hold | Maintains | $107 → $99 | +3.61% | Dec 12, 2025 |
| Keybanc | Keybanc | Sell Maintains $87 → $76 | Sell | Maintains | $87 → $76 | -20.46% | Dec 12, 2025 |
| Mizuho | Mizuho | Hold Maintains $97 → $88 | Hold | Maintains | $97 → $88 | -7.90% | Dec 11, 2025 |
| Barclays | Barclays | Hold Maintains $98 → $91 | Hold | Maintains | $98 → $91 | -4.76% | Nov 20, 2025 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $114 → $103 | Strong Buy → Hold | Downgrades | $114 → $103 | +7.80% | Nov 5, 2025 |
Upgrade to Pro
Get stock forecasts from Wall Street's highest rated professionals
Get much more with Stock Analysis Pro
- Investment ideas from the top Wall Street analysts
- Unlimited access to all data and tools
- Advanced analyst filtering and sorting options
- Up to 10 years of analyst rating history
Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.