The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
96.42
+0.93 (0.97%)
Oct 7, 2025, 4:00 PM EDT - Market closed
The Southern Company Analyst Ratings
Total Analysts
14
Consensus Rating
Hold
Price Target
$95.64
Upside
-0.81%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Evercore ISI Group | Evercore ISI Group | Hold Initiates $103 | Hold | Initiates | $103 | +6.82% | Oct 7, 2025 |
| Scotiabank | Scotiabank | Buy → Hold Downgrades $99 | Buy → Hold | Downgrades | $99 | +2.68% | Oct 3, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $94 → $92 | Hold | Maintains | $94 → $92 | -4.58% | Sep 25, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $97 → $98 | Hold | Maintains | $97 → $98 | +1.64% | Aug 21, 2025 |
| Scotiabank | Scotiabank | Buy Maintains $98 → $99 | Buy | Maintains | $98 → $99 | +2.68% | Aug 1, 2025 |
| Mizuho | Mizuho | Hold Maintains $93 → $95 | Hold | Maintains | $93 → $95 | -1.47% | Aug 1, 2025 |
| BMO Capital | BMO Capital | Buy Maintains $98 → $102 | Buy | Maintains | $98 → $102 | +5.79% | Jul 22, 2025 |
| Barclays | Barclays | Hold Maintains $90 → $91 | Hold | Maintains | $90 → $91 | -5.62% | Jul 16, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $94 → $97 | Hold | Maintains | $94 → $97 | +0.60% | Jul 15, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $91 → $90 | Hold | Maintains | $91 → $90 | -6.66% | Jun 18, 2025 |
| Raymond James | Raymond James | Buy Initiates $98 | Buy | Initiates | $98 | +1.64% | Jun 13, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $102 → $100 | Hold → Strong Buy | Upgrades | $102 → $100 | +3.71% | Jun 5, 2025 |
| Keybanc | Keybanc | Hold → Sell Downgrades $78 | Hold → Sell | Downgrades | $78 | -19.10% | May 14, 2025 |
| Wells Fargo | Wells Fargo | Hold Maintains $95 → $99 | Hold | Maintains | $95 → $99 | +2.68% | May 2, 2025 |
| Guggenheim | Guggenheim | Hold Reiterates $93 | Hold | Reiterates | $93 | -3.55% | May 2, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $90 → $94 | Hold | Maintains | $90 → $94 | -2.51% | May 2, 2025 |
Upgrade to Pro
Get stock forecasts from Wall Street's highest rated professionals
Get much more with Stock Analysis Pro
- Investment ideas from the top Wall Street analysts
- Unlimited access to all data and tools
- Advanced analyst filtering and sorting options
- Up to 10 years of analyst rating history
Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.