The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
93.93
-1.47 (-1.54%)
Oct 28, 2025, 3:54 PM EDT - Market open

The Southern Company Analyst Ratings

Total Analysts
16
Consensus Rating
Hold
Price Target
$98.47
Upside
+4.83%

Ratings History

AnalystFirmRatingRatingActionPrice TargetUpsideDate
Wells Fargo
Wells Fargo
Hold
Initiates
$97
HoldInitiates$97+3.27%Oct 28, 2025
RBC Capital
RBC Capital
Hold
Initiates
$107
HoldInitiates$107+13.91%Oct 28, 2025
Ladenburg Thalmann
Ladenburg Thalmann
Hold
Downgrades
$100$103
HoldDowngrades$100$103+9.12%Oct 17, 2025
Keybanc
Keybanc
Sell
Maintains
$78$87
SellMaintains$78$87-7.38%Oct 15, 2025
Barclays
Barclays
Hold
Maintains
$91$98
HoldMaintains$91$98+4.33%Oct 14, 2025
UBS
UBS
Hold
Maintains
$100$104
HoldMaintains$100$104+10.72%Oct 10, 2025
Evercore ISI Group
Evercore ISI Group
Hold
Initiates
$103
HoldInitiates$103+9.66%Oct 7, 2025
Scotiabank
Scotiabank
Hold
Downgrades
$99
HoldDowngrades$99+5.40%Oct 3, 2025
Morgan Stanley
Morgan Stanley
Hold
Maintains
$94$92
HoldMaintains$94$92-2.05%Sep 25, 2025
JP Morgan
JP Morgan
Hold
Maintains
$97$98
HoldMaintains$97$98+4.33%Aug 21, 2025
Scotiabank
Scotiabank
Buy
Maintains
$98$99
BuyMaintains$98$99+5.40%Aug 1, 2025
Mizuho
Mizuho
Hold
Maintains
$93$95
HoldMaintains$93$95+1.14%Aug 1, 2025
BMO Capital
BMO Capital
Buy
Maintains
$98$102
BuyMaintains$98$102+8.59%Jul 22, 2025
Barclays
Barclays
Hold
Maintains
$90$91
HoldMaintains$90$91-3.12%Jul 16, 2025
JP Morgan
JP Morgan
Hold
Maintains
$94$97
HoldMaintains$94$97+3.27%Jul 15, 2025
Morgan Stanley
Morgan Stanley
Hold
Maintains
$91$90
HoldMaintains$91$90-4.18%Jun 18, 2025

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Analyst Star Rankings

Our analyst star rankings are based on these four factors

Success Rate
The percentage of ratings that are profitable.
Average Return
The average percentage return within one year of the rating.
Rating Count
The more ratings the analyst has provided, the higher the score.
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